Hobo SEO Dashboard Enterprise for Taming Large-Scale Website SEO

Disclosure: Hobo Web uses generative AI when specifically writing about our own experiences, ideas, stories, concepts, tools, tool documentation or research. Our tool of choice is in this process is Google Gemini Pro 2.5 Deep Research. This assistance helps ensure our customers have clarity on everything we are involved with and what we stand for. It also ensures that when customers use Google Search to ask a question about Hobo Web software, the answer is always available to them, and it is as accurate and up-to-date as possible. All content was verified as correct. Edited and checked by Shaun Anderson, creator of the Hobo EEAT tool and founder of Hobo Web.

I don’t need to tell you. If you are a manager dealing with a large, complex website.

You will know that managing search engine optimisation (SEO) for large e-commerce platforms and enterprise websites presents a unique and formidable set of challenges.

The sheer scale, often involving thousands or millions of pages, coupled with complex site structures and diverse content sections (e.g., shop, blog, regional variations, support portals), renders traditional site-wide SEO analysis methods inadequate.

Standard metrics often obscure critical performance variations between distinct website sections, leading to missed opportunities, inefficient resource allocation, slow issue resolution, and ultimately, unrealised organic growth potential. Information overload from generic reporting further paralyzes teams, while organizational silos hinder coordinated action.

Hobo SEO Dashboard Enterprise is a comprehensive, yearly managed solution meticulously designed to address these specific enterprise-level complexities.

It benefits managers and teams dealing with large, complex websites, particularly:

Large E-commerce Platforms: Websites with extensive product catalogues and category structures.
Enterprise Websites: Organisations with diverse content types, regional variations, and multiple subdomains or subfolders.
SEO Managers and Specialists: Who need granular insights and efficient reporting to manage complex SEO strategies.
Marketing Teams: Who need to understand the performance of different content sections and align SEO efforts with overall marketing goals.
Product and Category Managers: Who are responsible for the organic performance of specific product lines or website areas.
Technical Teams: Who need targeted information on technical SEO issues affecting specific website sections.

Essentially, any large organization struggling with the scale and complexity of its website’s SEO and seeking a more data-driven, targeted, and efficient approach would find significant value in this service.

This service provides granular, section-specific SEO intelligence by leveraging the powerful Hobo SEO Dashboard Multisite tool, uniquely configured to analyse key subfolders within a single large domain as distinct entities.

Coupled with automated, targeted reporting delivered directly to relevant internal teams via Google Sheets integration, this service empowers organisations to cut through the noise, foster accountability, accelerate problem-solving, optimise resource deployment, and drive measurable organic performance improvements across their most critical website sections.

It transforms SEO management from a reactive, often overwhelming task into a strategic, data-driven, and scalable function.

Why traditional approaches Fall Short with large sites

Large-scale websites, characteristic of major e-commerce operations and global enterprises, operate in a digital environment fundamentally different from smaller sites.

Standard SEO practices and site-wide analysis methodologies often prove insufficient, leading to significant operational friction and strategic disadvantages.

The Scale & Complexity Barrier: Enterprise websites frequently contain hundreds of thousands, if not millions, of pages, encompassing diverse product lines, content types, regional variations, and functionalities. This sheer scale makes manual SEO analysis and management impractical. Technical SEO issues like crawlability problems, site architecture inefficiencies, broken links, and slow page speeds become exponentially harder to manage across such vast digital ecosystems. Implementing even basic optimisations requires significant coordination and resources, often exceeding the capacity of standard approaches.

The Blind Spot of Site-Wide Averages: Relying on aggregated, site-wide performance metrics (overall organic traffic, average keyword ranking, site-wide technical health scores) creates a dangerous blind spot. These top-level numbers can easily mask significant performance degradation or critical issues within specific, high-value sections of the site, such as the primary e-commerce subfolder (/shop/), a crucial regional market (/uk/), or the content marketing engine (/blog/). A stable site-wide traffic trend might hide a sharp decline in a key product category, preventing timely intervention. This lack of granular visibility hinders accurate diagnosis and prevents the targeted optimisation needed to address section-specific problems or capitalise on localised opportunities.

Information Overload Paralysis: Decision-makers and operational teams within large enterprises are often inundated with lengthy, untargeted reports filled with data irrelevant to their specific responsibilities. This phenomenon, sometimes termed “Information Overload Syndrome,” is not merely an inconvenience; it represents a substantial drain on organisational productivity and strategic agility. Employees and managers report feeling overwhelmed, spending valuable hours sifting through excessive or irrelevant information instead of focusing on core tasks. This directly translates into lost employee hours, postponed or suboptimal decisions, difficulty prioritising, and potentially lower profitability and employee retention. The inability to quickly distil actionable signals from the noise of large datasets is a significant operational cost and a barrier to effective, timely action. Business intelligence (BI) principles emphasise the need for focused, relevant data delivery to combat this, but traditional SEO reporting often fails this test.

Organizational Silos & Misalignment: Large organizations typically structure themselves into specialized departments – Marketing, IT, Product Development, Content Creation, Legal, Regional Divisions. While necessary for functional expertise, this often leads to operational silos where teams work independently with limited communication and coordination. In the context of SEO, which inherently requires cross-functional collaboration, these silos are particularly damaging. They result in fragmented strategies (e.g., content teams targeting different keywords than product teams), inconsistent messaging, duplicated efforts, and a lack of shared understanding or goals. Technical SEO recommendations from the marketing or SEO team may languish in IT backlogs because the development team lacks context, understanding of the business value, or shared prioritisation frameworks. This “collaboration drag” significantly slows down progress and prevents the agility needed to respond effectively to the dynamic SEO landscape. The absence of shared, objective, and targeted data further exacerbates these issues, making it difficult to establish unified priorities and foster genuine collaboration.

Slow Issue Resolution & Implementation: The confluence of data overload, siloed communication structures, and inherent enterprise bureaucracy creates significant delays in the entire SEO workflow. Identifying a ranking drop in a specific section, diagnosing the root cause (be it a technical error, content gap, or competitor action), communicating it to the correct team, securing resources, and implementing a fix can take weeks or even months. This sluggishness means that negative impacts—lost traffic, reduced conversions, poor user experience—are prolonged, potentially causing substantial revenue loss and allowing competitors to gain ground.

Inefficient Resource Allocation: Without clear, granular data on the performance and potential of different website sections, prioritising SEO resources becomes guesswork. Development teams’ time, content creation budgets, and link-building efforts might be spread thinly across the entire site or misallocated to low-impact areas, while high-potential sections remain under-resourced. Furthermore, the difficulty in demonstrating clear ROI for SEO initiatives, especially when relying on broad site-wide metrics, makes it challenging to secure the necessary investment and buy-in from executives compared to channels like PPC with more direct attribution models.

Enterprise SEO solution

The Hobo SEO Dashboard Enterprise is engineered as a strategic solution to navigate and overcome the inherent complexities of managing SEO for large-scale websites. Its core vision is to inject clarity, focus, and accountability into enterprise SEO programs, transforming them from reactive and often fragmented efforts into proactive, data-driven operations.

This service is built upon two fundamental pillars:

Granular Subfolder-Level Analysis: Utilising expertly configured, sophisticated tooling to dissect website performance at the subfolder level, moving beyond misleading site-wide averages to uncover true section-specific insights.
Automated, Targeted Reporting: Implementing intelligent automation to deliver concise, relevant performance data and actionable insights directly to the specific internal teams responsible for acting upon them.

Crucially, this is offered as a fully managed, yearly service. The provider handles the intricate technical setup, the configuration of monitoring tools and data sources, ongoing system oversight, and necessary software upgrades.

This comprehensive management allows the client‘s internal teams—be they SEO specialists, content creators, developers, or product managers—to bypass the complexities of data aggregation and report generation, focusing their valuable time and expertise on strategic decision-making and implementing optimisations based on the clear, targeted intelligence delivered.

4. Core Service Components

The Hobo SEO Dashboard Enterprise combines specialised tool configuration, segmented data integration, and automated reporting workflows to deliver its value proposition.

4.1. Granular Subfolder Analysis Engine

The foundation of the service is its ability to analyse distinct sections of a large website as separate entities.

Technology: The service leverages the Hobo SEO Dashboard Multisite tool. This is a powerful, professional SEO audit and reporting system built within the familiar and flexible Google Sheets environment. It is designed specifically for managing multiple websites or complex SEO reporting scenarios.

Unique Configuration for Subfolder Analysis: A critical element of the service is the expert configuration of the Hobo SEO Dashboard and associated data sources to treat designated subfolders (e.g., /shop/, /blog/, /uk/, /de/, /support/, /docs/) within the client’s single large domain as distinct analytical units. This bespoke setup is crucial because standard site-wide analysis tools often lack this native capability or require complex manual segmentation. The service’s methodology overcomes these limitations, providing true section-level visibility. This configuration is key, as the Hobo tool itself likely relies on properly segmented data inputs from sources like Google Search Console (GSC), Google Analytics (GA), and crawler tools rather than performing the segmentation independently. The service bridges this gap by setting up these segmented data feeds and integrating them into the Hobo Dashboard engine.

Data Integration & Segmentation: The service meticulously integrates and segments data from the client’s essential SEO data sources for each targeted subfolder:

Google Search Console (GSC): Performance data (clicks, impressions, click-through rate (CTR), average position, search queries) is isolated for each subfolder. This is achieved either by setting up and verifying specific URL-prefix properties in GSC for each subfolder or by applying advanced filters (e.g., page path filters, custom regex) within the main domain property. The Hobo Dashboard then connects to the GSC API(s) to pull this segmented data. Indexation status and coverage issues per subfolder are also monitored.

