Somebody asked me about this and I thought what was probably the most simple thing anyone can do.
The chart above illustrates a reasonably valuable 4 word term I noticed a page I had didn’t rank high in Google for, but I thought probably should and could rank for, with this simple seo technique.
I thought it as simple as an example to illustrate an aspect of seo, or ‘rank modification’, that’s white hat, 100% Google friendly and never, ever going to cause you a problem with Google. This ‘trick’ works with any keyword phrase, on any site, with obvious differing results based on availability of competing pages in serps, and availability of content on your site.
The keyword phrase I am aiming to rank for isn’t on the page, and I did not add the keyphrase…. or in incoming links, or using any technical tricks like redirects or any hidden technique, but as you can see, rankings seem to be going in the right direction.
You don’t need to know a thing about seo to stumble across this, but you can profit from it if you know a little about how Google works (or seems to work, in many observations, over years, excluding when Google throws you a bone on synonyms. You can’t ever be 100% certain you know how Google works on any level, unless it’s data showing your wrong, of course.)
What did I do?
I added one keyword to to the page in plain text, because adding the actual ‘keyword phrase’ itself would have made my text read a bit keyword stuffed. It gets interesting if you do that to a lot of pages, and a lot of keyword phrases. The important thing is keyword research – and knowing which keywords to add.
This illustrates a key to ‘relevance’ is…. a keyword. The right keyword.
Yes – plenty of other things can be happening at the same time. It’s hard to identify EXACTLY why Google ranks pages all the time…but you can COUNT on other things happening and just get on with what you can see works for you.
In a time of light optimisation, it’s useful to earn a few terms you SHOULD rank for in simple ways that leave others wondering how you got it. Hey – I know you can still keyword stuff a page, or still spam your link profile – but it’s light optimisation I am genuinely interested in – how to get more with less – I think that’s the key to not tripping Google’s quite aggressive filters (how aggressive Google is is relative to how much reputation your site already has).
If you are interested in learning about seo – check out our seo tutorial - http://www.hobo-web.co.uk/seo-tutorial/ - lots of links to relevant sources.
For those new to seo, you should EITHER be working within the rules (white hat seo) or TOTALLY outside Google’s guidelines (black hat seo). Don’t be caught in the grey hat zone, or the ‘middle’, because that’s where Google is putting foot to ass (and where a lot of business owners find themselves today).
The simplest black hat seo tip I have seen (working for a while) is 301 redirecting the canonical version of a penalised uri to the version without the trailing slash lol. Domain and subdomain 301s seem to be the most widely abused method to avoid ranking penalties at the moment in the UK (at least where I am looking). I kind of think Google sees this as running away from a penalty…. which can’t be good…. I also they think they have the capability to deal with this a lot faster and better now, and we’ll fully understand that in the coming months.
I love learning about, well, lots of stuff including blackhat seo (as Google calls it) because you can always find some clever person doing something that illustrates a lot of the ways Google could be made better and fairer, and profiting from it till Google responds to it, which generally happens when too many are abusing the same techniques.
Google takes a dimmer view of course – blackhat seo usually gets in the way of Google ranking corporations, media sites and wikipedia at the top of serps above real business in the uk.