Pop ups suck, everybody seems to agree. I carried out an experiment to see if pop ups work on this site to convert more visitors to subscribers.
I used this WordPress pop-up plugin (aff) on my blog, and I actually tested it out a few months ago when I didn’t blog for a few months and traffic was very stable.
Testing Pop Up Windows Results
|Pop Up Window||Total %Change|
|WK1 On||Wk2 Off|
That’s a fair increase in email subscribers across the board in this small experiment on this site. Using a pop up does seem to have an immediate impact.
I have since tested it on and off for a few months and the results from the small test above have been repeated over and over.
I’ve tested different layouts and different calls to actions without pop-ups, and they work too, to some degree, but they typically take a bit longer to deploy than activating a plugin.
I don’t really like pop-ups as they have been an impediment to web accessibility but it’s stupid to dismiss out-of-hand any technique that works. I’ve also not found a client who, if they had that kind of result, would choose accessibility over sign-ups.
I don’t really use the pop up on days I post on the blog, as in other tests, it really seemed to kill how many people share a post in social media circles.
You can get this WordPress pop-up plugin here.