Learn how AI hallucinations and entity resolution errors create new reputational risks. This guide offers a proactive strategy to establish a “Ground Truth Record,” feed AI the right E-E-A-T signals, and protect your digital identity.

Is AI confusing you with someone else? Generative AI can ruin your reputation through mistaken identity. Learn how to protect your brand with this guide to the AI disambiguation crisis.

This guide details a powerful, three-step strategy for AI Engine Optimisation (AEO) that moves beyond traditional SEO.

Learn why your website is essential in the age of AI and misinformation. This guide shows how to build it as the Canonical Source of Ground Truth to master E-E-A-T and secure lasting digital trust.

This is a preview of Chapter 2 from my new ebook – Strategic SEO 2025 – a PDF which is available to download for free.

Learn the basics of Google SEO with this comprehensive beginner’s guide. This tutorial covers how to start SEO, on-page optimisation, and includes a free checklist to get you started.

This is a preview of Chapter 9 from my new ebook – Strategic SEO 2025 – a PDF which is available to download for free here.

This is a preview of Chapter 8 from my new ebook – Strategic SEO 2025 – a PDF which is available to download for free here.

This is a preview of Chapter 6 from my new ebook – Strategic SEO 2025 – a PDF which is available to download for free here.

This is a preview of Chapter 4 from my new ebook – Strategic SEO 2025 – a PDF which is available to download for free here.

This is a preview of Chapter 3 from my new ebook – Strategic SEO 2025 – a PDF which is available to download for free.

Find out how Google works using historic testimonies from the antitrust case, United States et al. v. Google LLC, initiated by the US Department of Justice (DOJ).

Download my latest SEO Ebook for free. 194 pages of modern SEO recommendations.

A valuable currency in the new AI-driven search landscape, the world of AI Overviews and so-called ‘Answer Engines’ is the “mention”. Learn what they are.

A contender for the no1 marketing strategy in the world, right now, I would wager.

For years, many websites have accumulated “technical SEO debt” – a collection of quick fixes, outdated technology, and ignored best practices that make the site slow, insecure, and difficult for search engines to understand. This is what the Hobo Techncial SEO audit aims to rectify.

Turn social media from a time-consuming chore with unclear results into a streamlined, effective, and measurable marketing asset for your business

See this if you are a business looking for an EEAT review of your website.

Hobo Socialbot isn’t just another social media tool; it’s a pre-built Google Sheets framework that empowers you to create your own robust scheduler.

Hobo Socialbot isn’t just another social media tool; it’s a pre-built Google Sheets framework that empowers you to create your own robust scheduler.

Hobo Socialbot now fully integrates with Pinterest, transforming a humble Google Sheet into the ultimate command centre for your visual content strategy on social media sites.

Please welcome our newest integrated platform: Mastodon!

What if you could build your own powerful, private, and completely free Bluesky scheduler using a tool you already have open all day: Google Sheets?

By scheduling all content from a simple Google Sheet, professionals and businesses can maintain a polished and consistent presence on LinkedIn, driving significant growth in network engagement and professional reach without the daily time investment.

Using your own personal API keys is the secret to unlocking the full, free potential of the Facebook platform for automation.

Hobo Socialbot gives you the power to transform a simple Google spreadsheet into a private, powerful, and persistent scheduling machine for X.

The proof is in the data. After a 2-week test of our new Google Sheets scheduler, Hobo Socialbot, impressions jumped +351% and replies skyrocketed +773%. Automation works. Schedule Posts to X LinkedIn, Facebook and Bluesky.

SEO is dead.

This post is an example of a strategy I came up with some time ago – Optimising For The Synthetic Content Data Layer. In this strategy, I surmised we could use AI to extract content you should “own” – and content you should have – about your product, from AI.

NOTE: The EEAT tool is now part of Hobo SEO Dashboard. The Google EEAT Tool Multi-site (Beta) by Hobo is a fully operational, practical solution for generating policy documents that align with Google Quality Rater guidelines. You enter your data into a Google Sheet, and the tool uses that information along with a preset template … Read more

The emailing functionality of the Hobo SEO Dashboard is not a standalone application but rather an integrated system built upon several core Google Workspace services. Find out more.

The SEO Audit tab in the Hobo SEO Checklist is what makes things tick in the Hobo SEO Dashboard.

The ‘Clients’ tab in Hobo SEO Dashboard functions as the central control panel for tailoring the dashboard’s powerful features to each specific SEO project.

