Welcome to Hobo – A UK SEO Company

You can get a FREE Ebook PDF of our SEO Basics Checklist , as cited in Search Engine Land, Search Engine Journal and Search Engine Roundtable, as from today. The easiest way to get it is to subscribe to the Hobo blog by email, or via RSS – you’ll see a link to the guide at the bottom of the mail or feed.

“the Best SEO Guide I think I’ve ever seen… simple to the point, no fluff”.

It is available NOW to all email & RSS subscribers

Some of it’s fact. Some of it’s tips or tactics. A lot of it is theory. If you want a copy, subscribe!

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Did you know when you link to a Hobo SEO post we have search engine friendly links back to your site if approved? Our comments are also search engine friendly you know (once you've commented on a few posts)! Do you need any more encouragement to get involved in the conversation ;)

Syndicating A Blog Post

I wanted to syndicate my content and notify my social sites automatically. The studio’s too busy to build me something so I played about with a few free sites to see if I get get some useful syndication between Google Docs and my network, including my blog…. there may be smarter ways of doing it but for the purposes of testing this will need to suffice.

I wanted to publish my articles once which notified all my social networks something like: (more…)

I actually hate talking to customers about technical SEO. It’s fairly simple stuff but I always feel as if the technical bits get in the way sometimes.

I wanted to share some thoughts about SEO and how I think about it. A lot of it comes down to trust in my book. (more…)

Q – Which keywords do I use to linkbuild with?
A – Look at your analytics.
Use keywords (and synonyms) that already drive traffic that you are not already no1 for (in anchor text in articles). Write 50 articles with 50 of the anchor text variations below (going to the relevant page that Google already thinks enough of to rank and send traffic to) and syndicate.

Virtually no chance of a penalty, either. Of course, I’m assuming you’ve built a decent site (the site below has 50 pages on it - if you are subscribed you would have got even more info

Scenario – New site, optimised, solid architecture, unique content and  3 months worth of traffic….

CLARIFICATION – The aim of course is to get MORE traffic of the type Google is ALREADY giving your shop. By linkbuilding to the positions Google is already giving you traffic for, you’ll quickly improve the amount of traffic to your site via these terms -  your site will rank naturally for SOMETHING – so focus on improving those terms at the beginning, instead of JUST going for the most competitive terms. It looks more natural.

I’ll often throw up a store and see what Google gives me, then link build to these longtail terms to capture quick positions via simple article syndication. Then go for the money keyterms over a realistic timescale. For instance, with the example below, I will happy to be no1 for the single keyword (+ plural term) in 6 months…. but I want to improve relevant traffic now. (more…)

Google trusts certain sites – very much so. But, WTF is trust to Google and how can we take advantage of it lol?

First – What is trust? (more…)

This is going to be our next post – i need a bit more time to get my research together. Sign up via RSS/Email so you don’t miss it

Some time ago I was asked to participate in another group interview of 30 linkbuilders discussing backlink analysis on Search Engine Land. If you read this blog at all, you’ll realise the all importance backlinks still have when it comes to ranking in Google results. (more…)

Unfortunately I was too busy actually doing this stuff at the moment lol to take part in Wordstream’s neat group interview – The Ultimate Guide To Keyword Competition (essentially, determining how competitive a keyword niche is), but it’s neat stuff nevertheless and worth a read and bookmark if you’re drawing plans against a particular keyword vertical. (more…)

I’m aiming to make the Hobo SEO blog more useful, with better posts, which will mean fewer posts being published.

I’m not going to publish an article just because it’s timely, or just to get my traffic stats up. I’m just going to do my own thing, hope it’s useful, and hope it continues to satisfy the @8,000 of you who have subscribed.

Upcoming Posts

I’ll be publishing the following in the coming week or two…

1. Can You actually Identify On Page/On Site Ranking Factors?
   
2. How & Where Can I start Link Building To My Ecommerce Site To Improve Positions & Traffic NOW?
   
3. Non Technical Google SEO guide: Google & Trust
4. Anatomy Of A Real Live Number 1 Ranking Site In Google

Hope you like…

I loved the Stone Roses as my pals know (still listen to them all the time), and I came across these amazing Stone Roses for Piano tracks on Itunes.

I’m working with Roddy McKenna, the A&R guy who first discovered the Stone Roses in the late 80s and he told me yesterday:

I think this version is great!!!

I asked Richard Thomas the artist behind the stone roses for piano how this came about…

Richard said: (more…)