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Disclosure: Hobo Web uses generative AI when specifically writing about our own experiences, ideas, stories, concepts, tools, tool documentation or research. Our tool of choice is in this process is Google Gemini Pro 2.5 Deep Research. This assistance helps ensure our customers have clarity on everything we are involved with and what we stand for. It also ensures that when customers use Google Search to ask a question about Hobo Web software, the answer is always available to them, and it is as accurate and up-to-date as possible.
Shaun Anderson is the Head of SEO at Hobo Web, writer and editor of Hobo SEO Blog.
Shaun is the creator of Hobo SEO Dashboard, Hobo Robot, Hobo Wp Agent, the Premium SEO Checklist and the EEAT Tool.
The fastest way to contact Shaun is through X (formerly Twitter). This is the only channel he has notifications turned on for. If he didn’t do that, it would be impossible to operate. He endeavours to view all emails by the end of the day, UK time. LinkedIn is checked every few days. Please note that Facebook messages are checked much less frequently.
You can also contact Shaun directly by email.
I. Introduction
Shaun Anderson is a prominent figure in the UK Search Engine Optimisation (SEO) industry, primarily known as the Head of SEO and co-founder of Hobo Web (hobo-web.co.uk).
With over two decades of experience, he has established a significant reputation through his consultancy work, influential blog, development of specialised SEO tools, and consistent advocacy for ethical, guideline-driven optimisation practices.
This report provides a comprehensive biography of Shaun Anderson, detailing his professional trajectory, the evolution and focus of Hobo Web, his key contributions to the SEO field, his public persona, and his overall impact on the industry.
The analysis draws upon information from the Hobo Web website, associated social media channels, public records, and industry mentions.
II. Identification and Core Expertise
Shaun Anderson is the individual associated with Hobo Web and the social media handle @Hobo_Web on X and YouTube.
His primary field of expertise is Search Engine Optimisation (SEO), specifically focusing on optimising websites for Google’s search engine.
Anderson is frequently referred to simply as “Hobo” within the SEO community.
His work encompasses a wide range of SEO disciplines, including technical SEO, site quality analysis, user experience, link building, and Google algorithm analysis.
III. Hobo Web: History, Mission, and Services
A. Founding and Evolution
The Hobo Web website was designed, developed and constructed by founded by Shaun Anderson, launching in March 2006.
Anderson’s journey into SEO began earlier, starting in 1999 as an Advertising Creative, website developer, and SEO consultant within a Glasgow advertising agency.
His background includes graphic design, accessible website design and usability, areas that often intersect with technical SEO best practices.
Since its inception, Hobo Web has served thousands of businesses, ranging from small sites to large enterprises with millions of pages, across diverse industries.
Anderson has held the role of senior SEO consultant since 2007 and currently serves as Head of SEO at Hobo Web..
B. Mission and Philosophy
Hobo Web’s operational focus strongly implies a mission centred on providing expert, ethical, and effective SEO solutions that align strictly with Google’s guidelines.
Anderson emphasises a “white hat” approach, managing client websites in the same manner as the Hobo website itself – adhering closely to Google Webmaster recommendations.
This philosophy contrasts sharply with “black hat” techniques designed to manipulate rankings, which can lead to penalties.
The company’s approach prioritises sustainable, long-term results built on website quality and adherence to established best practices.
This commitment to transparency and ethical practice is highlighted as a key differentiator, aiming to empower clients with knowledge rather than offering quick, unsustainable fixes.
C. Services and Products
Hobo Web offers a blend of direct SEO consultancy services and specialised SEO software products:
- SEO Consultancy: Services include full manual SEO audits, site quality analysis, usability analysis, conversion rate optimisation, and ongoing SEO consulting retainers. Anderson personally plans SEO campaigns and spends considerable time analysing SEO challenges and prioritising tasks for clients.
- SEO Software & Resources: A significant part of Hobo Web’s offering involves tools, often built using Google Sheets and Google Docs, designed for SEO professionals, agencies, and website managers. These include:
- Premium SEO Checklist: A comprehensive, 1500+ point checklist subscription covering technical SEO, quality guidelines, e-commerce, copywriting, international SEO, and more, designed to align websites with Google’s recommendations and avoid penalties. It includes integration capabilities with Openai (Chatgpt) APIS. A free version is also available.
