TLDR: Yes, it looks like it that having keywords in the URL does affect rankings for individual keyword phrases. —————————– **This is the first in a series of posts where I take a look at test result pages and granular signals that affect Google rankings in 2017. I thought starting with the URL slug was a […]
I am not a statistician but I’ve been playing about with metrics from multiple third party data vendors to see if I can build up a decent, normalised picture of relative search and social performance of various sites in a niche. In this preliminary test sample of just over 100 ad agencies, I’ve focused on […]
Many new into SEO today think old school seo was spam. Today’s narrative encourages them to think like that. I do miss that old style seo which – of course – was a lot simpler to deploy. I miss the cavalier approach to seo, and the quick results to be had from it. There was fun to […]
Take care of your 301 redirects….