Hobo Seo Audit Report

https://www.hobo-web.co.uk/ - seo services | seo audit



Site Audit Notes - 07/06/2017

PARTIAL SEO AUDIT

This is a partial seo audit of the Hobo site. Some information has been redacted in this example report. This report document highlights just some of the areas you may need to invest time in if you want to get free organic traffic from Google in 2017 and beyond. This free report is designed to give you an example of a full manual Hobo SEO AUDIT, which you can buy now, and receive (usually) within 5 working days.
We hope you find it useful!

Google's algorithm changes eat away at traffic to a site that does not meet new high quality relevance, user experience or trust requirements and this is a quality bar that Google will always raise going forward - so must be addressed. Today's seo must optimise for rankings for today and tomorrow -and that means focusing on ▪▪▪▪▪▪▪▪ ▪▪▪▪▪ ▪▪▪▪▪▪▪▪▪▪▪▪ ▪▪▪▪▪ ▪▪ ▪▪▪▪▪▪▪▪ ▪▪▪▪▪▪▪▪▪▪▪▪ ▪▪▪▪▪▪▪▪ ▪▪▪▪▪ ▪▪▪▪▪▪▪▪▪▪▪▪ ▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪ ▪▪▪▪▪▪▪▪▪▪▪▪ ▪▪▪▪▪▪▪▪ ▪▪ ▪▪▪ ▪▪▪▪▪▪▪▪▪▪▪▪ ▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪ ▪▪▪▪▪▪▪▪▪▪▪▪ ▪▪▪▪▪▪▪▪ ▪▪▪▪▪ ▪▪▪▪▪▪▪▪▪▪▪▪ ▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪ ▪▪▪▪▪▪▪▪▪▪▪▪ ▪▪▪▪▪▪▪▪ ▪▪▪▪▪ ▪▪▪▪▪▪▪▪▪▪▪▪ ▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪ ▪▪▪▪▪▪▪▪▪▪▪▪ - and we must do this largely without manipulative links, as most link building tactics turn sour too fast to be a viable option for your business. The safest strategy with the best ROI in seo at the moment is to ▪▪▪▪▪▪▪▪ ▪▪▪▪▪ ▪▪▪▪▪▪▪▪▪▪▪▪ ▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪ ▪▪▪▪▪▪▪▪▪▪▪▪. I've been testing this SEO strategy on this Hobo website since 2013.

Our strategy is to find the balance that is required for stable rankings across multiple indexes, by presenting to Google an algorithmically clean site,and an algorithmically clean link profile - e.g nothing to DISTRUST you about. ▪▪▪▪▪▪▪▪ ▪▪▪▪▪ ▪▪▪▪▪▪▪▪▪▪▪▪ ▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪ ▪▪▪▪▪▪▪▪▪▪▪▪ ▪▪▪▪▪▪▪▪▪ ▪▪▪▪▪▪ ▪▪▪▪▪▪▪▪▪ ▪▪▪▪▪▪▪▪▪▪▪▪▪ ▪▪▪▪▪ ▪▪▪▪▪▪ ▪▪▪▪ ▪▪▪▪▪▪▪▪▪ ▪▪▪▪▪▪ ▪▪▪▪▪▪▪▪▪ ▪▪▪▪▪▪▪▪▪▪▪▪▪ ▪▪▪▪▪ ▪▪▪▪▪▪ ▪▪▪▪. We also aim to find the few quality links in the niche that could add to your trust indicators over time. We reduce old style optimisation techniques and introduce a lighter set of indicators, ▪▪▪▪▪▪▪▪▪▪ ▪▪▪▪ ▪▪▪▪▪▪▪▪▪▪▪▪ ▪▪▪▪▪▪▪▪▪▪▪▪▪ ▪▪▪▪ ▪▪▪▪ ▪▪▪▪▪▪▪▪▪ ▪▪▪▪▪▪ ▪▪▪▪▪▪▪▪▪ ▪▪▪▪▪▪▪▪▪▪▪▪▪ ▪▪▪▪▪ ▪▪▪▪▪▪ ▪▪▪▪ ▪▪▪▪▪▪▪▪▪ ▪▪▪▪▪▪ ▪▪▪▪▪▪▪▪▪ ▪▪▪▪▪▪▪▪▪▪▪▪▪ ▪▪▪▪▪ ▪▪▪▪▪▪ ▪▪▪▪

Bear in mind also - we dare not try to influence Google in 2017 without coming from a position of a QUALITY LANDING PAGE.If you want to rank in Google for anything - you had better have the very best option for Google, You can't always get links these days -but you can ENSURE the page you want to rank is MUCH, MUCH better than the competition's, in terms of depth of content and relevance of content. The best way to get to get editorial links is to rank at the top of Google for as many keywords as possible - hence LOTS OF CONTENT that equals LOTS of long tail key phrases. Please note - this does not all turn on at any one time. Google rewards pages over a period of days, weeks and even months.

▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪ ▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪ ▪▪▪▪▪▪▪▪▪ ▪▪▪▪▪▪ ▪▪▪▪▪▪▪▪▪ ▪▪▪▪▪▪▪▪▪▪▪▪▪ ▪▪▪▪▪ ▪▪▪▪▪▪ ▪▪▪▪ ▪▪▪▪▪▪▪▪▪ ▪▪▪▪▪▪ ▪▪▪▪▪▪▪▪▪ ▪▪▪▪▪▪▪▪▪▪▪▪▪ ▪▪▪▪▪ ▪▪▪▪▪▪ ▪▪▪▪

The aim is to rank, like we do, influencing Google, rather than forcing it. ▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪ ▪▪▪▪▪▪▪▪▪ ▪▪▪▪▪▪ ▪▪▪▪▪▪▪▪▪ ▪▪▪▪▪▪▪▪▪▪▪▪▪ ▪▪▪▪▪ ▪▪▪▪▪▪ ▪▪▪▪ ▪▪▪▪▪▪▪▪▪ ▪▪▪▪▪▪ ▪▪▪▪▪▪▪▪▪ ▪▪▪▪▪▪▪▪▪▪▪▪▪ ▪▪▪▪▪ ▪▪▪▪▪▪ ▪▪▪▪

Expect rankings to fluctuate - as they always do anyways - but expect even more flux when restructuring pages and content on the site. Rest assured -if we are replacing a lower quality page with a much more in-depth article that's actually USEFUL to visitors from Google, the end results will be more beneficial to you over the longer term.

The aim of this strategy is to ensure you are competing with a focus on quality, trust and relevance. The main thing I am interested inis getting MORE HIGHLY RELEVANT TRAFFIC to pages - and ironically - you achieve this by lightly focusing on your main key phrases, and then ▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪. If you focus on a particular key phrase too much - Google penalises you for it - hence -we must obfuscate but still influence on a granular level.

The recommendations we lay down below offers ideas on the way forward to get this particular page ranking, and also include current notes about the site from out latest scan.

▪▪▪▪▪▪▪▪▪▪ ▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪ ▪▪▪▪▪ ▪▪▪▪▪▪▪▪▪▪▪ ▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪ ▪▪▪▪▪▪▪▪▪ ▪▪ ▪▪▪▪▪▪▪ ▪▪▪▪▪▪ ▪▪▪▪▪▪▪▪▪ ▪▪▪▪▪▪▪▪▪▪▪▪▪ ▪▪▪▪▪ ▪▪▪▪ ▪▪ ▪▪▪▪ ▪▪▪▪▪ ▪▪▪▪▪▪▪▪▪ ▪▪▪▪▪▪ ▪▪▪▪▪▪▪▪▪ ▪▪▪▪▪▪▪▪▪▪▪▪▪ ▪▪▪▪▪ ▪▪▪▪▪▪ ▪▪▪▪ ▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪ ▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪

MOBILE FIRST INDEX ALERT

Google is moving to a mobile first index, which means the new 'battleground' in SEO over the next year will be in the area of MOBILE OPTIMISATION and specifically MOBILE SPEED. You MUST ensure someone at your organisation is focused on the MOBILE version of your site and improving its speed and user friendliness - regardless of how fast we rate it, the mobile version of your site can (and should) be made to load faster.

BE AWARE - Google also has INTERSTITIAL AND POP-UP penalties live in 2017 so avoid the use of such things on your website now and in the future, ESPECIALLY on mobile pages. NEVER interfere with the user journey through your website or you risk demotion in Google.

A fast RESPONSIVE design is still recommended. ONE url for mobile AND desktop is preferred (e.g. do not have a mobile version of your site on a different url from the desktop site) Listen to John Meuller from Google - https://youtu.be/zKqargG5lAw?t=57m56s

The importance of this cannot be under-estimated. Soon, Google may rank your entire site on mobile performance scores, irregardless of how many of your users actually visit using mobile devices.

HTTPS REMINDER

Please NOTE - It is imperative that you register ALL 4 versions of your site in Google Webmaster Tools (AKA Search Console) and EQUALLY IMPERATIVE that you upload your DISAVOW FILE to ALL versions of your site. Ref: https://support.google.com/webmasters/answer/34592?hl=en

Critical Alerts

BACKLINKS QUALITY: HIGHEST (POSITIVE)

Backlink Quality Score: ( 481 )

Bearing in mind that that how highly Google 'rates' your site on reputation is always going to be relative to competing pages, this site has some very 'trusted' and well-cited sites linking to it and should be able to rank for just about anything in it's niche and certainly locale and in nationwide SERPS, too.

There are VERY CLEAR evidence that some higher quality sites link to this site. The best course of action for most sites in this position is to focus on improving site quality and user experience signals, with a focus on providing a fast, mobile friendly site.

Creating in-depth content about your topic of expertise in your area is a time-tested way of improving your online reputation even further, building natural links and improving your site quality scores. If your niche is not suitable for this approach, then a focus on delivering the fastest, mobile friendly conversion friendly site should be the priority.

CRITICAL: ( 1 ) Potential Important Broken Redirects Found.

Review BACKLINKS > IMPORTANT REDIRECTS Tab to see potential broken Redirects identified.
Beware - some redirects on some sites may be disconnected for a reason (to insulate against a hack, for instance). Review the problem urls and determine if they should be redirected to an EQUIVALENT PAGE ON THE SITE - DO NOT REDIRECT LINKS TO YOUR HOME PAGE.

  • http://www.▪▪▪▪.uk/web-directory/

CRITICAL: ( 9 ) Potential Important Redirects Found

We found potential broken redirects pointing to this site in BACKLINKS > IMPORTANT REDIRECTS tab
Examine the urls and 301 REDIRECT or CANONICAL these domains to point to better, EQUIVALENT pages on the site. Do NOT just redirect ANY links the home page. Redirect pages to the nearest equivalent page on the site, in terms of KEYWORD TOPIC .e.g. you could redirectcertain products (with backlinks pointing to them) to the CATEGORY page where that item is located, or even to a VERY similar PRODUCT page.

  • http://www.▪▪▪▪.uk/
  • http://www.▪▪▪▪.uk/index.htm
  • http://www.▪▪▪▪.uk/faq.htm
  • http://www.▪▪▪▪.uk/web-accessibility-facts.htm
  • http://www.▪▪▪▪.uk/tips/25.htm
  • http://www.▪▪▪▪.uk/uk-government-access-keys.htm
  • http://www.▪▪▪▪.uk/tips/100.htm
  • http://www.▪▪▪▪.uk/pas78.htm
  • http://www.▪▪▪▪.uk/▪▪▪▪-blog/wp-content/1/regole-black-jack.html

CRITICAL: HTTPS/HTTP Mix in Canonicals

The domain tested was a secure HTTPS website. We have detected ( 14 ) canonical link elements or redirect instructions on this secure https site that point to the insecure HTTP version of the domain. This mix of http and https domains is NOT optimal and you should minimise this. Pick one version of the domain, EITHER HTTPS or HTTP and configure architecture appropriately.

  • Canonical Link: http://www.hobo-web.co.uk/seo-tutorial/
  • Canonical Link: http://www.hobo-web.co.uk/
  • Canonical Link: http://www.hobo-web.co.uk/search-engine-optimisation-service/
  • Canonical Link: http://www.hobo-web.co.uk/search-engine-optimisation-service/
  • Canonical Link: http://www.hobo-web.co.uk/search-engine-optimisation-service/
  • URL: http://www.hobo-web.co.uk/
  • URL: http://www.hobo-web.co.uk/reasons-to-buy-a-hobo-seo-report-today/
  • URL: http://www.hobo-web.co.uk/auditor/
  • URL: http://www.hobo-web.co.uk/how-to-do-keyword-research/
  • URL: http://www.hobo-web.co.uk/order/audit/
  • URL: http://www.hobo-web.co.uk/wp-content/uploads/semrush.png
  • URL: http://www.hobo-web.co.uk/hobo-logo-sideb.png
  • URL: http://www.hobo-web.co.uk/seo-tutorial/
  • URL: http://www.hobo-web.co.uk/search-engine-optimisation-service/

Review the results we discovered in the CRAWL > REDIRECTS tab in this report

Desktop Speed Analysis

CRITICAL DESKTOP: Minify JavaScript ( Impact Score: 1 )

Minify JavaScript for the following resources to reduce their size by 7.6KiB (44% reduction).

  • Minifying https://www.hobo-web.co.uk/audit/js/jquery.tablesorter.js could save 7.6KiB (44% reduction) after compression.

CRITICAL DESKTOP: Eliminate render-blocking JavaScript and CSS in above-the-fold content ( Impact Score: 10 )

Your page has ( 9 ) blocking script resources and ( 9 ) blocking CSS resources. This causes a delay in rendering your page.

CRITICAL DESKTOP: Optimize images ( Impact Score: 2 )

Optimize the following images to reduce their size by 18.7KiB (16% reduction).

  • Compressing https://www.hobo-web.co.uk/wp-content/uploads/algorithm-change-e1450402117398.png could save 16.2KiB (17% reduction).
  • Compressing https://www.hobo-web.co.uk/wp-content/themes/hobo2013/images/logo.png could save 1.9KiB (16% reduction).
  • Compressing https://www.hobo-web.co.uk/wp-content/themes/hobo2013/images/socialft-gplus.png could save 574B (14% reduction).

Mobile Speed Analysis

CRITICAL MOBILE: Minify JavaScript ( Impact Score: 1 )

Minify JavaScript for the following resources to reduce their size by ( 7.6KiB ) (( 44% ) reduction).

  • Minifying ( https://www.hobo-web.co.uk/audit/js/jquery.tablesorter.js ) could save ( 7.6KiB ) (( 44% ) reduction) after compression.

CRITICAL MOBILE: Eliminate render-blocking JavaScript and CSS in above-the-fold content ( Impact Score: 40 )

Your page has ( 18 ) blocking script resources and ( 9 ) blocking CSS resources. This causes a delay in rendering your page.

CRITICAL MOBILE: Optimize images ( Impact Score: 2 )

Optimize the following images to reduce their size by ( 18.7KiB ) (( 16% ) reduction).

  • Compressing ( https://www.hobo-web.co.uk/wp-content/uploads/algorithm-change-e1450402117398.png ) could save ( 16.2KiB ) (( 17% ) reduction).
  • Compressing ( https://www.hobo-web.co.uk/wp-content/themes/hobo2013/images/logo.png ) could save ( 1.9KiB ) (( 16% ) reduction).
  • Compressing ( https://www.hobo-web.co.uk/wp-content/themes/hobo2013/images/socialft-gplus.png ) could save ( 574B ) (( 14% ) reduction).

CRITICAL MOBILE: Prioritize visible content ( Impact Score: 8 )

The entire HTML response was not sufficient to render the above-the-fold content. This usually indicates that additional resources, loaded after HTML parsing, were required to render above-the-fold content. Prioritize visible content that is needed for rendering above-the-fold by including it directly in the HTML response.

  • Only about ( 56% ) of the final above-the-fold content could be rendered with the full HTML response {{SCREENSHOT}}.

CRITICAL: Review ( 8 ) Potential Errors Discovered

Review CRAWL/ERRORS tab to view potential errors discovered.

Google is looking for a website that is 'well maintained'. Broken links are a very negative user experience and are clearly mentioned by Google in their Design and Content guidelines for webmasters: 'Check for broken links'.
REF:
https://www.hobo-web.co.uk/google-panda-making-high-quality-websites-in-2015/
https://support.google.com/webmasters/answer/35769?hl=en

  • https://www.hobo-web.co.uk/new-greenock-morton-strip/
  • https://support.google.com/webmasters/answer/34647?hl=en&ref_topic=2370586
  • https://support.google.com/webmasters/answer/34647?hl=en&ref_topic=2370586
  • https://support.google.com/webmasters/answer/34647?hl=en&ref_topic=2370586
  • http://explicitly.me/dynamic-meta-descriptions-for-SEO
  • http://www.seobook.com/archives/000157.shtml
  • http://www.huomah.com/Search-Engines/Algorithm-Matters/Lost-Google-Patent-Resurfaces.html
  • http://www.ogilvy.com/

ALERT: ( 9 ) Pages To Focus On Improving

If we deal with critical issues on important pages they will have knock-on effect across the entire site (from a site quality point of view).

