On the subject of cheap seo services and cheap search engine optimisation practices….
Someone just emailed me and said:
I emailed before about SEO service pricing…and mentioned I would “like” to pay around £75/£150 month, however I would like to know your prices anyway if it is higher than that.
I appreciate it’s a recession, and small businesses haven’t got cash to spend, but there’s a problem here :(
I have an office I pay rent for, computers and software to buy, equipment to rent and service, staffed with web designers, web developers, managers, copywriters and seo folks. It took me 10 years to learn and practice what I do, and I spend hours every day learning new skills, just like everybody else in this office. It’s a skilled practice.
Cheap seo is just that….. cheap seo! I honestly wonder what people think they are paying for when they pay £75 a month. Like most things in life, cheap seo usually equates with low cost, low quality seo.
For SEO to work, you need to do site audits, keyword research, onsite reconstruction, onsite optimisation, content analysis, site tests, industry and competitor analysis, and link build – all the while hunting for real authority links, and more….. constantly, and repeatedly, in some instances.
If for instance we were to charge £75 an hour (it’s a lot more for an hour of my time), and had one hour a month to work on it, you can quickly see, it’s going to take a long time to complete even the initial analysis. Keyword research and planning can take a whole working day, just to kick off the campaign.
If you took out an ad in a local paper for £75 you would get 2 lines of text on a page that most people won’t read. You will not get into a national newspaper for that amount, full stop.
More often than not, cheap means just that…
I’ve tried in the past to accommodate smaller clients, but in my experience, they get a lot more than they pay for and usurp a lot of my time, as I am constantly thinking about every client. Clients who pay a lot more deserve all our time.
I could for that price recommend and action the most important changes to the site and then immediately include them in an article submission program. I could take the £75 and outsource directory submissions but on their own those types of links, while building domain authority over time, are not going to capture top ranking across many keyword searches. I can’t even guarantee the quality of the work.
SEO is a long term commitment. It takes a lot of time to do. It takes time to see the fruits of your labour, and your competitors are spending more money than you, probably. They are probably serious about SEO – £75-£150 a month is not being serious about promoting your business. I wonder just how committed you are to your business model (relevant to your competitors) if you only want to spend less money than you would for one night in a local newspaper?
There are seo companies out there who will say they can do SEO for a £100 per month, or £150 etc but I wouldn’t ever use them – you’d be better off getting a freelance seo guy just starting out in seo and hoping he was good, for that price.
Companies that charge that probably just bung you into lower quality directories, add links to their cheap networks that they will take away when you stop paying them, or submit you to Google Local Business, which is free anyway.
You’d probably be better off learning SEO for your self – it’s not that hard, but it takes a lot of time to understand the nuances of it – and putting your cash into Adwords. There’s no guarantees either.
I’ve tried to help by writing up a beginners guide to Google seo and
free guide to linkbuilding pdf to introduce you to the finer elements of seo.
Your rankings in Google are a puzzle that needs to be solved – solving it takes time – time costs money. I’m afraid that’s the way of the world.
We went back and forth with someone recently who mentioned (about our prices):
Cash is a problem for me at this time
I saw a £10,000 100 inch television recently. I thought it would be cool. Fact is, that sort of cash is a problem for me at this time, so I won’t be getting that television anytime soon.
I’m not trying to be mean, I know some small businesses will go on to conquer the world. I just don’t have a business model that takes that amount of money and gets you the rankings YOU WANT and the ROI you need while giving me a profit to make it worthwhile (after spending ten years learning this) :(
It was also be pretty cool if this page ranked for “Cheap SEO For £75/£150 Per Month” or something similar to educate you a little so you won’t get, frankly, scammed out of your money.
In a private conversation, Aaron Wall recently told me the name Hobo will attract people who want things for free or on the cheap. Is it just my name, Hobo, or as a seo, do you encounter unrealistic business people with unrealistic budgets?
Or do you just think I’m being mean….