The Enhanced Campaigns Waiting Game
Like many of my fellow PPC colleagues, I feel uneasy about the impending move to Enhanced Campaigns and the lurking cutover deadline of July 22nd. Should we convert now and get it over with? Should we run a few tests with our smaller, simpler accounts? Should we abandon tightly-crafted,…
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A Good Start For Paid Search In 2013
It’s April, which means that spring is here and the first quarter of 2013 is in the books! The birds are chirping, the flowers are blooming, and the ads are clicking. Aren’t the landing pages pretty at this time of year? At Kenshoo, we sit on some massive data sets that we share each…
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4 Ways To Take Your AdWords Scripts To The Next Level
Last week, I presented at HeroConf in Austin and shared some advanced tips for automating AdWords account management with an audience of PPC account managers. They seemed to like what I had to say; so, I’ll share a few of the more advanced scripting tips with you here. When you manage PPC accounts,…
Please visit Search Engine Land for the full article.
Mastering PPC: Tracking Conversions
As promised, here is the follow up to my post on defining conversions from last week! We’ll go through the basics of conversion tracking now. There are many methods and means of tracking conversions, but let’s take a look at the two most common, AdWords and Bing Ads conversion tracking. Both of these options are […]
Mastering PPC: What Is a Conversion?
One of the best questions I’ve been asked during a job interview is “How would you explain your job in PPC to your grandmother?” After the interview I called my actual grandmother (Shout out Jean!) and tried to explain my job using colorful real world examples and phone book analogies. At the end of my (completely unprompted […]
Mastering PPC: Understanding PPC and SEO
As a digital marketing agency specializing in search, it shouldn’t surprise you to hear that we’re regularly asked what the difference is between PPC and SEO. So let’s run through each! Pay-Per-Click (PPC): PPC advertising, also known as “Paid Search” or “Search Engine Marketing (SEM)”, is the process of paying for advertising on sites and search […]
How Creating Crawlable Landing Pages Increased Quality Score
We all know mostly what goes into a delicious chocolate chip cookie: flour, sugar, probably some salt, chocolate chips, and some other stuff. We might not quite know what the specifics are in terms of amounts of ingredients, nor might we know the exact process for turning the raw ingredients into our delicious treat. But […]
Four Advanced PPC Mistakes
There are some mistakes that you can’t make as a beginner; when you know a bit more about how things work you really can gather together enough rope to get in real trouble. These are all mistakes that I’ve made myself and, with the exception of one, are mistakes that I continue to make. I […]