These are a list of top pages in decline to focus on improving CONTENT QUALITY if you want them to attract better levels of Google traffic in future. The aim should be to have SATISFYING MAIN CONTENT on each page, and SATISFYING SECONDRY CONTENT (like useful navigation options) to get users to DWELL ON YOUR PAGES MORE than competing pages in Google's SERPs. Old content should be updated, and make use of images and video to KEEP USERS SATISFIED when they land on your pages.

A list of these pages (and metrics) can be reviewed in the PERFORMANCE > RESULTS Tab in this report.

  • DOWN ( -103% ) - /how-to-submit-a-site-to-search-engines-seo-how-to-tuesday-2/
  • DOWN ( -44% ) - /best-screen-size/
  • DOWN ( -39% ) - /how-to-get-to-number-1-on-google/
  • DOWN ( -30% ) - /title-tags/
  • DOWN ( -19% ) - /seo-tutorial/
  • DOWN ( -18% ) - /link-building-strategy-for-beginners-a-month-of-free-tips/
  • DOWN ( -16% ) - /duplicate-content-problems/
  • DOWN ( -15% ) - /definitive-guide-to-using-important-meta-tags/
  • DOWN ( -6% ) - /headers/

ALERT: Desktop Page Speed Improvement Opportunities

Address the speed of your desktop version of the pages on your site, the pages below require immediate attention.

  • 51 - /how-to-submit-a-site-to-search-engines-seo-how-to-tuesday-2/
  • 56 - /your-website-design-should-load-in-4-seconds/
  • 65 - /best-screen-size/
  • 67 - /seo-tutorial/

ALERT: Mobile Page Speed Improvement Opportunities

Address the speed of mobile pages on your site, the pages below require immediate attention.

  • 47 - /your-website-design-should-load-in-4-seconds/
  • 51 - /seo-tutorial/
  • 54 - /best-screen-size/

ALERT: Page Speed Improvement Opportunities

The following pages take the longest to download from the sample of urls from your site. It would be useful and conversion focused to speed these pages up (and so, the site).

A list of these pages (and metrics) can be reviewed in the ANALYTICS > RESULTS Tab in this report.

  • Avg Load Time: ( 27.58sec ) - /seo-tutorial/
  • Avg Load Time: ( 15.47sec ) - /duplicate-content-problems/
  • Avg Load Time: ( 14.49sec ) - /link-building-strategy-for-beginners-a-month-of-free-tips/
  • Avg Load Time: ( 12.84sec ) - /your-website-design-should-load-in-4-seconds/
  • Avg Load Time: ( 12.03sec ) - /how-to-get-to-number-1-on-google/
  • Avg Load Time: ( 10.89sec ) - /how-to-submit-a-site-to-search-engines-seo-how-to-tuesday-2/

ALERT: No Obvious Sitemap Detected

Offer a site map to your users with links that point to the important parts of your site. If the site map has an extremely large number of links, you may want to break the site map into multiple pages.
REF:
https://support.google.com/webmasters/answer/35769

ALERT: 100% Bounce Rate

The following ( 3 ) pages have a bounce rate of 100% and should be reviewed.

  • https://www.hobo-web.co.uk/censoring-autocomplete-results-for-celebrities/
  • https://www.hobo-web.co.uk/why-i-do-seo-the-way-i-do-it/
  • https://www.hobo-web.co.uk/terms-of-use/

You can review the site performance metrics of this domain in the CRAWL>RESULTS tab in this report.

ALERT: ( 1 ) Suspicious Backlinks Pointing to (Domain)

We are tracking 1 suspicious links that have not been categorised by manual review yet for the disavow file. You have little to worry about if you have never bought link building services. Sometimes these can be indicative of more problematic challenges (like negative seo or hacking):

  • http://▪▪▪ive.io/theme/1282/hobo2013

NOTE: Backlinks Pointing to (Domain)

We are managing a canonical disavow file containing ▪▪▪▪ domains pointing to (www.hobo-web.co.uk). This canonical disavow file should be updated at least every six months to a year if you want to be absolutely sure there is no risk to the site of your health from low quality backlinks pointing to it.

Review the disavow file in the BACKLINKS > DISAVOW LINKS tab

NOTE: Pages To Focus Conversion Rate Optimisation

These are the pages to focus on from a conversion point of view. Each page already converts visitors, so conversion split tests would probably be a good use of your time on these pages. It is worth bearing in mind that you must be careful when balancing rankings with conversions, as conversions must not come at the expense of a poor user experience. AVOID POPUPS and INTERSTITIALS at all costs. EXIT POP-UPS are, for the moment, a good alternative to POP UPS, for instance (and an example of an exit rate pop-up is on the Hobo site, which is only fired when a user indicates via mouse movements that they are about to LEAVE the site. In some tests, implementing an exit strategy for users increased conversions by 1000%

  • ▪▪▪ Goals from /seo-tutorial/
  • ▪▪▪▪ Goals from /how-to-get-to-number-1-on-google/
  • ▪▪▪▪ Goals from /link-building-strategy-for-beginners-a-month-of-free-tips/
  • ▪▪▪ Goals from /how-to-submit-a-site-to-search-engines-seo-how-to-tuesday-2/
  • ▪▪▪ Goals from /title-tags/
  • ▪▪▪ Goals from /your-website-design-should-load-in-4-seconds/
  • ▪▪▪▪ Goals from /headers/
  • ▪▪▪ Goals from /best-screen-size/
  • ▪▪▪ Goals from /definitive-guide-to-using-important-meta-tags/
  • Goals from /duplicate-content-problems/
  • Goals from /keyword-density-seo-myth/

NOTE: Competitors Most Linked-To Content

These are the top posts that attract BACKLINKS of the sites that compete with you in Google. This could be the sort of content you should be thinking about creating on your site.

  • RefIP: 3682 - http://www.▪▪▪▪rog.co.uk/seo-spider/
  • RefIP: 2050 - https://www.▪▪▪▪rog.co.uk/seo-spider/
  • RefIP: 1885 - http://www.▪▪▪cat.co.uk/resources/cookies/how-to-ban/
  • RefIP: 1792 - http://www.▪▪▪cat.co.uk/resources/cookies/how-to-control-your-online-privacy/
  • RefIP: 1413 - http://www.▪▪▪ark.co.uk/buy-backlinks/
  • RefIP: 1383 - http://www.▪▪▪cat.co.uk/resources/cookies/
  • RefIP: 381 - http://www.▪▪▪dex.com/about/bots/
  • RefIP: 326 - http://▪▪▪te.net/blog/
  • RefIP: 274 - https://▪▪▪visible.com/content-strategy-generator-tool-v2-update/
  • RefIP: 242 - https://▪▪▪visible.com/blog/
  • RefIP: 198 - https://www.▪▪▪lution.com/what-is-seo/

Review the most Linked To Content in the COMPETITORS > Top Content tab

To Do

  • oops Consider: adding primary keyword phrase seo services in ALT attribute text.
  • oops Review: how many times the secondary keyphrase seo audit is repeated in Headers.
  • oops Add: the secondary keyword phrase seo audit to Page Title.
  • oops Consider: addressing ( 1 ) redirected links found in internal links
  • oops Consider: adding at least (6) more keywords to this Page Title Element.
  • oops Consider: improving this page and sharing it on Facebook to your followers. (0 Likes)

Page Content Unique Keyword Ideas

We can also see plenty of co-occurring terms that make up popular, or valuable, search terms that would make the text content of this page more relevant to more queries related to your focus keywords. Please review these keywords and, if you agree they are relevant to the page (and your current business objectives) think about tweaking the page text content, adding any important keywords to the page copy. Making this change will help you rank higher for more terms.

The more text, the more unique keywords, the more relevant key phrases the more relevant the page is to Google. Always AVOID keyword stuffing by focusing on expanding, and improving, the text content, rather than squeezing in keywords. By doing this - you will also rank for more long tail queries - which will see incremental traffic increase over time.

Please also AVOID optimising for grammatically incorrect terms - bad grammar could very well be a signal of poor site quality - and page and site quality is a very important ranking factor.

We identified ( 98 ) important unique keywords to focus on, of which ( 63 ) are present on the page, and ( 35 ) are missing.

Keywords Found In Page Content

  • services
  • seo
  • best
  • buy
  • content
  • marketing
  • google
  • hire
  • for
  • businesses
  • local
  • search
  • engine
  • optimisation
  • organic
  • click
  • professional
  • audit
  • company
  • blog
  • business
  • glasgow
  • the
  • top
  • web
  • and
  • website
  • are

Keywords Not Found In Page Content

  • affordable
  • link
  • building
  • service
  • backlink
  • cheap
  • cheapest
  • writing
  • contextual
  • digital
  • expert
  • free
  • panda
  • recovery
  • guaranteed
  • internet
  • small
  • keyword
  • research
  • linkbuilding
  • monthly
  • natural
  • optimization
  • one
  • way
  • pay
  • per
  • quality
  • submission
  • consulting
  • copywriting
  • provider
  • pricing
  • design
  • what

Grammatically Incorrect Terms

How To Optimise For Terms That Are Grammatically Incorrect. You should never optimise for terms that are not grammatically correct.It leaves you open to criticism from competitors and it also leaves you open to algorithmic fluctuations - Google can work this out and it is on record as saying that it will toy with "Rank Modification Spammers' - this is EXACTLY why when we are modifying your rank, we must do it in a way that is intelligent and not overdo it.

Keyword stuffing is widespread and WORKS - but you don't need it and you CAN rank for terms more sensibly - it just takes a little longer. For instance - if you wanted to rank for “SEO Audit UK”, we recommend you ▪▪▪▪▪▪▪▪▪ ▪▪▪▪▪▪ ▪▪▪▪▪▪▪▪▪ ▪▪▪▪▪▪▪▪▪▪▪▪▪ ▪▪▪▪▪ ▪▪▪▪▪▪ ▪▪▪▪ ▪▪▪▪▪▪▪▪▪ ▪▪▪▪▪▪ ▪▪▪▪▪▪▪▪▪ ▪▪▪▪▪▪▪▪▪▪▪▪▪ ▪▪▪▪▪ ▪▪▪▪▪▪ ▪▪▪▪ ▪▪▪▪▪▪▪▪▪ ▪▪▪▪▪▪ ▪▪▪▪▪▪▪▪▪ ▪▪▪▪▪▪▪▪▪▪▪▪▪ ▪▪▪▪▪ ▪▪▪▪▪▪ ▪▪▪▪.

For instance, ▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪ ▪▪▪▪▪▪▪▪▪ ▪▪▪▪▪▪ ▪▪▪▪▪▪▪▪▪ ▪▪▪▪▪▪▪▪▪▪▪▪▪ ▪▪▪▪▪ ▪▪▪▪▪▪ ▪▪▪▪ ▪▪▪▪▪▪▪▪▪ ▪▪▪▪▪▪ ▪▪▪▪▪▪▪▪▪ ▪▪▪▪▪▪▪▪▪▪▪▪▪ ▪▪▪▪▪ ▪▪▪▪▪▪ ▪▪▪▪, and don't resort to grammatically incorrect terms.

Page Copy Exact Keyphrase Ideas

We have listed here, by priority, the key phrases that could be added to this page to help improve rankings even further for this term, and related terms. Please look at these keywords and determine if there are any highly relevant key phrases missing from your page text. Sometimes missing out one word can mean you don't rank at all, even with a very relevant page. Basically - if you have the EXACT KEYWORD PHRASE on the page, you have a better chance of ranking for that term.

If you do NOT have the exact key phrase on the term, you can expect rankings to fluctuate, as Google determines your rankings differently day to day, based on signals that do include keyword relevance and prominence. The more often you repeat an important key phrase, the more likely it will improve rankings. Please AVOID optimising for grammatically incorrect terms, or keyword stuffing the text.

Text should always be expanded when optimising a page - don't stuff a lot of keywords in a small amount of text.

We found ( 76 ) Keyphrase Ideas listing top 10 results.

  • oopsRework Page Copy to include the terms "seo service"Local:3600 | National: 33100
  • oopsRework Page Copy to include the terms "digital marketing service"Local:390 | National: 6600
  • oopsRework Page Copy to include the terms "internet marketing services"Local:260 | National: 5400
  • oopsRework Page Copy to include the terms "local seo service"Local:260 | National: 5400
  • oopsRework Page Copy to include the terms "local seo services"Local:260 | National: 5400
  • oopsRework Page Copy to include the terms "content writing services"Local:170 | National: 2900
  • oopsRework Page Copy to include the terms "seo audit service"Local:260 | National: 2400
  • oopsRework Page Copy to include the terms "seo audit services"Local:260 | National: 2400
  • oopsRework Page Copy to include the terms "seo service company"Local:110 | National: 2400
  • oopsRework Page Copy to include the terms "seo services company"Local:110 | National: 2400

Site Content Performance Observations

I am not being pedantic about the optimisation recommendations - this is a critical ranking issue - one that I have taken advantage of over the last year. If you do nothing about lots of low quality content on the site, you are susceptible to Google's algorithm changes, which are already eating away at site traffic levels.

Eventually competitors will raise the bar, and you will be left behind. "Our recent update is designed to reduce rankings for low-quality sites, so the key thing for webmasters to do is make sure their sites are the highest quality possible. We looked at a variety of signals to detect low quality sites. Bear in mind that people searching on Google typically don't want to see shallow or poorly written content, content that's copied from other websites, or information that are just not that useful. In addition, it's important for webmasters to know that low quality content on part of a site can impact a site's ranking as a whole.”

For this reason, if you believe you've been impacted by this change you should evaluate all the content on your site and do your best to improve the overall quality of the pages on your domain. Removing low quality pages or moving them to a different domain could help your rankings for the higher quality content." - Google - Further Reading: REMOVE LOW QUALITY CONTENT - http://searchenginewatch.com/article/2049894/Google-Panda-Update-Tip-Remove-Low-Quality-Content “

The good news if you DO SOMETHING about duplicate content, and other types of low quality sales pages, Google rewards that effort, if it's done intelligently. Think about it - most of Google's visitors are looking for information. IF you▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪ ▪▪▪▪▪▪▪▪▪▪▪▪ ▪▪▪▪▪▪▪▪▪▪▪▪ ▪▪▪▪▪▪▪▪▪ ▪▪▪▪▪▪ ▪▪▪▪▪▪▪▪▪ ▪▪▪▪▪▪▪▪▪▪▪▪▪ ▪▪▪▪▪ ▪▪▪▪▪▪ ▪▪▪▪ ▪▪▪▪▪▪▪▪▪ ▪▪▪▪▪▪ ▪▪▪▪▪▪▪▪▪ ▪▪▪▪▪▪▪▪▪▪▪▪▪ ▪▪▪▪▪ ▪▪▪▪▪▪ ▪▪▪▪ - and that will get you editorial links. If you don't focus on this - and understand it - you'll get left behind by competitors who DO give Google these quality signals.

Google does not want to look stupid. Google has been saying for years that they will reward higher quality efforts - and in 2017 - they most definitely are. If you dabble in low quality seo tactics, ▪▪▪▪▪▪▪▪▪ ▪▪ ▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪ ▪▪▪▪▪ ▪▪▪▪▪▪▪▪▪ ▪▪▪▪▪▪▪▪▪ ▪▪▪▪▪▪ ▪▪▪▪▪▪▪▪▪ ▪▪▪▪▪▪▪▪▪▪▪▪▪ ▪▪▪▪▪ ▪▪▪▪▪▪ ▪▪▪▪ ▪▪▪▪▪▪▪▪▪ ▪▪ ▪▪▪▪ ▪▪▪▪▪▪▪▪▪ ▪▪▪▪▪▪▪▪▪▪▪▪▪ ▪▪▪▪▪ ▪▪▪▪▪▪ ▪▪▪▪.

WHEN Google does look at your site - if you are clean - your trust signals go back through the roof - and you bounce back to high positions. It can take MONTHS for this process to complete - and this is only really expedited by CONTINUING TO REDUCE LOW QUALITY PAGES on the site, and try to get a few of only the HIGHEST QUALITY, or at least editorial links to your site - that's the site quality signals Google wants to reward.We checked the website and looked for any potential issues that could impede search engine rankings. Google is being VERY aggressive punishing on-page and site-level quality issues - but VERY REWARDING if you listen to them. The aim is to reduce the amount of low quality pages you are asking Google to index. You can do that largely by increasing the depth of content on the page in question - and often, you can repurpose content needed from other articles on your site, using REDIRECTS or CANONICALS to consolidate CONTENT and LINKS to one or two main pages. Listed below are important findings, that you can review in your CRAWL TAB of this report.

