How To Use H1-H6 HTML Elements Properly


I’ve edited a lot of HTML Headings in the last 15 years! Here are some notes and observations on optimising H1-H6 heading elements for your web page. Most of my observations are highly relevant to Google.co.uk.

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Duplicate Content SEO Advice From Google


There is no penalty for ‘duplicate content’ on your website, but Google doesn’t want to rank your ‘copied content’ above the original, either. TLDR – Create unique and original content for your web pages in 2018. In this article, I include references and a link to the latest ‘Google Quality Evaluators Guidelines’ published on March 14, 2017.

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How To Check Where A Website Ranked Historically In Google For Important Keywords


If you want to check where a website ranked in the past for important keywords, there really is only one option that’s worth exploring.

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Best SEO Tools of 2018


A collection of some of my favourite SEO tools, and the best SEO Tools you can buy in 2018.

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SEO Consultation Services In The UK


If you need help with your SEO efforts and have an English-language-based website, I can assist. You do not have to be in the UK. We work with clients all over the world and have clients based in Scotland, Wales, Ireland and England.

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How To Use Sitebulb Website Crawler Site Auditor To Manage Onsite SEO


A review and walkthrough of a new website crawler tool that helps you manage your seo efforts.

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Google Ranking Factors & Quality Rating Criteria in 2018


I think a special mention should go to Bill Slawski who does a great job of analysing SEO related patents (who I might owe joint writing credit for this article). I did not want to send people directly to the patent application site, and Bill deserves the link(s) I think. Follow Bill on Twitter here […]

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Spy On Your Competitors Rankings & Perform Keyword Research FREE for 30 Days (Worth Over 100$)


Disclosure: “I am an affiliate of SEMRush. This post is opinion. There are affiliate links on this page where I would make a commission if you were to buy the product. The content is my own and not sponsored. External links to third party sites are moderated by me. Links to internal pages promote my […]

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Google Search Quality Rating Guidelines 2017


The new Quality Rater Guidelines have been updated and make for an interesting read. If you do SEO for businesses, you’ll need to be up-to-date with them. I made an unmodified HTML version of the Google Quality Rater Guidelines (4mb) so I could easily link to specific sections for readers that are interested.

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Example SEO Audit Report


A few people have asked to see an example SEO report. I published an example report today.

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