| URL | Description | Reviewed |
| https://www.hobo-web.co.uk/ | This is the homepage for Hobo SEO, offering SEO expertise on demand for businesses and digital agencies, positioning founder Shaun Anderson as an expert partner for navigating the AI-driven search landscape. | 10/10 |
| https://www.hobo-web.co.uk/free-seo-checklist/ | This page offers a free, comprehensive SEO checklist template in Google Sheets, designed to help users manage SEO projects by covering technical audits, user experience, content quality, and keyword research based on Google’s guidelines. | 10/10 |
| https://www.hobo-web.co.uk/free-seo-ebook-pdf/ | This page provides free PDF downloads for a series of SEO ebooks by Shaun Anderson, published between 2009 and 2025, covering topics from beginner SEO to advanced strategies for AI-driven search. | 10/10 |
| https://www.hobo-web.co.uk/title-tags/ | This guide covers optimizing website title tags, explaining their impact on Google’s ranking systems like titlematchScore and Navboost. It provides a checklist covering length (50-60 characters), keyword placement, and brand inclusion. | 10/10 |
| https://www.hobo-web.co.uk/seo-blog/ | This is the main page for the Hobo SEO Blog, which was voted the Best UK SEO Blog in 2025. It features recent articles on topics like Title Tag SEO, AI’s impact on search, and analyses of Google algorithm updates. | 10/10 |
| https://www.hobo-web.co.uk/shaun-anderson/ | This page is a detailed biography of Shaun Anderson (“Hobo”), the Head of SEO at Hobo Web, outlining his 20+ years of experience, his “white hat” philosophy, and his creation of various SEO tools and publications. | 10/10 |
| https://www.hobo-web.co.uk/strategic-seo-2025/ | This page introduces the “Strategic SEO 2025 (V2)” free ebook, an advanced guide that uses primary source evidence from the DOJ v. Google trial and data leaks to deconstruct Google’s ranking systems like T*, Q*, and Navboost. | 10/10 |
| https://www.hobo-web.co.uk/eeat-tool/ | This page details the Hobo Google EEAT Tool, a template-based solution in Google Sheets for generating website policy documents (e.g., Privacy Policy, About Us) to align with Google’s Quality Rater guidelines and demonstrate trustworthiness. | 10/10 |
| https://www.hobo-web.co.uk/e-e-a-t-seo-checklist/ | This page describes a 300+ point E-E-A-T SEO checklist designed to help website managers review their site against Google’s Search Quality Evaluator Guidelines, covering credibility, content quality, user experience, and more. | 10/10 |
| https://www.hobo-web.co.uk/seo-dashboard/ | This page describes the Hobo SEO Dashboard Multi-Site, a tool for SEO professionals that provides automated reporting and auditing within Google Sheets. It’s offered with a lifetime access guarantee and is currently bundled with other tools. | 10/10 |
| https://www.hobo-web.co.uk/hobo-seo-checklist/ | This page offers both a free public version and a paid premium version of the Hobo SEO Checklist, a tool in Google Sheets designed to help beginners and professionals manage SEO projects according to Google’s guidelines. | 10/10 |
| https://www.hobo-web.co.uk/seo-audit/ | This page details the manual SEO audit services offered by Hobo Web, which include a full E-E-A-T review, a comprehensive report, consultations, and installation of monitoring tools, all performed by founder Shaun Anderson. | 10/10 |
| https://www.hobo-web.co.uk/definitive-guide-to-using-important-meta-tags/ | This guide provides a strategic framework for using meta tags in 2025, explaining their role in influencing Google’s core ranking signals like Quality (Q*) and Popularity (P*). It covers best practices for title tags, meta descriptions, and social media tags. | 10/10 |
| https://www.hobo-web.co.uk/the-disconnected-entity-hypothesis-and-google-spam-updates/ | This article presents the “Disconnected Entity Hypothesis,” which posits that Google’s algorithm updates (HCU, SPAM, CORE) demote “Unhealthy Entities”—sites that fail to meet Google’s quality rater guidelines for transparency and accountability. | 10/10 |
| https://www.hobo-web.co.uk/google-hcu-seo-the-disconnected-entity-hypothesis/ | This article presents the “Disconnected Entity Hypothesis,” which posits that Google’s algorithm updates (HCU, SPAM, CORE) demote “Unhealthy Entities”—sites that fail to meet Google’s quality rater guidelines for transparency and accountability. | 10/10 |
| https://www.hobo-web.co.uk/hobo-strategic-aiseo-2025/ | This page introduces the free ebook “Strategic AI SEO 2025,” a guide for professional marketers on integrating AI with SEO. It covers concepts like the “Synthetic Content Data Layer,” the “Cyborg Technique,” and establishing a “Canonical Source of Ground Truth”. | 10/10 |
| https://www.hobo-web.co.uk/how-google-works/ | This article analyzes how Google’s search engine works in 2025, based on disclosures from the DOJ antitrust trial. It explains the core ranking signals of Quality (Q*) and Popularity (P*), and the modular systems like Navboost and PageRank that power them. | 10/10 |
| https://www.hobo-web.co.uk/hobo-robot-an-autonomous-marketing-solution-for-your-business/ | This page introduces the Hobo Robot, an autonomous marketing and lead generation system that operates within Google Sheets and Docs. It automates tasks like content management, performance reporting, social sharing, and email subscriber management. | 10/10 |
