Example ‘High Quality’ Ecommerce Site From Google Search Quality Rating Guidelines 2015

Google has released a new version of the search quality rating guidelines. After numerous ‘leaks’, this previously ‘secretive’ document has now been made available for anyone to download.

This document gives you an idea of the type of quality websites Google wants to display in its search engine results pages.

There is a lot that’s the same as the 2014 version of this document.

I use these quality rating documents and the Google Webmaster Guidelines as the foundation of my audits for e-commerce sites.

You can download the 2015 version of the rating guidelines pdf here, all 150+ pages of it.

What are these quality raters doing?

Quality Raters are rating Google’s ‘experiments’ and manually reviewing web pages that are presented to them in Google’s search engine results pages (SERPs). We are told that these ratings don’t impact your site, directly.

Ratings from evaluators do not determine individual site rankings, but are used help us understand our experiments. The evaluators base their ratings on guidelines we give them; the guidelines reflect what Google thinks search users want. GOOGLE.

What Does Google class as a high-quality product page on an e-commerce site?


An example of a high-quality e-commerce product page from the Google Quality Raters Guidelines PDF 2015 (Bingo!)

This page, and site, appears to check all the boxes Google wants to see in a high-quality e-commerce website these days.

This product page is an example of YMYL page exhibiting “A satisfying or comprehensive amount of very high-quality MC (main content)” and “Very high level of expertise, highly authoritative/highly trustworthy for the purpose of the page” with a “Very positive reputation“.

Highest Quality Rating: Shopping (YMYL Page Example)

What is YMYL?

This is a classification of certain pages by Google:

Your Money or Your Life (YMYL) Pages.

where Google explains:

Some types of pages could potentially impact the future happiness, health, or wealth of users. We call such pages “Your Money or Your Life” pages, or YMYL

and in this instance, it refers to a very common type of page:

Shopping or financial transaction pages: webpages which allow users to make purchases, transfer money, pay bills, etc. online (such as online stores and online banking pages)…..We have very high Page Quality rating standards for YMYL pages because low-quality YMYL pages could potentially negatively impact users’ happiness, health, or wealth.

It is interesting to note that 1. This example of a ‘high-quality’ website in the guidelines is from 2013 and 2. The website looks different today.

But – this is a clear example of the kind of ‘user experience’ you are trying to mimic if you have an online e-commerce store and want more Google organic traffic product pages.

You might not be able to mimic the positive reputation this US site has, but you are going to have to build your product pages to compete with it, and others like it.

If you want a review of your website taking some of these guidelines into consideration, you can buy it here.

Further Reading

  • Ecommerce SEO

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