How Fast Should A Website Load?


The mobile version of a website should ideally load in under 3 seconds and the faster the better. A VERY SLOW SITE can be a NEGATIVE Ranking factor. There is no set threshold or speed score to meet, just to make your page as fast as possible

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How To Deal With Unnatural Links & Manual Actions Using The Disavow Tool


There are 2 main types of unnatural links. Links you made yourself and the links you didn’t. If you didn’t make any of the links then you don’t need to worry about manual actions for unnatural links, and you very probably don’t need to ever use the disavow tool.

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Google SEO Tutorial for Beginners. How To SEO A Website Step By Step


I have 20 years of experience practicing professional SEO. This SEO tutorial is my collection of tips and SEO best practices I use to rank websites in Google.

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Link Building: How To Build Links To Your Website


Link building is the process of earning links on other websites. Earned natural links directly improve the reputation of a website and where it ranks in Google. Self-made links are unnatural.  Google penalises unnatural links.

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Internal Link Building: How To Optimise A Website Using Internal Links


How to optimise internal links on your website. Some notes on how I think about a website structure, and optimise it for SEO success.

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What You Need To Know About Rel Nofollow Links, Google & The Law


Google recommends that webmasters qualify outbound links so that these type of links do not artificially affect rankings. Simply: Use rel=”sponsored” or rel=”nofollow” for paid links. Use rel=”ugc” or rel=”nofollow” for user generated content links.

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How Does Google Handle Javascript When Crawling, Rendering & Indexing Pages


Here are some notes I have collected for those optimising a website built with Javascript and the challenges with Javascript in terms of search engine optimisation.

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How To Handle Out Of Stock Product Pages on An Ecommerce Shop For SEO Benefits


John Mueller from Google gave us all some tips on what Google expects to see from e-commerce sites they rank in their index. The question is; what to do with “out of stock” pages? We have 3 scenarios with out of stock pages: the product is permanently out of stock and never going to be in […]

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How To Get Google To Crawl and Index Your Website Fully


Make sure Google can crawl your website, index and rank all your primary pages by only serving Googlebot high-quality, user friendly and fast loading pages to index.

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How To Change Domain Names & Keep Rankings in Google


You can keep your rankings your old site has earned and transfer them to your new site when you migrate from one domain to another. Sometimes this can be complicated, sometimes not.

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SEO Copywriting: How To Make SEO Friendly Content


SEO copywriting is the art of writing high-quality content for search engines on-page in copy, in page titles, meta descriptions, SERP snippets and SERP featured snippets. It is not about keyword stuffing text.

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What Is The Best Keyword Density For Google?


There is no “best” keyword density. Write naturally and include the keyword phrase once or twice to rank in Google and avoid demotion. If you find you are repeating keyword phrases you are probably keyword stuffing your text.

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How To SEO H1 to H6 HTML Headings Elements Properly For Google


Heading tags have some influence when it comes to ranking in Google. Stick to one ‘H1’ on the page, and make the rest of the text headings ‘H2’, ‘H3′. Keep headings in order. Avoid using headings for design elements. Write naturally with keywords in Headings if relevant. Avoid keyword stuffing.

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How To SEO Meta Tags For Google & Other Search Engines


Keep page title tags to 12 words and under 60 characters. Include keyword phrase. Use 50-word meta descriptions with short sentences. Avoid repetition. Be succinct. Do not keyword stuff. Summarise the page. Make meta tags unique to the page. Review and optimise your SERP snippet.

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How To SEO Page Title Tags For Google


Maximise usability across devices with a short concise title element of up to 60 characters. Expect Google to count up to 12 words max in a title. Use only one title per page. Google confirmed it combines multiple titles into one. Include your keyword phrase once. Avoid Keyword Stuffing.

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What Is The Best Screen Size to Design Websites For?


There’s no best screen size to design for. Websites should transform responsively and fast at all screen resolutions on different browsers and platforms. Accessible. Mobile-friendly. Design for your audience, first. Design from 360×640 through 1920×1080.

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What Browsers Should You Design Websites For?


Check how your site performs on the most popular mobile, desktop and tablet internet browsers: Chrome, Safari, Firefox, Samsung Internet, UC Browser, Opera, IE, Edge

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Duplicate Content SEO Advice From Google


Duplicated content is often not manipulative and is commonplace on the web and often free from malicious intent. It is not penalised, but it is not optimal. Copied content can often be penalised algorithmically or manually. Don’t be ‘spinning’ ‘copied’ text to make it unique!

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Google Ranking Factors & Quality Rating Criteria


For students of SEO, a collection of my notes on potential Google ranking factors and quality rating signals.

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Google Search Quality Rating Guidelines


The new Quality Rater Guidelines have been updated and make for an interesting read. If you do SEO for businesses, you’ll need to be up-to-date with them. I made an unmodified HTML version of the Google Quality Rater Guidelines (4mb) so I could easily link to specific sections for readers that are interested.

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What Are The Most Important Google Webmaster Guidelines Documents To Know?


I’ve collected a somewhat ordered list of the most important official Google Webmaster Guidelines and recommendations. If you want to rank high in Google, you need to follow the webmaster guidelines.

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How Many Words In ALT Text For Google?


Keep ALT Attribute text on web pages to between 80-125 characters maximum for accessibility purposes. Expect Google to count a maximum of 16 words (approximately 125+ characters) as part of your ALT text that will be a signal used to rank your page for a relevant query.

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WordPress SEO Guide: How To Optimise Your Blog For Google


I’ve used Wordpress for my CMS for over ten years. Here a repository of my Wordpress SEO tips, updated. I keep this article updated.

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Top Rankings! How To Get To Number 1 On Google Using SEO


High-quality, unique, prominent and relevant content. High-quality natural links from other websites. Fast, responsive, easy-to-edit mobile friendly website. Adheres to Google Webmaster SEO Guidelines. Sensible user-friendly navigation. Simple.

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How To Blog For Google SEO Benefits


How do you run a blog to get the most SEO benefit? I explore the basics of it in this blogging guide for beginners.

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Are Keywords In URLS A Ranking Factor in Google?


Keywords in URLS are a tiny ranking factor and user-friendly. Keep under 50 characters. I use them on new sites. Long URLS are truncated in Google. I avoid changing URLs on an otherwise perfectly functional website.

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What To Put In A Robots.txt File


A robots.txt file is a file on your webserver used to control bots like Googlebot, Google’s web crawler. You can use it to block Google and Bing from crawling parts of your site.

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Website Frames – Don’t Use Frames To Design & Build Your Site


If you are serious about organic search engine optimisation, forget about using, or optimising frames and read up on the latest guidelines for SEO.

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How To Submit A Site To Search Engines Like Google, Bing & Yahoo


You don’t pay to get into any of the big search engines natural (free or organic) listings. Google has ways of submitting your web pages directly to their index. Most search engines do.

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Does Google Prefer Valid HTML & CSS?


While there are benefits, Google doesn’t really care if your page is valid HTML and valid CSS. This is clear – check any top ten results in Google and you will probably see that most contain invalid HTML or CSS.

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