  • oopsWe detected ( 6 ) Dead Pages, ( 9% ) of all indexable pages, which amounts to ( 8,745 ) words in under-utilised content on your site.
  • oops ( 3% ) of your website content is attracting no visits at all from Google, during the period we analysed.
  • oopsFix ( 21 ) instances of redirects found pointing to INTERNAL PAGES on the site.
  • oopsFix ( 1 ) instances of potential issues, like broken links, found pointing to INTERNAL PAGES on the site.
  • oopsFix ( 5 ) links to external sites that are broken.
  • oopsReview:( 154 ) links to external sites that are redirects.
  • oopsReview ( 0 ) links to external sites that are unknown in status.

Content Consolidation Ideas

We have listed some content consolidation options for pages that refer to particular focus keywords.We are here ready to help you if you need it to generate reports on any key phrase on any page on your site. If you are working on any page - we can instantly send you a report to help you make it better from a Google point of view. The ideal thing to do is to create real in-depth pages about your topic if you want to blast Google's quality signals (in terms of content weight). You can take all that under performing content - and really redevelop it all in to one informative page - and 301 all the old pages to this new page. If you don't want to do that, you can reuse some of the content on your in-depth content page, and use CANONICAL LINK instructions on old pages to point to your in-depth content page. This lets you do what I need without making any visible changes to old pages. Although not ideal in many respects - this works too, but should be seen as a temporary fix.

Ranking Insights

Our reporter checks rankings for terms we are focusing on, and for seo to be bullet proof, we HIGHLY RECOMMEND we ONLY focus on terms that are grammatically correct. Our aim is to be as relevant possible for these terms, without keyword stuffing.We would never advise you to add terms to your pages that were grammatically incorrect - they are too easy to detect algorithmically.

Thats NOT how people search, however, and while there are companies out there keyword stuffing - we advise a much more subtle strategy for long term results.There are SOLID long term ranking benefits with this strategy - for example - the Hobo site ranks for "SEO Scotland" but that term is nowhere on the page and has not been for years. You do NOT want a competitor complaining about your keyword stuffing, either.Most reports you see from us will be focused on key terms we are focused on - if you want a quick snapshot of where you rank for more key terms please request the additional keyword ranking report from us in your reports.

When repackaging website content in the way we recommend, you can expect ranking to fluctuate for weeks and for top terms sometimes months. THis is BY DESIGN on Google's part - they don't ever show you (these days) seo tactics WORKING in isolation. BE CONFIDENT, though, if you are making a bigger, better page and investing your time and effort in creating a better site, long term, you'll see the results when your competition will not.

Backlinks Analysis

We have scanned your back links from multiple sources and checked them to ensure you are insulated form any Google update concerning old seo tactics and manipulative practices in the past that Google’s link algorithms (like Google Penguin) might focus on. We check back links every month to look for anything suspicious, or any old, now low quality links that might have resurfaced. Contact us for access to the full back link risk analysis reporter at any time you wish. You can view lots more back link data, and competitor back links in the online report if you wish.

Please be aware that disavowing links will have an effect on rankings in the short term, and until trust is earned again. After a disavow process - it is best to really focus on the site, or on only building REALY high quality links

You can get even more back link ideas in COMPETITORS / TRUSTED BACKLINKS tab in the online report.

Content Quality

"We will consider content to be Low quality if it is created without adequate time, effort, expertise, or talent/skill. Pages with low quality (main content) do not achieve their purpose well." GOOGLE

TIP: Quality raters will rate content as medium when the author or entity responsible for it is unknown. SPECIFY an AUTHOR / Moderator for the site and individual pages.

For quality raters, Google has a Page Quality Rating Scale with 5 rating options along a spectrum of Lowest, Low, Medium, High, and Highest.

Google is looking for:

  1. Very high or highest quality MC, with demonstrated expertise, talent, and/or skill.
  2. Very high level of expertise, authoritativeness, and trustworthiness (page and website) on the topic of the page.
  3. Very good reputation (website or author) on the topic of the page.

The following are examples of what Google calls "high quality characteristics" of a page and should be noted:

  • A satisfying or comprehensive amount of very high quality main content (MC)
  • Copyright notifications up to date
  • Functional page design
  • Page author has Topical Authority
  • High Quality Main Content
  • Positive Reputation or expertise of website or author (Google yourself)
  • Very helpful SUPPLEMENTARY content "which improves the user experience"
  • Trustworthy
  • Google wants to reward "expertise" and "everyday expertise" or experience so make this clear (Author Box?)
  • Accurate information
  • Ads can be at the top of your page as long as it does not distract from the main content on the page
  • Highly satisfying website contact information
  • Customised and very helpful 404 error pages
  • Awards
  • Evidence of expertise
  • Attention to detail

If Google can detect investment in time and labour on your site, there are indications that they will reward you for this (or at least, you wont be effected when others are, meaning you rise in Google SERPS when others fall).

Google says High quality pages are satisfying and achieve their purpose well and has lots of satisfying content, written by an expert or authority in their field, they go on to include About Us information pages, and easy to access Contact or Customer Service information, etc.

Google is VERY interested in the MAIN CONTENT of a page, the SUPPLEMENTARY CONTENT of a page and HOW THAT PAGE IS monetised, and if that monetisation impacts the user experience of consuming the MAIN CONTENT.

What is the PURPOSE of your page? Is it to sell products or services, to entertain or to share information about a topic.MAKE THE PURPOSE OF YOUR PAGE SINGULAR and OBVIOUS to help quality raters and algorithms. The name of the game in 2017 (if you're not faking everything) is VISITOR SATISFACTION. If a visitor lands on your page, are they satisfied and can they successfully complete WHY they are there?

General SEO Guidance

Check our primers on important areas of SEO on the Hobo site

We can give you advice on any page, or any keyword, or any competitor - and we can supply csvs of anything you need to work better if you need them. Please contact us for more info. If you have any questions at all about any of this email - please contact me on 0800 689 0293 or by return email.

Site Performance Scores

We use various in-house measurements. These scores are primarily for us to benchmark performance for future reports.

  • CONTENT PERFORMANCE SCORE: This site has a content performance score of ( 97 ) out of 100
  • RANKING PERFORMANCE SCORE: This site has a rankings performance score of ( 26 ) out of 100.
  • TECHNICAL PERFORMANCE SCORE: This desktop site has a rankings performance score of ( 87 ) out of 100.
  • MOBILE PERFORMANCE SCORE: This mobile site has a rankings performance score of ( 67 ) out of 100.

Report Notifications

Search engine optimisation is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site’s user experience and performance in organic search results. GOOGLE

Legend

  • good Good Enough
  • oops Worth Reviewing
  • bad Potential Problem


  • Primary Keyphrase

    Making a page relevant to Google is an incredibly important aspect of SEO. We analysed the page to see if key phrases featured prominently in important elements of the page, like Page Title, Page Text, File Path and ALT text. We also ran a few best practice checks to keep you on the right side of Google algorithm updates.

  • goodNo keyword stuffing detected in page text content for your primary keyphrase. | Keywords Found: ( 3 )
  • goodThe primary keyphrase occurrence is around: ( 0.59% )
  • goodNo keyword stuffing detected in links on this page for your primary keyphrase. ( 0 )
  • goodThe primary keyword phrase "seo services" IS in the Page Title.
  • goodThe primary keyword phrase "seo services" IS in text on the page.
  • goodThe primary keyword phrase "seo services" IS repeated a few times on the page.
  • oopsThe primary keyword phrase "seo services" IS NOT in ALT text.
  • oopsThe primary keyword phrase "seo services" IS NOT in the Meta Description.
  • goodThe primary keyword phrase "seo services" IS NOT present in Meta Keywords.
  • goodThe primary keyword phrase "seo services" IS NOT repeated in the Page Title Element.
  • goodWe DID NOT detect multiple instances of Primary keyword phrase in Headers
  • Secondary Keyphrase

  • goodNo keyword stuffing detected in page text content for your secondary keyphrase. | Keywords Found: ( 6 )
  • goodThe secondary keyphrase occurrence is around: ( 1.18% )
  • goodNo keyword stuffing detected in links on this page for your secondary keyphrase. ( 1 )
  • badThe secondary keyword phrase "seo audit" IS NOT in the Page Title.
  • goodThe secondary keyword phrase "seo audit" IS in text on the page.
  • goodThe secondary keyword phrase "seo audit" IS repeated a few times on the page.
  • oopsThe secondary keyword phrase "seo audit" IS NOT in ALT text.
  • oopsThe secondary keyword phrase "seo audit" IS NOT in the Meta Description.
  • goodThe secondary keyword phrase "seo audit" IS NOT present in Meta Keywords.
  • goodThe secondary keyword phrase "seo audit" IS NOT repeated in the Page Title Element.
  • goodWe DID NOT detect multiple instances of Primary keyword phrase in Headers
  • Modifiers

  • goodWe FOUND Geographic term: glasgow in the Page Title.
  • goodWe FOUND Geographic term: scotland in the Page Title.
  • goodWe FOUND Geographic term: uk in the Page Title.
  • goodWe FOUND Geographic term: "glasgow" on the page.
  • goodWe FOUND Geographic term: "scotland" on the page.
  • goodWe FOUND Geographic term: "uk" on the page.
  • Best Practices

    We analysed the page to test it against some of the most important Google Webmaster Guidelines and other best practices based on our own extensive experience. It's best to follow these guidelines, and err on the safe side of any optimisation efforts.

  • goodWe DID NOT find any potential instances of outdated content that needs manually reviewed.
  • goodThere IS sufficient text content on the page. ( 507 )
  • goodWe found ( 33 ) links on this page.
  • oopsWe detected Authorship markup. (Deprecated)
  • goodWe detected Publisher markup.
  • oopsReview ( 1 ) 301 redirects detected in internal links.
  • goodNo Broken links found.
  • goodThere is only one H1.
  • oops( 1 ) Secondary key phrase found in ( 1 ) H1's.
  • oops( 1 ) Secondary key phrase found in ( 2 ) H3's.
  • goodThe page downloads fast enough.
  • goodURL Character count looks good.
  • goodGoogle CAN index this page if it wants to.
  • goodRobots meta tags DO NOT exclude indexing of the page.
  • goodThe robots.txt contains a link to an XML sitemap.
  • goodCanonical Link Element found.
  • goodBest practices followed with Canonical Link Element.
  • goodThere is only one Page Title Element.
  • oopsPage Title is under-utilised.
  • goodWe did NOT detect any obvious evidence of a compromised or hacked page.
  • goodWe did not detect any Keyword Meta Tags on the page.
  • goodWe detected a Meta Description on this page.
  • goodWe did NOT detect a long Meta Description.
  • goodWe did NOT detect a long Page Title element. ( 38 )
  • goodWe FOUND Google Analytics on this page.
  • goodWe did NOT find spammy or adult related words on this page.
  • Quality Signals

    We also analysed other aspects of your site and page optimisation, to look for opportunities to improve the page even further.

  • goodBest Practices ARE followed on document 404 Error handling.
  • goodThe robots.txt file IS valid.
  • goodWe DID NOT find any .JS files blocked by robots in "Robot.txt"
  • goodWe DID NOT find any .CSS files blocked by robots in "Robot.txt"
  • oopsStandard sitemap.xml NOT FOUND.
  • goodWe detected a link to your CONTACT page.
  • goodWe detected a link to your SITEMAP page.
  • goodWe detected a link to your PRIVACY page.
  • oopsThis page DOES NOT appear to have any plusOne's on Google+.
  • goodLink to Facebook detected..
  • goodLink to Twitter detected.
  • goodLink to Google+ detected.
  • goodLink to LinkedIn detected.
  • oopsPlease Upgrade: to view these page quality signals
  • oopsPlease Upgrade: to view these page quality signals
  • oopsPlease Upgrade: to view these page quality signals
  • oopsPlease Upgrade: to view these page quality signals
  • oopsPlease Upgrade: to view these page quality signals
  • oopsPlease Upgrade: to view these page quality signals
  • oopsPlease Upgrade: to view these page quality signals
  • oopsPlease Upgrade: to view these page quality signals
  • oopsPlease Upgrade: to view these page quality signals
  • oopsPlease Upgrade: to view these page quality signals
  • oopsPlease Upgrade: to view these page quality signals
  • Schema Organization Attribute Checks

    Many applications, especially search engines, can benefit greatly from direct access to this structured data. On-page markup enables search engines to understand the information on web pages and provide richer search results in order to make it easier for users to find relevant information on the web.

  • goodWe FOUND ( name ) itemprop attribute on the page.
  • goodWe FOUND ( address ) itemprop attribute on the page.
  • goodWe FOUND ( streetAddress ) itemprop attribute on the page.
  • goodWe FOUND ( addressLocality ) itemprop attribute on the page.
  • goodWe FOUND ( addressRegion ) itemprop attribute on the page.
  • goodWe FOUND ( postalCode ) itemprop attribute on the page.
  • goodWe FOUND ( addressCountry ) itemprop attribute on the page.
  • goodWe FOUND ( telephone ) itemprop attribute on the page.
  • goodWe FOUND ( email ) itemprop attribute on the page.
  • goodWe FOUND ( geo ) itemprop attribute on the page.
  • goodWe FOUND ( latitude ) itemprop attribute on the page.
  • goodWe FOUND ( longitude ) itemprop attribute on the page.
  • goodWe FOUND ( vatID ) itemprop attribute on the page.
  • goodWe FOUND ( openingHours ) itemprop attribute on the page.
  • oopsWe DID NOT find any reference to itemprop ( faxNumber ) itemprop attribute on the page.
  • Crawl Result Insights

    Detailed insights from crawling your site, and merging this data with Google Analytics and Google Webmaster Tools data.

  • oopsWe discovered 46 URLs not found in Webmaster Tools
  • oopsWe Analysed ( 118 ) pages and found ( 92 ) OK pages.
  • oopsWe analysed ( 77 ) pages on this site that WILL by "rated" by Google to formulate something like a "quality score" for your website as a whole, ( 84% ) of all urls crawled
  • oops( 16% ) of pages instruct Google to NOINDEX the page in Meta Robots.
  • oops( 21 ) instances of redirects found pointing to INTERNAL PAGES on the site.
  • oops( 1 ) instances of potential issues like broken links found pointing to INTERNAL PAGES on the site.
  • oopsGoogle sent ( 242,299 ) visits to ( 220 ) pages (including to pages not discovered by our crawl) during the period we analysed.
  • oopsAt least ( 3,229 ) websites point to this site from other pages on the web.
  • oopsAt least ( 31 ) pages on this site have backlinks pointing at them from other websites on the web. ( 26% ) of all analysed pages.
  • oopsAt least ( 11,755 ) links point to this site from other pages on the web.
  • oopsWe detected ( 266,874 ) words used on the site.
  • oopsWe detected ( 4 ) pages with 300 words or less ( 5% ) of all indexable pages
  • oopsWe detected ( 5 ) links to external sites that are broken.
  • oopsWe detected ( 154 ) links to external sites that are redirects.
  • oopsWe detected ( 0 ) links to external sites that are unknown in status.
  • oopsWe detected ( 0 ) Under performing pages, ( 0% ) of all indexable pages
  • oopsWe detected ( 28 ) pages with intrinsic opportunity ( 36% ) of all indexable pages
  • oopsWe detected ( 3 ) pages with 100% Bounce rate, ( 4% ) of all indexable pages
  • oopsWe detected ( 4 ) pages with Zero Dwell time, ( 5% ) of all indexable pages
  • oopsWe detected ( 6 ) Dead Pages, which amounts to ( 8,745 ) words in under-utilised content on your site.
  • oops( 3% ) of your website content is attracting no visits at all from Google, during the period we analysed.

Technical Report

Scan for: https://www.hobo-web.co.uk/
Hostname: hobo-web.co.uk Server Type: Server: Not found
IP Address: 212.67.221.152 Application Type: Not found

Response Code

Google says:

When a request is made to your server for a page on your site (for instance, when a user accesses your page in a browser or when Googlebot crawls the page), your server returns an HTTP status code in response to the request. This status code provides information about the status of the request. This status code gives Googlebot information about your site and the requested page.

Important HTTP Status Codes for SEOs and search engines

200 OK

Success. Google can access your page.

301 Moved Permanently

Tells search engines to permanently redirect a page to a new location to keep rankings.

302 Found

Tells search engines to temporarily redirect a page to a new location to keep rankings, without the full power of a 301 redirect.

404 File Not Found

Tells a search engine the page requested cannot be found.

410 Gone

The requested resource is permanently no longer available (although a 404 is usually good enough).