Google Analytics (GA): Traffic data (organic sessions, users), user behaviour metrics (bounce rate, average engagement time, pages per session), conversion data (goal completions, transaction data for e-commerce sections), and audience insights are segmented for each subfolder. This segmentation is configured within GA (using custom segments or filtered views) or applied via API filters when the Hobo Dashboard retrieves the data. The dashboard connects via the GA API.

Hobo SF (Screaming Frog data analysis, not affiliated with Hobo) SEO Spider (or similar crawler): Technical SEO health is assessed at the subfolder level. This involves configuring Hobo SF (Screaming Frog data analysis, not affiliated with Hobo) (assuming the client has a licensed version) to perform scheduled crawls, potentially focused on specific subfolders or filtering a full site crawl report based on URL path. The Hobo SEO Dashboard is designed to import and process specific Hobo SF (Screaming Frog data analysis, not affiliated with Hobo) export files (e.g., Crawl Overview, Internal_html, various bulk exports and reports) stored in Google Drive. This allows for the identification of section-specific technical issues such as broken links (4xx errors), server errors (5xx errors), redirect chains or loops, metadata issues (missing/duplicate titles/descriptions), duplicate content, crawlability blocks (robots.txt, noindex tags), page speed metrics (via PageSpeed Insights integration), and structured data implementation errors within each targeted subfolder.

Metrics Tracked per Subfolder: A comprehensive suite of relevant metrics is monitored and reported for each designated subfolder, providing a holistic view of its performance. Key metrics typically include: Organic Traffic (Sessions/Users), Keyword Rankings (for relevant term sets), SERP Visibility/Impressions, Click-Through Rate (CTR), Conversion Rate/Transactions (where applicable), Bounce Rate/Average Engagement Time, Page Load Time/Core Web Vitals, Indexation Status, Crawl Errors, Duplicate Content Issues, and potentially section-specific Backlink profiles (though subfolder-level backlink reporting can be limited depending on the tools used).

4.2. Automated, Team-Targeted Reporting via Google Sheets

The second pillar focuses on transforming the segmented data into actionable intelligence delivered efficiently to the right people.

Automation Engine: The configured Hobo SEO Dashboard acts as the automation engine. Running entirely within Google Sheets and leveraging Google Apps Script, it automatically fetches data from the integrated GSC, GA, and Hobo SF (Screaming Frog data analysis, not affiliated with Hobo) sources at scheduled intervals (using triggers). It then processes this data, identifies key trends (like ‘Winners and Losers’ pages/keywords based on performance shifts ), flags critical issues, and compiles the findings into structured reports within Google Sheets.

Targeted Distribution: A core feature of the service is the setup of automated email workflows. These workflows ensure that reports containing data only for a specific subfolder (e.g., /blog/ performance and issues) are automatically emailed directly to the pre-defined internal team or distribution list responsible for that section (e.g., the Content Marketing team). This is likely managed via Google Apps Script within the Hobo Dashboard’s Google Sheets environment, leveraging Gmail for delivery. This eliminates the need for manual report distribution and ensures relevance for recipients.

Google Sheets as Delivery Platform: Utilising Google Sheets as the reporting platform offers significant advantages for enterprise teams. It is a widely used and familiar tool, ensuring easy access and usability. Its inherent collaboration features allow teams to comment, discuss, and work directly within the reports. Furthermore, data in Google Sheets can be easily exported or connected to other business intelligence and visualisation platforms like Google Looker Studio for more advanced dashboarding if required. The platform itself supports robust data manipulation, filtering, and visualisation capabilities, allowing for the creation of clear charts and dashboards directly within the delivered reports.

Report Content & Format: The automated reports are designed for clarity and actionability, not exhaustive data dumps. They typically present a concise summary of key performance indicators (KPIS), highlight significant trends (e.g., month-over-month traffic changes, top gaining/losing keywords for that section), flag critical technical or content issues identified within the subfolder, and provide performance highlights specific to the receiving team’s area of responsibility. The focus is on presenting information that directly informs priorities and facilitates immediate action.

5. Comprehensive Yearly Managed Service Inclusions

The Hobo SEO Dashboard Enterprise is a turnkey solution encompassing setup, integration, automation, monitoring, and ongoing support throughout the yearly contract term.

Initial Setup & Configuration:

Deployment and full configuration of the Hobo SEO Dashboard Multisite tool within the client’s secure Google Workspace environment.
Collaborative workshops to identify and define the specific website subfolders (e.g., /shop/, /blog/, /uk/, /docs/) that require distinct tracking and reporting.
Set up and verification of the necessary Google Search Console properties (URL-prefix type) or configuration of advanced filters within the existing domain property to isolate data for each target subfolder.
Configuration of Google Analytics views, segments, or filters to enable accurate tracking of traffic, behaviour, and conversions for each specified subfolder.
Guidance and configuration support for the client’s Hobo SF (Screaming Frog data analysis, not affiliated with Hobo) SEO Spider (licensed version required) to ensure scheduled crawls run correctly and export the necessary data (e.g., Crawl Overview, Internal_html, specific bulk exports/reports) in the required format (Google Sheets) to a designated Google Drive location.

Data Source Integration:

Secure API connections are established between the Hobo SEO Dashboard (running in the client’s Google Sheets) and the client’s Google Search Console account(s).
Secure API connection established with the client’s Google Analytics property.
Configuration of the Hobo SEO Dashboard to automatically access and process the designated Hobo SF (Screaming Frog data analysis, not affiliated with Hobo) crawl export files from the specified Google Drive folder.

Automated Reporting Workflow:

Design and implementation of automated schedules (using Google Apps Script triggers within the Hobo Dashboard) for data fetching, processing, analysis, and report generation within Google Sheets.
Creation of customised Google Sheet report templates, visually clear and tailored to display the key metrics and insights relevant to each specific target team (e.g., E-commerce team report, Content team report, UK market report).
Set up and configuration of automated email delivery rules to distribute the specific subfolder reports (as Google Sheet links or attachments) to designated team email addresses or Google Groups on the defined schedule.

Ongoing Monitoring & Maintenance:

Continuous monitoring of the entire system’s operational health, including API connections (GSC, GA), Google Apps Script execution, trigger schedules, and report generation processes.
Proactive identification and troubleshoot of any system errors, API quota issues, or script failures to ensure uninterrupted service.
Regular checks to ensure data integrity and accuracy within the reports.

Upgrades & Adjustments:

Implementation of any updates, feature enhancements, or bug fixes released for the Hobo SEO Dashboard Multisite tool during the yearly contract period (leveraging the tool’s lifetime update model, where applicable).
Flexibility to make reasonable adjustments to the list of tracked subfolders or modify reporting templates and distribution lists based on evolving client business needs or website structure changes (subject to the scope defined in the service agreement).

The table below summarises the key inclusions of the yearly managed service:

Category	Details	Frequency/Timeline
Setup & Config	Hobo Dashboard installation & config; Subfolder definition; GSC property/filter setup; GA view/segment setup; Hobo SF (Screaming Frog data analysis, not affiliated with Hobo) export config guidance.	Initial
Data Integration	Secure API connections (GSC, GA); Configuration for SF file processing from Google Drive.	Initial
Reporting Workflow	Design & implementation of automated report generation schedules; Custom Google Sheet report template creation per team; Automated targeted email delivery setup.	Initial
Monitoring	System health checks (APIS, scripts, triggers); Data integrity validation; Proactive troubleshooting.	Ongoing
Upgrades	Implementation of Hobo Dashboard software updates/upgrades; Reasonable adjustments to tracked subfolders/reporting config.	As Needed

6. Key Benefits of Hobo SEO Dashboard Enterprise Managed Service

Implementing the Hobo SEO Dashboard Enterprise delivers a cascade of tangible benefits, directly addressing the core challenges faced by large organisations managing complex websites.

It moves beyond basic reporting to provide strategic value across performance visibility, operational efficiency, resource optimisation, and team accountability.

(a) Granular Performance Insights (Beyond Site-Wide Averages): The most fundamental benefit is the shift from potentially misleading site-wide averages to a true, granular understanding of performance. By analysing critical website sections like e-commerce categories, blogs, regional sites, or support portals as distinct entities, organisations gain accurate visibility into section-specific traffic trends, keyword rankings, conversion rates, user engagement, and technical health. This allows for the precise diagnosis of issues or opportunities that would otherwise be obscured. For instance, identifying a decline in organic revenue specifically within the /shop/menswear/ subfolder, even while overall site traffic remains stable, provides contextual intelligence enabling targeted intervention to prevent hidden revenue erosion. Using subfolders allows this segmented analysis while still consolidating domain authority, offering the best of both worlds.

(b) Localised Issue Detection (Targeted Technical & Content Audits): Site-wide technical audits often struggle to prioritise issues effectively across massive websites. This service enables localised issue detection by analysing segmented crawl data (from tools like Hobo SF (Screaming Frog data analysis, not affiliated with Hobo)) for each subfolder. This pinpoints technical problems, such as 404 errors, redirect chains, slow page load speeds specific to a certain section, incorrect canonicalization within a product category, or schema markup errors on blog posts, with surgical precision. Similarly, content issues like thin content on specific product listings, keyword cannibalisation between blog posts and service pages within a subfolder, or outdated information in a support section can be identified more effectively. Technical debt and content decay rarely occur uniformly; this targeted approach allows teams to focus remediation efforts on the most critical problems within their specific areas of responsibility first.

(c) Targeted Audience & Keyword Understanding (Section-Specific Insights): Different sections of a large website invariably serve different user needs and attract distinct search queries. This service unveils these nuances by analysing user behaviour, keyword performance, search intent (informational, transactional, navigational), and even audience demographics at the subfolder level. For example, understanding that users arriving at /blog/ subfolders primarily have informational intent, while those landing on /shop/ pages have transactional intent, allows for highly tailored content optimisation and keyword targeting strategies for each section. This moves beyond generic, site-wide keyword strategies to align content and optimisation efforts much more effectively with specific user journeys and business goals within each part of the site.

