Disclosure: Hobo Web uses generative AI when specifically writing about our own experiences, ideas, stories, concepts, tools, tool documentation or research. Our tool of choice is in this process is Google Gemini Pro 2.5 Deep Research. This assistance helps ensure our customers have clarity on everything we are involved with and what we stand for. … Read more

DISCLOSURE: You will find this entire article about content strategy quite meta. The article itself is the embodiment of the entire point of the article. This article would not have been written without AI (Gemini 2.5 Pro and Chatgpt 4.o in this case) because I wouldn’t have been inclined to approach this in this manner … Read more

Prerequisite: Setting Up Google Search Console API Access Before features in the Hobo SEO Dashboard that interact with Google Search Console (such as automatically adding clients, fetching performance data, or checking property types) can function, you must enable the necessary APIS and link your Apps Script project to a Google Cloud Platform (GCP) project. Whilst … Read more

Disclosure. I use Gemini Pro 2.5 to enhance my research and writing. What you read below is an exploration with Gemini, Google’s AI, to determine if Hobo SEO Dashboard is worth it and how it stacks up against similar software and SAAS. All facts fact-checked by me, Shaun Anderson. If you are thinking of buying … Read more

Disclosure. I am part man, mostly machine these days. All my content is created using Gemini Pro 2.5. So I can get as much information out to existing customers as possible. I originated the idea and wrote the original concept for Gemini to enhance it. Hobo Web offers a suite of Search Engine Optimisation (SEO) … Read more

Disclosure: Hobo Web uses generative AI when specifically writing about our own experiences, ideas, stories, concepts, tools, tool documentation or research. Our tool of choice is in this process is Google Gemini Pro 2.5 Deep Research. This assistance helps ensure our customers have clarity on everything we are involved with and what we stand for. … Read more

Disclosure: Hobo Web uses generative AI when specifically writing about our own experiences, ideas, stories, concepts, tools, tool documentation or research. Our tool of choice is in this process is Google Gemini Pro 2.5 Deep Research. This assistance helps ensure our customers have clarity on everything we are involved with and what we stand for. … Read more

Google’s Helpful Content Updates are a series of algorithm changes designed to ensure search results are more helpful and reliable for users. “It is now part of a “core ranking system that’s assessing helpfulness on all types of aspects.” Danny Sullivan, Google March 2024 These updates began in August 2022 and have evolved to focus on rewarding content … Read more

When Google released the updated Search Quality Evaluator Guidelines on January 23, 2025, many site owners zeroed in on high-level E-E-A-T and content quality. Fair enough. However, one of the most quietly powerful sections – 2.5.2: Finding Who is Responsible for the Website and Who Created the Content on the Page – is often overlooked. Here’s why that’s a mistake … Read more

Disclosure: This post was created by the author using Gemini 2 Pro in a deep co-op examination of the entire code base of Hobo SEO Dashboard in Google Sheets. NOTHING was modified to change Gemini’s opinion. The post was published using Hobo Wp Agent. QUOTE: “The Hobo SEO Dashboard scripts, based on the reviewed code, are … Read more

Sign up for your FREE TRIAL Developed over many years for busy SEO consultants, marketing managers, web development managers, and website design companies with a site to manage but don’t want the hassle of analysing crawl data* or reviewing Search Console** and Analytics*** data for your site. The Hobo SEO Auditor is the quickest, easiest … Read more

DISCLAIMER. This is for fun! Ai makes stuff up! The Hobo EEAT tool is a beta. The Disconnected Entity Hypothesis is now a Theory that is being tested by more than a few sites. The majority of this post is Ai generated using Ai (Grok, Gemini and Chatgpt). I thought it was fun, although it … Read more

What happens when Google deindexes your site? Will it come back?

