The mobile version of a website should ideally load in under 3 seconds and the faster the better. A VERY SLOW SITE can be a NEGATIVE Ranking factor. There is no set threshold or speed score to meet, just to make your page as fast as possible
There are 2 main types of unnatural links. Links you made yourself and the links you didn’t. If you didn’t make any of the links then you don’t need to worry about manual actions for unnatural links, and you very probably don’t need to ever use the disavow tool.
I have 20 years of experience practicing professional SEO. This SEO tutorial is my collection of tips and SEO best practices I use to rank websites in Google.
Link building is the process of earning links on other websites. Earned natural links directly improve the reputation of a website and where it ranks in Google. Self-made links are unnatural. Google penalises unnatural links.
How to optimise internal links on your website. Some notes on how I think about a website structure, and optimise it for SEO success.
Google recommends that webmasters qualify outbound links so that these type of links do not artificially affect rankings. Simply: Use rel=”sponsored” or rel=”nofollow” for paid links. Use rel=”ugc” or rel=”nofollow” for user generated content links.
John Mueller from Google gave us all some tips on what Google expects to see from e-commerce sites they rank in their index. The question is; what to do with “out of stock” pages? We have 3 scenarios with out of stock pages: the product is permanently out of stock and never going to be in […]
Make sure Google can crawl your website, index and rank all your primary pages by only serving Googlebot high-quality, user friendly and fast loading pages to index.
You can keep your rankings your old site has earned and transfer them to your new site when you migrate from one domain to another. Sometimes this can be complicated, sometimes not.
Heading tags have some influence when it comes to ranking in Google. Stick to one ‘H1’ on the page, and make the rest of the text headings ‘H2’, ‘H3′. Keep headings in order. Avoid using headings for design elements. Write naturally with keywords in Headings if relevant. Avoid keyword stuffing.
Keep page title tags to 12 words and under 60 characters. Include keyword phrase. Use 50-word meta descriptions with short sentences. Avoid repetition. Be succinct. Do not keyword stuff. Summarise the page. Make meta tags unique to the page. Review and optimise your SERP snippet.
Maximise usability across devices with a short concise title element of up to 60 characters. Expect Google to count up to 12 words max in a title. Use only one title per page. Google confirmed it combines multiple titles into one. Include your keyword phrase once. Avoid Keyword Stuffing.
There’s no best screen size to design for. Websites should transform responsively and fast at all screen resolutions on different browsers and platforms. Accessible. Mobile-friendly. Design for your audience, first. Design from 360×640 through 1920×1080.
Duplicated content is often not manipulative and is commonplace on the web and often free from malicious intent. It is not penalised, but it is not optimal. Copied content can often be penalised algorithmically or manually. Don’t be ‘spinning’ ‘copied’ text to make it unique!
The new Quality Rater Guidelines have been updated and make for an interesting read. If you do SEO for businesses, you’ll need to be up-to-date with them. I made an unmodified HTML version of the Google Quality Rater Guidelines (4mb) so I could easily link to specific sections for readers that are interested.
I’ve collected a somewhat ordered list of the most important official Google Webmaster Guidelines and recommendations. If you want to rank high in Google, you need to follow the webmaster guidelines.
Keep ALT Attribute text on web pages to between 80-125 characters maximum for accessibility purposes. Expect Google to count a maximum of 16 words (approximately 125+ characters) as part of your ALT text that will be a signal used to rank your page for a relevant query.
I’ve used Wordpress for my CMS for over ten years. Here a repository of my Wordpress SEO tips, updated. I keep this article updated.
High-quality, unique, prominent and relevant content. High-quality natural links from other websites. Fast, responsive, easy-to-edit mobile friendly website. Adheres to Google Webmaster SEO Guidelines. Sensible user-friendly navigation. Simple.
If you are serious about organic search engine optimisation, forget about using, or optimising frames and read up on the latest guidelines for SEO.
You don’t pay to get into any of the big search engines natural (free or organic) listings. Google has ways of submitting your web pages directly to their index. Most search engines do.