(d) Focused Reporting & Reduced Overload (Relevant Data, Delivered Automatically): The service directly combats the crippling effects of information overload. Instead of distributing voluminous, site-wide reports that require extensive filtering and interpretation, it automates the delivery of concise, focused reports via Google Sheets. Each report contains only the data and insights relevant to the recipient team’s specific subfolder(s) of responsibility. This application of business intelligence principles to SEO reporting saves countless hours previously wasted by analysts and team leads on manual data gathering, filtering, formatting, and distribution. This liberation from data wrangling frees up valuable internal resources to focus on strategic analysis and execution, directly addressing the operational costs and productivity losses associated with data overload.

(e) Enhanced Accountability & Ownership (Clear Responsibility via Direct Reports): Delivering section-specific performance data directly to the teams managing those sections fosters a powerful sense of ownership and accountability. When the e-commerce team receives a report detailing the organic performance of the /shop/ subfolder, or the content team sees the traffic and engagement metrics for the /blog/, their responsibility becomes clear and measurable. This transparency, aligned with principles of team mutual accountability, makes it evident how their specific actions (or inactions) directly impact the results within their purview. Targeted data acts as a catalyst for accountability, particularly within traditionally siloed organisational structures, shifting focus from a potentially overburdened central SEO function to the distributed teams who have direct control over implementation.

(f) Accelerated Action & Resolution (Direct Insights to Actionable Teams): By bypassing potential communication bottlenecks and delivering actionable insights directly to the teams empowered to implement fixes, the service dramatically accelerates the issue resolution cycle. An alert about critical 404 errors within the /support/ section goes straight to the relevant web development or content team, not through multiple layers of management or a central SEO queue. This direct line from insight to action minimises the time that critical issues negatively impact performance, user experience, and revenue. The reporting system effectively transforms from a passive review tool into an active alerting and workflow initiation mechanism.

(g) Operational Efficiency & Time Savings (Eliminating Manual Reporting): The automation inherent in the service yields significant operational efficiencies. Eliminating the manual, repetitive tasks of data collection from multiple sources (GSC, GA, crawls), filtering for specific sections, compiling reports, and distributing them to various teams saves substantial time across the organisation. This time saving translates directly into reduced operational costs and increased capacity for SEO analysts, developers, content creators, and team leads to engage in higher-value strategic work, such as competitive analysis, strategy development, and optimisation implementation. Furthermore, automation reduces the risk of human error inherent in manual data handling and reporting.

(h) Optimised Resource Allocation & ROI (Data-Driven Prioritisation per Section): Granular, section-specific performance data enables far more intelligent and effective allocation of limited SEO resources. Decisions about where to invest development time (e.g., fixing technical issues in a high-converting subfolder vs. a low-traffic one), content creation efforts (e.g., expanding topics in a high-engagement blog section), or marketing spend become data-driven. By tracking performance and correlating it with business outcomes (e.g., revenue, leads) at the subfolder level, the service provides a much clearer picture of ROI for specific initiatives than site-wide metrics allow. This facilitates better justification for SEO budgets and helps prioritize projects with the highest potential impact on key business areas.

(i) Streamlined Communication & Collaboration (Action-Oriented Discussions): Targeted reports provide a common, objective data language that facilitates more focused and productive conversations within and between teams. Instead of vague discussions about overall site performance, teams can address specific, measurable issues highlighted in their section’s report (e.g., “CTR for transactional keywords in the /fr/shop/ subfolder dropped 10% after the last update”). This data-driven approach reduces ambiguity, minimizes subjective debates, helps break down communication silos, and aligns teams around concrete problems and solutions.

(j) Scalable SEO Governance (Consistent, Adaptable Framework): The service establishes a consistent, repeatable, and automated framework for monitoring SEO performance and upholding standards across the entirety of a large, dynamic website. This provides a crucial layer of SEO governance, ensuring ongoing vigilance and preventing the kind of “historical neglect” that often plagues specific sections of enterprise sites due to shifting priorities or team changes. The system is inherently scalable; new website sections can be incorporated by configuring tracking for new subfolders, and reporting can be adapted to organisational restructuring or evolving business goals. It provides a sustainable mechanism for managing SEO complexity at scale.

The following table contrasts the typical outcomes of traditional, site-wide reporting with the benefits delivered by the targeted, automated approach of the Hobo SEO Dashboard Enterprise:

Challenge	Traditional Reporting Outcome	Targeted Reporting Outcome (via Managed Service)
Information Overload	Wasted time filtering, analysis paralysis, missed signals	Relevant insights delivered, faster & focused decisions
Slow Issue Resolution	Delayed detection, prolonged negative impact, lost revenue	Rapid detection & direct alerting, minimized damage
Siloed Teams	Misalignment, slow implementation, duplicated effort	Shared & relevant data, increased accountability, faster progress
Poor Resource Allocation	Inefficient spend, unclear ROI, guesswork prioritization	Data-driven prioritization, section-level ROI tracking
Lack of Granular Visibility	Hidden problems & opportunities, misleading averages	True performance view per critical website section

A Strategic Partnership for Scalable & Sustainable Organic Growth

Hobo SEO Dashboard Enterprise offers more than just advanced reporting; it provides a strategic framework for mastering the complexities of SEO on large-scale websites. By delivering granular, subfolder-specific insights and automating the delivery of targeted intelligence directly to the teams responsible for action, this managed service effectively dismantles common enterprise roadblocks such as information overload, organizational silos, slow issue resolution, and inefficient resource allocation.

It transforms SEO management from a reactive, often overwhelming discipline into a streamlined, proactive, and data-driven function focused on measurable performance at the section level.

This approach fosters greater accountability, accelerates optimisation efforts, enhances communication, and ensures scalable governance across vast and dynamic digital properties. Ultimately, the service enables large e-commerce and enterprise businesses to unlock their full organic growth potential by making smarter, faster, and more targeted decisions.

Engaging with this service represents a strategic partnership aimed at achieving sustainable organic growth and maximising operational efficiency within complex digital environments.

Next Steps: To explore how the Hobo SEO Dashboard Enterprise can be tailored to your specific website structure, challenges, and internal team setup, please request a personalised consultation.

Managed Service Agreement for Hobo SEO Dashboard Enterprise

This Managed Service Agreement (“Agreement”) is made and entered into as of [Date] (the “Effective Date”).

BETWEEN:

Hobo Web (“Service Provider“);

AND

YOU, (“Client”).

(The Service Provider and the Client are hereinafter referred to individually as a “Party” and collectively as the “Parties“).

PREAMBLE:

The Service Provider possesses expertise in search engine optimisation (“SEO”) analysis and reporting, including the configuration and management of specialised software tools.

The Client operates a large website and requires detailed SEO intelligence focused on specific sections (subfolders) of its domain to inform internal teams and drive performance improvements.

The Service Provider has agreed to provide, and the Client has agreed to receive, a managed SEO intelligence service leveraging specific software within the Client’s technology environment, subject to the terms and conditions set out in this Agreement. The successful delivery of the Service relies upon the effective functioning of certain third-party software and platforms, and the timely cooperation of the Client.

IT IS AGREED as follows:

1. Parties

1.1 The parties to this Agreement are the Service Provider and the Client as identified above. The inclusion of full legal names, registered addresses, and company registration numbers ensures the unambiguous identification of the contracting legal entities, which is fundamental for the validity and enforceability of this Agreement under UK law. VAT numbers are included where applicable for invoicing purposes.

2. Definitions

2.1 In this Agreement, unless the context otherwise requires, the following terms shall have the meanings ascribed to them below:

* “Agreement”: means this Managed Service Agreement, together with all Schedules and Appendices attached hereto, as may be amended from time to time in accordance with Clause 15.4. * “Service”: means the “Enterprise Subfolder SEO Intelligence Service” provided by the Service Provider to the Client, as more particularly described in Clause 4 and any applicable Schedules. * “Software”: means the Hobo SEO Dashboard Multi-Site application, licensed by the Service Provider (or its licensor, Hobo Web), designed to operate within the Client’s Google Workspace environment.

The Service may also involve the processing of data exported from the Hobo SF (Screaming Frog data analysis, not affiliated with Hobo) SEO Spider software, which is licensed separately by the Client.

For the avoidance of doubt, “Software” does not include the underlying Google Workspace, GSC, or GA platforms themselves.

* “Reporting System”: means the specific instance of the Hobo SEO Dashboard Multi-Site software, including the associated Google Sheets, Google Apps Script code, automated workflows, and configurations, as set up and managed by the Service Provider within the Client’s Google Workspace environment for the sole purpose of delivering the Service under this Agreement. *

“Subfolder(s)”: means the specific directory paths within the Client’s primary website domain, identified as [Client Website Domain], which are listed in Schedule 1 attached hereto.