The Synthetic Content Data Layer is that layer AI operates in when answering questions about your website. Is there an opportunity here for your business? Can you optimise for the Synthetic Content Data Layer using Synthetic Content?

How to run and operate the Hobo SEO Dashboard after it is set up. Despite how powerful it is, it really is quite straight forward.

How does SEO Dashboard stack up against the competition?

An overview of Hobo SEO Dashbaord Multi-Site.

Disclosure: Hobo Web uses generative AI when specifically writing about our own experiences, ideas, stories, concepts, tools, tool documentation or research. Our tool of choice is in this process is Google Gemini Pro 2.5 Deep Research. This assistance helps ensure our customers have clarity on everything we are involved with and what we stand for. … Read more

Disclosure: Hobo Web uses generative AI when specifically writing about our own experiences, ideas, stories, concepts, tools, tool documentation or research. Our tool of choice is in this process is Google Gemini Pro 2.5 Deep Research. This assistance helps ensure our customers have clarity on everything we are involved with and what we stand for. … Read more

Google’s Helpful Content Updates are a series of algorithm changes designed to ensure search results are more helpful and reliable for users. “It is now part of a “core ranking system that’s assessing helpfulness on all types of aspects.” Danny Sullivan, Google March 2024 These updates began in August 2022 and have evolved to focus on rewarding content … Read more

When Google released the updated Search Quality Evaluator Guidelines on January 23, 2025, many site owners zeroed in on high-level E-E-A-T and content quality. Fair enough. However, one of the most quietly powerful sections – 2.5.2: Finding Who is Responsible for the Website and Who Created the Content on the Page – is often overlooked. Here’s why that’s a mistake … Read more

Disclosure: This post was created by the author using Gemini 2 Pro in a deep co-op examination of the entire code base of Hobo SEO Dashboard in Google Sheets. NOTHING was modified to change Gemini’s opinion. The post was published using Hobo Wp Agent. Hobo Web uses generative AI when specifically writing about our own … Read more

Get a manual review of your website Developed over many years for busy website owners, SEO consultants, marketing managers, web development managers, and website design companies with sites to manage, but don’t want the hassle of analysing Google algorithm impacts on their site. “The system that Shaun has created is simply superb. The level of … Read more

DISCLAIMER. This is for fun! Ai makes stuff up! The Hobo EEAT tool is a beta. The Disconnected Entity Hypothesis is now a Theory that is being tested by more than a few sites. The majority of this post is Ai generated using Ai (Grok, Gemini and Chatgpt). I thought it was fun, although it … Read more

What happens when Google deindexes your site? Will it come back?

Facts: The October 2023 spam update incident began on October 4, 2023 at 09:51 US/Pacific with the global release at 09:52 PDT, improving coverage in multiple languages including Turkish, Vietnamese, Indonesian, Hindi, and Chinese, and concluded on October 19, 2023 at 22:15 US/Pacific with the rollout fully completed by October 20, 2023. This “Terminator” algorithm … Read more

Tool: See the new Hobo EEAT Tool. For the small publishers who even made it to March 2024, the March 2024 Google Core Update brought together all of Google’s corrective algorithms launched in 2022 and the ones in the news in late 2023 into one update period. In March, Google also launched the Google March … Read more

Facts: The December 2024 Google spam update incident began on December 19, 2024 at 09:00 US/Pacific with the global release at 09:01 PST, and it concluded on December 26, 2024 at 11:00 US/Pacific, with the rollout fully completed by 11:03 PST on the final day. The December 2024 Google Spam update followed in the wake … Read more

Tool: See the new Hobo EEAT Tool. I’m looking into noticeably impactful and unannounced Google update activity in February 2025, on the surface, unrelated to the entity issues (Google’s understanding and representation of entities in Google Search) I’ve been sharing in the Disconnected Entity Hypothesis I shared last month. It looks as though this February Google … Read more

Google’s algorithms, HCU, SPAM, and CORE updates, amongst other things, impact “Disconnected Entities” and seek to demote and remove them from Search.

NOTE: DEVELOPMENT OF THIS PRODUCT IS ON HOLD UNTIL FURTHER NOTICE. THIS PRODUCT IS UNAVAILABLE – IT HAS BEEN SUPERCEEDED BY AGENCY. Hobo Robot is an automated robot at the heart of a suite of tools in Google Docs designed to streamline various aspects of digital marketing and SEO for businesses. Includes installation and setup. It … Read more

Meet Hobo Robot.