CLAIM Early-bird Price on the new EEAT Tool The EEAT tool is now on sale for early birds, and early birds also get a free report from Hobo SEO Dashboard with every purchase. The Google EAAT Tool (Beta) by Hobo is a practical solution for generating policy documents that align with Google Quality Rater guidelines. … Read more

Facts: The October 2023 spam update incident began on October 4, 2023 at 09:51 US/Pacific with the global release at 09:52 PDT, improving coverage in multiple languages including Turkish, Vietnamese, Indonesian, Hindi, and Chinese, and concluded on October 19, 2023 at 22:15 US/Pacific with the rollout fully completed by October 20, 2023. This “Terminator” algorithm … Read more

Tool: See the new Hobo EEAT Tool. For the small publishers who even made it to March 2024, the March 2024 Google Core Update brought together all of Google’s corrective algorithms launched in 2022 and the ones in the news in late 2023 into one update period. In March, Google also launched the Google March … Read more

Facts: The December 2024 Google spam update incident began on December 19, 2024 at 09:00 US/Pacific with the global release at 09:01 PST, and it concluded on December 26, 2024 at 11:00 US/Pacific, with the rollout fully completed by 11:03 PST on the final day. The December 2024 Google Spam update followed in the wake … Read more

Tool: See the new Hobo EEAT Tool. I’m looking into noticeably impactful and unannounced Google update activity in February 2025, on the surface, unrelated to the entity issues (Google’s understanding and representation of entities in Google Search) I’ve been sharing in the Disconnected Entity Hypothesis I shared last month. It looks as though this February Google … Read more

Google’s algorithms, HCU, SPAM, and CORE updates, amongst other things, impact “Disconnected Entities” and seek to demote and remove them from Search.

CLAIM 50% OFF Hobo Robot Hobo Robot is an automated robot at the heart of a suite of tools in Google Docs designed to streamline various aspects of digital marketing and SEO for businesses. Get it for 999 GBP in the early bird presale. Includes installation and setup. It integrates functions like: WordPress content management. … Read more

Meet Hobo Robot.

Hobo SEO Dashboard Multi-Site for Google Sheets is available now.

Hobo WP Agent in Google Docs is a tool that automates WordPress content management directly from Google Docs and Sheets.

Get a full manual SEO audit for your website As 20K social followers interested in SEO on Linkedin and X can attest to, I’ve been looking at the carnage caused by Google’s HCU and accompanying SPAM and CORE updates and how specifically the HCU (Helpful Content Update) and SPAM have impacted small, independent publishers over … Read more

Get 50% OFF Hobo SEO Dashboard The Winners and Losers Reporting System in Hobo SEO Dashboard (in Google Sheets) is designed to work automatically as part of the SEO Dashboard’s automatic reporting. You can also run it on the loaded client in your Settings sheet, from the Hobo Admin menu. In your Google Sheets top … Read more

Join Hobo SEO Course FREE today I was reviewing the SEO strategies I recommended in my SEO Guide for Beginners PDF EBook way back in 2018. This is how I described building topical authority in my guide. In short, topical authority, for us, hinged around a simple maxim that I and others were aware of … Read more

Hobo SEO Dashboard is a Google Sheets tool that helps marketers, SEOs, and website developers perform an SEO audit report on any website. SEO Dashboard will autonomously run regular reports on every client in your Search Console according to the schedule you set. When set up, you can rely on it to automatically publish and … Read more

Hobo SEO Dashboard is an autonomous SEO reporter in Google Sheets, and easy to set up. If you are an SEO or web developer or an SEO manager who manages many sites in Search Console and prefers to work in spreadsheets, this is for you.

Get 50% OFF Hobo SEO Dashboard Hobo SEO Dashboard Multi-Site, an autonomous and highly cost-effective SEO reporting system built in Google Sheets. It is designed for SEOs, agencies, website managers, and consultants who manage multiple clients using Search Console. It includes a built-in Search Console Account Explorer, a Client Publishing and Scheduling system, and a Client … Read more

Hobo SEO Dashboard is a tool that helps marketers, SEO consultants and and website managers explore and analyse Search Console data on any website directly in Google Sheets.