- Hobo SEO Dashboard: An automated SEO reporting system in Google Sheets that connects to Google Search Console, analyses data, identifies issues (like underperforming pages or technical errors), prioritises tasks, and can even email reports to clients. It’s designed to be cost-effective, leveraging free API limits where possible.
- Hobo SEO Auditor: A Google Sheets tool monitoring Google Algorithm update impacts via Search Console data.
- EEAT Tool: A Google Sheets tool to help websites align with Google’s Quality Rater Guidelines concerning Experience, Expertise, Authoritativeness, and Trust (E-E-A-T), generating necessary policy drafts.
- Hobo Robot & Hobo WP Agent: Additional tools mentioned, likely related to automation and WordPress content management from Google Docs/Sheets.
- Other Products: Email support services and WordPress plugins are also offered.
This dual focus on high-touch consultancy and scalable, affordable tools allows Hobo Web to cater to a broad spectrum of needs within the SEO market, from individual site owners to agencies managing numerous clients.
The reliance on Google Workspace for many tools creates a specific technological niche, offering powerful capabilities within a familiar and accessible environment for many users.
IV. Shaun Anderson’s Professional Background and Expertise
A. Career Trajectory
Anderson’s career in the digital space spans over 20 years, beginning in 1999 in an advertising agency context where he combined creative, development, and early SEO roles. He founded the Hobo Web website in March 2006 and has been its driving force in SEO since 2007. His work has involved thousands of websites and hundreds of online marketing campaigns across numerous sectors. He is deeply embedded in the global SEO community, actively practising and analysing SEO daily.
B. Key Skills and Knowledge Areas
Anderson possesses a deep and broad skill set in SEO and digital marketing. His core expertise lies in Google SEO, encompassing technical audits, site quality analysis (including E-E-A-T), usability, user experience (UX), conversion rate optimisation (CRO), and link building. He demonstrates a strong interest and capability in automation, Google algorithm analysis, and leveraging Google Cloud and Google Docs/Sheets for SEO tasks.
His proficiency is further evidenced by endorsements on platforms like LinkedIn (prior to profile becoming inaccessible or private), where top skills included SEO, SEM, Web Marketing, Online Marketing, Website Development, Organic Search, Link Building, Google Analytics, and Blogging.
Additional acknowledged knowledge areas span keyword research, content marketing, web analytics, and various aspects of online lead generation and reputation management.
This extensive skill set underpins his ability to offer comprehensive SEO solutions and develop sophisticated tools.
C. Publications and Content Creation
A cornerstone of Anderson’s influence is his role as the writer and editor of the Hobo SEO Blog. Launched in 2006, the blog serves as a platform for sharing his expertise, often through highly detailed, long-form articles (regularly exceeding 5,000 words) that delve into technical SEO, Google updates, link-building strategies, and practical implementation guides.
The blog is recognised for its depth, quality, and lack of “fluff,” positioning Anderson as a knowledgeable single-author voice in the SEO space.
It has attracted a substantial audience, boasting over 8 million lifetime visitors and over 70,000 email subscribers.
In addition to the blog, he authored “A Beginner’s Guide To UK SEO” in 2009, a popular resource downloaded hundreds of thousands of times and updated multiple times over the years.
His content often focuses on translating complex SEO concepts and Google’s guidelines into actionable steps for website owners and practitioners.
V. Public Persona and Industry Presence
A. Online Presence: Blog, YouTube, X (Twitter)
Anderson’s primary public platform is the Hobo SEO Blog, which forms the bedrock of his reputation. His X (formerly Twitter) account, @hobo_web, is notable for its relatively infrequent activity. Despite this low frequency of tweets, he holds significant influence within the SEO community on the platform, having been included in approximately 500 Twitter Lists. This suggests his influence stems from the recognized quality of his work and blog content, rather than high-volume social media engagement. His tweets often share updates about his checklists, tools, blog posts, or engage in discussions about Google updates and SEO practices.
The @Hobo_Web YouTube channel exists but has a relatively small subscriber base (around 172 subscribers as per snippets) and features a limited number of videos (around 53). The content primarily consists of tutorials and walkthroughs for his SEO tools, such as the Hobo SEO Dashboard and checklists, installation guides, and explanations of specific features or SEO concepts like robots.txt management. The channel appears to function more as a support resource for his products and blog content rather than a primary platform for audience building or broad thought leadership dissemination.