503 Service Unavailable

The server is currently unavailable. Use a 503 if you are planning website downtime to tell search engines normal service will resume shortly.

read more

HTTP Response Code: [200 OK]

Page Title Element Analysis

Google displays as many characters as it can fit into "a block element that's 512px wide and doesn't exceed 1 line of text". So – THERE IS NO AMOUNT OF CHARACTERS any seo can lay down as exact best practice to GUARANTEE your title will display, in full in Google, at least.

Ultimately – only the characters and words you use will determine if your entire page title will be seen in a Google search snippet. Google used to count 70 characters in a title – but not in 2017. If you want to ENSURE your full title tag shows in Google SERPS, stick to about 65 characters. I have seen 'up-to' 69 characters in 2017 – but as I said – it depends on the characters you use.

Google will INDEX perhaps 1000s of characters in a title… but no-one knows exactly how many characters or words Google will actually count AS a TITLE when determining relevance for ranking purposes. I have had ranking success with longer titles – much longer titles – Google certainly reads ALL the words in your page title (unless you are spamming it silly, of course).

Our analysis would suggest a page title of 12 words to ensure important keywords are considered within the page title element, and within the first 8 words of the page title (in case the page title is used as a link on another page).

read more

We analysed the current page title element to determine how well formed it currently is and how it could be improved.

Page Title ( 6 ) words found in page title.

Page Title:   Hobo UK SEO Services | Glasgow Scotland

read more | read more | read more

Page Title Element Character Count

We looked at how many characters made up the current page title:

Characters in Page Title ( 38 )

We detected ( 38 ) characters in this page title.

read more

Keyphrase Occurrence in Page Title

We looked to see if the primary/secondary keyphrase was present in the current page title element

In 2017, it's probably sensible NOT to repeat a keyphrase too often.

It is probably not helping much, and is a waste of page title real estate.

You should have at least ONE INSTANCE of the keyphrase you want to rank for in your page title element.

Avoid keyword stuffing. It's sometimes helpful to have a few descriptive terms in the title, but it's a bit of a waste of a title element real estate to repeat the same keyword over and over

A title like "Foobar, foo bar, foobars, foo bars" doesn't help the user, and this kind of keyword stuffing can make your results look spammy to Google and to users.

read more

Primary Keyphrase

There was no instances of this keyphrase found in the Page title.

We looked for instances of keywords that make up the primary keyphrase

seo (1) instance found

services (1) instance found

Secondary Keyphrase

We found (0) instances of the Secondary keyphrase in the page title

We looked for instances of keywords that make up the secondary keyphrase

seo (1) instance found

audit (0) not found

Common Separators

We looked to see if the current Page Title element contained common seperators:

We found common separators in your title element.
Be aware that Google may use these (and other natural breaks) to alter your page title element in serp snippets.

Notes about Page Titles

The page title tag (or HTML Title Element) is arguably the most important on page seo factor. Keywords in page titles can HELP your pages rank higher in Google results pages (SERPS). The page title is also often used by Google as the title of a search snippet link in search engine results pages.

A perfect title tag in Google is dependant on a number of factors;

  1. The page title is highly relevant to the page it refers to, it will probably be displayed in a web browsers window title bar, and the clickable search snippet link in Google, Bing & other search engines. The title is the “crown” of a keyword targeted article with important keyword featuring AT LEAST ONCE, as all search engines place a lot of weight in what words are contained within this html element.
  2. Google displays as many characters as it can fit into ”a block element that’s 512px wide and doesn’t exceed 1 line of text”. So – THERE IS NO AMOUNT OF CHARACTERS any seo can lay down as exact best practice to GUARANTEE your title will display, in full in Google, at least. Ultimately – only the characters and words you use will determine if your entire page title will be seen in a Google search snippet. Google used to display 70 characters in a title – but not in 2017. If you want to ENSURE your full title tag shows in Google SERPS, stick to about 65 characters. I have seen ‘up-to’ 69 characters in 2017 – but as I said – it depends on the characters you use.
  3. Google will INDEX perhaps 1000s of characters in a title… but no-one knows exactly how many characters or words Google will actually count AS a TITLE when determining relevance for ranking purposes. I have had ranking success with longer titlesmuch longer titles – Google certainly reads ALL the words in your page title (unless you are spamming it silly, of course).
  4. You can probably fit up to 12 words that will be counted as part of a page title, and consider using your important keywords in the first 8 words.
  5. Some page titles do better with a call to action – one which reflects exactly a searcher’s intent (e.g. to learn something, or buy something, or hire something. Remember this is your hook in search engines, if Google chooses to use your page title in its search snippet, and there is now a lot of competing pages out there!
  6. When optimising a title, you are looking to rank for as many terms as possible, without keyword stuffing your title. Often, the best bet is to optimise for a particular phrase (or phrases) – and take a more long-tail approach. Yes – that does mean more pages on your site – that’s the reality in 2017. Content. Content. Content.
  7. The perfect title tag on a page is unique to other pages on the site. In light of Google Panda, an algorithm that looks for a ‘quality’ in sites, you REALLY need to make your page titles UNIQUE, and minimise any duplication, especially on larger sites.
  8. I like to make sure my keywords feature as early as possible in a title tag but the important thing is to have important keywords and keyphrases in your page title tag SOMEWHERE.
  9. For me, when SEO is more important than branding, the company name goes at the end of the tag, and I use a variety of dividers to separate as no one way performs best. If you have a recognisable brand – then there is an argument for putting this at the front of titles. Note the use of common seperators may be used by Google to truncate your page title - so be careful.
  10. Write titles for search engines AND humans.
  11. Know that Google tweaks everything regularly – why not what the perfect title keys off? So MIX it up…
  12. Don’t obsess! Natural is probably better, and will only get better as engines evolve. Optimise for key-phrases, rather than just keywords.
  13. Generally speaking, the more domain trust/authority your SITE has in Google, the easier it is for a new page to rank for something. So bear that in mind. There is only so much you can do with your page titles – your websites rankings in Google are a LOT more to do with OFFSITE factors than ONSITE ones.
  14. Also bear in mind, in 2017, the html title element you choose for your page, may not be what Google chooses to include in your SERP snippet. The search snippet title and description is very much QUERY dependant these days. Google often chooses what it thinks is the most relevant title for your search snippet, and it can use information from your page, or in links to that page, to create a very different SERP snippet title.
  15. Click through rate is something that is likely measured by Google when ranking pages (Bing say they use it too, and they now power Yahoo), so it is really worth considering whether you are best optimising your page titles for click-through rate or optimising for more search engine rankings.
  16. Google has been recorded recently discussing an ‘over-optimisation’ penalty. I would imagine keyword stuffing your page titles could be one area they look at.
  17. Remember….think ‘keyword phrase‘ rather than ‘keyword‘, ‘keyword‘ ,’keyword‘…

When you write a page title, you have a chance right at the beginning of the page to tell Google (and other search engines) if this is a spam site or a quality site – such as – have you repeated the keyword 4 times or only once? I think title tags, like everything else, should probably be as simple as possible, with the keyword once and perhaps a related term if possible.

I always aim to keep my html page title elements things as simple, and looking as human-generated and unique, as possible.

read more

Page Text & Keyword Analysis

Inverted Pyramid

how much text do you put on a page to rank for a certain keyword?

There is no single optimal amount of text per page. Instead of thinking about the quantity of the text, you should think more about the quality of the content on the page, the unique keywords that appear on it, and the keyword phrases present. Optimise your text with searcher intent in mind.

I have seen pages with 50 words out rank pages with 100, 250, 500 or 1000 words. Then again I have seen pages with no text rank on nothing but inbound links or other 'strategy'. In 2017, Google is a lot better at hiding away those pages, though. At the moment, I prefer longer pages and lots of text, optimised for a few related keywords and keyphrases. I optimise for valuable keywords with the 'long tail' in mind.

Every site is different. Some pages, for example, can get away with 50 words because of a good link profile and the domain it is hosted on. For me, the important thing is to make a page relevant to a user's search query. After a while, you get an idea how much text you need to use to get a page on a certain domain into Google.

One thing to note – the more text you add to the page, as long as it is unique, keyword rich and relevant, the more that page will probably be rewarded with more visitors from Google.

We checked the page requested to see how many times the primary keyphrase was repeated in text elements search engines commonly look within to rank or demote pages:

We found (3) instances of the Primary keyword in (507) words in natural text elements, tags and attributes (excluding page title and ALT text) search engines use to rank pages.

We found (6) instances of the Secondary keyword in (507) words in natural text elements, tags and attributes (excluding page title and ALT text) search engines use to rank pages.

Page Text

Having the EXACT keyphrase you are targeting on your page in natural text copy is always sensible if you aim to rank for it in Google & Bing. Ideally you may want to repeat the keyphrase (or include related keywords) once or twice to ensure search engines knows what your page is about.

To rank in Google a page should be information-rich and certainly include the EXACT keyphrases you want to rank for in the text copy, but AVOID overdoing it. Repeat the keywords too often in a certain amount of text and you may well 'trip' a Google filter designed to deal with "keyword stuffing" which can negatively impact rankings.

"Keyword stuffing" refers to the practice of loading a webpage with keywords or numbers in an attempt to manipulate a site's ranking in Google search results. Often these keywords appear in a list or group, or out of context (not as natural prose). Filling pages with keywords or numbers results in a negative user experience, and can harm your site's ranking. Focus on creating useful, information-rich content that uses keywords appropriately and in context." Google

read more | read more

We scrapped all the relevant text we could from the page.

  • [] = we found a link with no anchor text
  • [text in here] = we found a link with anchor text
home [audit] [blog] [contact us] uk seo services home [audit] [blog] [contact us] [ ] [] uk based seo audits & services last updated: may 13th, 2017 | by [shaun anderson] you need more traffic from google. we optimise websites to get more traffic (and sales) from google organic listings. we do seo for businesses and for ourselves. we are well-known amongst uk seo companies, as the following unpaid, 100% independent review uncovered: a search engine optimisation company with offices in greenock, near glasgow in scotland, we have provided professional seo services to all sizes of businesses in the uk, the us and from all around the world since this website was launched in 2006. my team have a lot experience in helping businesses recover from google penalties, and can provide clear direction for your in-house team on how to optimise your site for google in 2017 and beyond. if you do not have in-house support and are looking for more than consultation and direction, we also provide content and website optimisation services upon a forensic review of your website and online marketing to date. you can [buy this detailed review on your site, here.] we optimise websites to work better on all modern english language search engines like google.com, google.co.uk, google.com.au and google.ca. to hire us to provide search engine marketing services, you can also [contact us here]. we work with most modern cms systems from bespoke systems to wordpress and magento e-commerce stores. contact us name* email* telephone website your message your enquiry...are you human? comments this field is for validation purposes and should be left unchanged. seo audit we aim to provide the best seo audits you can buy. if you want to know why your site is losing google traffic, and how to fix it, our comprehensive seo audit lays it all out for you. [find out more] [diy seo tips & tactics] [blog]  [] home [audit] [blog] [contact us]  [ 6,299 followers ] [ 2,951 likes ] [ 3,237 connections ] [ 7,120 followers ] [ ] page last updated: may 13th, 2017 | © copyright 2006-2017 shaun anderson (aka hobo) and trading as mbsa marketing ltd. address: 68 finnart street, greenock, scotland, pa16 8hj, gb | tel: 0800 689 0293 | email: [info@hobo-web.co.uk]. company no. sc536213 | vat no.249 1439 90 | business hours are 09.00 a.m. to 17.00 p.m. monday to friday local time is (gmt) hobo web seo services rated 4.7 / 5 based on 13 reviews on google my business. moderated by [shaun anderson]. [about us]. [privacy policy]. [terms of use]. [sitemap]. [back to top] business owner? [click here] to get your seo plan delivered in 5 working days. get your complete seo audit in 5 working days! [] how much is your time worth? take a break and let us perform the most detailed [seo audit] on your site you can buy. we will have it you in 5 business days. {"cookiename":"wbounce","isaggressive":false,"issitewide":true,"hesitation":"","openanimation":false,"exitanimation":false,"timer":"","sensitivity":"","cookieexpire":"60","cookiedomain":"","autofire":"","isanalyticsenabled":true} Hobo logo hobo logo Best UK SEO company rankings for 2017 - Hobo Web is ranked number 1 Best UK SEO company rankings for 2017 - Hobo Web is ranked number 1 Twitter Facebook Linkedin Google Plus Clicky

Hidden Page Elements

Hiding text or links in your content to manipulate Google's search rankings can be seen as deceptive and is a violation of Google's Webmaster Guidelines. Text (such as excessive keywords) can be hidden in several ways, including:

Using white text on a white background
Locating text behind an image Using CSS to position text off-screen Setting the font size to 0

Hiding a link by only linking one small character—for example, a hyphen in the middle of a paragraph When evaluating your site to see if it includes hidden text or links, look for anything that's not easily viewable by visitors of your site. Are any text or links there solely for search engines rather than visitors?

However, not all hidden text is considered deceptive. For example, if your site includes technologies that search engines have difficulty accessing, like JavaScript, images, or Flash files, using descriptive text for these items can improve the accessibility of your site. Remember that many human visitors using screen readers, mobile browsers, browsers without plug-ins, and slow connections will not be able to view that content either and will benefit from the descriptive text as well. You can test your site's accessibility by turning off JavaScript, Flash, and images in your browser, or by using a text-only browser such as Lynx. Some tips on making your site accessible include:

Images: Use the alt attribute to provide descriptive text. In addition, we recommend using a human-readable caption and descriptive text around the image. See this article for more advice on publishing images.
JavaScript: Place the same content from the JavaScript in a <noscript> tag.
If you use this method, ensure the contents are exactly the same as what's contained in the JavaScript, and that this content is shown to visitors who do not have JavaScript enabled in their browser.
Videos: Include descriptive text about the video in HTML. You might also consider providing transcripts.
See this article for more advice on publishing videos.

We clrawled your page to check for hidden elements on the page.

We Found ( 1 ) Obvious hidden divs

We Found ( 40 ) Words in hidden divs.

We Found ( 2 ) Links in hidden divs.

Hidden Links

Meta Description Analysis

When you add the keyword phrase you are focusing on to your meta description, you increase the likelihood of Google using your meta description in a SERP SNIPPET. This in turn gives you a chance to create a more compelling meta description with a unique call to action - which will hopefully improve click through rates.

NOTE - Google will ultimately choose to create a meta description it feels better suits the query - and will often create it's own based on the text on your page.

Google says:

Make sure your descriptions are... descriptive. It's easy to become lax on the quality of the meta descriptions, since they're not directly visible in the UI for your site's visitors. But meta descriptions might be displayed in Google search results -- if the description is high enough quality. A little extra work on your meta descriptions can go a long way towards showing a relevant snippet in search results. That's likely to improve the quality and quantity of your user traffic.

You do not NEED to add a meta description to a page, but many consider it a best practice. In tests we've carried out, Google didn't appear to use the text in the meta description to help rank it in SERPS

read more

NO Primary keyphrase Matches.

NO Secondary keyphrase Matches.

(105) - Good amount of characters used.

ALT Text Analysis

Text contained within the Alt Attribute (commonly known as Alt Text) is used for describing images to search engines and screen readers (as most search engines do not read text found images).

ALT text simply describes an image that is used on the page. Google and Bing BOTH include this attribute when analysing a page, and it is often very useful to have the keyword you are targeting (or related terms) appear in this attribute.

How many words will Google, Yahoo and Bing count as part of ALT Text on a page?

In tests we ran the results we got seem to indicate that Google may count the first 16 words in the ALT attribute towards ranking this page.

That's potentially plenty of space to describe images properly for accessibility purposes and seo effectiveness.

read more

We checked for "seo services" keyphrase usage in ALT attributes of images.

(0) - Primary keyphrase phrase does NOT appear in ALT text.
Search engines do look in ALT Attribute text when calculating the relevance of a page to queries.

9 Image ALT tags found.

  • Hobo logo
  • hobo logo
  • Best UK SEO company rankings for 2017 - Hobo Web is ranked number 1
  • Best UK SEO company rankings for 2017 - Hobo Web is ranked number 1
  • Twitter
  • Facebook
  • Linkedin
  • Google Plus
  • Clicky
  • Hobo logo
  • Hobo logo
  • hobo logo
  • hobo logo
  • Best UK SEO company rankings for 2017 - Hobo Web is ranked number 1
  • Best UK SEO company rankings for 2017 - Hobo Web is ranked number 1
  • Best UK SEO company rankings for 2017 - Hobo Web is ranked number 1
  • Best UK SEO company rankings for 2017 - Hobo Web is ranked number 1
  • Twitter
  • Twitter
  • Facebook
  • Facebook
  • Linkedin
  • Linkedin
  • Google Plus
  • Google Plus
  • Clicky
  • Clicky

Headings Analysis

We checked keyphrase usage in Heading Elements:

In most best practice guides seo recommend including your keyword in these page elements (usually the H1) - though there is little real world proof there is a real seo benefit. We would AVOID over using these for SEO.

