Make A Multi-Purpose Rich Snippet Footer For Your Website


Learn how to create a multi-functional website footer that improves SERP performance and helps you comply with UK Laws.

Read More

Keyword Research For Beginners


An introduction to professional keyword research that leads to better rankings in Google. Updated for 2015.

Read More

Hobo UK SEO – A Beginner’s Guide PDF (2015)


Download the latest version of our guide to seo in the UK for beginners.

Read More

Best Screen Resolution to Design Websites


Are you ready for the mobile friendly algorithm update – expected on April 21 2015? Here are some notes I have on these search engine rankings changes.

Read More

SEO Tutorial For Beginners 2015


Updated: SEO for Beginners 2015. A guide to search engine optimisation for Google in the UK and aimed at beginners.

Read More

Link Building Tips For 2015


Updated: Link Building Tips 2015. A simple guide to link building for beginners.

Read More

How To Use H1-H6 HTML Elements Properly


I’ve edited a lot of HTML Headings in the last 15 years! Here are some notes and observations on optimising H1-H6 heading elements for your web page. Most of my observations are highly relevant to Google.co.uk.

Read More

How Many Words In ALT Text For Google


Here are some observations I’ve made (looking at Google.co.uk) and research I have picked up along the way about optimising ALT Attribute Text.

Read More

Page Title Tag Best Practice for Google


Ranking in the UK Google in 2015 is about SO MUCH more than just optimising one element of a page, but the Page Title Tag (or more accurately the HTML Title Element) is still – arguably – the most important on page seo element to address on any web page. Here’s some notes I have been keeping…

Read More

SEO Meta Tags Best Practices


Ranking in Google these days is more to do with RELEVANCE, REPUTATION and POPULARITY than meta tag optimisation, but meta tags, when used properly can still be useful in a number of areas out with just ranking pages. Here’s some notes I keep updated…

Read More