| https://www.hobo-web.co.uk/optimising-website-content-for-the-synthetic-content-data-layer/ | This article explores the “Synthetic Content Data Layer Opportunity Gap,” a strategy for influencing how AI systems represent an entity by proactively publishing an exhaustive, fact-checked knowledge base on the company’s own website. | 10/10 |
| https://www.hobo-web.co.uk/entity-seo/ | This article explains “Entity SEO” as the practice of optimizing a business’s online presence to be recognized by Google as a distinct “thing” in its Knowledge Graph, which is crucial for demonstrating E-E-A-T and earning trust. | 10/10 |
| https://www.hobo-web.co.uk/topicality-t-or-the-abcs-of-relevance-in-google-seo/ | This article explains “Topicality” (T*), a Google ranking system that computes a document’s relevance to a query based on “ABC signals”: Anchors (anchor text), Body (on-page content), and Clicks (user dwell time). | 10/10 |
| https://www.hobo-web.co.uk/the-google-content-warehouse-leak-2024/ | This article analyzes the 2024 Google Content Warehouse API leak, which confirmed SEO beliefs about site authority, user clicks (Navboost), and a “sandbox” for new sites. It revealed a modular ranking architecture with a primary system (Mustang) and re-ranking functions (“Twiddlers”). | 10/10 |
| https://www.hobo-web.co.uk/section-2-5-2-of-the-google-quality-rater-guidelines/ | This article argues that complying with Section 2.5.2 of Google’s Quality Rater Guidelines—which focuses on identifying who is responsible for a website—triggers a “compliance Domino Effect,” inherently satisfying over a dozen other guideline sections related to E-E-A-T and trust. | 10/10 |
| https://www.hobo-web.co.uk/how-human-quality-raters-are-used-new-evidence-from-doj-v-google-antitrust-trial/ | This article discusses revelations from the DOJ v. Google trial, showing that human quality rater scores are a direct training input for core ranking models like RankEmbed, directly shaping how Google’s AI systems understand and rank pages. | 10/10 |
| https://www.hobo-web.co.uk/mentions-mentions-mentions-the-new-economy-in-the-age-of-ai-overviews/ | This article argues that in the era of AI Overviews, authoritative brand mentions are becoming the “new link economy.” It posits that while unlinked mentions don’t pass PageRank, they are a primary signal for E-E-A-T, as AI systems rely on consensus from multiple sources. | 10/10 |
| https://www.hobo-web.co.uk/the-q-metric-google-quality-score/ | This article discusses Q* (“Q-star”), an internal Google metric revealed during the DOJ v. Google trial that functions as a site-level quality score. It is described as a largely static, query-independent measure of a website’s overall trustworthiness and authority. | 10/10 |
| https://www.hobo-web.co.uk/doj-v-google-disclosure-the-popularity-signal-p-score/ | This article discusses the “Popularity Signal (P*)”—a top-level Google ranking signal revealed in the DOJ v. Google case. P* uses Chrome browsing data and anchor links to measure how “well-linked” and widely visited a page is. | 10/10 |
| https://www.hobo-web.co.uk/your-website-design-should-load-in-4-seconds/ | This article discusses the critical importance of website loading speed, arguing that ideal load times are 1-2 seconds and that 53% of mobile visits are abandoned if a page takes longer than 3 seconds to load. | 9/10 |
| https://www.hobo-web.co.uk/seo-checklist-in-excel/ | This page introduces a free Microsoft Excel spreadsheet to help manage SEO projects, covering technical audits, site quality, content, and keyword research. | 9/10 |
| https://www.hobo-web.co.uk/screaming-frog-in-google-sheets/ | This guide explains how to integrate the Screaming Frog website crawler with the Hobo SEO Dashboard in Google Sheets to automate technical SEO audits, manage crawl files, and generate reports. | 9/10 |
| https://www.hobo-web.co.uk/best-seo-tools/ | This guide for beginners outlines a framework for selecting SEO tools, emphasizing “white hat” strategies and prioritizing data from Google’s own tools like Search Console and PageSpeed Insights, alongside technical crawlers like Screaming Frog. | 9/10 |
| https://www.hobo-web.co.uk/seo-tutorial/ | This is a comprehensive SEO tutorial for beginners, covering how to start SEO, on-page optimization techniques, and the core principles of creating high-quality, user-focused content that aligns with Google’s guidelines. | 9/10 |
| https://www.hobo-web.co.uk/headings-seo-checklist/ | This guide explains how to use HTML headings (H1-H6) for SEO, emphasizing their role in creating a logical document structure for users and search engines. It provides a checklist for best practices based on Google’s guidelines. | 9/10 |
| https://www.hobo-web.co.uk/how-to-submit-a-site-to-search-engines-seo-how-to-tuesday-2/ | This guide explains that modern SEO is not about manual submission but about creating a high-quality, technically sound site that search engines can discover. It provides a 10-point technical checklist and guidance on using tools like Google Search Console. | 9/10 |
| https://www.hobo-web.co.uk/the-google-hcu-helpful-content-update-helpfulness/ | This article analyzes Google’s Helpful Content Update (HCU), arguing that for many impacted sites, the core issue is a lack of Trust (the ‘T’ in E-E-A-T) and a failure to clearly establish who is responsible for the website and its content. | 9/10 |