The six heading elements, H1 through H6, denote section headings. Although the order and occurrence of headings is not constrained by the HTML DTD, documents should not skip levels (for example, from H1 to H3), as converting such documents to other representations is often problematic. W3C

However you do not need to use all six elements to structure your pages.

For example:

<H1>Website Design Basics<H1>

<p>Here is some text</p>

<H2>HTML</H2>

<p>Here is some text</p>

<H2>CSS</H2>

<p>Here is some text</p>

You should use only one H1 Element on any page – even Google recommends this.

However the following is also semantically correct:

For example, here is where I live:

<H1>Earth</H1>
<H2>Europe</H2>
<H3>UK</H3>
<H4>Scotland</H4>
<H5>Renfrewshire</H5>
<H6>Greenock</H6>

You can use any number of H2-H6 elements on any one page, but this might be a bit cumbersome for the typical web designer.

We would recommend that possibly you keep your pages specific about one topic and use

  • One H1 Element (tag as it is commonly talked about)
  • As many as required H2 elements to denote sections on the page (you should really only need one or two or 3 if you are keeping your page concise.
  • Consider using H3 Elements for useful link groups to other relevant sources but recent advice (2014) would be to try and keep Headers for TEXT content and not to group template navigation, for instance.

Search Engines Love H1 Elements – We Think?

It has been argued that the main search engines pay more attention to H1 elements these days, so you might want to consider this when creating your pages, and include your best keywords in it. While the THEORY is sound, there is little actual evidence that H1-H6 headings improve SEO (For Google). I would CERTAINLY NOT want to see a keyword I am targeting appear in every Header element used on the page.

Use <h1> for top-level heading.

<h1> is the HTML element for the first level heading of a web document:

  • If the document is basically stand-alone, for example Things to See and Do in Scotland, the top-level heading is probably the same as the title.
  • If it is part of a collection, for example a section on Dogs in a collection of pages about pets, then the top level heading should assume a certain amount of context; just write <h1>dogs*/h1* while the title should work in any context:Dogs – Your Guide to Pets.<title>

Unlike the title, this element can include links, emphasis and other HTML phrase elements.

Consider using CSS (Cascading Style Sheets), which are designed to express the author's preferred font sizes corresponding to elements such as H1 etc
Remember:

The six heading elements, H1 through H6, denote section headings. Although the order and occurrence of headings is not constrained by the HTML DTD, documents should not skip levels (for example, from H1 to H3), as converting such documents to other representations is often problematic. W3C

read more

H1 Tags

We examined headers on this page to see if keywords were present:

(1) H1 Found

NO Keyphrase Matches

H2 Tags

(1) H2 Found

(0) Keyphrase Matches

H3 Tags

(2) H3 Found

( 0 ) Keyphrase Matches

H4 Tags

(0) H4 NOT Found

H5 Tags

(0) H5 NOT Found

H6 Tags

(0) H6 NOT Found

Geographic Modifiers

We searched the PAGE TEXT for geographic location information based on keywords provided. It is very important to include locations on the page if your business is geared to service a very specific locale - and also important to consider using these terms in your page title element.

looking for

glasgow scotland uk

Spammy Words

If your site is hacked or spreading 'malware', it can be very detrimental your search engine rankings if not cleaned up quickly.

Your site can be flagged as 'compromised' in Google, killing click through rate stone dead. Eventually infected sites, or hacked sites that have lost reputation in Google's eyes, can expect rankings to drop and possibly even removed from Google altogether. Our simple test is mainly to look at spammy keywords or links injected onto the page, not sneakier technical hacking.

Google offers advice on hacking and spamming that can affect the reputation of a website:

If your site has been infected, it is generally because some vulnerability has allowed a hacker to take control of your site. The hacker may change the content of the site (for example, to add spam), or add additional pages to the site, usually with the intent of phishing (tricking users into parting with personal and credit card information). Alternatively, they may inject malicious code (malware)—for example, scripts or iFrames that pull content from another website that tries to attack any computer that views the page.

The term "malware" covers all sorts of malicious software designed to harm a computer or network. Kinds of malware include (but are not limited to) viruses, worms, spyware, and Trojan horses. Once a site or computer has been compromised, it can be used to host malicious content such as phishing sites (sites designed to trick users into parting with personal and credit card information). Some hackers may even take administrative control over a hacked site.

Google uses its own criteria, procedures, and tools to identify sites that host or distribute badware. In some cases, third parties can add malicious code to legitimate sites, which would cause us to show the warning message. If you feel your site has been mistakenly identified, or if you make changes to your site so that it no longer hosts or distributes malicious software and you secure your site so that it is no longer vulnerable to the insertion of badware, you can request that your site be reviewed

Comments are a great way for webmasters to build community and readership. Unfortunately, they're often abused by spammers and nogoodniks, many of whom use scripts or other software to generate and post spam. If you've ever received a comment that looked like an advertisement or a random link to an unrelated site, then you've encountered comment spam. Here are some ideas for reducing or preventing comment spam on your website.

We searched the page provided for keywords commonly associated with hacking and spamming for seo purposes, negative OR positive.

NO Spam found.

HTML ELEMENTS

Google, for instance, does not look in every part of the page code for keywords to rank a page for. We searched for the Primary keyphrase and Secondary keyphrase in elements where keyword usage helps make a page more relevant to search engines. We also looked for keyphrase usage in elements more commonly ignored by search engines to check for potential over-optimisation (or more acurately, sloppy optimisation).

  • [noscript]: (2)
  • [acronym]: (0)

  • Total Keyphrases in Page Title: ( 1 )
  • Total Keyphrases in DIV's: ( 21 )
  • Total Keyphrases in Link's: ( 0 )
  • Total Keyphrases in P's: ( 2 )
  • Total Keyphrases in UL's: ( 0 )
  • Total Keyphrases in LI's: ( 0 )
  • Total Keyphrases in IMG's: ( 0 )
  • Total Keyphrases in ALT's: ( 0 )
  • Total Keyphrases in H1's: ( 0 )
  • Total Keyphrases in H2's: ( 0 )
  • Total Keyphrases in H3's: ( 0 )
  • Total Keyphrases in H4's: ( 0 )
  • Total Keyphrases in H5's: ( 0 )
  • Total Keyphrases in H6's: ( 0 )
  • Total Keyphrases in Span's: ( 2)
  • Total Keyphrases in Abbr's: ( 0 )
  • Total Keyphrases in Strong's: ( 0 )
  • Total Keyphrases in EM's: ( 0 )
  • Total Keyphrases in Small's: ( 0 )
  • Total Keyphrases in Blockquote's: ( 0 )
  • Total Keyphrases in U tag: ( 0 )
  • Total Keyphrases in TT tag: ( 0 )
  • Total Keyphrases in TD tag: ( 0 )
  • Total Keyphrases in Sups tag: ( 0 )
  • Total Keyphrases in Options tag: ( 0 )
  • Total Keyphrases in Pre tag: ( 0 )
  • Total Keyphrases in Legend tag: ( 0 )
  • Total Keyphrases in Ins tag: ( 0 )
  • Total Keyphrases in Del tag: ( 0 )
  • Total Keyphrases in Address tag: ( 0 )
  • Total Keyphrases in Cite tag: ( 0 )
  • Total Keyphrases in I tag: ( 0 )
  • Total Keyphrases in Font tag: ( 0 )
  • Total Keyphrases in DT tag: ( 0 )
  • Total Keyphrases in DD tag: ( 0 )
  • Total Keyphrases in Center tag: ( 0 )
  • Total Keyphrases in Caption tag: ( 0 )
  • Total Keyphrases in Button tag: ( 0 )
  • Total Keyphrases in Big tag: ( 0 )
  • Total Keyphrases in B tag: ( 0 )

Robots Txt

A robots.txt file restricts access to your site by search engine robots that crawl the web. These bots are automated, and before they access pages of a site, they check to see if a robots.txt file exists that prevents them from accessing certain pages. (All respectable robots will respect the directives in a robots.txt file, although some may interpret them differently. However, a robots.txt is not enforceable, and some spammers and other troublemakers may ignore it. For this reason, we recommend password protecting confidential information.)

To see which URLs Google has been blocked from crawling, visit the Blocked URLs page of the Health section of Webmaster Tools.

You need a robots.txt file only if your site includes content that you don't want search engines to index. If you want search engines to index everything in your site, you don't need a robots.txt file (not even an empty one).

While Google won't crawl or index the content of pages blocked by robots.txt, we may still index the URLs if we find them on other pages on the web. As a result, the URL of the page and, potentially, other publicly available information such as anchor text in links to the site, or the title from the Open Directory Project (www.dmoz.org), can appear in Google search results.

In order to use a robots.txt file, you'll need to have access to the root of your domain (if you're not sure, check with your web hoster). If you don't have access to the root of a domain, you can restrict access using the robots meta tag.

read more | even more

We searched for a standard Robots.txt for this site:

Robots.txt file found & loaded

Contents
User-agent: *
Disallow: /?s=

Sitemap link found in robots.txt: https://www.hobo-web.co.uk/sitemap_index.xml with valid response

XML Sitemaps

Sitemaps are a way to tell Google about pages on your site we might not otherwise discover. In its simplest terms, a XML Sitemap—usually called Sitemap, with a capital S—is a list of the pages on your website. Creating and submitting a Sitemap helps make sure that Google knows about all the pages on your site, including URLs that may not be discoverable by Google's normal crawling process.

You can create a Sitemap based on the Sitemap protocol, or you can submit a text file or RSS/Atom feed as a Sitemap. How to create a Sitemap.

In addition, you can also use Sitemaps to provide Google with metadata about specific types of content on your site, including video, images, mobile, and News. For example, a video Sitemap entry can specify the running time, category, and family-friendly status of a video; an image Sitemap entry can provide information about an image's subject matter, type, and license. You can also use a Sitemap to provide additional information about your site, such as the date it was last updated, and how often you expect the page to change. We recommend that you use a separate Sitemap to submit News information.

Sitemaps are particularly helpful if:

  • Your site has dynamic content.
  • Your site has pages that aren't easily discovered by Googlebot during the crawl process—for example, pages featuring rich AJAX or images.
  • Your site is new and has few links to it. (Googlebot crawls the web by following links from one page to another, so if your site isn't well linked, it may be hard for us to discover it.)
  • Your site has a large archive of content pages that are not well linked to each other, or are not linked at all.

Google doesn't guarantee that we'll crawl or index all of your URLs. However, we use the data in your Sitemap to learn about your site's structure, which will allow us to improve our crawler schedule and do a better job crawling your site in the future. In most cases, webmasters will benefit from Sitemap submission, and in no case will you be penalized for it.

Google adheres to Sitemap Protocol 0.9 as defined by sitemaps.org. Sitemaps created for Google using Sitemap Protocol 0.9 are therefore compatible with other search engines that adopt the standards of sitemaps.org.

read more | even more

We searched for an XML sitemap for the site.

We found and validated your sitemap.

Sitemap link found in robots.txt file.

https://www.hobo-web.co.uk/sitemap_index.xml

Website Load Times & File Size

Google says:

Speeding up websites is important — not just to site owners, but to all Internet users. Faster sites create happy users and we've seen in our internal studies that when a site responds slowly, visitors spend less time there. But faster sites don't just improve user experience; recent data shows that improving site speed also reduces operating costs. Like us, our users place a lot of value in speed — that's why we've decided to take site speed into account in our search rankings. Google

We use a variety of sources to determine the speed of a site relative to other sites. While site speed is a new signal, it doesn't carry as much weight as the relevance of a page. Currently, fewer than 1% of search queries are affected by the site speed signal in our implementation and the signal for site speed only applies for visitors searching in English on Google.com at this point. We launched this change a few weeks back after rigorous testing. If you haven't seen much change to your site rankings, then this site speed change possibly did not impact your site. We encourage you to start looking at your site's speed (the tools above provide a great starting point) — not only to improve your ranking in search engines, but also to improve everyone's experience on the Internet. Google

Recent (2007) qualitative research by Akamai revealed and measured users dwindling patience with websites that take time to show up. It found 75% of the 1,058 people asked would not return to websites that took longer than four seconds to load. The time it took a site to appear on screen came second to high prices and shipping costs in the list of shoppers pet-hates, the research revealed. Akamai consulted those who shop regularly online to find out what they like and dislike about e-tailing sites. About half of mature net-shoppers – who have been buying online for more than two years or who spend more than $1,500 (£788) a year online – ranked page-loading time as a priority.

It found that one-third of those questioned abandon sites that take time to load, are hard to navigate or take too long to handle the checkout process. The four-second threshold is half the time previous research, conducted during the early days of the web-shopping boom, suggested that shoppers would wait for a site to finish loading.

To make matters worse, the research found that the experience shoppers have on a retail site colours their entire view of the company behind it. About 30% of those responding said they formed a negative perception of a company with a badly put-together site or would tell their family and friends about their experiences. Further research by Akamai found that almost half of the online stores in the list of the top 500 US shopping sites take longer than the four-second threshold to finish loading. The survey questioned 1,058 net shoppers during the first six months of 2006.

A site that downloads quickly has many benefits, and yes, probably ranks in Google a fraction better than some pages because of it. However - site speed is not a magic bullet in seo - and is not as important as relevance or online business authority, for instance.

read more | even more

We ran tests to check this page against best practice guidelines on website load times:

File size

(39.93 KB) 20-50 - GOOD! This page downloads fast enough.

Load Times

(0.00) Sec - Under 1 second - This page downloads from this server!

Canonical Link Element Usage

Why specify a canonical domain?

Setting your preferred domain tells Google which version of your site's URL (http://www.example.com or http://example.com) you prefer. You can do this in Google Webmaster Tools, however you can help search engines even more by choosing a preferred canonical domain at the server level. This normally involves redirecting all versions of a URL to one location.

Simply put, http://www.hobo-web.co.uk/ can be treated by Google as a different url than http://hobo-web.co.uk/ even though it's the same page, and it can get even more complicated. It's thought Pagerank and Google Juice can be diluted if Google gets confused about your URLS and speaking simply you don't want this PR diluted (in seo theory).

That's why many, including myself, redirect non-www to www (or vice versa) if the site is on a linux/apache server (in the htaccess file -

Options +FollowSymLinks RewriteEngine on RewriteCond %{HTTP_HOST} ^hobo-web.co.uk [NC] RewriteRule ^(.*)$ http://www.hobo-web.co.uk/$1 [L,R=301]

Basically you are redirecting all the Google juice to one url.

Do you need to do this? No. As standard these days, we do however. It keeps it simple, when optimising for Google. It should be noted, it's incredibly important not to mix the two types of www/non-www on site when linking your own internal pages!

Google can handle most sites no problem even without this measure being taken, and it's certainly no magic bullet implementing this canonicalization fix.

If there are a lot of people linking to you, I would implement it. Imagine you have 10 links from relatively untrusted sites with the www and all of a sudden you get a link from a trusted site without the www (non www) – that's when you might not get the most out of a link, it's thought.

Why specify a canonical 'page' for Google?

It's common for a site to have several pages listing the same set of products. For example, one page might display products sorted in alphabetical order, while other pages display the same products listed by price or by rating. For example:

http://www.example.com/product.php?item=swedish-fish&trackingid=1234567&sort=alpha&sessionid=5678asfasdfasfd

http://www.example.com/product.php?item=swedish-fish&trackingid=1234567&sort=price&sessionid=5678asfasdfasfd

If Google knows that these pages have the same content, we may index only one version for our search results. Our algorithms select the page we think best answers the user's query. Now, however, users can specify a canonical page to search engines by adding a <link> element with the attribute rel="canonical" to the <head> section of the non-canonical version of the page. Adding this link and attribute lets site owners identify sets of identical content and suggest to Google: "Of all these pages with identical content, this page is the most useful. Please prioritize it in search results."

How do I specify a canonical URL?

You can specify a canonical URL in two ways: Add a rel="canonical" link to the <head> section of the non-canonical version of each HTML page. To specify a canonical link to the page http://www.example.com/product.php?item=swedish-fish, create a <link> element as follows:

<link rel="canonical" href="http://www.example.com/product.php?item=swedish-fish"/>

Copy this link into the <head> section of all non-canonical versions of the page, such as http://www.example.com/product.php?item=swedish-fish&sort=price.

If you publish content on both http://www.example.com/product.php?item=swedish-fish and https://www.example.com/product.php?item=swedish-fish, you can specify the canonical version of the page.

Create the <link> element: <link rel="canonical" href="http://www.example.com/product.php?item=swedish-fish"/> Add this link to the <head> section of https://www.example.com/product.php?item=swedish-fish.

