Part of linkbuilding month for beginners At Hobo!
A bit later than I thought, but I thought I’d kick of linkbuilding month for beginners stating an obvious – Getting other sites to link to yours is easy when you have content worth linking to. it really is that simple in some cases. Your content should be original, but it doesn’t need to set the world on fire.
The more content you add to your site, the more likely people will link to it, today or in the future. I’m still getting links from stuff I wrote years ago.
So first thing you should be doing is, er, adding content to your site. I personally think How-To articles, or articles that discuss a common problem often discussed in forums etc – some call it timeless content – is best suited to linkbait (and visitors!). This is always going to get linked to at some point if it’s presented slightly differently, and interesting. Once you get enough links and you feature in the top 3 results, you’ll find you start to pick up more and more natural links.
Where to start?
- See that crap little FAQ on your site? Those frequently asked questions nobody asks about? Those need expanded – each FAQ should be it’s own page with a good page title and in a well structured site. You need to ask your self what do people want to know about your products, or your industry – not necessarily your business.
Having content on your site makes it so much easier to pick up links. If you have no content, while you can still rank in Google via links alone, you’re limiting yourself in a way you might not recover from.
So first lesson in linkbuilding month is….. add content to your website that’s not strictly about your boring company.