Wed 8 Aug 2007
Ethical SEO? Beware - This SEO company’s practices are shameful…..
Posted by Shaun AndersonThere’s a seo company out there that I and a few other colleagues in the UK SEO scene, have some very great concerns about. I’m not going to publicly out this company, but with this post, I’m going to *hopefully* feature at the top of Google (in time) when searchers are investigating the possibility of hiring this seo firm.
***** Edit 28 / 9 / 07 *****
This experiment was never completed, so the results were never achieved. Pending legal advice, the test might never be complete, and this article may be removed from this site.
***** Edit 28 / 9 / 07 *****
My advice to you is do not hire this seo company!
I thought I’d be a little creative and see what I can get away with - I’ll use Google to out them, use Google to warn potential clients about them, and of course, use Google to lead them here onto this seo blog. All without actually naming the company on this page.
The company is based in England. It’s been around for years, but has a very low Google Page Rank . To compare, we have a Page Rank 7 site after less than a years work. This company, even though it has been about for many years, has a Page Rank 2 (depending on the url you visit) site. Page Rank is not the only factor to measure a site by, but if a seo company is a couple of years old and they have such a low page rank, that’s all the indication I need to determine how passionate they are about seo, and in turn, how good they are at it. But perhaps they are just too busy making money to care about such a little thing as Google PR.
Confused? Yes, so was my MD.
Basically, in a couple of days or weeks, if you put in the companies name into Google, and ask, for example:
- “is ******** an ethical seo company”
- “******** - ethical seo”
- “is ******** a good seo company?”
- “is ******** an unethical seo company?”
This page will hopefully be at the top of Google search engine results pages. If I don’t hit it first time out, I’ll keep modifying this page until it does. This page should act as a warning to potential clients thinking of using this seo agency.
Try it in a couple of days if you think you know the company. And remember this is a sort of test. I am honestly not sure if Google will swallow it properly.
How This SEO Company Will Take Your hard Earned Money.
Have you ever been mugged? Led to the bank or cash machine and forced to part with your hard earned cash. Effectively, this is what this seo company is doing to unwary customers, in my personal opinion.
At first, I thought they were just incompetent. The first client we took from them was nowhere in Google for any decent term after a years work by this “ethical” seo company. After 8 weeks work we had them at the top of Google for their primary term.
Another client we lead away had exactly the same seo campaign running for them. Their site hadn’t been touched for months (I knew this because of the date modification files on the site and cache’s of Google which I monitored) and again appeared nowhere in Google for any terms.
Both campaigns comprised of, wait for it, setting up 100 crap domains all with 95% duplicate content on “keyword rich” domains pointing to the main client site. Then, they take these domains, and create a directory of these fake domains to generate a trickle of traffic via Yahoo and MSN. Ahem, this would have worked in the early part of this decade, but it’s light years behind seo thinking today, and it patently will not work in Google.
In fact, it could devalue your site in Google organic or natural search results and might even see you banned from Google.
Understandably both clients are bemused, confused and very, very mad. Neither can withdraw from the binding contract. Both want to rip up the contracts and both have hired Hobo.
Thousands of Number 1 Positions In Google, and all Crap
Then they had the cheek to tell the clients every week they had so many no1 keyword positions in Google. The fact was these terms are SO OBSCURE to be worthless to your business. No one is typing these terms into Google! There is no competition for these keyword terms, so it’s easy to rank at number 1.
They claimed this was one of their “wizard” techniques to beat Google’s algorithm.
FACT - Nobody in the world knows how to beat the Big G - not even Hobo. And if they did know how to beat Google EVERY TIME, they would be too busy making money for themselves to bother helping you.
Their techniques are in my opinion highly questionable, and patently incompetent. But from what I hear, they have a stellar sales team, with impressive presenters, all geared up to take your money.
That Binding Contract
But not only will they take your money. They’ll try and sucker you into a very long term contract, asking you to settle the invoice in full via a finance company you’ll pay back over the next 3 years!
Yes! That means they get your money immediately, you’re in a contract you cannot get out of, and they don’t have to lift much of a finger after initial set-up work that convinces you they have delivered a wondrous system that will result in increased leads, leading to increased sales to keep you and your bank manager smiling. Of course better rankings are probably “just around the corner”.
Let me tell you the only bank manager smiling will be theirs.
Perhaps this is a good time to mention we don’t have a sales team. We get 100% of our leads from a bank of current clients referring us, and the rest our website generates for us. Basically, it’s all hands to the pump here. Everybody on the team at Hobo are working for current clients on web design and seo jobs, and those new clients lucky enough to appoint us after a quick chat and investigation of their requirements. The only promotion we do is through our website blogs and on free social networking sites /blogs like Sphinn and SEOMoz.
Take this to the bank. Do not hire this seo company. If it’s not unethical, its certainly incompetent. You might want to take a look at the list of top seo companies in Scotland, and indeed the UK, compiled by Paul at NSM, or cut right to the chase and contact us!
