There is no penalty for ‘duplicate content’ on your website, but Google doesn’t want to rank your ‘copied content’ above the original, either. TLDR – Create unique and original content for your web pages in 2018. In this article, I include references and a link to the latest ‘Google Quality Evaluators Guidelines’ published on March 14, 2017.
If you want to check where a website ranked in the past for important keywords, there really is only one option that’s worth exploring.
A review and walkthrough of a new website crawler tool that helps you manage your seo efforts.
I think a special mention should go to Bill Slawski who does a great job of analysing SEO related patents (who I might owe joint writing credit for this article). I did not want to send people directly to the patent application site, and Bill deserves the link(s) I think. Follow Bill on Twitter here […]
Disclosure: “I am an affiliate of SEMRush. This post is opinion. There are affiliate links on this page where I would make a commission if you were to buy the product. The content is my own and not sponsored. External links to third party sites are moderated by me. Links to internal pages promote my […]
The new Quality Rater Guidelines have been updated and make for an interesting read. If you do SEO for businesses, you’ll need to be up-to-date with them. I made an unmodified HTML version of the Google Quality Rater Guidelines (4mb) so I could easily link to specific sections for readers that are interested.