New Evidence: Does Google Count Anchor Text In Internal Links? Part 1


Last week I looked into if Google counts keywords in URLs to influence rankings for specific keywords and how I was investigating this. The video above, from quite some time ago now (OCT 2015), is John Meuller talking about ‘Internal Links’ and their influence on Google SERPS. we do use internal links to better understand the […]

Read More

Long Term Test: New Evidence – Does Google Count Keywords in A Url?


TLDR: Yes, it looks like it that having keywords in the URL does affect rankings for individual keyword phrases. —————————– **This is the first in a series of posts where I take a look at test result pages and granular signals that affect Google rankings in 2016. I thought starting with the URL slug was a […]

Read More

Top 100 Advertising Agencies Based On Search & Social Performance


I am not a statistician but I’ve been playing about with metrics from multiple third party data vendors to see if I can build up a decent, normalised picture of relative search and social performance of various sites in a niche. In this preliminary test sample of just over 100 ad agencies, I’ve focused on […]

Read More

Why I Do SEO The Way I Do It


Many new into SEO today think old school seo was spam. Today’s narrative encourages them to think like that. I do miss that old style seo which – of course – was a lot simpler to deploy. I miss the cavalier approach to seo, and the quick results to be had from it. There was fun to […]

Read More

SEO Tutorial For Beginners in 2016


Updated: SEO for Beginners 2016. A guide to search engine optimisation for Google in the UK and aimed at beginners.

Read More

Should I 301 Redirect Old Product Pages to Existing Category Pages on Sites?


Take care of your 301 redirects….

Read More

How Fast Should A Website Load?


Some notes I keep updated on site speed and how it affects your website rankings in Google.

Read More

Time To Switch Your Website To HTTPS?


Conversion Killer? Google Chrome is preparing to mark HTTP sites as ‘insecure’ to its users.

Read More

Is Google Censoring Negative Predictive Searches in AutoComplete Results?


Is Google censoring autocomplete suggestions in the UK?

Read More

Do You Need Lots of Text To Rank Pages In Google?


Do you need a lot of page text to rank high in Google?

Read More