| https://www.hobo-web.co.uk/webmaster-guidelines/ | This guide explains the evolution of Google’s Webmaster Guidelines into the “Google Search Essentials,” which are built on two pillars: essential technical requirements for indexing and strict spam policies that signal trustworthiness. | 9/10 |
| https://www.hobo-web.co.uk/robots-txt-tutorial-for-beginners/ | This beginner’s guide explains that the primary role of a robots.txt file is to manage crawler traffic and optimize “crawl budget,” not to prevent indexing. It provides a step-by-step guide for creating and testing the file and warns against common mistakes. | 9/10 |
| https://www.hobo-web.co.uk/october-2023-google-spam-update-the-terminator-algorithm/ | This article analyzes the October 2023 Google Spam Update, terming it the “Entity Terminator Algorithm.” It proposes the “Disconnected Entity Hypothesis,” suggesting the update targets sites that fail to provide clear, verifiable information about who is responsible for them. | 9/10 |
| https://www.hobo-web.co.uk/how-to-get-google-to-crawl-and-index-your-website-fully/ | This guide explains that getting a site fully crawled and indexed requires serving high-quality, user-friendly, and fast-loading pages to Googlebot. It warns that low-quality content can negatively impact the entire site’s quality score and advises on how to manage it. | 9/10 |
| https://www.hobo-web.co.uk/overview-of-the-hobo-seo-dashboard-multi-site/ | This article provides a comprehensive overview of the Hobo SEO Dashboard and the broader Hobo tool ecosystem. It details the features of the multi-site dashboard, which integrates with Google Search Console and Screaming Frog for automated reporting and analysis. | 9/10 |
| https://www.hobo-web.co.uk/hcu-spam-core-google-algorithm-impact-analysis-part-1-the-victims/ | This article presents an initial analysis of sites impacted by Google’s HCU, SPAM, and CORE updates, referring to them as “The Victims.” It introduces the “Disconnected Entity Hypothesis,” suggesting that the primary issue for many affected publishers is a lack of verifiable entity information. | 9/10 |
| https://www.hobo-web.co.uk/what-is-query-fan-out-in-seo-aiseo/ | This article explains “query fan-out,” an AI technique where a single user query is broken into multiple sub-queries to gather comprehensive information. It represents a shift to Answer Engine Optimisation (AEO), requiring content strategies focused on topical authority and machine readability. | 9/10 |
| https://www.hobo-web.co.uk/seo-auditor/ | This page announces the soft launch of the Hobo SEO Auditor, a subscription-based tool that connects to a user’s Google Search Console data to provide prioritized, whitelabel reports on algorithm impacts and technical issues. | 9/10 |
| https://www.hobo-web.co.uk/seo-is-dead/ | This 2025 article argues that traditional SEO has evolved into “Search Everywhere Optimisation” due to AI. It predicts a significant reduction in organic traffic and advises businesses to focus on site quality (EEAT) and optimizing for AI overviews. | 9/10 |
| https://www.hobo-web.co.uk/google-pr-update/ | This article provides a detailed history of Google’s PageRank algorithm, explaining that while the public Toolbar PageRank is discontinued, it is still used internally as one of many signals, often as an input into higher-level quality scores like Q*. | 9/10 |
| https://www.hobo-web.co.uk/search-engine-friendly-urls/ | This 2025 guide provides best practices for creating search-engine-friendly URLs, framing them as a core component of brand identity and user trust. It outlines four pillars: Readability, Structural Cohesion, Stability, and Canonicalization. | 9/10 |
| https://www.hobo-web.co.uk/premium-seo-checklist/ | This page advertises the Hobo Premium SEO Checklist, a collection of professional-level SEO checklists in Google Sheets covering technical SEO, e-commerce, copywriting, and more, offered with a lifetime update. | 9/10 |
| https://www.hobo-web.co.uk/free-seo-ebooks/ | This article analyzes the evolution of SEO advice through the series of free ebooks published by Shaun Anderson from 2009 to 2025, charting the shift from early PageRank focus to the modern, evidence-based approach grounded in insights from the U.S. v. Google trial. | 9/10 |
| https://www.hobo-web.co.uk/hobo-seo-dashboard-is-it-worth-it/ | This article presents a cost-benefit analysis of the Hobo SEO Dashboard, arguing its lifetime license model offers compelling long-term value compared to subscription-based platforms. It highlights time savings, data privacy, and deep integration with Google Search Console as key benefits. | 9/10 |
| https://www.hobo-web.co.uk/march-2024-core-update-judgement-day/ | This article analyzes the March 2024 Google Core & Spam Update, calling it “Judgement Day for independent publishers.” It reinforces the “Disconnected Entity Hypothesis,” arguing the update targeted sites with poor “Entity Health” and a lack of transparency. | 9/10 |
| https://www.hobo-web.co.uk/december-2024-google-spam-update-analysis/ | This article analyzes the December 2024 Google Core & Spam Update, connecting its impact to the “Disconnected Entity Hypothesis.” It suggests the update targeted “unknown or disconnected entities” that lack transparency and verifiable real-world presence. | 9/10 |
