TIP 67

Don't use 'click here'

The W3C advise "don't say click here" and professional seo agencies recommend it. If you use link text like "go" or "click here," those links will be meaningless in a list of links. Use descriptive text, rather than commands like "return" or "click here."

For example, our advice would be to not use something like:

"To experience our exciting products, click here."

This is not descriptive for users and you might be missing a chance to pass along keyword rich anchor text votes for the site you're linking to (useful to to rank better in Google, Yahoo and MSN for keywords you may want the site to feature for).

Instead, perhaps you should use:

"Learn more about our search engine optimisation products."

Assistive technologies inform the users that text is a link, either by changing pitch or voice, or by prefacing or following the text with the word "link."

So, don't include a reference to the link such as:

"Use this link to experience our exciting services."

Instead use something like:

"Check out our seo services page to experience all of our exciting services."

In this way, the list of links on your page will make sense to someone who is using a talking browser or a screen reader.

NB - This rule applies in web design when naming text links on your page and in your copy. Of course you can use click here in images (as long as the ALT tag gives a meaningful description to all users).

Accessibility 101 uses click here in the image adverts in our website design (top). These images are served by external javascript files and not currently attached to meaningful noscript information. We choose to do this as the image links and information contained within these scripts are represented elsewhere on most pages in more accessible text form so non-javascript enabled browsers can still access the links and information through these links.

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