The broken window theory;
- “Consider a building with a few broken windows. If the windows are not repaired, the tendency is for vandals to break a few more windows. Eventually, they may even break into the building, and if it’s unoccupied, perhaps become squatters or light fires inside.
- Or consider a sidewalk. Some litter accumulates. Soon, more litter accumulates. Eventually, people even start leaving bags of trash from take-out restaurants there or breaking into cars.”
Consider with respect to Google. You see lesser (!) sites ranking on nothing but 100% manufactured links, you don’t see Google taking action (like the only action which counts, rankings loss), more people decide to spam to rank their sites. Spam begets more spam. Link buying begets more link buying (which is also against Google TOS).
The solution according to the authors of the study;
A successful strategy for preventing vandalism, say the book’s authors, is to fix the problems when they are small. Repair the broken windows within a short time, say, a day or a week, and the tendency is that vandals are much less likely to break more windows or do further damage. Clean up the sidewalk every day, and the tendency is for litter not to accumulate (or for the rate of littering to be much less). Problems do not escalate and thus respectable residents do not flee a neighborhood.
Do you think parallels can be drawn?