How To Put Your Company Logo On Google SERPS



You can now put your company logo on search results using simple code, placed on the home page of your website:

Today, we’re launching support for the schema.org markup for organization logos, a way to connect your site with an iconic image. We want you to be able to specify which image we use as your logo in Google search results. Using schema.org Organization markup, you can indicate to our algorithms the location of your preferred logo. For example, a business whose homepage is www.example.com can add the following markup using visible on-page elements on their homepage. This example indicates to Google that this image is designated as the organization’s logo image for the homepage also included in the markup, and, where possible, may be used in Google search results. Markup like this is a strong signal to our algorithms to show this image in preference over others, for example when we show Knowledge Graph on the right hand side based on users’ queries. GOOGLE

Very easy to implement – just add the following code to your home page.

 


<div itemscope itemtype="http://schema.org/Organization">
  <a itemprop="url" href="http://www.example.com/">Home</a>
  <img itemprop="logo" src="http://www.example.com/logo.png" />
</div>

 

 

For now, I prefer a picture (using authorship markup) in Google results, over a logo. It’s more personal, for a smaller business like us. It will be useful for larger brands (and fake companies probably) – a picture in Google results often does draw the eye to a listing.

What Google Authorship looks like - a picture of me when you search for something on Google

I’m used to seeing pictures in Google results the last year or so but I wonder how long they will last in natural organic listings. I mean, when EVERYONE has a picture or logo. Does Google really intend to let organic listings draw the eye from sponsored for that long? Looks like something to do with just getting more data on authors and businesses. For now, though, it’s an advantage to early adopters selling souls.

It’s probably past time to implement some more of this, too, and feed the Google beast:

http://schema.org/Organization

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