Part 2: Does Google Count Anchor Text In Internal Links? Bonus – A Theory About How A ‘Quality Metric’ Might Be Used By Google



ADVICE WARNING – This is part of a series of SEO ranking tests that look at traditional ranking signals and their effects on SERP positions. I would certainly NOT go and implement sitewide changes to your site based on this or recent posts. WAIT for the series to END so you can make a more […]

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Hire Hobo To Review Your Website



What is a SEO Audit, and How Can It Help Your Business? A technical SEO Audit should clearly highlight the changes that need to be made to your website to meet Google’s demands for a ‘high-quality’ website. We provide that type of analysis, and you can buy a report online. Meeting these demands is the […]

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New Evidence: Does Google Count Keywords in Anchor Text In Internal Links?



ADVICE WARNING – This is part of a series of SEO ranking tests that look at traditional ranking signals and their effects on SERP positions. I would certainly NOT go and implement sitewide changes to your site based on this or other recent posts. WAIT for the series to END so you can make a […]

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Long Term Test: New Evidence – Does Google Count Keywords in A Url?



TLDR: Yes, it looks like it that having keywords in the URL does affect rankings for individual keyword phrases. —————————– **This is the first in a series of posts where I take a look at test result pages and granular signals that affect Google rankings in 2016. I thought starting with the URL slug was a […]

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Top 100 Advertising Agencies Based On Search & Social Performance



I am not a statistician but I’ve been playing about with metrics from multiple third party data vendors to see if I can build up a decent, normalised picture of relative search and social performance of various sites in a niche. In this preliminary test sample of just over 100 ad agencies, I’ve focused on […]

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Why I Do SEO The Way I Do It



Many new into SEO today think old school seo was spam. Today’s narrative encourages them to think like that. I do miss that old style seo which – of course – was a lot simpler to deploy. I miss the cavalier approach to seo, and the quick results to be had from it. There was fun to […]

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SEO Tutorial For Beginners in 2016



Updated: SEO for Beginners 2016. A guide to search engine optimisation for Google in the UK and aimed at beginners.

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Should I 301 Redirect Old Product Pages to Existing Category Pages on Sites?



Take care of your 301 redirects….

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How Fast Should A Website Load?



Some notes I keep updated on site speed and how it affects your website rankings in Google.

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Time To Switch Your Website To HTTPS?



Conversion Killer? Google Chrome is preparing to mark HTTP sites as ‘insecure’ to its users.

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