Hobo SEO Blog

• Welcome to Hobo – A UK SEO Company

You can get a FREE Ebook PDF of our SEO Basics Checklist , as cited in Search Engine Land, Search Engine Journal and Search Engine Roundtable, as from today. The easiest way to get it is to subscribe to the Hobo blog by email.

“the Best SEO Guide I think I’ve ever seen… simple to the point, no fluff”.

It is available FREE NOW to all email subscribers

Some of it’s fact. Some of it’s tips or tactics. A lot of it is theory. If you want a copy, subscribe!

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Get 2 FREE Ebooks when you subscribe to Hobo - Link Building Tips and Google SEO Tips & Tactics Ebook. Regular readers who leave comments on the Hobo site are rewarded with SEO friendly links.

Would I host a Blog on sub-domain or a sub-folder on the main site?

For me, like a lot to do with seo, it would depend on what I had to start off with: (more…)

I’ve long thought it quite funny the situation between the mainstream media v Google.

Some media sites say it’s all one sided and Google are stealing their content, are putting up pay-walls, even when seo have been saying for years about how Google is falling over themselves giving them tons of trust, tons of traffic AND making their links some of the most valuable on the web.

Google uses big trusted sites like news media sites, and their links, to help them sort out the cess pool of the web.

A quick look around some newspapers websites (the top UK ones) and some of the seo efforts are shocking – they don’t even seem to know how to make sub domains rank well.

Yes, some newspaper sites HAVE cottoned on to the fact they have massive domain authority and are rolling out everything from dating sites to – jeez – low quality business directories. I would do some of that too I suppose.

I mean Google has made newspaper sites authority sites in niches like online dating. Um. Right. (more…)

“Brands are the solution, not the problem,” Mr. Schmidt said. “Brands are how you sort out the cesspool.“

Google CEO Eric Schmidt said this. Reading between the lines, I’ve long thought this is better seo advice than most of the stuff MC video blogs these days. (more…)

This directory submission software & service (Directory Maximizer (AFF) ) is pretty cool. I’m curently testing it out on a few of my own sites and so far so good. 14$ per 100 directory submissions can’t be bad.

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Hobo “internet ace” Jack Osborne was featured in the Scottish Sun Newspaper today with a little personal project combining Scottish music festival T In The Park & Twitter – Tweet In The Park.

Everybody in the office loves this music festival – we actually registered and handed over to T In The Park their Twitter account last year to avoid touts getting their hands on it (I nearly used it to play a prank but thought better of it), and the year before we had the lineup of TinthePark on the net before anyone else which resulted in 12,000 hits to a site from Google in a few hours which was nice to watch.

Broken links are a pain in the backside – for one broken links are a waste of link strength, not to mention what a bad user experience they are. Integrity for Mac users is a cool little tool.

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Recently I discussed a few observations about how Google treats certain elements of a page – a meta description test and keyword in the uri test. The test page itself has a few other points of interest: (more…)

Using the same methodology as my previous observations, it’s clear (and unsurprising) Google and Bing 100% ignore keyword meta tags when ranking a page on a keyword search. (more…)

Another simple observation for discussion about how Google seems to operate at a very granular level using the same sort of scenario as yesterdays post. (more…)