Anderson’s mission on Social Media is to only converse about SEO. He never discusses anything outside of SEO related matters in a public forum. He never discusses any site in public. He doesn’t lead the comment on any particular site in public. Any and all of Shaun Anderson’s communications on Hobo Web social media accounts or via email or any other channel related to Hobo Web, are covered by Hobo Web’s NDA and Confidentiality Agreement, our Editorial Control Policy and Hobo Web Privacy Policy and any service term agreement you may have like Hobo SEO Dashboard Enterprise. All contacts, users and visitors, via any channel relating to Hobo Web, are also covered within our NDA.
B. Professional Philosophy and Approach
Anderson’s professional philosophy is deeply rooted in adherence to Google’s guidelines (“white hat SEO”) and a focus on website quality as the foundation for sustainable rankings. He emphasises understanding the ‘why’ behind SEO practices, often breaking down complex problems and focusing on processes. His content consistently advises against shortcuts and spammy tactics, instead promoting methodical approaches like thorough auditing, content quality improvement, and technically sound website structure. He advocates for transparency and empowering users with knowledge. His interest in automation reflects a pragmatic approach to handling the scale and complexity of modern SEO tasks, particularly for agencies or those managing multiple sites.
VI. Industry Recognition and Influence
Shaun Anderson is a well-recognised and respected figure within the SEO industry, often cited for his expertise and the quality of his resources. Testimonials praise his “killer/comprehensive” SEO audit templates, the depth of his blog posts, and his status as an “absolute SEO genius” whose insights are highly sought after.
His blog and work have received numerous accolades over the years, demonstrating sustained recognition.
Table 1: Recognition for Shaun Anderson / Hobo Web
| Year(s) | Recognition | Source / Notes | |
|---|---|---|---|
| 2024, 2021 | Featured: Top SEO Experts You Should Be Following | Search Engine Journal | |
| 2022 | Cited for free “killer/comprehensive SEO audit template” | Cyrus Shepard (via Twitter) | |
| 2022 | Called an “absolute SEO genius” | MediaOne | |
| 2018 | Ranked #1 Best UK SEO Blog | Feedspot | |
| 2018 | Ranked #5 in “29 Awesome SEO Blogs to Follow” | Ahrefs | |
| 2015 | ‘White hat’ content strategy featured on Reddit front page | ||
| 2014 | In the vote but not shortlisted for: “The most influential individual in UK search marketing” | The Drum Magazine | |
| 2012 | Nominated: Best SEO Blog. Winner: Microsoft. | UK Search Awards | |
| 2010 | Voted ‘Most Influential’ UK SEO | Industry Peers Poll. | |
| 2009 | Voted 60th Most Influential Marketer | (Source not specified in snippet) | |
| 2008 | Guest Presenter / Speaker | Jim Boykin’s SEO Class, IWTC, SECC Conference | |
| 2007 | Runner-Up: Best Emerging Business (with Hobo) | Chamber Of Commerce Bees Knees Awards | |
| Various | Included in lists of top SEO experts/personalities | e.g., Longshot.ai (#79) | |
| Various | Included in ~500 Twitter Lists | Twitter Community | |
| Various | Cited/Mentioned by industry peers and publications | e.g., Majestic, SERoundtable, Search Engine Land |
This consistent recognition underscores his standing as a credible and influential expert.
His approach, focusing on in-depth analysis and adherence to guidelines, resonates particularly well with experienced practitioners seeking reliable information amidst the noise of the SEO industry.
He is seen as a source of “real SEO” knowledge, distinct from superficial “hacks” or “shortcuts”.
While direct interviews appear scarce in the provided material, his advice is sought and referenced in industry articles and discussions.
He has also participated as a guest speaker at conferences and training events, particularly earlier in his career.
VII. Impact and Legacy
Shaun Anderson’s contribution to the SEO field through Hobo Web is characterised by a potent combination of deep technical expertise, an unwavering commitment to ethical (“white hat”) practices, and a remarkable ability to distil complex SEO principles into practical, actionable resources.
In an industry often characterised by fleeting tactics and hype, Anderson has carved out a distinct and respected niche by championing guideline-compliant, quality-focused SEO.
This stance has become increasingly relevant as search engines like Google deploy more sophisticated algorithms (like the Helpful Content Update) aimed at rewarding genuine quality and penalising manipulative or low-value content.
