If you are lucky – perhaps you’ll get new mega site links, like the ones keen Webmasterworld visitors recently spotted…… mega site links is a pretty decent name for them – it’s what I immediately thought. Google is at least testing these new site-links in some countries, presumably to ensure you hit the right site when you perform navigational queries….
and that’s as opposed to:
I’d imagine this sort of mega site links could really help you out if a business has a crap online reputation in which case it could push a lot of negative media below the fold….. then again, you’ll need to have quite a lot of domain authority to get handed these I would imagine.
From a website owner it’s a great thing – but for a Google user?
I’d imagine if a company has a terrible press – as a user it is useful to see that bad pr on the first page of Google as well…. I wonder if this one will stick.
Hey Mate, Thanks for sharing this, someone pointed this out to me early yesterday as well. I think this is potentially great for some brands but potentially very bad news for others. In light of recent issues with poor UK SERPs in which the .com outranks the .co.uk site (not as bad as a couple of years ago but certainly seen a lot more of this lately) this could be REALLY bad news for some of the country specific sites. I would say until Google can get that side of things under control this is going to be a big hit on a number of localised sites and for limited benefit to users and webmasters who aren’t working for major brands. Cheers again for sharing! -Sam
Same as Sam, It is Google rewarding the brand more for brand queries, not a huge knock to those looking more specifically for reviews of the brand itself as those savvy enough will go beyond any amount of sitelinks looking for third party reviews and recommendations. From an owner point of view a definite positive in tweaking those descriptions to help the user get at what they were looking for quicker.
[...] spectacular displays in the Google results.Do tell me if you come across any of these: according to Google Testing Mega Sitelinks on the Hobo Blog, a few websites are getting some pretty spectacular displays in the Google [...]