This is interesting….it’s the first time in a UK search I have seen Google testing (I think) AJAX to display more results instead of visitors clicking to the second and third page of Google search results etc – as has been traditional for over ten years. It should be noted my guy was signed into Google Plus when we took the screenshot.
With this new pagination – IS GOOGLE PREPARING TO MAKE IT”S SEARCH ENGINE RESULTS PAGES (SERPS) INFINITE SCROLLING?
It is going to be interesting to see what impact this has on click through rates.
Traditionally of course – you need to click to go to page 2 and 3 etc using the device pictured below – but as you can see these have been removed from the SERPS shown above.