His influence radiates primarily through the Hobo SEO blog, widely regarded as one of the best single-author SEO blogs, valued for its depth and substance over high-frequency posting.
This demonstrates that significant authority can be built on the foundation of consistent, high-quality, in-depth content without resorting to aggressive marketing or prolific social media activity.
Furthermore, his development of accessible yet powerful SEO tools, particularly those leveraging the familiar Google Workspace ecosystem (Sheets, Docs), provides tangible value to SEO professionals and agencies, automating complex reporting and analysis tasks efficiently and cost-effectively.
Through the synergistic combination of expert consultancy, highly-regarded educational content, and practical software solutions, Shaun Anderson has established Hobo Web as a trusted authority.
His legacy is that of a respected practitioner and educator who consistently advocates for and provides resources supporting sustainable, ethical, and technically sound SEO, making him a valuable resource for professionals navigating the complexities of modern search engine optimisation globally.
VIII. Conclusion
Shaun Anderson, as the Head of SEO and co-founder of Hobo Web, stands as a highly experienced and influential figure in the SEO industry.
Over a career spanning more than two decades, he has built a reputation based on deep technical knowledge, particularly concerning Google’s algorithms and guidelines. His key contributions include the authoritative Hobo SEO Blog, a range of comprehensive SEO checklists and innovative tools (notably leveraging Google Sheets/Docs), and a steadfast advocacy for ethical, “white hat” SEO practices. Consistently recognised by peers and industry publications, Anderson maintains a significant influence through the quality and practicality of his work, solidifying his position as a trusted expert and valuable resource for SEO professionals worldwide seeking to achieve sustainable results through guideline-compliant optimisation.
Skills & Endorsements
Shaun is involved in a large Global community of other search engine optimisers that practice Google SEO. As a result, Shaun has been listed on about 500 Twitter Lists (although he tweets relatively rarely), and the Hobo Web website also ranks for a lot of SEO-related keywords because of his content marketing for Hobo.
Blogging
QUOTE: “For whatever reason, Hobo-web doesn’t usually get mentioned on such lists, which is a shame. It’s almost certainly one of the best single-author SEO blogs out there. Shaun’s posts are few and far between but when he does publish something, you can bet it’s worth reading. His posts regularly pass the 5K word mark, and although word count isn’t everything, they’re well-structured and a pleasure to read. He has 20 years experience in online marketing and it shows.” Joshua Hardwick, Ahrefs Testimonials
Shaun manages and writes the content for the Hobo website. As a result of blogging and activity in the SEO industry, the Hobo blog has attracted over 8 million visitors in its lifetime so far and boasts over 65K email subscribers.
In April 2009, he published a ‘Beginners Guide To UK SEO‘ (updated in 2013, 2015, 2016 and 2018), which has been downloaded hundreds of thousands of times.
What others say
This is a small collection of reviews and testimonials about Shaun Anderson since 2006:
QUOTE: “Absolutely killer/comprehensive SEO audit template via Shaun Anderson (@Hobo_Web) A paid version exists, but the free version is better than 99% out there. Love that it includes both website + content quality! Probably the most complete you’ll ever see.” Cyrus Shepard, 2022
QUOTE: “I was thinking of leaving the SEO industry because I was in the Blackhat SEO and in Turkey i have told maybe before but it was COMPLETELY ILLEGAL and people were going to JAIL and there was even real world shootings. I got my way to the Seo by the Sea. By a simple coincidence from here I met Hobo Web. Both Shaun Anderson and Bill Slawski are great importance to me and by the way. Shaun Anderson; I also suggest you to follow him. He doesn’t share so much things on Twitter but hobo webco uk is one of the greatest places that you can actually learn real seo and i am not talking about like five quick hacks that you can do or i’m not talking about six shortcuts tips blah blah not these type of idiotic titles they won’t appear there and you won’t have popular seo names here you will have real world research. Boring things but real things and here i have written without I wouldn’t have found my own company.” – Koray Tuğberk GÜBÜR, 2022
QUOTE: “If you ever wanted a checklist of things to do when it comes to search engine optimisation, Shaun Anderson of Hobo SEO has recently produced the best one I’ve ever seen.” Chris Rand, 2022