Hobo SEO Dashboard Multi-Site for Google Sheets is available now.

Hobo WP Agent in Google Docs is a tool that automates WordPress content management directly from Google Docs and Sheets.

Get a full manual SEO audit for your website As 20K social followers interested in SEO on Linkedin and X can attest to, I’ve been looking at the carnage caused by Google’s HCU and accompanying SPAM and CORE updates and how specifically the HCU (Helpful Content Update) and SPAM have impacted small, independent publishers over … Read more

Get 50% OFF Hobo SEO Dashboard The Winners and Losers Reporting System in Hobo SEO Dashboard (in Google Sheets) is designed to work automatically as part of the SEO Dashboard’s automatic reporting. You can also run it on the loaded client in your Settings sheet, from the Hobo Admin menu. In your Google Sheets top … Read more

Hobo SEO Dashboard is a Google Sheets tool that helps marketers, SEOs, and website developers perform an SEO audit report on any website. SEO Dashboard will autonomously run regular reports on every client in your Search Console according to the schedule you set. When set up, you can rely on it to automatically publish and … Read more

Hobo SEO Dashboard is an autonomous SEO reporter in Google Sheets, and easy to set up. If you are an SEO or web developer or an SEO manager who manages many sites in Search Console and prefers to work in spreadsheets, this is for you.

Get 50% OFF Hobo SEO Dashboard Hobo SEO Dashboard Multi-Site, an autonomous and highly cost-effective SEO reporting system built in Google Sheets. It is designed for SEOs, agencies, website managers, and consultants who manage multiple clients using Search Console. It includes a built-in Search Console Account Explorer, a Client Publishing and Scheduling system, and a Client … Read more

Hobo SEO Dashboard is a tool that helps marketers, SEO consultants and and website managers explore and analyse Search Console data on any website directly in Google Sheets.

How to set up Search Console Api access

Hobo SEO support are tools and services to help you guarantee you align your site with Google guidelines, to avoid penalties and algorithm punishments in the future.

Save hours on prepping SEO audits, setting up crawl files and analysis with Hobo SEO reporting. Quick and easy analysis set to a schedule you want.

Hobo SF Multi-Site for Google Sheets is a complete SEO audit and reporting system built in Google Sheets For SEO Consultants and Website Managers, Hobo SF Multi-site for Google Sheets costs only GBP 499 for a lifetime license with NO subscription fees and NO further ongoing costs.

In this free SEO course for beginners and professionals alike, I take you through exactly what you need to focus on to improve your traffic numbers from Google through search engine optimization best practices.

Get Hobo SEO Dashboard Disclosure: Hobo Web uses generative AI when specifically writing about our own experiences, ideas, stories, concepts, tools, tool documentation or research. Our tool of choice is in this process is Google Gemini Pro 2.5 Deep Research. This assistance helps ensure our customers have clarity on everything we are involved with and … Read more

Meet the Hobo SEO Checklist: Public version (free). Pro version with training course (£49). Premium (£180).

The Premium SEO checklist is a collection of SEO checklists available online through Google Sheets you can purchase.

Chatgpt cant do a lot of things you hear about on Social Media. Chatgpt is effectively emulating the function you think it is doing. It isn’t counting those words you are writing, it isn’t spell-checking your writing, it isn’t grammar-checking your copy. It cant check your website’s SEO (search engine optimisation), and it cannot SEO your website. If you use Ai to produce sloppy content, Google will have an algorithm cooking for you.

This guide provides a beginners guide to learning SEO, starting with the basics.

Learn YouTube SEO with this free guide. Learn about keyword research, video optimisation, video promotion, and more. Boost your YouTube rankings today.

Starting SEO can feel overwhelming, but the core principles are straightforward and enduring. The process is not about finding quick, magical tricks but about making a long-term investment in your website’s quality and authority.

This guide provides an introduction to SEO, its importance, and how it can help businesses increase their online visibility and reach their target audience. It covers the basics of SEO, including keyword research, on-page optimisation, and link building

This guide provides insights into Google’s page experience, covering aspects like Core Web Vitals, secure page delivery, mobile-friendly design, and ad placement. Learn how to evaluate your site and deliver a good page experience.