These Subfolders are the designated areas of focus for the SEO analysis and reporting provided as part of the Service. Defining the service scope at the subfolder level allows for granular analysis and reporting, providing targeted insights relevant to specific teams or business units within the large enterprise Client organisation. * “Client Data”: means all data, information, content, and materials owned by, licensed to, or controlled by the Client, including but not limited to website content, data accessed via GSC and GA APIs, Hobo SF (Screaming Frog data analysis, not affiliated with Hobo) data exports provided by the Client pursuant to Clause 5.3, Client contact information provided for report distribution, and any other information provided by the Client to the Service Provider in connection with the Service. * “Confidential Information”: has the meaning given to it in Clause 10.1. * “Effective Date”: means the date first written above, being the date upon which this Agreement commences. * “Term”: means the duration of this Agreement, as specified in Clause 3.1. * “Fees”: means the charges payable by the Client to the Service Provider for the Service, as detailed in Clause 7. * “Deliverables”: means the specific reports, summaries, and tracker documents provided by the Service Provider to the Client as part of the Service, as detailed in Clause 8.1. * “Google Workspace”: means the Client’s licensed instance of Google’s suite of cloud computing, productivity, and collaboration tools, software, and products, within which the Reporting System will be hosted and operated. * “GSC”: means Google Search Console, the web service provided by Google which allows website owners and managers to monitor their site’s presence in Google search results, check indexing status, and optimize visibility. Access to GSC data is fundamental for the Service. * “GA”: means Google Analytics, the web analytics service offered by Google that tracks and reports website traffic and user behaviour, currently Google Analytics 4 (GA4). Access to GA data provides crucial context for the SEO performance metrics reported. * “Business Day”: means any day other than a Saturday, Sunday, or public holiday in England and Wales. * “Intellectual Property Rights” (IPR): means patents, rights to inventions, copyright and related rights, trade marks, business names and domain names, rights in get-up, goodwill and the right to sue for passing off or unfair competition, rights in designs, database rights, rights to use, and protect the confidentiality of, confidential information (including know-how and trade secrets), and all other intellectual property rights, in each case whether registered or unregistered and including all applications and rights to apply for and be granted, renewals or extensions of, and rights to claim priority from, such rights and all similar or equivalent rights or forms of protection which subsist or will subsist now or in the future in any part of the world. * “VAT”: means Value Added Tax chargeable under the Value Added Tax Act 1994 and any similar replacement or additional tax.

2.2 Clause, Schedule, and paragraph headings shall not affect the interpretation of this Agreement. A reference to a statute or statutory provision is a reference to it as amended, extended, or re-enacted from time to time. Any words following the terms including, include, in particular, for example, or any similar expression shall be construed as illustrative and shall not limit the sense of the words, description, definition, phrase or term preceding those terms.

2.3 A comprehensive Definitions section is essential in formal agreements to establish clear, unambiguous meanings for key terms, thereby preventing misunderstandings and potential disputes. Distinguishing between “Software” (the underlying Hobo application) and the “Reporting System” (the specific configured instance within the Client’s environment) is particularly important for clarifying scope, obligations, and intellectual property rights related to the service delivery mechanism.

3. Term

3.1 Commencement and Duration: This Agreement shall commence on the Effective Date and shall continue in full force and effect for an initial period of twelve (12) consecutive months (“Initial Term”), unless terminated earlier in accordance with the provisions of Clause 14.

3.2 Renewal: **

* Option A (No Auto-Renewal): Upon the expiry of the Initial Term, this Agreement shall automatically terminate unless the Parties mutually agree in writing to renew this Agreement for a further term, specifying the duration and any amendments to the terms (including Fees), no later than sixty (60) days prior to the expiry of the Initial Term. * Option B (Auto-Renewal): Following the expiry of the Initial Term, this Agreement shall automatically renew for successive twelve (12) month periods (each a “Renewal Term”), unless either Party gives the other Party written notice of its intention not to renew at least ninety (90) days prior to the end of the Initial Term or any subsequent Renewal Term. Any such renewal shall be subject to the terms and conditions of this Agreement, save that the Fees may be subject to review in accordance with Clause 7.7. * Option C (Fixed Term): This Agreement shall commence on the Effective Date and shall automatically expire and terminate at the end of the twelve (12) month Initial Term, without the need for notice from either Party, unless the Parties mutually agree in writing to extend the Term prior to its expiry.

3.3 The clear definition of the Agreement’s term provides certainty for both Parties regarding the duration of their commitments. For a high-value enterprise service, a structure requiring explicit agreement for renewal (Option A or C) often provides better control and opportunity for review than automatic renewal (Option B), although the latter can offer convenience if a long-term relationship is anticipated. The chosen renewal mechanism should reflect the Parties’ commercial intent.

4. Scope of Services

4.1 Service Description: During the Term, the Service Provider shall provide the “Enterprise Subfolder SEO Intelligence Service” (the “Service”) to the Client in accordance with the terms of this Agreement. The core objective of the Service is to provide the Client with automated, targeted SEO performance insights and technical issue identification specifically related to the agreed-upon Subfolder(s) (as listed in Schedule 1) of the Client’s primary website domain, [Client Website Domain]. This Service is delivered through the configuration and ongoing management of the Reporting System within the Client’s Google Workspace environment.

4.2 Inclusions: The Service provided by the Service Provider shall encompass the following activities and components: * 4.2.1 Initial Setup & Configuration: The Service Provider will perform the initial setup and configuration of the Reporting System, which utilises the Hobo SEO Dashboard Multi-Site Software, within a designated Google Account provided and controlled by the Client within their Google Workspace. This includes establishing necessary API connections, granting appropriate permissions (subject to Client authorisation), and ensuring the base system is operational. * 4.2.2 Data Integration: The Service Provider will configure the Reporting System to integrate with the Client’s GSC and GA (GA4) accounts using approved API methods. This integration is solely for the purpose of fetching performance data relevant to the specified Subfolders. If agreed in Schedule 1, the Service Provider will also configure the Reporting System to process Hobo SF (Screaming Frog data analysis, not affiliated with Hobo) data exports provided by the Client in accordance with Clause 5.3. * 4.2.3 Automation Setup: The Service Provider will establish and maintain automated, scheduled processes within the Reporting System (primarily using Google Apps Script within Google Sheets) for data fetching from integrated sources (GSC, GA, provided Hobo SF (Screaming Frog data analysis, not affiliated with Hobo) data), data processing, and the generation of predefined performance reports. This automation is a core component designed to save time and improve reporting consistency. * 4.2.4 Targeted Report Delivery: The Service Provider will configure the Reporting System to automatically deliver the generated Subfolder-specific performance reports via email (or shared Google Sheet access) to the designated Client team members or Google Group email addresses specified in Schedule 2. This ensures relevant data reaches the appropriate internal stakeholders promptly. This targeted delivery mechanism aims to overcome common enterprise challenges associated with information overload and departmental silos by providing focused intelligence directly to the teams responsible for specific website sections. * 4.2.5 System Monitoring: The Service Provider will conduct ongoing monitoring of the Reporting System’s operational status, including the health of data integrations (checking for API errors or changes) and the successful execution of automated reporting workflows. This monitoring facilitates proactive issue identification and resolution related to the reporting process itself. * 4.2.6 Software Updates: During the Term, the Service Provider will implement necessary updates, patches, or upgrades to the configured Hobo SEO Dashboard software component of the Reporting System, provided such updates are made available by Hobo Web under the Service Provider’s license terms and are reasonably required for the continued provision of the Service. * 4.2.7 Meetings & Deliverables: The Service Provider will facilitate the Monthly Performance Review Meetings and provide the Deliverables as specified in Clause 8.

4.3 Exclusions: For the avoidance of doubt, the Service expressly excludes the following: * (a) The provision, licensing, cost, or support of the underlying Google Workspace platform, Google Search Console service, or Google Analytics service. These remain the responsibility of the Client. * (b) The provision, licensing, cost, running, or support of the Hobo SF (Screaming Frog data analysis, not affiliated with Hobo) SEO Spider software. This is the sole responsibility of the Client. * (c) The implementation of any SEO recommendations, fixes, or content changes suggested by or derived from the Deliverables. Such implementation services are outside the scope of this Agreement and would require a separate statement of work and associated fees. * (d) Any guarantee or warranty regarding specific SEO outcomes, including but not limited to search engine ranking positions, website traffic levels, lead volumes, conversion rates, or any resulting business revenue or profit. * (e) Any analysis, reporting, or monitoring activities related to website sections, domains, or subdomains not explicitly listed as Subfolders in Schedule 1. * (f) Website design, development, content creation, link building, paid search management, or any other digital marketing activities beyond the defined scope of subfolder SEO intelligence reporting.

4.4 This detailed scope, including specific inclusions and exclusions, serves to manage expectations effectively and define the boundaries of the Service Provider’s responsibilities, minimising the risk of scope creep. The focus on automated, targeted intelligence delivery within the Client’s environment addresses known pain points for large enterprises, such as data overload and the need for actionable insights delivered efficiently to relevant teams.

5. Client Obligations

5.1 Access and Permissions: The Client shall provide the Service Provider with timely, secure, and appropriate levels of access to the following systems and platforms, solely for the purpose of enabling the Service Provider to perform the Services under this Agreement: * (a) The Client’s Google Workspace environment, specifically the designated Google Account where the Reporting System will be hosted and operated. Access credentials or permissions granted must be sufficient for the Service Provider to install, configure, manage scripts, and maintain the Reporting System. * (b) The Client’s GSC account(s) that cover the domain [Client Website Domain] and contain data for the Subfolders listed in Schedule 1. * (c) The Client’s GA account(s) (specifically GA4 instances) that cover the domain [Client Website Domain] and contain data relevant to the Subfolders listed in Schedule 1. * (d) Necessary authorisation and credentials (e.g., API keys, OAuth permissions) to enable the Reporting System to connect to and retrieve data from the Client’s GSC and GA accounts via their respective APIs. The Client is responsible for ensuring these permissions remain valid throughout the Term.

5.2 Cooperation: The Client shall cooperate reasonably and in good faith with the Service Provider in all matters relating to the provision of the Services. This includes, but is not limited to, providing necessary information regarding its website structure and internal teams, responding promptly to reasonable requests for information or clarification, and making relevant personnel available for the Monthly Performance Review Meetings. Delays in Client cooperation may impact the Service Provider’s ability to meet service timelines or deliver certain aspects of the Service.