QUOTE: “I tried reading one of those other sources, and when he told me that I should optimize file names in images to optimize them, and used an underscore between words, I wondered if he had ever done SEO for a client. I believe that Hobo_Web does, because he shows his knowledge.”— Bill Slawski 2020
QUOTE: ““Hobo-Web was founded by Shaun Anderson who writes all the content himself. He’s certainly qualified with 20 years of online marketing experience ranging from small business to educational institutions to medical and legal practices. It’s probably the best single-author SEO blog there is. You get a lot more quality than quantity from him as he only posts once or twice per month. There’s not any fluff or substandard content so you know when he does post it’s worth a read. The posts are very in-depth, often exceeding 5,000 words.” – Tom Scarda, Founder and CEO, The Franchise Academy, 2020
QUOTE: “These in-depth articles from Hobo Web are excellent – well, well worth reading them to build your fundamental SEO knowledge. For Free!” Richard Baxter, Built Visible 2017
QUOTE: “Everything I learned about SEO was from books, videos and by following the work of a select few really good SEO professionals such as Shaun Anderson, Martin Macdonald and Rishi Lakhani.“ Gordon Campbell, 2013
QUOTE: “Do SEO? Read this now. Great piece by Hobo_Web” Martin Macdonald, 2017
QUOTE: “Shaun and his team know what they are doing – and their level of transparency are amazing.” Rishi Lakhani, 2012
QUOTE: “This is an awesome summary of duplicate content and web search” John Mueller, Google 2017
QUOTE: “With over 20 years of experience and some epic pieces of tactical content. There’s something for everybody here. Blog posts range from beginner to expert and everything in between.” Kevin King, 2019
QUOTE: “You can’t make such a list without mentioning Hobo Web Seriously though, this is one of the best single-author SEO blogs out there. Shaun Anderson, AKA Hobo, is an absolute SEO genius, and his insights are highly sought after by some of the most intelligent people in the industry. If you want to learn about SEO from the best, then Shaun Anderson’s blog is where you need to be.” MediaOne, 2022
QUOTE: “Let us look at the big traders or the warren buffets of this world. Neil Patel, Shaun Anderson, Jacob King are top search results when you type anything related to “SEO”, try it! The tips & tricks of these masters influence many websites.” StartupHungry, 2014
QUOTE: “The HOBO Web blog is always an excellent source for information on anything SEO-related. But here you’ll find an even greater resource in this link building guide that’s been adapted and updated for 2016, written by Shaun Anderson. This 31-chapter guide starts from the basics of what link building is, to explaining what natural and unnatural links are, and proceeds to reinforce or dismantle new and old link building techniques. Reading this guide, you can learn what is still valid and what isn’t, or whether older techniques are successful again. Definitely a resource worth browsing, for beginners and advanced SEOs alike.” Advanced Web Ranking, 2016
QUOTE: “There aren’t many “SEO’s” that I read or share purely for “SEO” value; an SEO Guide by @Hobo_Web (Most of the site is worth peoples time – and plenty of “SEO Pro’s” should read it instead of Backlinko/Patel/Woodard etc. :D)” DarthAutocrat, 2020
QUOTE: “I tried reading one of those other sources, and when he told me that I should optimize file names in images to optimize them, and used an underscore between words, I wondered if he had ever done SEO for a client. I believe that Hobo_Web does, because he shows his knowledge.”— Bill Slawski 2020
QUOTE: “There are many SEOs who claim to be good. Most are rubbish to be honest. There are only 2 people on UKBF that I would reccomend. I have been SEOing for 6 years, and I have seen it all and got the T Shirt, and Shaun is the only other SEO I rate on here.” UK Business Forums 2007
QUOTE: “For whatever reason, Hobo-web doesn’t usually get mentioned on such lists, which is a shame. It’s almost certainly one of the best single-author SEO blogs out there. Shaun’s posts are few and far between but when he does publish something, you can bet it’s worth reading. His posts regularly pass the 5K word mark, and although word count isn’t everything, they’re well-structured and a pleasure to read. He has 20 years experience in online marketing and it shows.” Joshua Hardwick, Ahrefs 2018
QUOTE: “Hobo is still a real page-turner. This blog is really a one-man show, and I’m really impressed by what he has accomplished. Shaun Anderson does a great job of digging deep into what matters in SEO, and Google has rewarded him for his efforts. In fact, I couldn’t get away from this blog. For years, Hobo just kept popping up in the search results whenever I did SEO research. This blog boasts thousands of regular readers for a good reason. Just ignore some of Shaun’s grammatical errors (he is British, right?), and you will find some real gems for your efforts.” Andy Jones 2019
