What Does Google Mean By A Level Playing Field?



What about the people optimizing really hard and doing a lot of SEO. We don’t normally pre-announce changes but there is something we are working in the last few months and hope to release it in the next months or few weeks. We are trying to level the playing field a bit. All those people […]

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Verdict: A ‘Prolonged, Sustained’ Sin Bin For Google Manual Actions On Artificial Links



The penalty box (sometimes called the sin bin, bad box, or simply bin) is the area in ice hockey, rugby league, rugby union and some other sports where a player sits to serve the time of a given penalty, for an offense not severe enough to merit outright expulsion from the contest. If… Google identifies you have unnatural links pointing at your site, and a […]

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Matt Cutts Debunks Google Plus Votes as Important Ranking Factors



Do Google +1′s Improve rankings in Google natural SERPS? There’s a lot of strange seo news about at the moment. Mostly down to ‘correlation’ studies showing Google Plus votes correlation with high rankings. That observation may well be true – but important ranking factor it does not automatically make them, and that’s what a lot of […]

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Unnatural Links Warning? Your Backlinks Will Need MANUALLY Checked



There’s no one tool out there I trust more than myself to identify problematic links in a backlink profile. A tool can work out obvious spammy sites but no link analysis tool can determine out overall intent of every site or every link, on every occasion. I’ve lost count of the amount of times I have […]

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The Simplest White Hat SEO Tip?



Somebody asked me about this and I thought what was probably the most simple thing anyone can do. The chart above illustrates a reasonably valuable 4 word term I noticed a page I had didn’t rank high in Google for, but I thought probably should and could rank for, with this simple seo technique. I […]

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