5.3 Hobo SF (Screaming Frog data analysis, not affiliated with Hobo) Data (If Applicable): If the use of Hobo SF (Screaming Frog data analysis, not affiliated with Hobo) data is specified in Schedule 1 as part of the Service for certain Subfolders, the Client shall be solely responsible for: * (a) Procuring, maintaining, and paying for its own valid license for the Hobo SF (Screaming Frog data analysis, not affiliated with Hobo) SEO Spider software. * (b) Performing the necessary website crawls using Hobo SF (Screaming Frog data analysis, not affiliated with Hobo) SEO Spider at the agreed frequency. * (c) Exporting the required data outputs (as specified by the Service Provider, typically including Crawl Overview and Internal_html, and potentially others detailed in Schedule 1) in the agreed format (e.g., Google Sheets). * (d) Uploading these data exports securely and reliably to the designated shared location (e.g., a specific Google Drive folder accessible by the Service Provider) by the agreed deadline(s). The Service Provider shall have no liability for any failure or delay in providing Services related to Hobo SF (Screaming Frog data analysis, not affiliated with Hobo) data if such failure or delay is caused by the Client’s failure to comply with this Clause 5.3.

5.4 Contact Designation and Distribution Lists: The Client shall designate one or more primary points of contact responsible for overall communication regarding this Agreement. Furthermore, the Client shall provide, and maintain the accuracy of, the designated email addresses or Google Group addresses for each Subfolder listed in Schedule 1, to which the automated Subfolder Performance Reports will be delivered. This information shall be documented in Schedule 2. The Client acknowledges that the timely and accurate delivery of targeted reports is dependent on the accuracy of this information, and the Service Provider shall not be liable for non-delivery or mis-delivery resulting from inaccurate or outdated information provided by the Client. This provision is critical as the value proposition includes delivering specific data to specific internal teams, requiring accurate targeting information solely available from the Client.

5.5 Payment: The Client shall pay the Fees due to the Service Provider in accordance with the payment terms set out in Clause 7.

5.6 Compliance and Data Protection: The Client warrants that it has all necessary rights, permissions, and consents required to grant the Service Provider access to its Google Workspace, GSC, GA accounts, and to provide any Client Data (including Hobo SF (Screaming Frog data analysis, not affiliated with Hobo) exports) for the purposes of this Agreement. The Client further warrants that its provision of such access and data, and the Service Provider’s processing thereof as contemplated by this Agreement, complies with all applicable laws, regulations, and the Client’s own internal privacy and security policies, including but not limited to the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. The Client remains the data controller for all personal data contained within the Client Data.

5.7 Clearly outlining the Client’s responsibilities is crucial for the smooth operation of the service and mitigates risks for the Service Provider. Failure by the Client to meet these obligations can directly impede the Service Provider’s ability to deliver the agreed Service.

6. Service Provider Obligations

6.1 Standard of Care: The Service Provider shall perform the Services using reasonable skill, care, and diligence, consistent with the professional standards expected of a competent provider of managed SEO intelligence and reporting services operating in the United Kingdom market.

6.2 Reporting System Maintenance: The Service Provider shall use reasonable commercial efforts to maintain the operational health, availability, and functionality of the configured Reporting System hosted within the Client’s Google Workspace. This includes monitoring the system’s performance, the status of API integrations with GSC and GA, and the execution of automated reporting scripts. The Service Provider’s obligation is contingent upon the continued availability and stable operation of the underlying Hobo SEO Dashboard Software, the Client’s Google Workspace environment, Google’s GSC/GA platforms and APIs, and the Client’s fulfilment of its obligations under Clause 5.

6.3 Report Accuracy: The Service Provider shall use reasonable efforts to ensure the reports and data presented in the Deliverables are accurate, based on the data retrieved from the agreed sources (GSC, GA, Client-provided Hobo SF (Screaming Frog data analysis, not affiliated with Hobo) data). However, the Client acknowledges and agrees that the Service Provider cannot guarantee the absolute accuracy or completeness of the data due to dependencies on external factors. The Service Provider shall not be held liable for inaccuracies, errors, or omissions in the Deliverables to the extent that they result directly from: * (a) Inaccuracies, errors, omissions, or unavailability of data within the Client’s GSC or GA accounts; * (b) Inaccuracies, errors, or omissions in the Hobo SF (Screaming Frog data analysis, not affiliated with Hobo) data exports provided by the Client; * (c) Limitations, changes, delays, or failures in the GSC or GA APIs provided by Google; * (d) Defects or issues within the underlying Hobo SEO Dashboard Software, unless such defects were introduced or caused by the Service Provider’s negligent configuration or modification; or * (e) Any failure by the Client to provide necessary access, permissions, or information as required under Clause 5. This limitation is further detailed in the Warranties and Disclaimers under Clause 11.

6.4 Meetings and Deliverables: The Service Provider shall provide the Monthly Performance Review Meetings and the Deliverables to the Client in accordance with the specifications set out in Clause 8.

6.5 Confidentiality: The Service Provider shall treat all Client Data and Confidential Information received from the Client as confidential and shall comply with the confidentiality obligations set out in Clause 10.

6.6 Compliance: The Service Provider shall comply with all applicable laws and regulations of England and Wales in its performance of the Services under this Agreement.

6.7 These obligations define the Service Provider’s commitment to delivering the Service professionally and diligently. It is crucial to distinguish the obligation to provide the reporting service with skill and care from any guarantee of specific SEO results, which are subject to external factors beyond the Service Provider’s control. This distinction manages expectations and aligns with industry practice for consulting and managed services.

7. Fees and Payment Terms

7.1 Monthly Fee: In consideration for the provision of the Services during the Term, the Client shall pay the Service Provider a fixed fee of GBP per calendar month (“Monthly Fee”).

7.2 VAT: All Fees stated in this Agreement are exclusive of Value Added Tax (VAT). Where VAT is chargeable on the Services, the Client shall pay such VAT at the prevailing rate, in addition to the Fees, upon receipt of a valid VAT invoice from the Service Provider.

7.3 Invoicing: The Service Provider shall issue invoices to the Client for the Monthly Fee in advance of each month of service delivery. The first invoice, covering the first month of the Initial Term, shall be issued on or shortly after the Effective Date. Subsequent monthly invoices shall be issued approximately fifteen (15) days prior to the start of the relevant service month (e.g., the invoice for Month 3 would be issued around the middle of Month 2).

7.4 Payment Due Date: The Client shall pay each invoice submitted by the Service Provider in full and in cleared funds within thirty (30) days of the date of the invoice.

7.5 Payment Method: All payments due under this Agreement shall be made by the Client via Bank Transfer to the bank account nominated in writing by the Service Provider on the invoice or otherwise.

7.6 Late Payment: If the Client fails to make any payment due to the Service Provider under this Agreement by the due date, then, without prejudice to any other rights or remedies the Service Provider may have (including the right to suspend Services or terminate under Clause 14): * (a) the Client shall pay interest on the overdue sum from the due date until payment of the overdue sum, whether before or after judgment. Interest under this Clause 7.6 will accrue each day at the rate specified for statutory interest under the Late Payment of Commercial Debts (Interest) Act 1998 (being 8% plus the Bank of England base rate applicable during the period the debt is overdue). * (b) the Client shall pay the fixed sum compensation for the cost of recovering the late payment as stipulated under section 5A of the Late Payment of Commercial Debts (Interest) Act 1998, the amount being dependent on the size of the overdue debt (£40 for debts up to £999.99, £70 for debts between £1,000 and £9,999.99, and £100 for debts of £10,000 or more). * (c) If the reasonable costs incurred by the Service Provider in recovering the debt exceed the fixed sum compensation mentioned in (b), the Client shall also be liable for the difference between the fixed sum and those reasonable costs, pursuant to the Late Payment of Commercial Debts Regulations 2013. Invoking the Late Payment of Commercial Debts (Interest) Act 1998 provides a clear, statutory basis for calculating interest and claiming compensation, strengthening the Service Provider’s position in case of payment delays.

7.7 Fee Review (Optional – Include if relevant, especially if Option B for Renewal in Clause 3.2 is chosen): The Service Provider reserves the right to review and potentially increase the Monthly Fee upon the commencement of any Renewal Term, provided that the Service Provider gives the Client at least sixty (60) days’ prior written notice of any proposed fee increase before the start of the relevant Renewal Term.

7.8 Disputed Invoices: If the Client disputes any invoice or part thereof in good faith, it shall notify the Service Provider in writing within fourteen (14) days of receipt of the invoice, providing details of the disputed amount and the reason for the dispute. The Client shall pay the undisputed portion of the invoice by the due date. The Parties shall seek to resolve the disputed amount promptly through good faith negotiation.

7.9 This clause clearly establishes the financial terms, ensuring predictability for both parties. The reference to UK legislation for late payments provides a robust framework for enforcement.

7.10 Fee and Payment Schedule Summary

Item	Amount (GBP, excl. VAT)	Frequency	Invoicing Schedule	Payment Due Date	Late Payment Reference
Monthly Service Fee		Monthly	Monthly in Advance	Within 30 days of invoice date	Clause 7.6 (Late Payment of Commercial Debts (Interest) Act 1998)

This table summarises the primary payment obligations and provides a quick reference for financial administration.

