Long Term Test: New Evidence – Does Google Count Keywords in A Url?


TLDR: Yes, it looks like it that having keywords in the URL does affect rankings for individual keyword phrases. —————————– **This is the first in a series of posts where I take a look at test result pages and granular signals that affect Google rankings in 2017. I thought starting with the URL slug was a […]

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Top 100 Advertising Agencies Based On Search & Social Performance


I am not a statistician but I’ve been playing about with metrics from multiple third party data vendors to see if I can build up a decent, normalised picture of relative search and social performance of various sites in a niche. In this preliminary test sample of just over 100 ad agencies, I’ve focused on […]

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Why I Do SEO The Way I Do It


Many new into SEO today think old school seo was spam. Today’s narrative encourages them to think like that. I do miss that old style seo which – of course – was a lot simpler to deploy. I miss the cavalier approach to seo, and the quick results to be had from it. There was fun to […]

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SEO Tutorial For Beginners in 2017


Updated: SEO for Beginners 2016. A guide to search engine optimisation for Google in the UK and aimed at beginners.

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Should I 301 Redirect Old Product Pages to Existing Category Pages on Sites?


Take care of your 301 redirects….

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Time To Switch Your Website To HTTPS?


Conversion Killer? Google Chrome is preparing to mark HTTP sites as ‘insecure’ to its users.

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Do You Need Lots of Text To Rank Pages In Google?


Do you need a lot of page text to rank high in Google?

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How To Write SEO-Friendly Web Copy For Google


These are some of my notes for publishing content that will earn high positions in Google.

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Google Penguin Update 2016


SEOs think Google Penguin 4 is finally being tested in the wild.

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New Greenock Morton Strip


Some time ago now, one of the Morton supporters in the office had a go at designing a new Greenock Morton strip (my home team) and I thought it was much better than what was launched and is now causing a fans boycott. What do you think?

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