| https://www.hobo-web.co.uk/the-era-of-zero-click-search-and-zero-click-marketing/ | This article explores “Zero-Click Search,” where user queries are answered directly on the SERP. It analyzes the mechanics of features like AI Overviews and discusses the “great divide” between critics who see it as a threat and proponents who view it as a brand-building opportunity. | 9/10 |
| https://www.hobo-web.co.uk/automate-your-marketing-with-hobo-robot/ | This page introduces the Hobo Robot, an autonomous marketing system operating within the Google Cloud ecosystem. It automates tasks like reporting, content management (Hobo WP Agent), and social sharing (Hobo Socialbot). | 9/10 |
| https://www.hobo-web.co.uk/hobo-e-e-a-t-review-of-your-website-and-prioritisation-of-eeat-related-tasks/ | This page describes the Hobo E-E-A-T Review service, an audit of a website’s E-E-A-T status conducted by Shaun Anderson. The service is based on a deep analysis of Google’s Search Quality Rater Guidelines, focusing on demonstrating Experience, Expertise, Authoritativeness, and Trust. | 9/10 |
| https://www.hobo-web.co.uk/google-panda/ | This article explains the history of the Google Panda algorithm, connecting its origin as a site-wide quality classifier to the modern internal metric known as “QScore” or “Q*.” It details how Panda established “overall site quality” as a permanent ranking factor. | 9/10 |
| https://www.hobo-web.co.uk/case-study-ai-seo-content-strategy-with-northampton-ecommerce-seo-jamie-irwin/ | This case study showcases the “Weaponising Transparency” and “Inference Optimisation” AI content strategies through a meeting between Shaun Anderson and e-commerce SEO Jamie Irwin. The article itself was created using Google Gemini as a scribe during the meeting. | 9/10 |
| https://www.hobo-web.co.uk/beginner-seo/ | This page announces the free ebook “Hobo: Beginner SEO 2025,” a guide for newcomers grounded in insights from the U.S. D.O.J. vs. Google trial. It covers Google’s core ranking systems (Q* and P*), helpful content, and practical advice on keyword research and on-page SEO. | 9/10 |
| https://www.hobo-web.co.uk/best-seo-books/ | This report analyzes the ten best SEO books for 2025, evaluating them on comprehensiveness, actionability, and author credibility. Top-rated books include “The Art of SEO” and Hobo Web’s own free ebooks, praised for their evidence-based analysis. | 9/10 |
| https://www.hobo-web.co.uk/editorial-policy/ | This document outlines the Hobo Web Editorial Policy, which governs content standards. It emphasizes accuracy, integrity, compliance with Google guidelines, and transparent disclosure of affiliate links and AI usage. | 9/10 |
| https://www.hobo-web.co.uk/how-to-create-helpful-content-for-google/ | This guide explains how to create “helpful content” that aligns with Google’s HCU. It emphasizes writing for users, demonstrating experience and expertise, and focuses on aspects like content quality over quantity and satisfying user intent. | 9/10 |
| https://www.hobo-web.co.uk/best-screen-size/ | A data-driven guide for 2025 that analyzes global and US market share for screen resolutions to help web designers prioritize for responsive, mobile-first web design. | 8/10 |
| https://www.hobo-web.co.uk/images-and-alt-text-seo-checklist/ | This guide provides best practices for image SEO and alt text, framing it as a pillar of web accessibility and content quality. It recommends descriptive, concise alt text (80-125 characters) and covers technical aspects like file formats and sitemaps. | 8/10 |
| https://www.hobo-web.co.uk/how-to-change-domain-names-keep-your-rankings-in-google/ | This guide provides a checklist for website migration, focusing on preserving Google rankings by using 301 redirects correctly, managing sitemaps, and avoiding common pitfalls like redirecting to non-equivalent content. | 8/10 |
| https://www.hobo-web.co.uk/how-to-get-to-number-1-on-google/ | This article outlines the requirements for achieving a number one ranking on Google, emphasizing adherence to webmaster guidelines, publishing high-quality original content, providing a satisfying user experience, and earning natural links. | 8/10 |
| https://www.hobo-web.co.uk/browsers-to-test-your-website-on/ | This article provides a data-driven framework for cross-browser testing, prioritizing Chrome and Safari. It argues that browser compatibility is a critical user experience and trust signal that impacts a site’s overall quality score (Q*) and SEO performance. | 8/10 |
| https://www.hobo-web.co.uk/link-building-strategy-for-beginners-a-month-of-free-tips/ | This guide for beginners explains that link building is about earning “votes of confidence” from other websites. It emphasizes that the quality of links is more important than quantity and that the safest strategy is to create content so valuable that other sites want to link to it. | 8/10 |
| https://www.hobo-web.co.uk/duplicate-content-problems/ | This article clarifies that Google does not have a “duplicate content penalty” but filters duplicates and demotes copied or manipulative content. It provides best practices, such as using canonical tags and 301 redirects, to manage duplicate content effectively. | 8/10 |
