Google

Some free link building tips to market your website (for beginners) in a way that won’t get your site into trouble with Google and will help your rankings improve and should deliver very targeted  traffic. I’ve also re-published some linkbuilding tips from the Hobo SEO Blog archives that are still valid.

A Basic Quick Linkbuilding Intro

  • If a site wants to link to you from a page with 100 links on it you can basically forget it as the strength of the link is shared by, well, 100 others!
  • You should try to get your website into the good ‘neighbourhoods’ of your industry. Try and get links from the neighbourhoods at the top of Google for your key phrases after all Google likes these sites enough to rank them! Find that circle of sites where all the big boys in your industry link to and are linked from and get involved. Don’t worry too much about “theme” of websites linking to you though – as this is well, a bit, unproven. Good for traffic though!
  • See who links to your competitors and try and get a link as well (or pay money to have their link replaced with yours lols
  • Use Yahoo and type “link:yourcompetitors.com” and see who links to them. Yahoo is kind enough to rank pages virtually by the number of back-links sites have in site explorer – making it one of my most used seo tools.
  • Join Social Networks, not for the links themselves, but to get your content noticed so real sites link to you!
  • A link is a link. If someone, anyone wants to link to you accept, just don’t always reciprocate with a link back to them (may negate the value of the link ) and could see your site lose trust. Remember Google says it is impossible for a site to hurt your site by simply linking to your site, but you can hurt your site if you link to another site with a ’shady’ backlink profile.
  • It doesn’t hurt to get a link from a low or high Google Page Rank page. Today’s No-PR page might be a PR 5 page in reality, as Google Toolbar Pagerank is out of date.
  • So if you have a site about Dogs you might want to link out to Crufts or the Kennel Club or Wiki a good one. Naturally, you should also get relevant sites to link to you. If you have a costume website, find a costume website you can add your url to for free. Again though, this is a bit unproven – and hard to prove! Good for user satisfaction though!
  • Good Google rankings is not all about who you get a link from (although it manly is!) it’s who you link to – this is thought to be the measure of the trust of a site and seems fairly reasonable to me. Link to authority sites in your industry as well as other sites that look like quality upcoming sites, and stay clear of suspect sites.

Obviously I assume you have a blog with original content on it! And remember it’s quality of links not quantity. If I was to sum it up, i’d say – get links from real sites.

I’ve got some articles that might illustrate how to get links, and how to make links, but in a responsible way. I’m not about to give other sites headaches because in the end, the more people know about certain links, the faster their worth evaporates.

Remember to subscribe and you’ll get a free seo ebook of our Google SEO for beginners primer.

Linkbuilding Strategies & Opinion

  1. Should You Buy Links To Improve Rankings In Google? Short answer – it’s against Google TOS – so watch out!
  2. Link Building Is Easy When You Have Content Worth Linking To It’s all about content these days – on your sites and others!
  3. Link Pages Suck! Google hates links pages!
  4. Stop Building Crap Links Content! Content! Content! Don’t build links to crap sites
  5. Get Links From Universities Easy way to get authority links if you are a real company
  6. Tell The World About Your Site But Don’t Ask For Links Read between the lines when Google gives advice about linkbuilding!
  7. Limit Anchor Text Links To 55 Characters In Length? There might be a limit on the actual amount of words you can use in a link – keep it short.
  8. Get Quality Back Links The Top Competition Has A simple strategy to get decent links the competition has already
  9. How I Got 500 Real Backlinks Quickly A quick tip illustrating a strategy I used.
  10. Finding Suspended Websites & Link Opportunities With Google
  11. Reciprocal Links – Good Or Bad – One way links might be better, but reciprocal linking between websites is often natural
  12. Syndicate Your Content Via RSS! Ensure your site is syndicating your content properly.
  13. Buying Old Domains & Redirect Them to keep good google rankings
  14. Links From Unrelated Sites Are’nt All Bad
  15. Getting Links From Directories – pretty low quality if you ask me
  16. Do Article Submissions & Press Releases Still Work? Depends largely where you submit to….
  17. Links That Effect Ranking Change In Google SERPS A list of the type of links you should be aiming for….
  18. Online Press Release Advice For Your Business – V Cool if you can get them syndicated to Google News
  19. Commenting On Dofollow Blogs For Beginners – Don’t be a moron spammer
  20. Ranking No1 In Google For Various Terms
  21. 1 Blog Comment, 2 Hours Work to get one link but it was a quality link)
  22. Hide Your Links & Muddy That Link Profile to stop the casual competitor cherry picking your best links!
  23. Get Links From REAL Sites (IE Sites That Aren’t Just THERE To Link To Other Sites)
  24. What Is The Best Linking Strategy? It’s…..

Reminder: I’ve also had to be careful obviously – the more people know about actualy WHERE to get quality links, the less value they quickly become!

Did you know when you link to a Hobo SEO post we have search engine friendly links back to your site if approved? Our comments are also search engine friendly you know (once you've commented on a few posts)! Do you need any more encouragement to get involved in the conversation ;)