Mastering PPC: Red Alert! Search Engine Alerts & Notifications
Publishing this blog post the day before the release of the new Star Trek Into Darkness movie is pure coincidence totally planned from the start. In the Star Trek universe, if a crewman isn’t standing on the bridge, face to face with an enemy torpedo barrage, a red or yellow alert message coming over the comm […]
AdWords Ad Group Mobile Bid Adjustments Roll-Out Starts Today
Google announced that ad group-level mobile bid adjustments will start rolling out today and continue over the next couple of weeks in the Web UI. The added feature went live in the AdWords API last week. Like the elusive Keyword Planner that is rollin…
Enhanced Campaigns: New ‘Set Bid Adjustment’ Button Added For Bulk Edits
To make multiple bid adjustments for locations and dayparts without having to click into each target individually, Google has added a new “Set bid adjustments” button to the Web UI. The button is available when you are in the “All online campaigns” view, as well; so, you can…
Please visit Search Engine Land for the full article.
How to Use The Keyword Planner — The New Keyword Tool From Google AdWords
Last month, Google quietly began rolling out the AdWords Keyword Planner to select AdWords accounts last month. In typical AdWords fashion, one of the biggest overhauls of the Google Keyword Tool ever went almost unnoticed! This new keyword tool combines elements of two existing keyword…
Please visit Search Engine Land for the full article.
Enhanced Campaigns: Ad Group Mobile Bid Adjustments Now In AdWords API
The roll-out has begun. Earlier this month Google said it would be adding ad group-level mobile bid adjustments to enhanced campaigns. As of yesterday, ad group mobile bid adjustments are available through the AdWords API. The new feature is accessible…
The Enhanced Campaigns Waiting Game
Like many of my fellow PPC colleagues, I feel uneasy about the impending move to Enhanced Campaigns and the lurking cutover deadline of July 22nd. Should we convert now and get it over with? Should we run a few tests with our smaller, simpler accounts? Should we abandon tightly-crafted,…
Please visit Search Engine Land for the full article.
Mastering PPC: How to Set Up an AdWords or Bing Ads Account
So now that you understand what PPC is, the difference between PPC & SEO or content & search, what conversions are, and all other good stuff that will be useful when developing into a master PPC account manager, you might be wondering, “Well, how do I actually start advertising?” We’ll now go through each step (with […]
4 Ways To Take Your AdWords Scripts To The Next Level
Last week, I presented at HeroConf in Austin and shared some advanced tips for automating AdWords account management with an audience of PPC account managers. They seemed to like what I had to say; so, I’ll share a few of the more advanced scripting tips with you here. When you manage PPC accounts,…
Please visit Search Engine Land for the full article.
How To Determine Your Hourly Bid Multipliers In AdWords
Since I received some solid feedback on my last column detailing how to determine mobile & geo bid multipliers for enhanced campaigns, I thought I’d share some more actionable stuff this time around. While hourly bid multipliers aren’t new, they remain a crucial tactic for optimizing your…
Please visit Search Engine Land for the full article.
Google Earnings: Q1 Revenue Rises And Paid Clicks Up 20% Though CPC Slips 4% YoY
Google announced their Q1 2013 earnings today, and as many analysts expected, the company posted revenue gains over the previous year. Revenue rose 31% year-over-year to $13.97 billion for the quarter, beating expectations. Here are the highlights: Paid Clicks — Aggregate paid clicks,…
Please visit Search Engine Land for the full article.
Mastering PPC: Tracking Conversions
As promised, here is the follow up to my post on defining conversions from last week! We’ll go through the basics of conversion tracking now. There are many methods and means of tracking conversions, but let’s take a look at the two most common, AdWords and Bing Ads conversion tracking. Both of these options are […]
How Creating Crawlable Landing Pages Increased Quality Score
We all know mostly what goes into a delicious chocolate chip cookie: flour, sugar, probably some salt, chocolate chips, and some other stuff. We might not quite know what the specifics are in terms of amounts of ingredients, nor might we know the exact process for turning the raw ingredients into our delicious treat. But […]