Hi Matt. If we add more than one links from page A to page B, do we pass more PageRank juice and additional anchor text info? Also can you tell us if links from A to A count?
STOP PRESS – All-round nice guy and official representative for Google published a a video recently telling us how Google USED to work according to the original Pagerank formula! :)
I suppose there’s a good attempt at explaining Pagerank in simple terms with fingers for those new to seo. Or at least, how it used to work. :) Let’s face it – Google Pagerank works differently than it used to.
He mentioned something like he ‘wasn’t going to get into anchor text flow’ (or as some call First Link Priority) – in this scenario, which is, actually, a much more interesting discussion.
But the silence on anchor text and priority – or what counts and what doesn’t, is, perhaps, confirmation that Google has some sort of ‘link priority’ when spidering multiple links to a page from the same page and assigning relevance or ranking scores.
I’m pretty sure, from plenty of observations I’ve made in the past, that this is indeed the case. I have seen a few examples where I *thought* might contradict my own findings, but on closer examination, most could not be verified. It’s a lot harder today to isolate this sort of thing – but Google is designed that way.
I think, as the years go by – we’re supposed to forget how Google works under the hood of all that fancy GUI, BTW.
Simple answer, for me is, expect ONE link – the first link – out of multiple links on a single page pointing at one other page – to pass anchor text value. Follow that advice with your most important key phrases in at least the first link when creating multiple links and you don’t need to know about first link priority.
A quick seo test I did a long time ago throws up some interesting questions today – but the changes over the years at Google since I did my test will have an impact what is shown – and the fact is – the test environment was polluted long before now.
I still think about first link priority when creating links on a page.
It is possibly, a powerful good practice when inter-linking your pages.
I had hoped watching this video MC answered that point about anchor text. Maybe next time.
Do let me know if you have a view on ‘first link priority’ – if you consider it – or if you think differently. If you have heard of MC talking about the flow of anchor text in this fashion – let me know – as I havent seen it…. I might even give this a test again.
If you don’t know, there are lots more of these videos for noobs at:
Want to know more about first link priority theories? It’s an interesting and sometimes hotly debated discussion – well, it used to be. Perhaps it is the case, the first link priority is not a short answer for MC to give, and by answering it, it opens a can of worms for him. The rule ITSELF probably has nuances, when nofollow is added to the mix, for instance, etc etc.
Interesting seo geek stuff anyway….