Internal Linking – Link To Important Pages In Your Site – Often
I’ve mentioned this before. Onsite, one of the most important things you can do, is link to important pages often. I used a ‘links-are-lasers‘ analogy last year which I still use today.
- Links Are Lasers
- Linking To A Page Heats Up A Page
- Pages Get Hot Or Cold Depending On Number & Quality Of The Links To It
- Cold Pages Don’t Rank For Sh*t
- Hot Pages Rank!
In the diagram above, this is how I optimise sites. I focus on the main pages in the structure, the pages we need to rank at any one time (esp on a new site). I make sure I link to these pages more than any other – and it appears, by doing so, Google does see these as important pages on my site.
You can achieve this with secondary navigation arrays and links in content, but I would err on the safe side, and vary your anchor text as much as possible. And don’t just link for linking sake.
Remember, links from other websites also heat up pages. Make sure you link to other relevant pages from these hot pages, to spread the heat throughout the site.
I’d go one step further and say link to your important pages from your home page.
Written by Shaun Anderson
What about over heating the page that we want to rank high ?
DO shed dome light on this one .
Hmmmm… while you can certainly overdo it in terms of spammy internal linking or spammy on-page seo, I don’t think you can ‘overheat’ a page on your site if you are only linking once from any page to another.
Nice metaphor