| https://www.hobo-web.co.uk/internal-links-seo-checklist/ | This article provides a detailed SEO checklist for optimizing internal links to improve a site’s indexation, spread PageRank, and enhance user experience. It covers anchor text quality, link context, and site structure. | 8/10 |
| https://www.hobo-web.co.uk/design-website-for-blind/ | This article provides detailed guidelines for designing accessible websites for users with disabilities, covering legal obligations in the UK and US, and best practices from the W3C for structure, navigation, and content presentation. | 8/10 |
| https://www.hobo-web.co.uk/unnatural-links/ | This article discusses Google’s manual actions against unnatural link schemes. It explains that while Google’s algorithms often ignore random spammy links, site owners who have engaged in manipulative link building may need to use the Disavow Tool to avoid penalties. | 8/10 |
| https://www.hobo-web.co.uk/sf/ | This page describes Hobo SF for Google Sheets, a component of the Hobo SEO Dashboard that uses Screaming Frog crawl files to create a complete SEO audit and reporting system for prioritizing web development tasks. | 8/10 |
| https://www.hobo-web.co.uk/unannounced-february-2025-google-update-activity/ | This article investigates unannounced Google update activity in February 2025 that appeared to impact more established sites, unlike previous updates that targeted “disconnected entities.” The author presents case studies showing unusual traffic patterns. | 8/10 |
| https://www.hobo-web.co.uk/how-to-run-hobo-seo-dashboard/ | This guide provides detailed tips on how to operate the Hobo SEO Dashboard for multi-site management, covering automated reporting, manual controls, client management, and crawl setup. It also explains the prerequisite of setting up Google Cloud Platform API access. | 8/10 |
| https://www.hobo-web.co.uk/testimonials/ | This page is a collection of testimonials, reviews, and commentary praising the SEO services, tools, books, and blog of Hobo Web and its founder, Shaun Anderson, with feedback dating from 2007 to 2025. | 8/10 |
| https://www.hobo-web.co.uk/official-google-prefers-valid-html-css/ | This article concludes that Google does not prefer valid HTML and CSS for ranking purposes. Citing multiple Google representatives, it states that the critical factor is whether Google can successfully crawl and render a page, not perfect code validation. | 8/10 |
| https://www.hobo-web.co.uk/how-to-handle-out-of-stock-product-pages-on-an-ecommerce-shop-for-seo-benefits/ | This article provides Google’s advice on managing out-of-stock product pages. For permanently out-of-stock items, a 404 status or a 301 redirect is recommended, while temporarily out-of-stock items should be kept live with structured data indicating unavailability. | 8/10 |
| https://www.hobo-web.co.uk/hobo-wp-agent-in-google-docs-content-management-for-wordpress/ | This page introduces the Hobo WP Agent, a tool in beta that automates WordPress content management directly from Google Docs and Sheets, streamlining the process of creating, optimizing, and publishing content. | 8/10 |
| https://www.hobo-web.co.uk/best-seo-scotland/ | This article announces that the Hobo SEO blog was ranked #1 in Feedspot’s “60 Best UK SEO Blogs” in July 2025, highlighting the strength of Scotland’s digital marketing scene, with five Scottish blogs making the list. | 8/10 |
| https://www.hobo-web.co.uk/best-uk-seo-blog/ | This article announces that the Hobo SEO Blog was named the best UK SEO Blog by Feedspot in July 2025, recognizing its in-depth, practical, and ethical “white hat” SEO content since its founding in 2007. | 8/10 |
| https://www.hobo-web.co.uk/can-chatgpt-do-your-seo/ | This 2023 article argues that AI like ChatGPT emulates SEO functions rather than genuinely performing them, warning that without expert human oversight and external data plugins, its outputs lack analytical depth and can be untrustworthy. | 8/10 |
| https://www.hobo-web.co.uk/customer-portal/ | This page serves as the Hobo Web Customer Portal, a central hub for all company policies, including Privacy, Cookies, Terms of Use, and support procedures. It details terms for payments, refunds, and the “Lifetime Access” guarantee. | 8/10 |
| https://www.hobo-web.co.uk/effect-of-optimising-multiple-pages-for-the-same-keyword-phrases/ | This article discusses “keyword cannibalisation,” explaining that optimizing multiple pages for the same keyword causes them to compete with each other, often harming rankings. The recommended solution is to consolidate ranking signals onto a single, high-quality canonical page. | 8/10 |
| https://www.hobo-web.co.uk/keyword-density-seo-myth/ | This article debunks “keyword density percentage” as an SEO myth, citing numerous statements from Google representatives. It advises writers to focus on creating high-quality, natural-sounding content and warns that keyword stuffing can harm rankings. | 8/10 |
| https://www.hobo-web.co.uk/seo-services/ | This page outlines the SEO services offered by Hobo Web, which begin with a complete manual SEO audit and involve long-term consultancy, providing clients with full access to the consultant and all proprietary tools. | 8/10 |
