SEO

QUOTE: “We’ve been working with HOBO for around 2 years now, and in that time the performance of our site has gone from strength to strength – considerably outstripping our expectations. They have provided timely, considered and expert advice which has always proved beneficial, and have also been proactive in suggesting new tactics and strategies … Read more

QUOTE: “Creating compelling and useful content will likely influence your website more than any of the other factors…” Google SEO Starter Guide, 2021 SEO (search engine optimisation) is modifications to a web page that help make a page more relevant to a query. Assuming you “only publish high-quality 100% unique content to your site” then … Read more

This paid-for SEO checklist in Google sheets is designed to be all website managers need to edit a mobile website to align with Google’s webmaster guidelines and so rank optimally in Google.

This is a website migration SEO checklist for in-house or outsourced website managers, designers, and developers to manage the migration process. The professional website migration SEO checklist is now available as part of the Hobo SEO Premium SEO checklist.

This paid-for SEO checklist in Google sheets is designed to be all website managers need to edit a Hotel website to align with Google’s webmaster guidelines and so rank optimally in Google. Know that if you do not follow these guidelines, your website is demoted in Google search results.

I can help you develop an SEO strategy and manage your SEO team as they implement it. Contact me for more information.

Here is a comparative summary table of all the Hobo SEO ebooks, outlining their value at the time of publishing, their relevance now, and their core contribution to the evolution of SEO strategy. These ebooks are 100% free. All ebooks are available to download as PDFs.

Google recommends you ‘qualify outbound links’ using the link attribute ‘nofollow’: Use rel=”sponsored” or rel=”nofollow” for paid links. Use rel=”ugc” or rel=”nofollow” for user generated content links. Use nofollow on widgets, themes and infographic links. Don’t use nofollow on every external link on your website. Don’t use nofollow on internal links.

Return a 404 if the product is permanently out of stock. Return a 200 if the product is temporarily out of stock. Return a 301 to equivalent content if the product is expired but you have reason to preserve SEO Benefits.

Make sure Google can crawl your website, index and rank all your primary pages by only serving Googlebot high-quality, user friendly and fast loading pages to index.

Many SEO experts have agreed for over a decade there is no single best keyword density to rank high in Google or Bing. Optimal keyword density differs from page to page, phrase to phrase. Write naturally and include the keyword phrase once or twice on-page. Avoid demotion in Google by avoiding repeating keyword phrases in text content. Focus on creating high-quality engaging content instead.

QUOTE: “Keyword Stuffed” Main Content Pages may be created to lure search engines and users by repeating keywords over and over again, sometimes in unnatural and unhelpful ways. Such pages are created using words likely to be contained in queries issued by users. Keyword stuffing can range from mildly annoying to users, to complete gibberish. Pages created with the intent of luring search engines and users, rather than providing meaningful MC to help users, should be rated Lowest.” Google Search Quality Evaluator Guidelines 2017

How to do an seo audit quickly and simply with SEMRush.

Keyword research is one of the most important aspects of SEO. But do you know what makes it so significant? Or how to do it? Or which tools to use? This post is a guide for beginners.

Only add unique hand-written content to your web pages. Don’t add content to your pages that is found verbatim on other pages on the web. Do not ‘spin’ text on pages on your site. Don’t create thin-pages with little value add to users. Implement the rel=”canonical” link element on all pages.

A review and walkthrough of a new website crawler tool that helps you manage your seo efforts.

For students of SEO, a collection of my notes on potential Google ranking factors and quality rating signals.

Is Google censoring autocomplete suggestions for Hillary Clinton?

I’ve focused on surfacing the top advertising agency sites in the world, based on search engine marketing and social media signals – the top ad agencies in the world based on SEO performance.

Many new into SEO today think old school seo was spam. Today’s narrative encourages them to think like that. I do miss that old style seo which – of course – was a lot simpler to deploy. I miss the cavalier approach to seo, and the quick results to be had from it. There was fun to … Read more

Hobo got talked about on the front page of Reddit yesterday. Which was nice. I try to answer some questions in this post.

Find out about Google PageRank.

Beyond the Limits: A Modern Guide to Exporting Large Datasets from GA4 & Search Console

Disclaimer: This is research, not legal advice. Seek professional legal advice if unsure about your own situation. The digital privacy landscape has undergone a profound transformation since the original article’s context of 2011-2012, so I thought it was worth updating. Key developments include the full enforcement of the General Data Protection Regulation (GDPR) across the … Read more

You’ll need: To follow Google Webmaster SEO Quality Guidelines. A website reputation for publishing original, useful and relevant content. A satisfying user-friendly page experience for visitors from search. A fast, responsive, easy-to-edit mobile-friendly website. A sensible user-friendly website architecture. High-quality prominent natural links from other websites.

Politician & MP for Inverclyde, David Cairns (RIP), recently visited the Hobo offices for a few hours, and during that time I pointed out to him something called Twitter.

How do you run a blog to get the most SEO benefit? I explore the basics of it in this blogging guide for beginners.

As seen in Smashing Magazine! A free web design an development project plan and checklist for designers and clients.

Did Google find Atlantis? It’s being reported around the web today that Google Earth has found Atlantis :) Here’s the co-ordinates to find Atlantis with Google Earth; coordinates: 31 15’15.53N, 24 15’30.53W (600 miles west of Morocco, deep in the Atlantic Ocean) The man from the sun says yes but the man from Google says … Read more

1. Figure Out What You Want To Get Out Of Social Media. 2. Create Your Profiles. 3. Learn The Community Rules. 4. Become An Active Part Of That Community. Enjoy It.

A robots.txt file is a file on your webserver used to control bots like Googlebot, Google’s web crawler. You can use it to block Google and Bing from crawling parts of your site.

If you are serious about organic search engine optimisation, forget about using, or optimising frames and read up on the latest guidelines for SEO.

For over two decades, I’ve seen web standards come and go. One that often resurfaces is the topic of ‘access keys’ – keyboard shortcuts for website navigation. Back in the early 2000s, this seemed like a promising feature, and even the UK Government created a standard for it. However, the web has evolved, and our … Read more

This guide reframes web accessibility as a core pillar of strategic, high-quality web development, driven by a self-reinforcing tripartite imperative: legal compliance, commercial advantage, and ethical design.

No. While Google recommends we use W3C validation, Google doesn’t rank valid html and css pages above invalid pages. If Google can crawl and render a page Google will rank the page appropriately based on how relevant it is to the query. Invalid HTML can on the other hand can cause search engines problems.