Shaun
PS - If you are the seo company I’m outing don’t bother contacting me. I’ve collected a lot of data on this over the last 6 months. Any approach will result in me immediately sending this data to Google, Yahoo and MSN spambusters. Actually, I think I’m supposed to do this anyways according to Google guidelines for seo companies - and I follow those. ![]()
Why don’t you take a read? Your frankly taking clients for a ride and giving other seo companies a bad name and i for one am surprised you’re getting away with it.
Rant……over.
Clients with problems with any seo company, or who think a seo company may be using unethical techniques or terms of business, please use this official spam complaint form from Google to lodge your complaint about the seo concerned. Send them the contract you’ve got and see what Google thinks of them, but if your business site is part of this mess, I suggest you clean it up first.
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13 Comments
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Lol I have just realized as I wrote this that one of my local competitors might be the company your talking about. I spoke to one of their employees once and he went on some rant how they are one of the best SEO companies in the country. He was a software engineer, and I don’t really see SEO is dependent on that skill. When I checked the performance of their clients it was abysmal and all the key phrases they ranked with were completely obscure and totally uncompetitive.
Comment by ANON — August 8, 2007 @ 9:19 am
Hi Anon
Nice to talk with you. i’ve seen you about on a few sites recently.
SEO is very little to do with one skill and a lot to do with bringing together a suite of skills, and rocket science or brain surgery isn’t one of them!
This article was a bit of a rage but I was just fed up - people seem to be genuinely upset with this company.
Can you believe it? The company in question, once held to account over a totally useless and under-performing account, turned around and offered the client 6 months free optimisation.
That’s rich!
I was recently up against a company in a pitch for new business who offered a one off £100 seo campaign.
Cheap as chips.
Comment by Shaun Anderson — August 8, 2007 @ 10:12 am
Nice Post - now maybe its time to start up a monthly chart of dodgy SEO companies. They’ll probably say that they contacted their contacts at Google and Google stated categorically that all problems they were causing clients sites were accidents of the algorithm rather than spamming the index.
TY for joining the group on Bumpzee also
Comment by MercuryThread — August 8, 2007 @ 10:53 am
Yes I took charge of Dolphin in January and have tried to be more proactive with the whole SEO scene as it is easy to be complacent and become outdated with SEO skills. I am also trying to move away from catering to just local companies as previous management focused on as I feel there are defiantly bigger fish in the sea when I compare Blackpool to the rest of the UK.
So you will no doubt see me around a lot more.
And yes I had one customer that wanted to pay £200 and be the top of the search engines for Joinery, Refurbishment and a bunch of other unrealistic keywords within a couple of months. If I could promote that well for that little effort id be typing this from my beach on my own private island.
Comment by James — August 8, 2007 @ 11:50 am
I sincerely hope this post about them will lead you to the top of Google, so potential customers can read about their dodgy antics and about how they try and lead you in with underhand sales techniques.
I think you can bank on this post putting people off using them and if it doesn’t….there’s always the Google spam report form!
Comment by ANON — August 8, 2007 @ 12:22 pm
Thanks for the response guys. As it turns out I have been approached by a couple of companies considering taking these guys to court over either unethical seo practices, or failing to deliver on promises in a contract.
Anybody with any info on this company, can you email me? It will be 100% confidential and not used “as is”. I will only use it to form the basis of more research for my client.
Comment by Shaun Anderson — August 8, 2007 @ 1:38 pm
well summed up!
Comment by Shaun Anderson — August 8, 2007 @ 1:39 pm
We’ve dealt with a similar problem here. People are skeptical of SEO work, because they’ve been dumping money in an over promised, under performing SEO campaign. It really makes things difficult. People like this should be outed like the crooks they are.
Comment by wisp billing — August 14, 2007 @ 8:48 pm
Wisp Billing - Most of the best types of clients are clients that have been stung in the past by unscrupulous “seo” agencies. I think these clients understand the hours you put in!
Comment by Shaun Anderson — August 15, 2007 @ 9:04 pm
Despicable.
The guys selling the £100 SEO campaign are almost as bad as the company referred to in the article, however. What kind of reputation does it give the industry when this kind of thing goes on? It’s as bad here in Ireland with a couple of the big established SEM companies with no understanding of anyone post 1997 keyword stuffing.
Comment by Alastair — August 16, 2007 @ 6:16 am
I think this is a problem that hopefully will become less common as people/companies become more educated about SEO and SEO practices.
It probably is typical of any industry as new and technical focused as SEO. When commercial websites became popular I am sure there were all sorts of overpriced crap websites developed!
Comment by KirkwoodDetroit — August 17, 2007 @ 2:26 pm
Part of the problem here is that a lot of people (rightly so) simply think of “SEO” experts as the modern equivalent of snake oil salesmen. If I see one more “expert blog” pushing SEO advice, I think I may puke. There is some good stuff there, obviously, but most of it is a crock to make a buck. It can’t be very difficult, or every 12-year-old with a web site wouldn’t be offering themselves for sale as SEO gurus.
Comment by Michael — September 8, 2007 @ 6:58 pm
Comments Closed…..Temporarily
Comment by Shaun Anderson — September 18, 2007 @ 12:56 pm