(UPDATE 2012 – Watch out with this tactic. Getting loads of unnatural links too fast may invite a GWT Notice of Unnatural Links and eventual penalty)
This is something like the linkbuilding tactic I laid down in my last post. It’s all about spotting opportunity.
Only last week I used a very simple method to get 500 links from a PR 5 site with over 3000 links to it. Yes a REAL site. Best of all, I’ve used the same method to contact 10 other sites with exactly the same request about the exact same matter. I’ve used this method a bit over the last couple of years.
Looking at the SERPS I was interested in, I spotted an expired suspended domain that was ranking for a term I cherished. The site was actually suspended, and had been like that for the last six months. There was no content on the site, so I knew immediately it was the strength of the incoming back links alone that was keeping this high. I could of course look to buy the expired domain (but it belongs to a competitor – I’m sure if I expressed a value in it I’d lose out!)
So i ran the expired suspended domain through a backlink checker, identified the most powerful links, contacted the site owners in question and explained to them:
- They were linking to a dead site (and had been that way for 6 months)
- I had exactly the same (nay better and up-to-date) content on a site that they could link to if they wished.
Not only did I get a friendly email thanking me for pointing out they had broken links on their site (broken links are never a good thing), I now have 500 new links on a real site pointing to my site.
Linkbuilding for me is all about opportunity – spotting it and actioning it to get real backlinks from real sites. If you can see a win-win (something as simple as links in return for pointing out another site has broken links on it) jump on it.
If you can’t see win-wins – you’re not a linkbuilder – hire somebody.
Part of linkbuilding month for beginners At Hobo!
By the way, the result is I now rank and that suspended domain has sunk – oops :)