Indicate the canonical version of a URL by responding with the Link rel="canonical" HTTP header. Adding rel="canonical" to the head section of a page is useful for HTML content, but it can't be used for PDFs and other file types indexed by Google Web Search. In these cases you can indicate a canonical URL by responding with the Link rel="canonical" HTTP header, like this (note that to use this option, you'll need to be able to configure your server):

Link: <http://www.example.com/downloads/white-paper.pdf>; rel="canonical"

Google currently supports these link header elements for Web Search only.

Is rel="canonical" a suggestion or a directive?

This new option lets site owners suggest the version of a page that Google should treat as canonical. Google will take this into account, in conjunction with other signals, when determining which URL sets contain identical content, and calculating the most relevant of these pages to display in search results.

Can the link be relative or absolute?

rel="canonical" can be used with relative or absolute links, but we recommend using absolute links to minimize potential confusion or difficulties. If your document specifies a base link, any relative links will be relative to that base link.

Must the content on a set of pages be similar to the content on the canonical version?

Yes. The rel="canonical" attribute should be used only to specify the preferred version of many pages with identical content (although minor differences, such as sort order, are okay).

For instance, if a site has a set of pages for the same model of dance shoe, each varying only by the color of the shoe pictured, it may make sense to set the page highlighting the most popular color as the canonical version so that Google may be more likely to show that page in search results. However, rel="canonical" would not be appropriate if that same site simply wanted a gel insole page to rank higher than the shoe page.

What happens if rel="canonical" points to a non-existent page? Or if more than one page in a set is specified as the canonical version? We'll do our best to algorithmically determine an appropriate canonical page, just as we've done in the past.

Can Google follow a chain of rel="canonical" designations?

Yes, to some extent, but to ensure optimal canonicalization, we strongly recommend that you update links to point to a single canonical page.

Can rel="canonical" be used to suggest a canonical URL on a completely different domain?

There are situations where it's not easily possible to set up redirects. This could be the case when you need to migrate to a new domain name using a web server that cannot create server-side redirects. In this case, you can use the rel="canonical" link element to specify the exact URL of the domain preferred for indexing. While the rel="canonical" link element is seen as a hint and not an absolute directive, we do try to follow it where possible.

We tested to see if this page implemented the Canonical Link Element to help identify the correct page to rank on a site.

FOUND IN SOURCE: <link rel="canonical" href="https://www.hobo-web.co.uk/">

The canonical URL matches the URL...

Preferred Canonical Domain Setup

We ran tests to determine if the server helped minimise unnecessary onsite duplicate content and helped search engines to pick one canonical version of a website

Domain Response Code Google Search
https://www.hobo-web.co.uk 200 Google Results
https://hobo-web.co.uk 301 Google Results
http://www.hobo-web.co.uk 301 Google Results
http://hobo-web.co.uk 301 Google Results

Domain Redirect OK

"https://www.hobo-web.co.uk" and "https://hobo-web.co.uk" and "http://www.hobo-web.co.uk" and "http://hobo-web.co.uk" and
can be considered different pages to search engines like Google and may cause ranking anomalies, so it's better to redirect one of these options to the other

read more

Robots Meta Tag

Note - You do NOT need to include this tag.

Google Recommendations:

We recommend that you place all content values in one meta tag. This keeps the meta tags easy to read and reduces the chance for conflicts. For instance:

<META NAME="ROBOTS" CONTENT="NOINDEX, NOFOLLOW">

If the page contains multiple meta tags of the same type, we will aggregate the content values. For instance, we will interpret

<META NAME="ROBOTS" CONTENT="NOINDEX">
<META NAME="ROBOTS" CONTENT="NOFOLLOW">

The same way as:

<META NAME="ROBOTS" CONTENT="NOINDEX, NOFOLLOW">

If content values conflict, we will use the most restrictive. So, if the page has these meta tags:

<META NAME="ROBOTS" CONTENT="NOINDEX">
<META NAME="ROBOTS" CONTENT="INDEX">

We will obey the NOINDEX value.

Unnecessary content values

By default, Googlebot will index a page and follow links to it. So there's no need to tag pages with content values of INDEX or FOLLOW.

Directing a robots meta tag specifically at Googlebot

To provide instruction for all search engines, set the meta name to "ROBOTS". To provide instruction for only Googlebot, set the meta name to "GOOGLEBOT". If you want to provide different instructions for different search engines (for instance, if you want one search engine to index a page, but not another), it's best to use a specific meta tag for each search engine rather than use a generic robots meta tag combined with a specific one. You can find a list of bots at robotstxt.org.

Casing and spacing

Googlebot understands any combination of lowercase and uppercase. So each of these meta tags is interpreted in exactly the same way:

<meta name="ROBOTS" content="NOODP">
<meta name="robots" content="noodp">
<meta name="Robots" content="NoOdp">

If you have multiple content values, you must place a comma between them, but it doesn't matter if you also include spaces. So the following meta tags are interpreted the same way:

<META NAME="ROBOTS" CONTENT="NOINDEX, NOFOLLOW">
<META NAME="ROBOTS" CONTENT="NOINDEX,NOFOLLOW">

If you use both a robots.txt file and robots meta tags If the robots.txt and meta tag instructions for a page conflict, Googlebot follows the most restrictive. More specifically: If you block a page with robots.txt, Googlebot will never crawl the page and will never read any meta tags on the page.

If you allow a page with robots.txt but block it from being indexed using a meta tag, Googlebot will access the page, read the meta tag, and subsequently not index it.

Valid meta robots content values

Googlebot interprets the following robots meta tag values:

  • NOINDEX - prevents the page from being included in the index.
  • NOFOLLOW - prevents Googlebot from following any links on the page. (Note that this is different from the link-level NOFOLLOW attribute, which prevents Googlebot from following an individual link.)
  • NOARCHIVE - prevents a cached copy of this page from being available in the search results.
  • NOSNIPPET - prevents a description from appearing below the page in the search results, as well as prevents caching of the page.
  • NOODP - blocks the Open Directory Project description of the page from being used in the description that appears below the page in the search results.
  • NONE - equivalent to "NOINDEX, NOFOLLOW".

A word about content value "NONE"

As defined by robotstxt.org, the following direction means NOINDEX, NOFOLLOW.

<META NAME="ROBOTS" CONTENT="NONE">

However, some webmasters use this tag to indicate no robots restrictions and inadvertently block all search engines from their content.

We looked for the robots metatag to determine how it asks search engines to treat the page:

We found these meta robots: noodp

This page asks search engines to not use your Dmoz Directory listings when creating SERP SNIPPETS

Keywords Meta Tag

The meta keywords are not used my modern search engines to rank pages. Employing these tags actually tell your competition what you are trying to rank for, too.

There is VERY little benefit to employing them. If your CMS generates them automatically - that's ok, but consider if they are really worth the extra bandwidth to download. Note also that Bing has mentioned they use Keywords Meta Tags amongst other signals to look for spam.

DOES Google USE THEM? At least for Google's web search results currently (September 2009), the answer is no. Google doesn't use the "keywords" meta tag in our web search ranking. Our web search (the well-known search at Google.com that hundreds of millions of people use each day) disregards keyword metatags completely. They simply don't have any effect in our search ranking at present. MATT CUTTS, Google

WHY NOT? About a decade ago, search engines judged pages only on the content of web pages, not any so-called "off-page" factors such as the links pointing to a web page. In those days, keyword meta tags quickly became an area where someone could stuff often-irrelevant keywords without typical visitors ever seeing those keywords. Because the keywords meta tag was so often abused, many years ago Google began disregarding the keywords meta tag. It's possible that Google could use this information in the future, but it's unlikely. Google has ignored the keywords meta tag for years and currently we see no need to change that policy. MATT CUTTS, Google

WHAT ABOUT BING? Abusing meta keywords can hurt you. The main thing people need to keep in mind if they decide to use the tag is to follow the known best practices. Ultimately, it's the overt keyword stuffing that gets noticed and makes us want to look a little closer. If you're willing to stuff pointless keywords into the meta keywords tag, what else might you be inclined to do? BING

So use the tag? Sure, if you want to take a chance that by overstuffing it, you'll cause Bing to think you're spamming. Be safe, be smart, save your time. Don't use it. SEARCH ENGINE LAND

read more | read more

We looked to see if this page employs the Keywords Meta Tag and if the Primary and secondary keyphrase are present:

(0) Meta Keywords Found

SOCIAL MEDIA

If you read a lot of online marketing blogs, you will find a lot of social media gurus claiming that sites that do well on social sites do well in Google - and that social media shares must be a ranking factor. While the first point is often true, tweets, FB likes and Google+ votes don't seem to be anywhere near as powerful as a simple text link from another website (in Google's ranking system). However, there are MANY benefits of having a page shared on social sites, including visibility and the chance to pick up secondary links from other sources as a result of sharing the page:

Google Bing
Are Regular Search Results affected by social media buzz? Yes. It is used as a signal especially for news. Yes it is a signal. Some weight is passed and regular results are affected.
Are Social/Realtime Search Results affected by buzz? Heavily affected Heavily affected, Authority metrics are used to determine the hot posts.
Are Twitter links taken into account (aka do they pass link juice)? In some limited situations the data are used. The data are used. The weight depends on how often a link is posted, the number of tweets & retweets and the authority of the people that post it.
Are Facebook links taken into account? The shared links from Fan pages are treated similarly to Twitter links. No links from personal walls are used. Only the publicly shared links from Fan pages and Profiles are taken into account.
Is there an Authority Rank for Twitter Profiles? Yes, the author quality is measured. Google calls this Author Authority. Yes. Several metrics are taken into account. Bing calls this Social Authority.
Is there an Authority Rank for Facebook Profiles? They are treated similarly to Twitter Profiles.Note: Normally if this is true, they measure only public profiles like Fan pages. No. They take into account only the Facebook data that are publicly available.
Does the Twitter Authority have an impact on the weight of the links that are shared? Yes. The weight depends on the authority of the person. The Author Authority is used in limited situations and it is independent of PageRank. The Author Authority affects the link weight.
Does the Facebook Authority have an impact on the weight of the links that are shared? Similarly to Twitter. The weight of each link depends on the authority of the profile. They don't use Facebook authority. Instead in order to find if something is really popular they compare Twitter & Facebook shares.

It's clear search engines are looking at social signals and these WILL only increase in value. We've been saying this for a long time, though.

Twitter and Facebook should be a part of your online marketing strategy, and Google+ and Linkedin can be of great use too.

Often a sign of a reputable page is the social media activity surrounding it (Tweets and Facebook Shares, for instance). We searched for signs of this activity.


Google+

(0) plusOne's

Nobody knows about this page on Google Plus..


Common Footprints

We searched for some common identifying footprints on the page in question to determine some of the technologies used.

Google Webmaster Tools

Google Webmaster Verification FOUND

Google Webmaster Tools is a free suite of tools Google provides to check on the health of your website. Usefulness is limited.

Google Analytics

Google Analytics Enabled.

Google Analytics is one of the most common methods for tracking visitors to a web page. It is of high importance that pages DO have some sort of visitor analytics package monitoring them.

BING Webmaster Tools

BING Webmaster Verification FOUND

Bing's version of a free suite of tools are also of limited usefulness.


Page Speed / Usability

We Analysed the time it took to download your page, both in desktop & mobile view.

Desktop

SPEED
87


Mobile

SPEED
67

USABILITY
100



Minor Issues: Address Desktop Render Speed.

Moderate Issues: Mobile Desktop Render Speed.

Looks Good: Mobile Useability Passes All Expected Requirements.

See here for links to mobile testing resources and information about Google's April 2015 Mobile update.

57 Total Objects
51 Static Objects
11 CSS Files
28 Scripts
149.67 KB Images
18.88 KB Other Files

Desktop Speed Details

Minify JavaScript

Minify JavaScript for the following resources to reduce their size by 7.6KiB (44% reduction).

  • Minifying https://www.hobo-web.co.uk/audit/js/jquery.tablesorter.js could save 7.6KiB (44% reduction) after compression.

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Your page has ( 9 ) blocking script resources and ( 9 ) blocking CSS resources. This causes a delay in rendering your page.

Optimize images

Optimize the following images to reduce their size by 18.7KiB (16% reduction).

  • Compressing https://www.hobo-web.co.uk/wp-content/uploads/algorithm-change-e1450402117398.png could save 16.2KiB (17% reduction).
  • Compressing https://www.hobo-web.co.uk/wp-content/themes/hobo2013/images/logo.png could save 1.9KiB (16% reduction).
  • Compressing https://www.hobo-web.co.uk/wp-content/themes/hobo2013/images/socialft-gplus.png could save 574B (14% reduction).

Avoid landing page redirects

Your page has no redirects. Learn more about avoiding landing page redirects.

Enable compression

You have compression enabled. Learn more about enabling compression.

Leverage browser caching

You have enabled browser caching. Learn more about browser caching recommendations.

Reduce server response time

Your server responded quickly. Learn more about server response time optimization.

Minify CSS

Your CSS is minified. Learn more about minifying CSS.

Minify HTML

Minify HTML for the following resources to reduce their size by 1.7KiB (17% reduction).

  • Minifying https://www.hobo-web.co.uk/ could save 1.7KiB (17% reduction) after compression.

Prioritize visible content

You have the above-the-fold content properly prioritized. Learn more about prioritizing visible content.

Mobile Speed Details

Minify JavaScript

Minify JavaScript for the following resources to reduce their size by ( 7.6KiB ) (( 44% ) reduction).

  • Minifying ( https://www.hobo-web.co.uk/audit/js/jquery.tablesorter.js ) could save ( 7.6KiB ) (( 44% ) reduction) after compression.

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Your page has ( 18 ) blocking script resources and ( 9 ) blocking CSS resources. This causes a delay in rendering your page.

Optimize images

Optimize the following images to reduce their size by ( 18.7KiB ) (( 16% ) reduction).

  • Compressing ( https://www.hobo-web.co.uk/wp-content/uploads/algorithm-change-e1450402117398.png ) could save ( 16.2KiB ) (( 17% ) reduction).
  • Compressing ( https://www.hobo-web.co.uk/wp-content/themes/hobo2013/images/logo.png ) could save ( 1.9KiB ) (( 16% ) reduction).
  • Compressing ( https://www.hobo-web.co.uk/wp-content/themes/hobo2013/images/socialft-gplus.png ) could save ( 574B ) (( 14% ) reduction).

Prioritize visible content

The entire HTML response was not sufficient to render the above-the-fold content. This usually indicates that additional resources, loaded after HTML parsing, were required to render above-the-fold content. Prioritize visible content that is needed for rendering above-the-fold by including it directly in the HTML response.

  • Only about ( 56% ) of the final above-the-fold content could be rendered with the full HTML response {{SCREENSHOT}}.

Avoid landing page redirects

Your page has no redirects. Learn more about avoiding landing page redirects.

Avoid plugins

Your page does not appear to use plugins, which would prevent content from being usable on many platforms. Learn more about the importance of avoiding plugins.

Configure the viewport

Your page specifies a viewport matching the device's size, which allows it to render properly on all devices. Learn more about configuring viewports.

Enable compression

You have compression enabled. Learn more about enabling compression.

Leverage browser caching

You have enabled browser caching. Learn more about browser caching recommendations.

Reduce server response time

Your server responded quickly. Learn more about server response time optimization.

Minify CSS

Your CSS is minified. Learn more about minifying CSS.

Minify HTML

Minify HTML for the following resources to reduce their size by ( 1.7KiB ) (( 17% ) reduction).

  • Minifying ( https://www.hobo-web.co.uk/ ) could save ( 1.7KiB ) (( 17% ) reduction) after compression.

Size content to viewport

The contents of your page fit within the viewport. Learn more about sizing content to the viewport.

Size tap targets appropriately

All of your page's links/buttons are large enough for a user to easily tap on a touchscreen. Learn more about sizing tap targets appropriately.

Use legible font sizes

The text on your page is legible. Learn more about using legible font sizes.