8. Monthly Meetings & Deliverables

8.1 Monthly Deliverables: During the Term, the Service Provider shall provide the following Deliverables to the Client each calendar month: * 8.1.1 Automated Subfolder Performance Reports: These reports will be generated automatically by the Reporting System and delivered electronically (via email notification linking to shared Google Sheets or direct email of reports, as configured) to the specific Client contacts or Google Group addresses designated for each Subfolder, as detailed in Schedule 2. Delivery will occur throughout the month based on the configured automation schedule. These reports will focus on the performance of individual Subfolders, presenting key metrics such as clicks, impressions, average position, click-through rate (CTR) (primarily derived from GSC data), potentially supplemented by relevant GA metrics (e.g., organic sessions, engagement metrics for landing pages within the subfolder), and flags for technical SEO issues identified through GSC or processed Hobo SF (Screaming Frog data analysis, not affiliated with Hobo) data (if applicable). The automated and targeted nature of these reports aims to provide timely, relevant data directly to the teams managing specific website sections, enhancing accountability and enabling faster responses to performance changes or issues. * 8.1.2 Monthly Executive Summary Report: A consolidated report, typically delivered electronically in PDF or Google Slides format to the Client’s primary contact(s) at least two (2) Business Days prior to the scheduled Monthly Performance Review Meeting. This report will synthesise key findings from the automated subfolder reports, highlighting significant performance trends (positive or negative), critical issues identified across the monitored Subfolders, strategic observations and interpretations provided by the Service Provider based on the collective data, and a summary of the Reporting System’s health, data integration status, and any maintenance performed during the month. This summary provides management-level oversight and context, helping to bridge potential information gaps between different teams within the enterprise. * 8.1.3 Action Item Tracker: A shared document, typically a Google Sheet, accessible by both Parties. This tracker will be updated collaboratively during or promptly following each Monthly Performance Review Meeting to log agreed-upon actions, assign responsibility (to Client or Service Provider personnel), and set target completion dates for addressing issues or pursuing opportunities identified through the Service.

8.2 Monthly Performance Review Meeting: * 8.2.1 Frequency: The Parties shall hold one (1) performance review meeting per calendar month during the Term. Meetings will be scheduled at a mutually convenient date and time, typically within the first two weeks of the month to review the previous month’s performance. * 8.2.2 Format: Meetings will typically be conducted via video conference (e.g., Google Meet) and are expected to last approximately sixty (60) minutes, unless otherwise agreed. * 8.2.3 Purpose: The primary purpose of the Monthly Performance Review Meeting is to provide a forum for discussion and strategic alignment based on the insights delivered by the Service. Key agenda items will typically include: (i) review of the key findings and trends presented in the Monthly Executive Summary Report; (ii) discussion of significant performance changes, opportunities, or risks identified within specific Subfolders based on the automated reports; (iii) review of the status of actions documented in the Action Item Tracker from the previous meeting; and (iv) agreement on key focus areas, priorities, and specific actions (to be added to the Action Item Tracker) for the upcoming month based on the data and discussion. * 8.2.4 Attendees: The meeting shall be attended by designated key stakeholders from the Client, which may include individuals responsible for the monitored Subfolders, the central SEO lead or manager, and potentially representatives from related marketing or technical teams, as deemed appropriate by the Client. The Service Provider will be represented by its account manager and/or relevant technical personnel. A list of expected regular attendees may be agreed upon and included in Schedule 2.

8.3 This structure of combining automated, granular, team-specific reports with a consolidated executive summary and a formal monthly review meeting is designed to cater to the diverse information needs within a large enterprise. It facilitates both tactical awareness and strategic decision-making, leveraging automation for efficiency while retaining crucial human analysis and interaction.

9. Intellectual Property Rights (IPR)

9.1 Client IPR: The Client and/or its licensors shall retain exclusive ownership of all Intellectual Property Rights subsisting in the Client Data, the Client’s website ([Client Website Domain]) including its content, structure, and design (excluding the Reporting System), the Client’s trademarks, logos, branding, and any other materials provided by the Client to the Service Provider (“Client Materials”). Nothing in this Agreement shall be construed as granting the Service Provider any rights to the Client IPR, except for the limited right to use Client Data and access Client systems solely as necessary to perform the Services during the Term.

9.2 Service Provider / Vendor IPR: The Service Provider and/or its licensors (specifically including Hobo Web as the provider of the Hobo SEO Dashboard Software) shall retain exclusive ownership of all Intellectual Property Rights subsisting in: * (a) The underlying Software (Hobo SEO Dashboard Multi-Site) ; * (b) The specific configuration, scripts, templates, workflows, and methodologies developed and implemented by the Service Provider to create and operate the Reporting System within the Client’s Google Workspace (excluding the Client Data processed by it); * (c) The Service Provider’s proprietary tools, know-how, methodologies, and processes used in providing the Service; and * (d) Any pre-existing materials owned or licensed by the Service Provider (“Service Provider Materials”).

9.3 License to Client for Deliverables: The Service Provider hereby grants to the Client a non-exclusive, non-transferable, non-sublicensable, royalty-free license, for the duration of the Term, to use the Deliverables (specifically, the Automated Subfolder Performance Reports, Monthly Executive Summary Report, and Action Item Tracker) solely for the Client’s internal business purposes related to evaluating and improving the SEO performance of the Subfolders on its website [Client Website Domain]. This license does not extend to the underlying Reporting System itself.

9.4 Reporting System License and Use: The Client acknowledges that the Reporting System, although hosted within the Client’s Google Workspace environment, constitutes proprietary Service Provider IPR (incorporating Vendor IPR). The Client is granted the right to access and interact with the Reporting System during the Term solely as a means of receiving the Service delivered by the Service Provider. This right is contingent upon the Client’s compliance with this Agreement, including payment of Fees. The Client shall not, and shall not permit any third party to: * (a) copy, modify, adapt, translate, reverse engineer, decompile, disassemble, or create derivative works based on the Reporting System or the underlying Software; * (b) attempt to gain unauthorized access to the underlying code or logic of the Reporting System; * (c) use the Reporting System for any purpose other than receiving the Services under this Agreement; or * (d) allow access to the Reporting System by any third party other than its authorised employees who require access for the purposes of receiving the Service. Upon termination or expiry of this Agreement for any reason, the Client’s right to access or use the Reporting System shall immediately cease. The Service Provider shall have the right, upon reasonable notice and coordination with the Client, to access the Client’s Google Workspace environment for the sole purpose of removing, disabling, or retrieving the Reporting System components (Google Sheets, scripts etc.). The Client agrees to provide reasonable assistance to facilitate this removal. This clause is necessary to protect the Service Provider’s intellectual property, given the system’s operational location within the Client’s environment.

9.5 This clause clearly delineates ownership, preventing future disputes over IP created or used during the engagement. The specific handling of the Reporting System (Clause 9.4) addresses the unique deployment model within the Client’s infrastructure while protecting the Service Provider’s investment in its configuration and methodology.

10. Confidentiality

10.1 Definition: “Confidential Information” means any and all information, data, or know-how, whether technical or commercial, disclosed by one Party (the “Disclosing Party”) to the other Party (the “Receiving Party”) under or in connection with this Agreement, whether disclosed orally, in writing, electronically, or by any other means, which is either marked or designated as confidential or which ought reasonably to be considered confidential given its nature or the circumstances of its disclosure. Confidential Information shall include, without limitation: (a) all Client Data; (b) the terms and pricing of this Agreement; (c) information concerning the business, affairs, finances, customers, clients, suppliers, plans, intentions, market opportunities, operations, processes, product information, know-how, designs, trade secrets, or software of the Disclosing Party; and (d) the Deliverables and the configuration details of the Reporting System (which shall be Confidential Information of the Service Provider, subject to the Client’s ownership of the underlying Client Data). Confidential Information shall not include information which the Receiving Party can demonstrate: (i) is or becomes generally available to the public other than as a result of a breach of this Clause 10 by the Receiving Party; (ii) was lawfully in the Receiving Party’s possession free of any obligation of confidence before its disclosure by the Disclosing Party; (iii) is lawfully disclosed to the Receiving Party by a third party without restriction on disclosure; or (iv) is independently developed by the Receiving Party without use of or reference to the Disclosing Party’s Confidential Information.

10.2 Obligations: The Receiving Party shall: * (a) keep the Disclosing Party’s Confidential Information secret and confidential; * (b) use at least the same degree of care to protect the Disclosing Party’s Confidential Information as it uses to protect its own information of a similar nature, but in no event less than a reasonable degree of care; * (c) not disclose the Disclosing Party’s Confidential Information to any third party, except to its employees, officers, professional advisors, agents, or subcontractors (“Representatives”) who have a need to know such information for the purpose of performing obligations or exercising rights under this Agreement, provided that such Representatives are bound by written confidentiality obligations no less protective than those contained in this Clause 10; the Receiving Party shall remain liable for any breach of this Clause 10 by its Representatives; and * (d) use the Disclosing Party’s Confidential Information solely for the purpose of performing its obligations or exercising its rights under this Agreement and for no other purpose whatsoever.

10.3 Compelled Disclosure: If the Receiving Party is required by applicable law, regulation, or by a court or governmental order to disclose any Confidential Information of the Disclosing Party, it shall (to the extent legally permitted) provide the Disclosing Party with prompt written notice of such requirement prior to disclosure so that the Disclosing Party may seek a protective order or other appropriate remedy. The Receiving Party shall provide reasonable cooperation to the Disclosing Party (at the Disclosing Party’s expense) in such efforts. If disclosure is nonetheless required, the Receiving Party shall furnish only that portion of the Confidential Information which it is legally compelled to disclose and shall exercise reasonable efforts to obtain assurance that confidential treatment will be accorded to the disclosed information.

10.4 Return or Destruction: Upon the termination or expiry of this Agreement, or at any time upon the written request of the Disclosing Party, the Receiving Party shall promptly either (at the Disclosing Party’s election) return to the Disclosing Party or securely destroy (and certify such destruction in writing) all documents and materials (and any copies thereof) containing, reflecting, incorporating, or based on the Disclosing Party’s Confidential Information, including deletion from computer systems, except for one copy which may be retained solely for legal or regulatory compliance purposes in accordance with its standard backup and archival procedures, subject to the continuing confidentiality obligations herein.

10.5 Survival: The obligations set forth in this Clause 10 shall survive the termination or expiry of this Agreement for a period of five (5) years thereafter.

10.6 These mutual confidentiality obligations are standard and essential for protecting sensitive information shared during the course of the service delivery.