| https://www.hobo-web.co.uk/eu-privacy-directive-google-analytics-minimally-intrusive-unlikely-to-get-you-into-trouble/ | This article provides a detailed analysis of the digital privacy landscape in the EU and UK as of August 2025, covering GDPR, PECR, and the UK’s new Data (Use and Access) Act 2025 (DUAA), which introduces exceptions to cookie consent requirements. | 8/10 |
| https://www.hobo-web.co.uk/no1-scottish-seo-influencer/ | This article announces that Shaun Anderson (“Hobo”) was voted the #1 Scottish SEO Influencer by Feedspot in July 2025. He was the sole influencer from Scotland included in Feedspot’s global “Top 45 SEO Influencers in 2025” list. | 8/10 |
| https://www.hobo-web.co.uk/website-design-tips/ | This article serves as a comprehensive website design and development project checklist for beginners. It outlines a pre-project blueprint for managing client expectations, covering scope, cost, technical specifications, and content delivery. | 8/10 |
| https://www.hobo-web.co.uk/hobo-seo-dashboard-enterprise-for-taming-large-scale-website-seo/ | This page describes the Hobo SEO Dashboard Enterprise, a yearly managed service for large-scale websites. It provides granular, subfolder-level analysis and automated, targeted reporting to overcome the limitations of site-wide average metrics. | 8/10 |
| https://www.hobo-web.co.uk/keyword-stuffing-irrelevant-keywords/ | This article defines keyword stuffing as loading a webpage with irrelevant or unnaturally repeated keywords. Citing Google representatives, it clarifies that this practice violates guidelines, creates a negative user experience, and can harm a site’s ranking. | 8/10 |
| https://www.hobo-web.co.uk/the-domain-stats-tab-in-hobo-seo-dashboard-in-google-sheets/ | This guide explains the “Domain Stats” tab within the Hobo SEO Dashboard, which serves as a technical SEO control center. It provides an overview of a domain’s HTTP responses, redirect chains, Core Web Vitals, and on-page SEO elements. | 8/10 |
| https://www.hobo-web.co.uk/website-frames/ | This article strongly advises against using website frames and iframes due to significant issues with navigation, usability, search engine indexing, and accessibility, citing usability expert Jakob Nielsen. | 8/10 |
| https://www.hobo-web.co.uk/website-migration-services-to-manage-domain-site-cms-changeovers-uk/ | This page details the website migration services offered by Hobo Web, designed to manage domain or CMS changeovers while preserving and improving Google rankings through a process of pre- and post-migration SEO audits. | 8/10 |
| https://www.hobo-web.co.uk/best-seo-blog/ | This article announces that the Hobo blog was named a ‘Best SEO Blog’ in the world by Feedspot in July 2025, securing the #14 spot in the global top 15. This recognition is presented as a validation of the blog’s long-standing mission to provide factual, in-depth SEO content. | 8/10 |
| https://www.hobo-web.co.uk/google-ranking-factors-quality-rating-criteria/ | This article explores Google’s ranking factors with a focus on site quality metrics. It discusses the Panda algorithm, site-wide quality scores, and various signals including user duration, link quality, and spam detection, referencing the 2017 Google Search Quality Evaluator Guidelines. | 8/10 |
| https://www.hobo-web.co.uk/video-seo-checklist/ | This page describes a professional, paid-for “Video SEO checklist” designed to help website managers manage video content to maximize impact in Google Search, covering topics like structured data, embedding, and ranking pages with video. | 8/10 |
| https://www.hobo-web.co.uk/hobo-named-a-top-ai-seo-expert-for-2025/ | This article announces that Hobo’s founder, Shaun Anderson, was named a Top AI SEO Expert for 2025 by the New York agency Primary Position, recognizing his work in practical, ethical search strategies that integrate artificial intelligence. | 8/10 |
| https://www.hobo-web.co.uk/hobo-seo-dashboard-clients-tab/ | This document provides a technical breakdown of the “Clients tab” within the Hobo SEO Dashboard, which acts as the central control panel for configuring client websites, API integrations, and audit scope. | 8/10 |
| https://www.hobo-web.co.uk/how-fast-does-google-redindex-deindexed-pages/ | This article details an experiment where the author intentionally de-indexed their site to test Google’s re-indexing speed. Two months later, key pages were still not re-indexed, which is interpreted through the lens of the “Disconnected Entity Hypothesis”. | 8/10 |
| https://www.hobo-web.co.uk/hobo-socialbot-social-media-scheduling-in-google-sheets/ | This page introduces Hobo Socialbot, a social media scheduling tool that operates within Google Sheets. It’s positioned as a private, secure, and free alternative to paid platforms, allowing users to connect their own developer accounts for various social networks. | 7/10 |
| https://www.hobo-web.co.uk/hobo-uk-seo-a-beginners-guide-v5-2018.pdf | This 2018 beginner’s guide to SEO covers concepts like creating high-quality content to trigger featured snippets, avoiding low-quality signals, and understanding how Google treats hidden text in the mobile-first index. | 7/10 |
| https://www.hobo-web.co.uk/technical-seo-audit-training-course/ | This page provides details for a Technical SEO Audit Training Course taught by Shaun Anderson (“Hobo”). The course, which is currently unavailable, is designed to teach students how to perform a professional SEO audit using tools like Google Search Console. | 7/10 |
