On the subject of cheap seo services and cheap search engine optimisation practices….
Someone just emailed me and said:
I emailed before about SEO service pricing…and mentioned I would “like” to pay around £199 month, however I would like to know your prices anyway if it is higher than that.
SEO can be an expensive proposition – with an office I pay rent for, computers and software to buy, equipment to rent and service, staffed with very experienced web designers, web developers, managers, copywriters and seo experts. It took me 10 years to learn and practice what I do, and I spend hours every day learning new skills, just like everybody else in this office. It’s a skilled practice, and Google constantly forces us to be on our toes, by constantly tweaking the ‘rules’.
Cheap seo is usually just that….. cheap seo. Like most things in life, cheap seo usually equates with low cost, low quality seo (and that has proven to be the case in 2014). Shortcuts get you penalised, fast, in 2014.
It took me a great many years to create a service focused around the small business. I’ve worked on it specifically for 2 years, and also, through a learning experience starting in 2006, when I co-founded Hobo.
SEO Is About Visibility
If you took out an ad in a local paper for £75 you would get 2 lines of text on a page that most people won’t read. You will not get into a national newspaper for that amount, full stop. That’s how much ‘visibility’ you get for your money in the real world. If you want visibility in the Google world, you’ll need to dance to Google’s tune, and that means investing in QUALITY signals Google can seperate the best from the rest. Google has started looking at QUALITY, TRUST and REPUTATION signals, and is actively penalising sites who try to rank without adding quality signals – like good content, good user experience, good accessibility.
SEO is a long term commitment. It takes a lot of time to do. It takes time to see the fruits of your labour, and your competitors are spending more ad money than you, probably.
For SEO to work, you need to do site audits, keyword research, onsite reconstruction, onsite optimisation, content analysis, site tests, industry and competitor analysis, and link build – all the while hunting for real authority links, and more….. constantly, and repeatedly, in some instances.
I’ve created processes and tools at Hobo specifically designed to maximise the potential of a seo budget – no matter what it is. Check out our new small business seo packages options or my professional seo audit page to give you an idea of how we optimise sites.
Learn About SEO
Consider learning SEO for your self – it’s not that hard, but it takes a lot of time to understand the nuances of it – and putting your cash into Adwords. There’s no guarantees with Adwords, either.
I’ve also tried to help by writing up a beginners guide to Google seo to introduce you to the finer elements of seo.
Your rankings in Google are a puzzle that needs to be solved – solving it takes time – time costs money. Our processes and tools work FAST to maximise your budget, improve traffic and save you money.
Avoid cheap seo services at all cost. Choose low cost, quality seo services.
Last Updated – Feb 2014