Href Lang Validation

Href Lang Markup Analysis

Im sorry, No alternative language links were found for https://www.hobo-web.co.uk/

SOURCE CODE

        
             
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<meta http-equiv="Content-Type" content="text/html; charset=UTF-8" />
<meta name="format-detection" content="telephone=no" />

<!-- This site is optimized with the Yoast SEO plugin v4.4 - https://yoast.com/wordpress/plugins/seo/ -->
<title>Hobo UK SEO Services | Glasgow Scotland</title>
<meta name="description" content="We provide Google search engine optimisation audits and services to businesses from all around the world."/>
<meta name="robots" content="noodp"/>
<link rel="canonical" href="https://www.hobo-web.co.uk/" />
<meta property="og:locale" content="en_US" />
<meta property="og:type" content="website" />
<meta property="og:title" content="Hobo UK SEO Services | Glasgow Scotland" />
<meta property="og:description" content="We provide Google search engine optimisation audits and services to businesses from all around the world." />
<meta property="og:url" content="https://www.hobo-web.co.uk/" />
<meta property="og:site_name" content="Hobo" />
<meta property="fb:admins" content="667511021" />
<meta property="og:image" content="https://www.hobo-web.co.uk/wp-content/uploads/no1-seo-company-rankings-2017.png" />
<meta name="twitter:card" content="summary" />
<meta name="twitter:description" content="We provide Google search engine optimisation audits and services to businesses from all around the world." />
<meta name="twitter:title" content="Hobo UK SEO Services | Glasgow Scotland" />
<meta name="twitter:site" content="@hobo_web" />
<meta name="twitter:image" content="https://www.hobo-web.co.uk/wp-content/uploads/no1-seo-company-rankings-2017.png" />
<meta name="twitter:creator" content="@hobo_web" />
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<meta name="msvalidate.01" content="3C74A9323F91CA9D1A60732789660F52" />
<meta name="google-site-verification" content="YvgzkuSmSYHthhWvu-EKUdREl_dSwlITozKmDJWbQqI" />
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<link rel='dns-prefetch' href='//www.google.com' />
<link rel='dns-prefetch' href='//s.w.org' />
<link rel="alternate" type="application/rss+xml" title="Hobo &raquo; Feed" href="https://www.hobo-web.co.uk/feed/" />
<link rel="alternate" type="application/rss+xml" title="Hobo &raquo; Comments Feed" href="https://www.hobo-web.co.uk/comments/feed/" />
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<link rel='stylesheet' id='wbounce-style-all-css'  href='https://www.hobo-web.co.uk/wp-content/plugins/wbounce/frontend/css/min/wbounce-all.min.css' type='text/css' media='all' />
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            <h1 class="entry-title">
              UK Based Seo Audits &#038; Services            </h1>
           
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                Last Updated: <span class="updated">May 13th, 2017</span>
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            <div class="single-article-author">| By <span class="vcard author"><span class="fn"><a href="https://www.hobo-web.co.uk/shaun-anderson/">Shaun Anderson</a></span></span></div>
             
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<p>You need more traffic from Google. We optimise websites to get more traffic (and sales) from Google <em>organic</em> listings. We do SEO for businesses and for ourselves.</p>
<p>We are well-known amongst UK SEO companies, as the <strong>following unpaid, 100% independent review uncovered</strong>:</p>
<p><img class="lazy lazy-hidden alignnone wp-image-21748 size-full" title="Best UK SEO company rankings for 2017 - Hobo Web is ranked number 1" src="data:image/gif;base64,R0lGODdhAQABAPAAAP///wAAACwAAAAAAQABAEACAkQBADs=" data-lazy-type="image" data-lazy-src="https://www.hobo-web.co.uk/wp-content/uploads/no1-seo-company-rankings-2017.png" alt="Best UK SEO company rankings for 2017 - Hobo Web is ranked number 1" width="621" height="595" data-lazy-srcset="https://www.hobo-web.co.uk/wp-content/uploads/no1-seo-company-rankings-2017.png 621w, https://www.hobo-web.co.uk/wp-content/uploads/no1-seo-company-rankings-2017-300x287.png 300w, https://www.hobo-web.co.uk/wp-content/uploads/no1-seo-company-rankings-2017-600x575.png 600w, https://www.hobo-web.co.uk/wp-content/uploads/no1-seo-company-rankings-2017-30x30.png 30w" sizes="(max-width: 621px) 100vw, 621px" /><noscript><img class="alignnone wp-image-21748 size-full" title="Best UK SEO company rankings for 2017 - Hobo Web is ranked number 1" src="https://www.hobo-web.co.uk/wp-content/uploads/no1-seo-company-rankings-2017.png" alt="Best UK SEO company rankings for 2017 - Hobo Web is ranked number 1" width="621" height="595" srcset="https://www.hobo-web.co.uk/wp-content/uploads/no1-seo-company-rankings-2017.png 621w, https://www.hobo-web.co.uk/wp-content/uploads/no1-seo-company-rankings-2017-300x287.png 300w, https://www.hobo-web.co.uk/wp-content/uploads/no1-seo-company-rankings-2017-600x575.png 600w, https://www.hobo-web.co.uk/wp-content/uploads/no1-seo-company-rankings-2017-30x30.png 30w" sizes="(max-width: 621px) 100vw, 621px" /></noscript></p>
<p>A search engine optimisation company with offices in Greenock, near Glasgow in Scotland, we have provided professional SEO services to all sizes of businesses in the UK, the US and from all around the world since this website was launched in 2006.</p>
<p>My team have a lot experience in helping businesses recover from Google penalties, and can provide clear direction for your in-house team on how to optimise your site for Google in 2017 and beyond. If you do not have in-house support and are looking for more than consultation and direction, we also provide content and website optimisation services upon a forensic review of your website and online marketing to date.</p>
<p>You can <a href="https://www.hobo-web.co.uk/order/audit/">buy this detailed review on your site, here.</a></p>
<p>We optimise websites to work better on all modern English Language search engines like Google.com, Google.co.uk, Google.com.au and Google.ca.</p>
<p>To hire us to provide search engine marketing services, you can also <a href="https://www.hobo-web.co.uk/contact/">contact us here</a>.</p>
<p>We work with most modern cms systems from bespoke systems to <em>WordPress</em> and <em>Magento</em> e-commerce stores.</p>

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Domain Whois

Domain name:
        hobo-web.co.uk

    Registrant:
        Shaun Anderson

    Registrant type:
        UK Individual

    Registrant's address:
        58 Kelly St
        Greenock
        inverclyde
        PA16 8TT
        United Kingdom

    Data validation:
        Nominet was able to match the registrant's name and address against a 3rd party data source on 10-Dec-2012

    Registrar:
        123-Reg Limited t/a 123-reg [Tag = 123-REG]
        URL: http://www.123-reg.co.uk

    Relevant dates:
        Registered on: 11-Mar-2006
        Expiry date:  11-Mar-2018
        Last updated:  04-Mar-2016

    Registration status:
        Registered until expiry date.

    Name servers:
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        ns2.mainnameserver.com

    WHOIS lookup made at 16:35:58 07-Jun-2017

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Auto Suggest Report

Most commonly used autosuggest keywords

Seo
(140)
Services
(56)
Audit
(45)
Companies
(18)
Company
(15)
Best
(10)
Tool
(10)
Template
(8)
Report
(8)
Pricing
(7)
Checklist
(6)
Service
(5)
Cost
(5)
Top
(5)

Autosuggestions

based on the Primary Keyphrase & Secondary Keyword - UK Specific

It is worth looking at the suggestions Google autosuggest throws up about your keyword. Usually these are based on popular related searches and often keyword phrases with transactional intent. If you search Google itself and it detects your location, Google will often give you popular searches in your region.

  • seo services
  • seo services UK
  • seo services in edinburgh
  • seo services meaning
  • seo services in London
  • seo services pricing
  • seo services Manchester
  • seo services in London
  • seo services in glasgow
  • seo services in lahore
  • seo services UK reviews
  • seo services UK articles
  • seo services UK wikipedia
  • seo services UK blogs
  • best seo services UK
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  • seo services in edinburgh ncr
  • seo agencies in edinburgh
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  • seo services in London blogspot
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  • seo services pricing UK
  • seo services pricing south africa
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  • seo services pricing 2014
  • local seo services pricing
  • dolphin seo services Manchester
  • cheap seo services Manchester
  • seo services Manchester provider company
  • affordable seo services in Manchester
  • seo agencies in London
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  • seo services company in London
  • seo services provider in London
  • seo agencies in glasgow
  • seo firm in glasgow
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  • seo service provider in glasgow
  • cheap seo services in glasgow
  • seo services pakistan lahore
  • best seo service provider in UK
  • low cost seo services UK
  • affordable seo services UK
  • seo agency in edinburgh ncr
  • seo companies in edinburgh
  • seo companies in edinburgh ncr
  • top seo companies in edinburgh
  • top seo companies in edinburgh ncr
  • best seo companies in edinburgh ncr
  • seo companies in west edinburgh
  • seo companies in south edinburgh
  • seo marketing companies in edinburgh
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  • seo company in edinburgh list
  • seo company in edinburgh sabsoftzone
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  • seo audit report sample
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  • seo audit checklist
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  • seo audit checklist seomoz
  • seo audit examples
  • seo audit report
  • seo audit report tool

Keyword visibility of this page in Google

https://www.hobo-web.co.uk/ - UK Specific

We searched to see if this page has high visibility in search engines with a view to seeing if there are opportunities to rank better for other keywords:

We have highlighted in GREEN keywords that appear on the target page.

Keyword Position Previous Position Search Volume CPC Url
hobo 6 6 9900 0.58 https://www.hobo-web.co.uk/
hobo web 1 1 70 0.00 https://www.hobo-web.co.uk/
seo glasgow 11 10 720 7.61 https://www.hobo-web.co.uk/
seo services 17 19 2900 23.85 https://www.hobo-web.co.uk/
seo uk 17 13 1300 11.63 https://www.hobo-web.co.uk/
seo services glasgow 6 6 90 7.48 https://www.hobo-web.co.uk/
ho bo 9 9 50 0.00 https://www.hobo-web.co.uk/
uk seo agency 15 15 90 19.34 https://www.hobo-web.co.uk/
search engine optimization company 76 76 70 23.12 https://www.hobo-web.co.uk/
www google co uj 51 0 2900 0.00 https://www.hobo-web.co.uk/
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Keyword visibility of this domain in Google

https://www.hobo-web.co.uk/ - UK Specific

We searched to see if this domain has high visibility in search engines with a view to seeing if there are opportunities to rank better for keywords on other pages:

Keyword Position Previous Position Search Volume CPC Url
seo 4 5 33100 8.22 https://www.hobo-web.co.uk/seo-tutorial/
hobo 6 6 9900 0.58 https://www.hobo-web.co.uk/
search engine optimization 6 5 4400 13.95 https://www.hobo-web.co.uk/seo-tutorial/
website width 1 1 390 0.00 http://www.hobo-web.co.uk/best-screen-size/
best seo tools 1 1 320 9.43 http://www.hobo-web.co.uk/best-seo-tools/
website seo 1 1 320 8.99 http://www.hobo-web.co.uk/seo-tutorial/
google.co.uk 29 36 450000 1.41 https://www.hobo-web.co.uk/title-tags/
google.co.uk 30 0 450000 1.41 https://www.hobo-web.co.uk/seo-tutorial/
www google search 35 40 165000 1.36 https://www.hobo-web.co.uk/how-to-submit-a-site-to-search-engines-seo-how-to-tuesday-2/
seo website 1 1 210 7.64 http://www.hobo-web.co.uk/seo-tutorial/
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Keyword Research

Page Copy Advice

If you expect to rank a page in Google and in a lot of searches, that page generally has to be informative, very keyword rich copy. The more words on the page, the more likely the page is to rank for especially long tail phrases. You cannot rank top for EVERY KEYWORD PHRASE, but you can make sure you give a page a fighting chance by including as many relevant keywords as possible in the copy.

Keywords highlighted in GREEN are found on the page. Keywords highlighted in ORANGE are missing from the page. CHECK the ORANGE keywords to see if any important, relevant keywords are missing from the page and ADD THEM TO TEXT CONTENT. It is to be noted that although Google handles synonyms better these days, in some serps, by design or not, if you do NOT have a particular keyword on the page, you might not rank at all, even for very relevant searches with that keyword used.

Don't worry too much about plurals of words, misspellings, or similar words with a VERY similar meaning - Google is very good at handling these sort of queries. Google loves pages with lots of unique keyword rich content that have a clear purpose. Review the following keywords and see, where relevant, where you can work keywords highlighted in ORANGE into your text content.

DO NOT KEYWORD STUFF. see here & here (we have highlighted keywords in green that DO appear on the url)

These keywords are generated from the site crawl files.

We identified ( 63 ) important unique keywords to focus on, of which ( 28 ) are present in page content, and ( 35 ) are missing.

( 28 ) FOUND

  • services
  • seo
  • best
  • buy
  • content
  • marketing
  • google
  • hire
  • for
  • businesses
  • local
  • search
  • engine
  • optimisation
  • organic
  • click
  • professional
  • audit
  • company
  • blog
  • business
  • glasgow
  • the
  • top
  • web
  • and
  • website
  • are

( 35 )NOT FOUND

  • affordable
  • link
  • building
  • service
  • backlink
  • cheap
  • cheapest
  • writing
  • contextual
  • digital
  • expert
  • free
  • panda
  • recovery
  • guaranteed
  • internet
  • small
  • keyword
  • research
  • linkbuilding
  • monthly
  • natural
  • optimization
  • one
  • way
  • pay
  • per
  • quality
  • submission
  • consulting
  • copywriting
  • provider
  • pricing
  • design
  • what


Keyword Collection

Download CSV EXPORT CSV

We acumulated ( 10 ) keywords for: www.hobo-web.co.uk

ID Keyword Volume Cost
auto seo services 0 0
auto seo services UK 0 0
auto seo services in edinburgh 0 0
auto seo services meaning 0 0
auto seo services in London 0 0
auto seo services pricing 0 0
auto seo services Manchester 0 0
auto seo services in London 0 0
auto seo services in glasgow 0 0
auto seo services in lahore 0 0

Performance Insights

Site Trends Last 12mth

( 1,003,828 ) New Visitors
( 122,447 ) Returning Visitors



VISITS
2016 SO FAR V 2017 SO FAR

540,975 v 445,276

-17.69%
Traffic
this year so far,
vs
the same period
last YEAR

SESSIONS
May 2016 V May 2017

162,264 v 121,283

-33.79%
Traffic
last month,
vs
the same month
last YEAR

SESSIONS
Apr 2017 V May 2017

111,850 v 121,283

8.43%
Traffic
month before last,
vs
the same period
last Month

GOALS
2016 SO FAR V 2017 SO FAR

352 v 275

-21.88%
this year so far,
vs
last year so far

GOALS
May 2016 V May 2017

70 v 57

-18.57%
last year, last month,
vs
this year, last month

GOALS
Apr 2017 V May 2017

50 v 57

-12.28%
this year, previous month,
vs
this year, last month


Top 10 Page Trends

listing: 10 top pages with matching canonical urls!

This is a sample of historical data tracking the performance in organic search of visits to the most popular pages on your website, in context with major algorithm shifts in the past. If you would like a complete performance check on a greater number of your pages, contact us at support@hobo-web.co.uk

#1 | /best-screen-size/

Historic Trend

( 1,108,568 ) New Visitors
( 105,954 ) Returning Visitors

#2 | /seo-tutorial/

Historic Trend

( 465,194 ) New Visitors
( 58,354 ) Returning Visitors

#3 | /headers/

Historic Trend

( 230,663 ) New Visitors
( 27,096 ) Returning Visitors

#4 | /your-website-design-should-load-in-4-seconds/

Historic Trend

( 94,285 ) New Visitors
( 9,532 ) Returning Visitors

#5 | /how-to-get-to-number-1-on-google/

Historic Trend

( 174,184 ) New Visitors
( 17,160 ) Returning Visitors

#6 | /definitive-guide-to-using-important-meta-tags/

Historic Trend

( 148,940 ) New Visitors
( 19,265 ) Returning Visitors

#7 | /how-to-submit-a-site-to-search-engines-seo-how-to-tuesday-2/

Historic Trend

( 254,136 ) New Visitors
( 23,100 ) Returning Visitors

#8 | /title-tags/

Historic Trend

( 163,413 ) New Visitors
( 23,112 ) Returning Visitors

#9 | /duplicate-content-problems/

Historic Trend

( 65,014 ) New Visitors
( 11,603 ) Returning Visitors

#10 | /link-building-strategy-for-beginners-a-month-of-free-tips/

Historic Trend

( 99,373 ) New Visitors
( 16,704 ) Returning Visitors

Trend History

This is a sample of historical data tracking the performance in organic search of visits to your domain (if we have access to the main GA profile), in context with major algorithm shifts in the past.


Top Page Keywords - All Time

This is the top referring keywords for this page, according to Google Analytics.

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Top 142 Results

keyword Previous Page Volume Goals Conversion Rate Bounce Rate
hobo web (entrance) 228 0 0.00 47.60
hobo seo (entrance) 195 0 0.00 50.26
http://www.hobo-web.co.uk/ (entrance) 152 0 0.00 57.24
hobo (entrance) 141 0 0.00 100.00
hobo-web (entrance) 130 0 0.00 30.50
seo scotland (entrance) 87 0 0.00 49.43
seo (entrance) 65 0 0.00 87.36
seo company scotland (entrance) 54 0 0.00 33.85
seo glasgow (entrance) 54 0 0.00 79.63
seo company glasgow (entrance) 44 0 0.00 50.00
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Top Page Links - (All Time)

This report shows you the top links to the PAGE only...