| https://www.hobo-web.co.uk/hobo-seo-reporting/ | This page describes “Hobo SEO Reporting,” a service for GBP 999/year that provides bespoke reports from Google Search Console and Analytics, rank tracking, and website crawl analysis to save users time on preparing SEO audits. | 7/10 |
| https://www.hobo-web.co.uk/how-to-use-sitebulb-website-crawler-site-auditor/ | This article likely serves as a guide on how to use the Sitebulb website crawler and site auditing tool for conducting technical SEO audits, diagnosing issues, and improving search engine performance. | 7/10 |
| https://www.hobo-web.co.uk/greenock-website-design-company/ | This page advertises Hobo Web as a Greenock-based website design company specializing in WordPress. It details several development packages for small to medium-sized businesses, with prices ranging from £495+VAT to £1,995+VAT. | 7/10 |
| https://www.hobo-web.co.uk/schedule-publishing-posts-to-x-twitter-using-google-sheets-and-hobo-socialbot/ | This guide explains how to use the Hobo Socialbot Google Sheets framework to schedule posts to X (formerly Twitter) for free, leveraging a user’s personal X Developer account for a generous quota of 1,500 posts per month. | 7/10 |
| https://www.hobo-web.co.uk/schedule-posts-to-threads-using-google-sheets-and-hobo-socialbot/ | This guide explains how to use the Hobo Socialbot Google Sheets framework to schedule posts to Threads. It provides a step-by-step guide for connecting the tool, which uses the same Meta Developer App as the Instagram integration. | 7/10 |
| https://www.hobo-web.co.uk/how-to-do-keyword-research/ | This 2022 guide explains how to perform keyword research using SEMrush. It defines key terms, categorizes keywords by length and intent, and provides a step-by-step process for identifying topics and analyzing keyword difficulty. | 7/10 |
| https://www.hobo-web.co.uk/schedule-publishing-posts-to-bluesky-using-google-sheets-and-hobo-socialbot/ | This guide explains how to use the Hobo Socialbot Google Sheets framework to schedule posts to Bluesky. It highlights the security of using a unique, revocable App Password for a private and secure automation method. | 7/10 |
| https://www.hobo-web.co.uk/hobo-seo-auditor-terms-of-service-agreement/ | This document is the legally binding Terms of Service for the Hobo SEO Auditor, last updated in August 2025. It outlines the scope of services, payment terms, intellectual property rights, and mandates dispute resolution through arbitration in Greenock, Scotland. | 7/10 |
| https://www.hobo-web.co.uk/hobo-web-confidentiality-and-non-disclosure-agreement/ | This document is the Hobo Web Non-Disclosure Agreement (NDA), effective April 2025. It defines “Confidential Information” and outlines Hobo Web’s strict obligations to protect that information in compliance with UK GDPR. | 7/10 |
| https://www.hobo-web.co.uk/contact/ | This is the “Contact Us” page for Hobo Web, providing an online inquiry form, direct email addresses, and links to social media profiles. It notes that the fastest way to reach founder Shaun Anderson is via Twitter (X). | 7/10 |
| https://www.hobo-web.co.uk/seo-in-inverclyde/ | This page promotes the local SEO services of Hobo Web for businesses in Inverclyde, Scotland. It highlights the agency’s 25 years of experience, its local roots, and its work with local businesses, positioning itself as the go-to consultant for the area. | 7/10 |
| https://www.hobo-web.co.uk/hobo-social-media-management-services/ | This page details the Hobo Socialbot and Social Media Management Services, which pair a private Google Sheets scheduling engine with expert human strategy. It contrasts this model with conventional SaaS platforms, arguing for better security, control, and cost-effectiveness. | 7/10 |
| https://www.hobo-web.co.uk/seo-support/ | This page likely outlines the SEO support services offered by Hobo Web, detailing ongoing consultation, technical assistance, and project management for businesses requiring expert guidance. | 7/10 |
| https://www.hobo-web.co.uk/privacy-policy/ | This document is the Privacy Policy for Hobo Web, effective April 2025. It details the types of personal data collected, the purposes for processing under UK GDPR, data sharing practices, and users’ data protection rights. | 7/10 |
| https://www.hobo-web.co.uk/project-timeline-hobo-robots-final-launch-schedule/ | This article provides the detailed project timeline for the 2025 launch of the Hobo Robot product suite, spanning eight weeks from August to September and detailing the weekly launch schedule for each integrated tool. | 7/10 |
| https://www.hobo-web.co.uk/schedule-publishing-posts-to-facebook-using-google-sheets-and-hobo-socialbot/ | This guide explains how to use the Hobo Socialbot Google Sheets framework to schedule posts to a Facebook Page for free. It provides a five-step guide for creating and configuring a Meta Developer App to connect with the sheet. | 7/10 |
| https://www.hobo-web.co.uk/local-digital-marketing-website-management-and-social-media-planning-services-in-inverclyde-using-hobo-seo-tools/ | This page details local digital marketing services offered by Shaun Anderson for businesses in Inverclyde, Scotland. The service leverages a suite of proprietary automated tools to provide a data-driven service at a cost viable for local SMEs. | 7/10 |