11. Warranties and Disclaimers

11.1 Service Provider Warranty: The Service Provider warrants to the Client that it shall perform the Services described in Clause 4 with reasonable skill, care, and diligence in accordance with Clause 6.1.

11.2 Disclaimers: EXCEPT FOR THE EXPRESS WARRANTY SET FORTH IN CLAUSE 11.1, THE SERVICES AND DELIVERABLES ARE PROVIDED “AS IS”. THE SERVICE PROVIDER MAKES NO OTHER WARRANTIES, EXPRESS, IMPLIED, STATUTORY, OR OTHERWISE, WITH RESPECT TO THE SERVICES, THE SOFTWARE, THE REPORTING SYSTEM, OR THE DELIVERABLES. TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, THE SERVICE PROVIDER SPECIFICALLY DISCLAIMS ALL IMPLIED WARRANTIES, INCLUDING BUT NOT LIMITED TO THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT, AND ANY WARRANTIES ARISING OUT OF COURSE OF DEALING, USAGE, OR TRADE.

11.3 Software Disclaimer: The Client acknowledges that the Service relies on the use of the third-party Software (Hobo SEO Dashboard Multi-Site). The Service Provider makes no warranties regarding the performance, functionality, reliability, accuracy, or freedom from defects or errors of the Software itself. The Service Provider’s sole responsibility regarding the Software is its configuration and integration as part of the Reporting System, performed with reasonable skill and care. Any remedies or claims relating to defects in the Software itself must be pursued by the Client (or Service Provider on Client’s behalf if feasible under its license) directly with the Software vendor (Hobo Web), subject to the terms of the relevant license agreement.

11.4 No Guarantee of SEO Results Disclaimer: The Client expressly acknowledges and agrees that the field of search engine optimisation is inherently volatile and influenced by numerous complex factors outside the reasonable control of the Service Provider. These factors include, without limitation, changes to search engine algorithms and ranking criteria (such as Google updates), the actions and strategies of competitors, the quality and relevance of the Client’s own website content, the technical performance and architecture of the Client’s website, external market factors, and the extent and timeliness of the Client’s implementation of any recommendations derived from the Deliverables. Accordingly, the Service Provider does not warrant, guarantee, or represent that the Services or Deliverables will result in any specific search engine ranking position, improvement in rankings, increase in organic website traffic, lead generation volume, conversion rates, or any particular business, financial, or commercial outcome for the Client. The Service focuses on providing intelligence and reporting, not guaranteed outcomes.

11.5 Data Accuracy Disclaimer: While the Service Provider will use reasonable efforts to ensure the accuracy of reports generated (Clause 6.3), the Client acknowledges that the Deliverables are fundamentally based on data obtained from third-party sources, namely Google (via GSC and GA APIs) and, if applicable, Hobo SF (Screaming Frog data analysis, not affiliated with Hobo) data provided by the Client. The Service Provider does not control and is not responsible for the accuracy, completeness, timeliness, or availability of this underlying data. The Service Provider shall not be liable for any inaccuracies, errors, delays, or omissions in the Deliverables that are attributable to corresponding issues in the source data provided by Google or the Client, or due to limitations, changes, or failures in the GSC or GA APIs, provided the Service Provider has acted with reasonable skill and care in processing the data received.

11.6 These warranties and disclaimers are crucial for managing expectations and allocating risk appropriately. The Service Provider warrants its service quality but explicitly disclaims responsibility for external factors influencing SEO results and data accuracy.

12. Indemnity

12.1 Service Provider Indemnity: Subject to Clause 13 (Limitation of Liability), the Service Provider shall indemnify, defend, and hold harmless the Client and its officers, directors, and employees (“Client Indemnitees”) from and against any and all direct losses, damages, liabilities, deficiencies, claims, actions, judgments, settlements, interest, awards, penalties, fines, costs, or expenses of whatever kind, including reasonable legal fees (“Losses”), incurred by the Client Indemnitees resulting from any third-party claim, suit, action, or proceeding (“Third-Party Claim”) arising directly out of: * (a) a proven infringement or misappropriation of any third-party Intellectual Property Rights caused solely and directly by the Service Provider’s proprietary methodologies or the bespoke elements of the Reporting System specifically created and configured by the Service Provider for the Client (expressly excluding any claims relating to the underlying Hobo SEO Dashboard Software, Google platforms (GSC/GA), or any Client Data or Client Materials); OR * (b) a breach by the Service Provider of its confidentiality obligations under Clause 10.

12.2 Client Indemnity: Subject to Clause 13 (Limitation of Liability), the Client shall indemnify, defend, and hold harmless the Service Provider and its officers, directors, and employees (“Service Provider Indemnitees”) from and against any and all Losses incurred by the Service Provider Indemnitees resulting from any Third-Party Claim arising directly or indirectly out of: * (a) any allegation that the Client Data, Client Materials, or the Service Provider’s use thereof in accordance with the terms of this Agreement, infringes or misappropriates the Intellectual Property Rights or other rights of any third party, or violates any applicable law or regulation (including data protection laws); * (b) the Client’s use of the Services or Deliverables in a manner not authorised by this Agreement or in violation of applicable law; OR * (c) the Client’s failure to secure and maintain the necessary rights, licenses, permissions, or consents for the Service Provider to access and utilise the Client’s Google Workspace, GSC accounts, GA accounts, or to provide and allow processing of Hobo SF (Screaming Frog data analysis, not affiliated with Hobo) data, as required for the performance of the Services under this Agreement.

12.3 Indemnity Procedure: The Party seeking indemnification under this Clause 12 (the “Indemnified Party”) shall: * (a) give the Party from whom indemnification is sought (the “Indemnifying Party”) prompt written notice of any Third-Party Claim for which it seeks indemnification; provided, however, that any failure to provide prompt notice shall not relieve the Indemnifying Party of its obligations hereunder except to the extent that the Indemnifying Party is actually prejudiced by such failure; * (b) grant the Indemnifying Party sole control over the defence and settlement of such Third-Party Claim, provided that the Indemnifying Party shall not settle any Third-Party Claim in a manner that imposes any non-monetary obligation or admission of liability on the Indemnified Party without the Indemnified Party’s prior written consent, which shall not be unreasonably withheld, conditioned, or delayed; and * (c) provide the Indemnifying Party with all reasonable assistance, information, and authority necessary to defend or settle the Third-Party Claim, at the Indemnifying Party’s reasonable expense. The Indemnified Party shall have the right to participate in the defence of the Third-Party Claim with counsel of its own choosing at its own expense.

12.4 This mutual indemnity clause allocates specific risks based on each Party’s responsibilities. The Service Provider takes responsibility for claims arising from its unique service components and confidentiality breaches, while the Client takes responsibility for claims related to the data, access rights, and usage it controls. This tailored approach is standard in B2B service agreements.

13. Limitation of Liability

13.1 Exclusion of Indirect and Consequential Losses: Subject to Clause 13.3, in no event shall either Party be liable to the other Party under or in connection with this Agreement, whether in contract, tort (including negligence), breach of statutory duty, misrepresentation, restitution, or otherwise, for any: * (a) loss of profits; * (b) loss of sales or business; * (c) loss of agreements or contracts; * (d) loss of anticipated savings; * (e) loss of use or corruption of software, data or information; * (f) loss of or damage to goodwill; or * (g) indirect, special, exemplary, punitive, or consequential loss or damage. This exclusion applies even if the Party was advised of the possibility of such losses.

13.2 Financial Cap on Liability: Subject to Clause 13.1 and Clause 13.3, the total aggregate liability of the Service Provider to the Client arising under or in connection with this Agreement, whether in contract, tort (including negligence), breach of statutory duty, misrepresentation, restitution, or otherwise, shall in no event exceed GBP.] Linking the liability cap to the fees paid over a preceding period (e.g., 12 months) is a common method in UK B2B contracts to ensure the limitation is proportionate to the contract’s value and more likely to be considered reasonable under the Unfair Contract Terms Act 1977 (UCTA).

13.3 Unlimited Liability: Nothing in this Agreement shall limit or exclude the liability of either Party for: * (a) death or personal injury caused by its negligence, or the negligence of its employees, agents, or subcontractors; * (b) fraud or fraudulent misrepresentation; * (c) breach of the terms implied by section 2 of the Supply of Goods and Services Act 1982 (title and quiet possession); or * (d) any other liability which cannot be limited or excluded by applicable law. These carve-outs are standard and legally required under English law.

13.4 Specific Exclusions: For the avoidance of doubt, the limitations and exclusions set out in this Clause 13 shall apply to any liability arising from the disclaimers in Clause 11.

13.5 This clause is a standard and critical component for managing commercial risk in B2B agreements. It aims to create a predictable financial exposure for both Parties in the event of a breach.

14. Termination

14.1 Termination for Cause (Material Breach): Without affecting any other right or remedy available to it, either Party may terminate this Agreement with immediate effect by giving written notice to the other Party if the other Party commits a material breach of any term of this Agreement and such breach is irremediable or (if such breach is remediable) fails to remedy that breach within thirty (30) days after being notified in writing to do so. Failure to pay any undisputed amount due under this Agreement by the due date shall be considered a material breach.