How to set up Search Console Api access

Hobo SEO support are tools and services to help you guarantee you align your site with Google guidelines, to avoid penalties and algorithm punishments in the future.

Save hours on prepping SEO audits, setting up crawl files and analysis with Hobo SEO reporting. Quick and easy analysis set to a schedule you want.

Hobo SF Multi-Site for Google Sheets is a complete SEO audit and reporting system built in Google Sheets For SEO Consultants and Website Managers, Hobo SF Multi-site for Google Sheets costs only GBP 499 for a lifetime license with NO subscription fees and NO further ongoing costs.

In this free SEO course for beginners and professionals alike, I take you through exactly what you need to focus on to improve your traffic numbers from Google through search engine optimization best practices.

Get Hobo SEO Dashboard Screaming Frog is my favourite website development tool. It’s the best website crawler available at the cost, in my opinion, at least. That’s why I have always used it for my crawl data source. The tricky part of working with Screaming Frog (which you will have purchased separately) is just managing … Read more

Meet the Hobo SEO Checklist: Public version (free). Pro version with training course (£49). Premium (£180).

The Premium SEO checklist is a collection of SEO checklists available online through Google Sheets you can purchase.

This tutorial is available for you to access as a free checklist in Google Sheets.

Chatgpt cant do a lot of things you hear about on Social Media. Chatgpt is effectively emulating the function you think it is doing. It isn’t counting those words you are writing, it isn’t spell-checking your writing, it isn’t grammar-checking your copy. It cant check your website’s SEO (search engine optimisation), and it cannot SEO your website. If you use Ai to produce sloppy content, Google will have an algorithm cooking for you.

This guide provides a beginners guide to learning SEO, starting with the basics.

Learn YouTube SEO with this free guide. Learn about keyword research, video optimisation, video promotion, and more. Boost your YouTube rankings today.

This simple step-by-step tutorial simplifies SEO for beginners, covering the basics from keyword research to link building and rank monitoring.

This guide provides an introduction to SEO, its importance, and how it can help businesses increase their online visibility and reach their target audience. It covers the basics of SEO, including keyword research, on-page optimisation, and link building

Discover the best SEO tools that can help optimise your website. From keyword research to backlink analysis, these tools are essential for improving visibility and traffic.

Improve your website’s user experience by understanding and avoiding intrusive interstitials and dialogs. This guide provides insights into creating unintrusive dialogs, using banners effectively, and avoiding common pitfalls.

This guide provides insights into Google’s page experience, covering aspects like Core Web Vitals, secure page delivery, mobile-friendly design, and ad placement. Learn how to evaluate your site and deliver a good page experience.

Explore the best search engines of 2023. From privacy-focused platforms to those offering rewards programs, discover a range of options tailored to meet your specific search needs.

The free SEO checklist is a 100+ point reference of Google’s own recommendations on how to rank your site on Google. If you ignore these defacto rules, you are demoted in Google search. You do not recover past traffic levels until you address these quality issues on your site, and you certainly do not want to introduce any of these website quality issues to your site.

Keep ALT Attribute text on web pages to between 80-125 characters maximum for accessibility purposes. Expect Google to count a maximum of 16 words (approximately 125+ characters) as part of your ALT text that will be a signal used to rank your page for a relevant query.

If you are a website manager or business owner who wants to check if your website is listed in Google or find out how to submit your website to Google this article is for you.

If you are an SEO, a website developer, a content manager, or a designer looking for an SEO checklist for headings, here is a checklist straight from Google webmaster guidelines. This checklist takes you through the basics of using headings in your content.

Here are some notes I have collected for those optimising a website built with Javascript and the challenges with Javascript in terms of search engine optimisation.

Check how your site performs on the most popular mobile, desktop and tablet internet browsers: Chrome, Safari, Firefox, Samsung Internet, UC Browser, Opera, IE, Edge

This article discusses modern link-building tactics and strategies. It is focused on the beginner who wants to understand the benefits and risks of link-building. This article focuses on legitimate link-building tacts and strategies, not black-hat link-building tactics.