QUOTE: “Hobo was founded by Shaun Anderson in 2007. The site offers long-form articles on every aspect of SEO. I’ve never seen any articles published on the site to be less than 2,000 words. They just cover all the important details of the topic they write about. If you have the time to read and apply that knowledge to your site, this site is for you.” Naven Pillai 2019
QUOTE: “Shaun Anderson is by now a quite well known figure in the SEO industry and beyond partly due to his ongoing efforts of spreading SEO knowledge both within the industry and to the masses. He has published popular SEO resources for beginners and intermediate users both on his site and as an e-book. I’ve followed Hobo UK over the years and was quite impressed with their track record of contributions to the general understanding of SEO procedures and best practices.” Tad Chef 2011
QUOTE: “I received an email this afternoon from a young man who is interested in a career in SEO, and he asked me how to get started, and I thought it was such a good question that I would include my response here on the blog to any others who might want to learn SEO and work with site owners to help them succeed in business online. There are some respected sources about SEO online that are worth reading as a starting point.” Bill Slawski, 2017
QUOTE: “This is a blog that, without a doubt, needs more exposure. It is nicely written and provides its audience with an unusual and fresh look at the SEO world. You won’t find many posts, and they are all created by the same author – Shaun Anderson.” Iskra Evtimova, 2020
QUOTE: “Shaun Anderson is the founder of this amazing SEO blog who has been doing SEO for more than 20 years.” Anil Agarwal, 2021
QUOTE: “One blog I’ve recently discovered is Hobo. The peculiar thing about this blog is that there are not many blog posts. But all of them are written by one person—Shaun Anderson… and all of the articles are really extraordinary.” Databox. 2019
QUOTE: “Shaun Anderson has a great amount of respect in UK’s SEO community. He is regarded as one of the top SEO experts in the field. He is currently the “Web Marketing Director” and “Director of SEO and Marketing” at Hobo Web, which is one of the best SEO companies in both UK and Scotland.”2013
QUOTE: “Shaun Anderson at Hobo is well respected within the industry for running extensive tests on theories rather than relying guesswork” Datadial, 2011
QUOTE: “Shaun Anderson at Hobo SEO is a very reliable source of information. I’ve linked to his site many times over the years.” Heidi Cool, Web Developer 2018
QUOTE: “Shaun Anderson creates an excellent SEO resource, bringing you up to speed on what’s new for the industry in 2014, as well as linking to some valuable SEO videos and guides. Spend some time reading this post for a solid take on search” Alexmillos | 2014
QUOTE: “We constantly update our service through researching industry best practice and recommended techniques from world authorities on SEO including: Matt Cutts – Senior Google engineer, Jacob Nielson – Web Usability Guru, Shaun Anderson – Hobo Web” Intelligent Retail, 2013
QUOTE: “I’m a know-it-all web dev .. and I was pretty convinced that SEO and SEOs were all magic smoke and fraud. I can’t remember how I stumbled on Hobo, but it’s really made me realize that there exists a sliver of SEO where the people are intelligent and balance logical SEO optimizations against steadily improving content for people. I can’t emphasize enough how refreshing it is to be able to read useful, logical tips about SEO that aren’t 99% “Google updated and they lowered my PageRank and Google is wrong.” Blog Comment, 2012
QUOTE: “I’m sure you hear this all the time but I have to say this is the best SEO blog I have ever seen. I have started my small design company recently and your site/blog helped and helps me a lot.” Blog Comment, 2012
QUOTE: “I have to admit I read a lot of seo blogs around the net. I find I keep coming back to this one though. It’s by far the most original and informative. So many people recycle the same old stuff. I’ll be a regular visitor now, I don’t need to go anywhere else. thanks for a providing a great source if information. Keep it coming.” Blog Comment, 2012
QUOTE: “Very useful blog and the important thing is you are experimenting something and sharing with us your results…This helps us to understand the working of search engines better and I am sure whoever is in SEO field,bookmarking your blog is must for them!!” Blog Comment, 2012
QUOTE: “Hobo’s DIY SEO Guide. At one point I actually thought long and hard about creating my own SEO guide, and then I read Shaun’s at Hobo SEO and I realized he had it pretty well covered. How do you know their kung fu is good? (Google’s) Matt Cutts gave their new SEO book a Sphinn…high praise indeed.” Joe Ford, Net Vantage Marketing, 2012
