Download Strategic AiSEO 2025 – A free ebook in PDF format. This is a companion book to my recently published book, Hobo Strategic SEO 2025.
Strategic AiSEO 2025 is a forward-thinking guide for professional marketers and SEOs adapting to an AI-dominated search landscape.
The book presents “AiSEO,” a discipline that melds AI with SEO (search engine optimisation) and AEO (Answer Engine Optimisation) to control how generative AI systems perceive brands. Some call it GEO (Generative Engine Optimisation).
It introduces the “Synthetic Content Data Layer” (SCDL), the AI’s constructed knowledge about an entity, and provides a framework for proactively managing it.
The core strategy involves establishing a brand’s own website as the “Canonical Source of Ground Truth” to combat AI “hallucinations” and misinformation.
The book details the “Cyborg Technique,” a symbiotic human-AI workflow designed to amplify marketing efforts. It outlines practical tactics such as creating “Disambiguation Factoids” to correct AI errors and capitalising on the “Mentions Economy.”
A key proposal is the creation of an in-house “AI Reputation Watchdog” role, responsible for cultivating a brand’s digital presence.
By focusing on E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness), the book serves as a playbook for building a defensible digital identity and ensuring accuracy in an era where AI-generated answers are becoming the new norm.
Find out more about the Hobo SEO Ebooks