This article provides an overview of browser statistics and also best practices for designing websites for mobile and desktop screens. It is intended for web designers and developers who want to create responsive, user-friendly websites that perform well across different devices and screen resolutions.

This is a 300-point in-depth SEO checklist for in-house or outsourced website developers and managers (with limited technical jargon) on reviewing your website to ensure it meets Google Search Quality Evaluator ratings.

If you are a website owner, marketer, or developer learning about the benefits of a fast website, this article is for you. This article investigates the latest research and makes a case for why you should focus on improving your website download times.

This is an in-depth SEO checklist for in-house or outsourced website developers and managers (with limited technical jargon) on managing video SEO (search engine optimisation) on a website. This professional-level checklist goes beyond the standard video SEO advice.  It includes many recommendations from Google itself on how to manage video on your web pages to … Read more

This professional-level checklist goes beyond the standard international SEO (search engine optimisation) advice.  It includes many recommendations from Google itself on how to manage multi-regional and multilingual sites in Google Search.

This article discusses optimising internal links on your website to maximise indexation and ranking in Google.

The SEO Checklist in Excel is an excel spreadsheet to help you manage your SEO (search engine optimisation) project from both a site-wide level and a page-level perspective.

The latest version of Hobo Premium SEO Checklist in Google Sheets with OpenAi (the emerging technology behind ChatGpt) integration is now configured with some automation to save you time analysing pages. This Key Page checklist is a tool for you to quickly analyse any web page to guidelines Google has set out for webmasters to follow.

On July 1, 2023, older Google Analytics properties will stop processing new hits for your website. You must upgrade to Analytics 4 before this date; the sooner, the better. Everything you need to migrate to Analytics 4 before the deadline is included in this checklist.

If you are a website developer, SEO (search engine optimiser) or website manager and you need a Technical SEO audit checklist for your website, look no further. This SEO audit checklist is ideal for webmasters tasked with managing an SEO auditing project.

If you are the website developer, manager or owner of an online store looking to improve Google traffic to it, the Hobo Google SEO checklist for eCommerce stores is made for you.

This is a clear example of the length of time it takes sometimes to achieve number 1 rankings on Google. John Mueller from Google has been saying this for a long time. SEO (search engine optimisation) takes time. QUOTE: “Making significant quality changes across a site takes time to be picked up & reflected in … Read more

This is an SEO checklist for web page copy editors & copywriters (with no technical jargon).

SEO copywriting is the art of writing high-quality content for search engines on-page in copy, in page titles, meta descriptions, SERP snippets and SERP featured snippets. It is not about keyword stuffing text.

This is also known as keyword cannibalisation.

If you are a developer new to SEO (search engine optimisation) and looking for the best SEO tools you can use to optimise your website, this article is for you. This article lists a number of SEO tools you as a beginner can instantly derive value from.

QUOTE: “We’ve been working with HOBO for around 2 years now, and in that time the performance of our site has gone from strength to strength – considerably outstripping our expectations. They have provided timely, considered and expert advice which has always proved beneficial, and have also been proactive in suggesting new tactics and strategies … Read more

QUOTE: “Creating compelling and useful content will likely influence your website more than any of the other factors…” Google SEO Starter Guide, 2021 SEO (search engine optimisation) is modifications to a web page that help make a page more relevant to a query. Assuming you “only publish high-quality 100% unique content to your site” then … Read more

This paid-for SEO checklist in Google sheets is designed to be all website managers need to edit a mobile website to align with Google’s webmaster guidelines and so rank optimally in Google.

This is a website migration SEO checklist for in-house or outsourced website managers, designers, and developers to manage the migration process. The professional website migration SEO checklist is now available as part of the Hobo SEO Premium SEO checklist.