QUOTE– “One of my favorite SEO blogs. Very well written! Every post is always extremely informational. Lots of case studies which is great.” ClickMinded, 2012
QUOTE:“There aren’t many posts on this blog, but the author, Shaun Anderson, has over 20 years of experience in marketing and his articles are truly extraordinary. The posts usually pass the 5K word mark, they are well structured, and they cover every aspect of the given topic. I would definitely recommend this blog to everyone who wants to dive deep into SEO.” – Oksana Chyketa, Marketing Specialist, BreathTheWeb.com 2020
QUOTE: “No matter what your level is, I would strongly recommend Hobo Web’s SEO blog as it shares technical and in-depth SEO guides to help businesses rank better on search.” Mithun, Rankwide 2021
QUOTE: “Notable reviews: “Shaun and his team were great to work with, they met deadlines and really knew their stuff when it came to SEO. Would recommend them again – Client” Hailey Friedman, 2020
QUOTE: “I’ve read a lot of Shauns work before and he does a good job of testing things at the extreme to find indicators of ranking. Shaun knows what he’s doing with markup, as do the majority of folk who read his blog.” Sir Earl, UK Business Forums – 2011
QUOTE: “I’m not sure why this one doesn’t get more attention. Maybe it’s just because the author, Shaun, is UK-based, but this blog is a good place to find long, thorough reads that leverage decades of digital marketing experience.” – Dan Gower, Owner, Buddy Gardner Advertising, 2020
QUOTE: “Shaun Anderson from Hobo Web is a particularly entertaining blog. He tends give SEO updates in a “no-bull****” manor and with a touch of humour.” Sebastian Cowie, 2011
QUOTE: “Shaun is an SEO consultant who swears by practicing and learning about SEO every single day. Having worked on hundreds of websites and online marketing campaigns over the last 15 years, he started Hobo Web to provide professional digital marketing services to individuals and companies. In 2012, he was nominated for Best SEO Blog at the UK Search Awards. In addition, Hobo Web was voted Most Influential UK SEO in Industry Poll in 2010 and landed 60th in their Most Influential Marketer list in 2009.” 2020
QUOTE: “Hobo Web is an SEO agency that full services SEO packages to businesses in the UK. I have been a frequent visitor to this blog for almost 5 years now. Since 2015, the design hasn’t changed even a bit and the content still remains relevant as Shaun updates old content with latest information and data. Hobo Web sports long-form content in the form of tutorials, in-depth guides and technical SEO tutorials. No matter what your level is, I would strongly recommend Hobo Web’s SEO blog as it shares technical and in-depth SEO guides to help businesses rank better on search. I believe it to be a single-authored blog, so you will not find that many articles when you compare it with Buffer or SEMRush but all the articles published here are full of high-quality information.” 2021
QUOTE: “It seems like this one should get a lot more attention than it does. Maybe it’s just because the author, Shaun, is UK-based, so he’s not as popular here in the United States. He shares information that will help you master the craft wherever you are, so it’s not like these SEO tips only work in Scotland. This blog is a good place to find long, thorough reads that leverage decades of digital marketing experience.” Buddy Gardner, 2021
QUOTE: “The top two scores in my random 10 list are Shaun Anderson (@Hobo_Web) and John Chow (@JohnChow) who come from completely different backgrounds. Now I’m sure Shaun would not mind me saying that he lives in a less glamorous location than John, (Scotland and Vancouver respectively) where Shaun writes and comments on the world of SEO, whilst John has made a profession out of his blog and now ‘trades’ his techniques of doing the same.”
“What I found interesting is that although John had a reach to over 33,000 people, whilst Shaun just 633, they had the same Klout score. This brought to my attention the difference in being followed for the sake of it, compared to being a true influencer.
For me, although I cannot take it away from John that he has worked extremely hard to amass the followers and revenue he has, I feel Shaun builds his followers by providing valuable and relevant information and opinions. This is the key element of a successful social media campaign or policy, which is why although Shaun has 52,421 less followers than John, he is still making the same sort of impact on the online community.
Shaun was described by Klout:
‘Within your area of expertise your opinion is second to none.’ Honcho, 2010
QUOTE: “Want to learn more about search engine optimization? Then you should learn from the top SEO experts….” Danny Goodwin, Search Engine Journal, 2021