| https://www.hobo-web.co.uk/how-to-get-started-in-social-media/ | This beginner’s guide outlines a four-step process for engaging with social media: defining goals, creating profiles, learning community rules, and becoming an active participant. | 6/10 |
| https://www.hobo-web.co.uk/adpartners-glasgow-1999-2006/ | This portfolio piece documents Shaun Anderson’s career at the Adpartners advertising agency in Glasgow from 1999-2006, detailing his transition from a creative role to founding the agency’s digital marketing division, ‘adpartners.web’. | 6/10 |
| https://www.hobo-web.co.uk/the-autonomy-gauntlet/ | This article presents “The Autonomy Gauntlet,” a mythic, psychoeducational framework created as a case study for an AI content strategy. It uses the metaphor of six “Autonomy Stones” to help individuals reframe experiences with toxic relationships. | 6/10 |
| https://www.hobo-web.co.uk/fine-art-portfolio-sci-fi-drawings-in-pencil/ | This page showcases Shaun Anderson’s science fiction-themed drawings from his youth. The content serves a strategic purpose within his “Weaponising Transparency” framework, providing verifiable evidence of his history to build his E-E-A-T profile. | 6/10 |
| https://www.hobo-web.co.uk/tesco-handy-leaflet-concept-idea-1999/ | This portfolio piece is a case study of the “Tesco Handy Leaflet,” a hyper-local advertising concept developed by Shaun Anderson in 1999. It details the project’s timeline and its ultimate failure due to logistical challenges, serving as verifiable evidence of his early entrepreneurial endeavors. | 6/10 |
| https://www.hobo-web.co.uk/fine-art-portfolio/ | This page presents a portfolio of still-life pencil drawings by Shaun Anderson from 1989-1992. The content serves a strategic role in his “Weaponising Transparency” approach, building a verifiable record of his skills to bolster his E-E-A-T profile. | 6/10 |
| https://www.hobo-web.co.uk/inshops-1997-the-handy-leaflet-advertising-board-a-coalition-of-local-businesses/ | This portfolio piece is a case study of “The Handy Leaflet,” a hyper-local advertising venture by Shaun Anderson in 1997. It details the business model, which included a physical display cabinet and a leaflet distributed through a network of shopping centers. | 6/10 |
| https://www.hobo-web.co.uk/bill-muir-and-the-glasgow-advertising-agency-adpartners-limited/ | This article profiles William “Bill” Muir, the co-founder of the Glasgow advertising agency Adpartners Limited. It details his career, the agency’s evolution, and his pivotal role in championing the creation of the digital division that later became Hobo Web. | 6/10 |
| https://www.hobo-web.co.uk/censoring-autocomplete-results-for-celebrities/ | This 2016 article explores whether Google censors negative search suggestions in its Autocomplete feature, concluding that it “probably, YES,” does mute negative terms as part of a broader trend to avoid legal trouble and sanitize results for public figures. | 6/10 |
| https://www.hobo-web.co.uk/royal-bank-of-scotland-business-growth-challenge-1998/ | This portfolio piece analyzes Shaun Anderson’s participation in the 1998 Royal Bank of Scotland Business Growth Challenge. It frames the event as a pivotal moment of self-awareness where he scored 20/20 as a “Plant” (the ideas person) based on the Belbin Team Roles framework. | 6/10 |
| https://www.hobo-web.co.uk/art-portfolio-psybt-1998/ | This portfolio piece documents Shaun Anderson’s participation in The Prince’s Scottish Youth Business Trust (PSYBT) from 1996-1998. It uses archival letters to trace his journey of securing investment and support for his early venture, Vision Design. | 6/10 |
| https://www.hobo-web.co.uk/art-portfolio-shell-livewire-young-business-start-up-awards-1997/ | This case study details Shaun Anderson’s early venture, Vision Design, and its product, the “Handy Leaflet,” which won a Shell Livewire award in 1997. It explains the business model, which positioned the leaflet as a “public utility” to ensure household retention. | 6/10 |
| https://www.hobo-web.co.uk/art-portfolio-vision-design-1997/ | This case study details Vision Design, a graphic design sole proprietorship founded by Shaun Anderson in 1997. It showcases his early client portfolio and the strategic step of joining the Federation of Small Businesses (FSB) to gain credibility. | 6/10 |
| https://www.hobo-web.co.uk/atlantis-google-earth-coordinates/ | This article from 2020 discusses online reports suggesting that Google Earth had found the lost city of Atlantis, providing the specific coordinates but clarifying that Google debunked the claim, explaining the grid-like lines were “sonar trails” from boats. | 5/10 |
| https://www.hobo-web.co.uk/character-counter/ | This page provides a simple, free online character and word counter tool, attributed to javascriptkit.com. | 4/10 |
| https://www.hobo-web.co.uk/terms-of-use/ |
This document is the Website Terms of Use for Hobo Web, effective April 2025. It governs all use of the website, outlining user obligations, disclaimers of warranties, and intellectual property rights, with all terms governed by the laws
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