14.2 Termination for Insolvency: Without affecting any other right or remedy available to it, either Party may terminate this Agreement with immediate effect by giving written notice to the other Party if: * (a) the other Party suspends, or threatens to suspend, payment of its debts or is unable to pay its debts as they fall due or admits inability to pay its debts or is deemed unable to pay its debts within the meaning of section 123 of the Insolvency Act 1986; * (b) the other Party commences negotiations with all or any class of its creditors with a view to rescheduling any of its debts, or makes a proposal for or enters into any compromise or arrangement with its creditors other than (being a company) for the sole purpose of a he sole purpose of a scheme for a solvent amalgamation of that other Party with one or more other companies or the solvent reconstruction of that other Party; * (d) an application is made to court, or an order is made, for the appointment of an administrator, or if a notice of intention to appoint an administrator is given or if an administrator is appointed, over the other Party (being a company); * (e) the holder of a qualifying floating charge over the assets of that other Party (being a company) has become entitled to appoint or has appointed an administrative receiver; * (f) a person becomes entitled to appoint a receiver over the assets of the other Party or a receiver is appointed over the assets of the other Party; * (g) the other Party suspends or ceases, or threatens to suspend or cease, carrying on all or a substantial partscheme for a solvent amalgamation of that other Party with one or more other companies or the solvent reconstruction of that other Party; * (c) a petition is filed, a notice is given, a resolution is passed, or an order is made, for or in connection with the winding up of that other Party (being a company) other than for t of its business.

14.3 Termination for Convenience (Optional – Include only if negotiated, less common for fixed term): * **

14.4 Consequences of Termination: Upon termination or expiry of this Agreement for any reason: * (a) Final Payments: The Client shall immediately pay to the Service Provider all of the Service Provider’s outstanding unpaid invoices and interest. In respect of Services supplied but for which no invoice has been submitted, the Service Provider may submit an invoice, which shall be payable by the Client immediately upon receipt. * (b) Confidential Information: Each Party shall, as soon as reasonably practicable, comply with its obligations under Clause 10.4 regarding the return or destruction of the other Party’s Confidential Information. * (c) Deliverables License: The Client’s license to use the Deliverables under Clause 9.3 shall continue in respect of Deliverables provided and paid for prior to the effective date of termination/expiry, but shall cease for any future Deliverables. * (d) Reporting System Access: The Client’s right to access and use the Reporting System configured by the Service Provider shall cease immediately. The Service Provider shall be entitled to take steps to remove or disable the Reporting System from the Client’s Google Workspace environment in accordance with Clause 9.4. * (e) Accrued Rights: Termination or expiry of this Agreement shall not affect any rights, remedies, obligations, or liabilities of the Parties that have accrued up to the date of termination or expiry, including the right to claim damages in respect of any breach of the Agreement which existed at or before the date of termination or expiry. * (f) Survival: Any provision of this Agreement that expressly or by implication is intended to come into or continue in force on or after termination or expiry (including, but not limited to, Clause 2 (Definitions), Clause 9 (Intellectual Property Rights), Clause 10 (Confidentiality), Clause 11 (Warranties and Disclaimers), Clause 12 (Indemnity), Clause 13 (Limitation of Liability), this Clause 14.4, and Clause 15 (Standard Legal Clauses)) shall remain in full force and effect.

14.5 Clear termination clauses provide mechanisms for ending the relationship under defined circumstances and outline the necessary steps for an orderly conclusion. Explicitly addressing the cessation of access to the Reporting System is critical due to its location in the Client’s environment.

15. Standard Legal Clauses (Boilerplate)

15.1 Governing Law and Jurisdiction: This Agreement, and any dispute or claim (including non-contractual disputes or claims) arising out of or in connection with it or its subject matter or formation, shall be governed by, and construed in accordance with, the law of England and Wales. Each Party irrevocably agrees that the courts of England and Wales shall have exclusive jurisdiction to settle any dispute or claim (including non-contractual disputes or claims) arising out of or in connection with this Agreement or its subject matter or formation.

15.2 Notices: * (a) Any notice or other communication given to a Party under or in connection with this Agreement shall be in writing and shall be delivered by hand or by pre-paid first-class post or other next working day delivery service at its registered office (if a company) or its principal place of business (in any other case); or sent by email to the address specified in Schedule 2 (for Client) or notified in writing by the Service Provider. * (b) Any notice or communication shall be deemed to have been received: if delivered by hand, on signature of a delivery receipt; if sent by pre-paid first-class post or other next working day delivery service, at 9.00 am on the second Business Day after posting; if sent by email, at the time of transmission, or, if this time falls outside business hours (9.00am to 5.00pm Monday to Friday on a Business Day) in the place of receipt, when business hours resume. * (c) This clause does not apply to the service of any proceedings or other documents in any legal action or, where applicable, any arbitration or other method of dispute resolution.

15.3 Entire Agreement: This Agreement constitutes the entire agreement between the Parties relating to its subject matter and supersedes and extinguishes all previous drafts, agreements, promises, assurances, warranties, representations, and understandings between them, whether written or oral, relating to its subject matter. Each Party acknowledges that in entering into this Agreement it does not rely on, and shall have no remedies in respect of, any statement, representation, assurance or warranty (whether made innocently or negligently) that is not set out in this Agreement.

15.4 Amendments: No variation of this Agreement shall be effective unless it is in writing and signed by each of the Parties (or their authorised representatives).

15.5 Force Majeure: Neither Party shall be in breach of this Agreement nor liable for delay in performing, or failure to perform, any of its obligations under this Agreement if such delay or failure results from events, circumstances or causes beyond its reasonable control (a “Force Majeure Event”). Such events include, but are not limited to, acts of God, flood, fire, earthquake, explosion, governmental actions, war, invasion or hostilities, terrorist threats or acts, riot or other civil unrest, national emergency, revolution, insurrection, epidemic, pandemic, lockouts, strikes or other labour disputes (whether or not relating to that Party’s workforce), or restraints or delays affecting carriers or inability or delay in obtaining supplies of adequate or suitable materials, or telecommunication breakdown or power outage. The affected Party shall use all reasonable endeavours to mitigate the effect of the Force Majeure Event on the performance of its obligations. If the Force Majeure Event prevents, hinders or delays the affected Party’s performance of its obligations for a continuous period of more than thirty (30) days, the Party not affected by the Force Majeure Event may terminate this Agreement by giving fourteen (14) days’ written notice to the affected Party.

15.6 Assignment and Other Dealings: Neither Party shall assign, transfer, mortgage, charge, subcontract, delegate, declare a trust over or deal in any other manner with any or all of its rights and obligations under this Agreement without the prior written consent of the other Party (such consent not to be unreasonably withheld or delayed)..

15.7 No Partnership or Agency: Nothing in this Agreement is intended to, or shall be deemed to, establish any partnership or joint venture between the Parties, constitute either Party the agent of the other Party for any purpose, or authorise either Party to make or enter into any commitments for or on behalf of the other Party.

15.8 Third Party Rights: Unless it expressly states otherwise, this Agreement does not give rise to any rights under the Contracts (Rights of Third Parties) Act 1999 to enforce any term of this Agreement.

15.9 Waiver: No failure or delay by a Party to exercise any right or remedy provided under this Agreement or by law shall constitute a waiver of that or any other right or remedy, nor shall it prevent or restrict the further exercise of that or any other right or remedy. No single or partial exercise of such right or remedy shall prevent or restrict the further exercise of that or any other right or remedy.

15.10 Severance: If any provision or part-provision of this Agreement is or becomes invalid, illegal or unenforceable, it shall be deemed deleted, but that shall not affect the validity and enforceability of the rest of this Agreement. If any provision or part-provision of this Agreement is deemed deleted under this clause, the Parties shall negotiate in good faith to agree a replacement provision that, to the greatest extent possible, achieves the intended commercial result of the original provision.

15.11 These standard ‘boilerplate’ clauses are essential for governing the legal operation, interpretation, and enforcement of the Agreement under English law.

16. Schedules / Appendices

The following Schedules form part of this Agreement:

16.1 Schedule 1: Agreed Subfolders and Data Requirements * This Schedule lists the specific Subfolder paths on the Client’s website ([Client Website Domain]) that fall within the scope of the Service provided under this Agreement. * It specifies, for each Subfolder or group of Subfolders, whether Hobo SF (Screaming Frog data analysis, not affiliated with Hobo) data exports are required to be provided by the Client for analysis within the Reporting System. * If Hobo SF (Screaming Frog data analysis, not affiliated with Hobo) data is required, this Schedule details the agreed format for the export files (e.g., specific tabs/reports from Hobo SF (Screaming Frog data analysis, not affiliated with Hobo) saved as Google Sheets), the frequency of provision (e.g., monthly, bi-weekly), and the agreed method/location for secure transfer (e.g., shared Google Drive folder).

16.2 Schedule 2: Client Contacts and Report Distribution List * This Schedule identifies the primary Client contact person(s) for overall communication related to this Agreement and for receiving the Monthly Executive Summary Report. Email addresses and phone numbers should be included.

* This Schedule contains a table mapping each Subfolder (as listed in Schedule 1) to the specific Client email address(es) or Google Group email address(es) designated to receive the automated Subfolder Performance Reports generated by the Reporting System.

The Client is responsible for ensuring the accuracy and maintenance of this distribution list throughout the Term. * (Optional) This Schedule may list the job titles or names of individuals from both Parties who are expected to regularly attend the Monthly Performance Review Meetings.

16.3 Schedule 3: Detailed Service Level Description (Optional) * (If required) This Schedule provides further detail on specific service levels, such as target response times for acknowledging critical issues identified with the Reporting System’s operation, specific metrics to be included in reports beyond the core examples, or other granular service commitments not covered in the main body. .

16.4 Schedules provide essential operational details necessary for the execution of the Agreement, keeping the main body focused on the core legal terms and conditions. Schedule 1 is critical for defining scope, and Schedule 2 is fundamental for the targeted delivery aspect of the Service.

IN WITNESS WHEREOF, the Parties have caused this Agreement to be executed by their duly authorised representatives on the Effective Date.

SIGNED for and on behalf of [Your Consultancy/Agency Name]

Signature: ____________________________

Name (Print): ____________________________

Title: ____________________________

Date: ____________________________

SIGNED for and on behalf of [Client Enterprise Company Name]

Signature: ____________________________

Name (Print): ____________________________

Title: ____________________________

Date: ____________________________

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