This is not another generic list. This is a strategic analysis. Drawing on over 20 years of practical experience and, more importantly, on the ground-truth evidence revealed during the landmark U.S. v. Google antitrust trial, this guide will give you a clear, actionable perspective.

The free SEO checklist is a 100+ point reference of Google’s own recommendations on how to rank your site on Google. If you ignore these defacto rules, you are demoted in Google search. You do not recover past traffic levels until you address these quality issues on your site, and you certainly do not want to introduce any of these website quality issues to your site.

If you are a website manager or business owner who wants to check if your website is listed in Google or find out how to submit your website to Google this article is for you.

Here are some notes I have collected for those optimising a website built with Javascript and the challenges with Javascript in terms of search engine optimisation.

Check how your site performs on the most popular mobile, desktop and tablet internet browsers: Chrome, Safari, Firefox, Samsung Internet, UC Browser, Opera, IE, Edge

This article discusses modern link-building tactics and strategies. It is focused on the beginner who wants to understand the benefits and risks of link-building. This article focuses on legitimate link-building tacts and strategies, not black-hat link-building tactics.

There’s no single ‘best’ screen size. Our 2025 data-driven guide reveals the most common resolutions and teaches you how to design responsive, mobile-first websites that satisfy users and Google.

This is a 300-point in-depth SEO checklist for in-house or outsourced website developers and managers (with limited technical jargon) on reviewing your website to ensure it meets Google Search Quality Evaluator ratings.

If you are a website owner, marketer, or developer learning about the benefits of a fast website, this article is for you. This article investigates the latest research and makes a case for why you should focus on improving your website download times.

This is an in-depth SEO checklist for in-house or outsourced website developers and managers (with limited technical jargon) on managing video SEO (search engine optimisation) on a website. This professional-level checklist goes beyond the standard video SEO advice.  It includes many recommendations from Google itself on how to manage video on your web pages to … Read more

This professional-level checklist goes beyond the standard international SEO (search engine optimisation) advice.  It includes many recommendations from Google itself on how to manage multi-regional and multilingual sites in Google Search.

The SEO Checklist in Excel is an excel spreadsheet to help you manage your SEO (search engine optimisation) project from both a site-wide level and a page-level perspective.

The latest version of Hobo Premium SEO Checklist in Google Sheets with OpenAi (the emerging technology behind ChatGpt) integration is now configured with some automation to save you time analysing pages. This Key Page checklist is a tool for you to quickly analyse any web page to guidelines Google has set out for webmasters to follow.

On July 1, 2023, older Google Analytics properties will stop processing new hits for your website. You must upgrade to Analytics 4 before this date; the sooner, the better. Everything you need to migrate to Analytics 4 before the deadline is included in this checklist.

If you are a website developer, SEO (search engine optimiser) or website manager and you need a Technical SEO audit checklist for your website, look no further. This SEO audit checklist is ideal for webmasters tasked with managing an SEO auditing project.

If you are the website developer, manager or owner of an online store looking to improve Google traffic to it, the Hobo Google SEO checklist for eCommerce stores is made for you.

This is a clear example of the length of time it takes sometimes to achieve number 1 rankings on Google. John Mueller from Google has been saying this for a long time. SEO (search engine optimisation) takes time. QUOTE: “Making significant quality changes across a site takes time to be picked up & reflected in … Read more

This is an SEO checklist for web page copy editors & copywriters (with no technical jargon).

SEO copywriting is the art of writing high-quality content for search engines on-page in copy, in page titles, meta descriptions, SERP snippets and SERP featured snippets. It is not about keyword stuffing text.

Your SEO Audit is delivered within 30 days and is carried out by Shaun Anderson, an SEO with over 25 years of experience.

This is also known as keyword cannibalisation.

If you are a developer new to SEO (search engine optimisation) and looking for the best SEO tools you can use to optimise your website, this article is for you. This article lists a number of SEO tools you as a beginner can instantly derive value from.

QUOTE: “We’ve been working with HOBO for around 2 years now, and in that time the performance of our site has gone from strength to strength – considerably outstripping our expectations. They have provided timely, considered and expert advice which has always proved beneficial, and have also been proactive in suggesting new tactics and strategies … Read more

QUOTE: “Creating compelling and useful content will likely influence your website more than any of the other factors…” Google SEO Starter Guide, 2021 SEO (search engine optimisation) is modifications to a web page that help make a page more relevant to a query. Assuming you “only publish high-quality 100% unique content to your site” then … Read more