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We Found ( 230 ) from ( 316 ) top page links & removed ( 86 ) results inc
google., facebook., register, account, login, paypal, basecamp, mail., t.co, shopwiki, ebay., amazon., virginmedia., hobo-development.co.uk, 192.168.136.51, 78.136.56.249, webgains.com, kelkoo, bizrate, doubleclick, duckduckgo, twenga, criteo, search.php, WT.mc_id, email, ref=, not set, search?q=, proxy., mkt_tok, EminiWatch, preview=true, Checkout, /404.html, /crawler.php, try.php, thank, ?app=, ?sid=, pcsid=, webgains, search., shopzilla., talktalk., bing., messenger., feefo., .email, polldaddy, dogpile, hootsuite, .live.com, mydeco., .shopping., sagepay., account.php, semalt.com, iframe=, /?s=, Password, account, html?page=/, .xyz, buttons, from Source.


Top Site Links - (All Time)

These are the top pages with links that sent visitors to your site. It is worth reviewing these links and making sure none of these backlinks point to missing pages on your site. Also - it is useful to have a look at who once linked to you, and who does not today. You may be able to approach these webmasters to ask for a link again, if the site is a quality site.

We Checked ( 448 ) known spam domains & removed ( 41 ) results which inc:
google., facebook., register, account, login, paypal, basecamp, mail., t.co, shopwiki, ebay., amazon., virginmedia., hobo-development.co.uk, 192.168.136.51, 78.136.56.249, webgains.com, kelkoo, bizrate, doubleclick, duckduckgo, twenga, criteo, search.php, WT.mc_id, email, ref=, not set, search?q=, proxy., mkt_tok, EminiWatch, preview=true, Checkout, /404.html, /crawler.php, try.php, thank, ?app=, ?sid=, pcsid=, webgains, search., shopzilla., talktalk., bing., messenger., feefo., .email, polldaddy, dogpile, hootsuite, .live.com, mydeco., .shopping., sagepay., account.php, semalt.com, iframe=, /?s=, Password, account, html?page=/, .xyz, buttons, from Source & Landing Page.

Listing ( 262 ) top landing pages.

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Top Pages - (Last 90 days)

These are the top pages on this entire site that received traffic from Google over the past 90 days.

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We Found 11 Results

Excluding any pages with:/search?q=cache, (not set), ?authent_user,

# Page Source Medium Visits New Visits Bounce Rate
1 /best-screen-size/ google organic 52350 51143 91.35%
2 /seo-tutorial/ google organic 34809 33504 80.42%
3 /headers/ google organic 17408 16108 92.16%
4 /your-website-design-should-load-in-4-seconds/ google organic 17030 16348 79.40%
5 /how-to-get-to-number-1-on-google/ google organic 16730 16026 81.76%
6 /definitive-guide-to-using-important-meta-tags/ google organic 15949 14923 88.17%
7 /how-to-submit-a-site-to-search-engines-seo-how-to-tuesday-2/ google organic 11110 10649 69.86%
8 /title-tags/ google organic 9979 8993 86.06%
9 /duplicate-content-problems/ google organic 9933 8962 87.50%
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Results - Last ( 90 Days )

These are the top pages on this entire site that received traffic from Google over the past 90 days. In this report - we are interested in metrics more commonly associated with a satisfying user experience.

Checking ( 20 ) top pages

We also filtered the results & removed any landing pages inc: iframe=true,

Pages must have:

  • 200 Header Code
  • Canonical URL match
  • 10 or more words in page content
  • 2 or more page visits
  • RED = BAD
  • ORANGE = MODERATE
  • LIGHT GREEN = GOOD
  • DARK GREEN = EXCELLENT

Page Title Desc Words LU ALT Bounce Goals Dwell DS MS MU OOS Shares Visits New Visits M Trend Y Trend
/seo-tutorial/ google seo tutorial for beginners | how to seo a website step by step (2017) 31,912 YES 27.58 80% 31 04:25 67 51 99 No 0 34,809 33,504
11%

-19%
/how-to-get-to-number-1-on-google/ top rankings! how to get to number 1 on google using seo 11,255 YES 12.03 82% 30 04:22 86 64 100 No 0 16,730 16,026
-4%

-39%
/link-building-strategy-for-beginners-a-month-of-free-tips/ link building: how to build links to your website in 2017 A guide to white hat... 19,433 YES 14.49 82% 19 04:12 88 64 99 No 0 8,986 8,194
-8%

-18%
/how-to-submit-a-site-to-search-engines-seo-how-to-tuesday-2/ how to submit a site to search engines like google, bing &amp; yahoo - hobo Step by step tips on... 4,655 YES 10.89 70% 16 03:08 51 71 99 No 0 11,110 10,649
2%

-103%
/title-tags/ how to create page titles for google &amp; other search engines (2017) Author: Shaun Anders... 5,060 YES 6.37 86% 4 04:43 88 68 99 No 0 9,979 8,993
6%

-30%
/your-website-design-should-load-in-4-seconds/ how fast should your web page load &amp; how to speed up your website Author: Shaun Anders... 4,495 YES 12.84 79% 4 02:41 56 47 100 No 0 17,030 16,348
5%

12%
/headers/ seo h1 to h6 - how to use html headings elements properly An easy to understan... 1,449 YES 7.66 92% 2 05:50 88 67 100 No 0 17,408 16,108
12%

-6%
/best-screen-size/ what is the best screen size to design websites in 2017 What is the best scr... 3,082 YES 8.38 91% 1 04:45 65 54 99 No 0 52,350 51,143
5%

-44%
/definitive-guide-to-using-important-meta-tags/ seo important meta tags - keyword, robot &amp; description tag best practices The definitive guide... 5,182 YES 9.91 88% 1 05:16 88 68 99 No 0 15,949 14,923
-0%

-15%
/duplicate-content-problems/ duplicate content seo advice from google in 2017 Advice and recommend... 6,784 YES 15.47 88% 1 05:09 86 71 99 No 0 9,933 8,962
13%

-16%
/keyword-density-seo-myth/ what is the optimal keyword density? | read 30 seo experts opinions on this google ranking factor 6,135 YES 6.50 89% 1 04:33 88 71 99 No 0 8,652 7,880
8%

17%
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  • ANALYSED

    118

    Pages

  • OK

    92

    HEADER CODE 200

  • REDIRECTS

    21

    HEADER CODE 3xx

  • INDEXABLE

    68

    (84%) All Pages

  • NO INDEX

    15

    (16%) No-Indexed

  • ISSUES

    1

    HEADER CODE 4xx + 5xx

  • BACKLINKS

    11,755

    All Backlinks

  • DOMAINS

    3,229

    Unique Domain Links

  • TARGETS

    31

    pages/backlinks

  • VISITS

    220

    pages/visits

  • STAR PAGES

    2

    (3%) Indexable pages

  • PERFORMING

    28

    (36%) Indexable pages

  • POOR

    0

    (0%) Indexable pages

  • DEAD

    6

    (9%) Indexable pages

  • EXTERNAL

    505

    External Links

Crawl Insights

  • oops We Analysed ( 118 ) pages and found ( 92 ) OK pages.
  • oops We detected ( 68 ) pages are Indexable by Google ( 84% ) all crawlable pages.
  • oops ( 16% ) of pages instruct Google to NOINDEX the page in Meta Robots.
  • oops ( 21 ) instances of redirects found pointing to INTERNAL PAGES on the site.
  • oops ( 1 ) instances of potential issues like broken links found pointing to INTERNAL PAGES on the site.
  • oops Google sent ( 242,299 ) visits to ( 220 ) pages (including to pages not discovered by our crawl) during the period we analysed.
  • oops At least ( 3,229 ) websites point to this site from other pages on the web.
  • oops At least ( 31 ) pages on this site have backlinks pointing at them from other websites on the web. ( 26% ) of all analysed pages.
  • oops At least ( 11,755 ) links point to this site from other pages on the web.
  • oops We detected ( 266,874 ) words used on the site.
  • oops We detected ( 4 ) pages with 300 words or less ( 5% ) of all indexable pages
  • oops We detected ( 5 ) links to external sites that are broken on this page.
  • oops We detected ( 154 ) links to external sites that are redirects.
  • oops We detected ( 0 ) links to external sites that are unknown in status.
  • oops We detected ( 0 ) Under performing pages, ( 0% ) of all indexable pages
  • oops We detected ( 28 ) pages with intrinsic opportunity ( 36% ) of all indexable pages
  • oops We detected ( 3 ) pages with 100% Bounce rate, ( 4% ) of all indexable pages
  • oops We detected ( 4 ) pages with Zero Dwell time, ( 5% ) of all indexable pages
  • oops We detected ( 6 ) Dead Pages, ( 9% ) of all indexable pages, which amounts to ( 8,745 ) words in under-utilised content on your site.
  • oops ( 3% ) of your website content is attracting no visits at all from Google, during the period we analysed.

Dead Pages

What is a DEAD page?

This is what we call a page when it has received no NEW VISITORS from Google organic search in 3 months (the default date range of our data sample). There are many reasons for a page to not get traffic from Google over this time period - some innocent - and data is made purposely noisey by Google Analytics to make it hard to identify the exact issue page to page.

REGARDLESS the reason for ANY page not attracting organic traffic - by letting Google index them normally you instruct Google to add the rating of these pages to the overall quality score of your entire website. So - a low quality page will add negative score to your site. LOTS of low quality pages on your site will become a compound quality quality issue that will bring organic traffic levels lower and lower. If your entire site is made up of low quality pages - Google has seriously damaging algorithms that will decimate your traffic.

The less dead pages on your site, the less for Google to mark your site down for. If a page (on any site with a little domain trust) is optimised properly to meet Google's quality ratings scores then it SHOULD receive some highly relevant traffic over the course of a 3 month period.

If a page receives no traffic in 3 months questions should be asked why are you asking Google to index it and rate it as part of your content - even if it DOES rank in low quality niches. This is not a problem for a few pages on your site - but it does become INCREDIBLY dangerous when a large portion of your website has pages Google is virtually ignoring.

The answer is in how much traffic does Google send to these pages over 3 months. If it is zero - then the site is not optimised properly.

The only time we would consider a DEAD page a false positive if the text content on these individual pages warranted a page of their own - and that the END result was indeed a high quality page - despite the low volumes for the search term.

You can still 'seo' low quality pages for some improvements but it is swimming against an increasingly stronger tide.

So - and this is time consuming - just like Google wants it to be. You need to review DEAD pages with a forensic eye and ask:

  • 1. Are these pages high quality and very relevant to the search term?
  • 2. Do these pages duplicate content on the pages on the site?
  • 3. Are these pages automatically generated, with little or no unique text content on them?
  • 4. Is the purpose of this page met WITHOUT sending visitors to another page e.g doorway pages?
  • 5. Will these pages ever pick up natural links?
  • 6. Is the intent of these pages to inform first? ( or profit from organic traffic through advertising?)
  • 7. Are these pages FAR superior than the competition in Google presently for the search term you want to rank? This is actually very important.

If the answer to any of the above is NO - then it is imperative you take action to minimise the amount of these types of pages on your site.

We found ( 6 ) Dead Pages ( 9% ) of all indexable pages

URL META ROBOTS INLINKS OUTLINKS EXTERNAL BACKLINKS DOMAIN BACKLINKS VISITS NEW VISITS BOUNCE DWELL GOALS WORDS PI
https://www.hobo-web.co.uk/privacy-policy/ noodp 115 23 4 0 0 1 0 0.00% 00:01:33 0 1391 1391.00
https://www.hobo-web.co.uk/terms-of-use/ noodp 115 23 4 0 0 1 0 100.00% 00:00:00 0 1658 1658.00
https://www.hobo-web.co.uk/why-i-do-seo-the-way-i-do-it/ noodp 5 29 9 0 0 4 0 100.00% 00:00:00 0 3873 3873.00
https://www.hobo-web.co.uk/sitemap-new/ noodp 98 91 4 48 16 4 0 75.00% 00:00:58 0 495 495.00
https://www.hobo-web.co.uk/affiliate-area/ noodp 3 23 4 0 0 0 0 0 0 0 182 182.00
https://www.hobo-web.co.uk/david-cairns-mp/ noodp 5 28 9 0 0 0 0 0 0 0 1146 1146.00

Site-wide Crawl Report

We Analysed ( 118 ) urls & Filted down to ( 68 ) urls that can be focused on

This site has a crawl equity ratio of ( 1.74 : 1 )

We do not list urls that are "noindex" or canonical link elements or 3XX redirects to other sources in this report.

This tab is an overview of all pages on the website, their status, the Google traffic they get, and performance metrics including the number of back links pointing to each page, the goals each page is responsible for generating - and importantly - the word count on the page, and a performance indicator number we have calculated for that page text content (only).

We crawled your site on the: ( 15th May 2017 )

URL STATUS META ROBOTS INLINKS OUTLINKS EXTERNAL BACKLINKS DOMAIN BACKLINKS VISITS NEW VISITS BOUNCE DWELL GOALS WORDS PI
https://www.hobo-web.co.uk/title-tags/ 200 noodp 32 37 21 0 0 11400 9373 89.34% 00:00:50 1 5088 565.33
https://www.hobo-web.co.uk/duplicate-content-problems/ 200 noodp 29 37 23 0 0 11137 8968 90.85% 00:00:46 1 6715 839.38
https://www.hobo-web.co.uk/link-building-strategy-for-beginners-a-month-of-free-tips/ 200 noodp 73 70 40 0 0 10146 8167 87.63% 00:00:58 14 19438 2429.75
https://www.hobo-web.co.uk/optimize-website-navigation/ 200 noodp 21 32 11 261 95 1109 765 83.68% 00:01:29 1 4012 5.24
https://www.hobo-web.co.uk/keyword-density-seo-myth/ 200 noodp 14 35 36 1003 339 9304 7944 91.37% 00:00:35 1 6115 873.57
https://www.hobo-web.co.uk/website-design-tips/ 200 noodp 6 41 9 0 0 7426 6596 89.81% 00:00:41 1 3931 655.17
https://www.hobo-web.co.uk/how-to-write-seo-friendly-website-content-for-google/ 200 noodp 46 48 26 427 113 8203 6490 82.32% 00:01:13 0 10022 1670.33
https://www.hobo-web.co.uk/character-counter/ 200 noodp 5 26 4 141 77 841 570 90.13% 00:00:39 0 280 0.49
https://www.hobo-web.co.uk/google-pr-update/ 200 noodp 18 41 15 800 255 653 560 83.15% 00:00:46 0 3825 6.83
https://www.hobo-web.co.uk/best-screen-size/ 200 noodp 11 35 22 1164 287 60990 54468 93.53% 00:00:28 1 3118 57.74
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Topic Analysis

We've highlighted the following the urls for you to review.

Analysing URL topic keyword terms.


Performance Analysis For Keyword: GOOGLE in URL

We analysed 118 urls on this site. After canonicalisation principles were applied to focus on pages that can be treated, there are 14 URLs on the site with the focus keyword GOOGLE

These 14 pages generated 39,110 visits from Google organic listings which is 16.14% of the total organic traffic of 242,299 visits,
These have a combined amount of 59,967 words on these pages, which is 22.47% of 266,874 words on the site.

URL IN OUT EXT BACKLINKS DOMAIN VISITS NEW BOUNCE DWELL GOALS WORDS PI
https://www.hobo-web.co.uk/how-to-get-to-number-1-on-google/ 5 48 76 0 0 20836 18109 87.52% 00:00:58 14 11420 634.44
https://www.hobo-web.co.uk/how-to-write-seo-friendly-website-content-for-google/ 46 48 26 427 113 8203 6490 82.32% 00:01:13 0 10022 1670.33
https://www.hobo-web.co.uk/how-to-change-domain-names-keep-your-rankings-in-google/ 13 36 18 0 0 7167 5836 92.87% 00:00:40 8 3966 793.20
https://www.hobo-web.co.uk/how-many-words-in-alt-text-for-google-yahoo-bing/ 8 29 10 276 112 4879 4090 92.15% 00:00:36 1 1509 377.25
https://www.hobo-web.co.uk/official-google-prefers-valid-html-css/ 8 31 9 0 0 1830 1365 87.60% 00:00:32 1 1890 1890.00
https://www.hobo-web.co.uk/how-to-export-more-then-500-rows-to-csv-up-to-50000-rows-google-analytics-tip/ 5 27 13 0 0 1633 1498 94.67% 00:00:26 0 353 353.00
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URL IN OUT EXT BACKLINKS DOMAIN VISITS NEW BOUNCE DWELL GOALS WORDS
TOTALS 85 219 152 703 225 44548 37,388 N/A N/A 24 29,160 N/A