This paid-for SEO checklist in Google sheets is designed to be all website managers need to edit a Hotel website to align with Google’s webmaster guidelines and so rank optimally in Google. Know that if you do not follow these guidelines, your website is demoted in Google search results.

I can help you develop an SEO strategy and manage your SEO team as they implement it. Contact me for more information.

Students of Google SEO can download the Hobo Web free SEO Ebook.

Google recommends you ‘qualify outbound links’ using the link attribute ‘nofollow’: Use rel=”sponsored” or rel=”nofollow” for paid links. Use rel=”ugc” or rel=”nofollow” for user generated content links. Use nofollow on widgets, themes and infographic links. Don’t use nofollow on every external link on your website. Don’t use nofollow on internal links.

Return a 404 if the product is permanently out of stock. Return a 200 if the product is temporarily out of stock. Return a 301 to equivalent content if the product is expired but you have reason to preserve SEO Benefits.

Make sure Google can crawl your website, index and rank all your primary pages by only serving Googlebot high-quality, user friendly and fast loading pages to index.

Many SEO experts have agreed for over a decade there is no single best keyword density to rank high in Google or Bing. Optimal keyword density differs from page to page, phrase to phrase. Write naturally and include the keyword phrase once or twice on-page. Avoid demotion in Google by avoiding repeating keyword phrases in text content. Focus on creating high-quality engaging content instead.

This is a beginners guide to writing effective meta tags for Google SEO. By Shaun Anderson, an author with 20 years experience of Google SEO.

QUOTE: “Keyword Stuffed” Main Content Pages may be created to lure search engines and users by repeating keywords over and over again, sometimes in unnatural and unhelpful ways. Such pages are created using words likely to be contained in queries issued by users. Keyword stuffing can range from mildly annoying to users, to complete gibberish. Pages created with the intent of luring search engines and users, rather than providing meaningful MC to help users, should be rated Lowest.” Google Search Quality Evaluator Guidelines 2017

How to do an seo audit quickly and simply with SEMRush.

Keyword research is one of the most important aspects of SEO. But do you know what makes it so significant? Or how to do it? Or which tools to use? This post is a guide for beginners.

Only add unique hand-written content to your web pages. Don’t add content to your pages that is found verbatim on other pages on the web. Do not ‘spin’ text on pages on your site. Don’t create thin-pages with little value add to users. Implement the rel=”canonical” link element on all pages.

A review and walkthrough of a new website crawler tool that helps you manage your seo efforts.

For students of SEO, a collection of my notes on potential Google ranking factors and quality rating signals.

Is Google censoring autocomplete suggestions for Hillary Clinton?

I’ve focused on surfacing the top advertising agency sites in the world, based on search engine marketing and social media signals – the top ad agencies in the world based on SEO performance.

Many new into SEO today think old school seo was spam. Today’s narrative encourages them to think like that. I do miss that old style seo which – of course – was a lot simpler to deploy. I miss the cavalier approach to seo, and the quick results to be had from it. There was fun to … Read more

Hobo got talked about on the front page of Reddit yesterday. Which was nice. I try to answer some questions in this post.

If you are a WordPress site owner, designer, or developer looking to maximize the number of leads from your website using pop-ups, this plugin is for you.

Google probably uses an updated version of Pagerank like the reasonable surfer and Trusted Seeds approach. Pagerank is a measure of the popularity of a resource on the web. The simple, most practical answer to increasing Google Pagerank is to get prominent, natural links on authoritative websites in your niche.

You CAN NO LONGER display and export more than 5000 rows in Google Analytics. You used to be able to, using the hack I list below: When you select 5000 rows you will have a URL like this https://www.google.com/analytics/web/?hl=en-GB&pli=1#report/trafficsources-organic/a12346448w43910105p43958149/%3F_u.date00%3D20110101%26_u.date01%3D20130410%26explorer-table.plotKeys%3D%5B%5D%26explorer-table.rowStart%3D0%26explorer-table.rowCount%3D5000/ …once you could just change that last number from 5000 at the end of that URL … Read more