Sometimes it’s hard to explain to people what a quality link is but in simple terms this is how I describe a site you want a link from:
- Links do not have to be relevant to your industry
- The linking site doesn’t have to be an authority in it’s niche
- It doesn’t have to be the same links as your competitors
It can be totally unrelated to your site, too.
What it should to be is a website (or websites) that wasn’t built ONLY to provide links to other sites. This is what is defined as a link scheme – and Google is going after a lot of link schemes in 2012!
That’s the sort of links I usually go for anyway and the more authoritative the site, the better, of course.
- You don’t just want a link on a useful links page
- You don’t want it on a page with other sites as to make it look like a paid link whether it is or not
You do want it on a page that’s in Google’s index, on a legitimate website which pages rank themselves. Links within content are much more valuable, it is thought.
If you want to increase Google Pagerank of your site, you better make sure the pages that link to you have PR, can transfer it and are making your link the focus of the article. This takes a bit of experience though….
Do the stuff above (and a lot of it) and you’ll have a natural link profile as is possible that will probably stand the test of time.
I don’t use that many tools for linkbuilding website promotion because I don’t really want the same links as my competitors for my clients – you just need Google and your brain, in some cases.
Of course there’s many ways to SEO the cat (and I don’t IGNORE competitor research) but if I was a linkbuilder picking through a competitors backlinks instead of trying to think a bit more creatively about building a brand online I think I would shoot myself in the head.
Get links from REAL SITES – remember that….and you will probably always be ok.