Mon 6 Jul 2009
Linkbuilding Is Easy When You Have Content Worth Linking To
Blurb by Shaun Anderson (Hobo)Part of linkbuilding month for beginners At Hobo!
A bit later than I thought, but I thought I’d kick of linkbuilding month for beginners stating an obvious – Getting other sites to link to yours is easy when you have content worth linking to. it really is that simple in some cases. Your content should be original, but it doesn’t need to set the world on fire.
The more content you add to your site, the more likely people will link to it, today or in the future. I’m still getting links from stuff I wrote years ago.
So first thing you should be doing is, er, adding content to your site. I personally think How-To articles, or articles that discuss a common problem often discussed in forums etc – some call it timeless content – is best suited to linkbait (and visitors!). This is always going to get linked to at some point if it’s presented slightly differently, and interesting. Once you get enough links and you feature in the top 3 results, you’ll find you start to pick up more and more natural links.
Where to start? See that crap little FAQ on your site? Those frequently asked questions nobody asks about? Those need expaneded – each FAQ should be it’s own page with a good page title and in a well structured site. You need to ask your self what do people want to know about your products, or your industry – not necesserally your business.
Having content on your site makes it so much easier to pick up links. If you have no content, while you can still rank in Google via links alone, you’re limiting yourself in a way you might not recover from.
So first lesson in linkbuilding month is….. add content to your website that’s not strictly about your boring company.
Did you know when you link to a Hobo SEO post we have search engine friendly links back to your site if approved? Our comments are also search engine friendly you know (once you've commented on a few posts)! Do you need any more encouragement to get involved in the conversation ;)

isn’t there a worry of information over kill it terms of usability and a view wont be driven away by the flood of information. how can you be cleaver with what you link?
Can you clarify? I don’t quite understand what you’re meaning…
Sometimes it is a nightmare trying to explain to people why content can help increase SERPs and I still see so many blogs that are just used to pump out meaningless company gumpf on a daily basis – and these people are left wondering why they’ve never had a comment.
I think the things is though, like yourself, you need to add content over years. A week or a month is just not good enough. Then you also need to mingle on the interveebs to get your site in the mix. This is something which really has to be done on an on-going basis.
100% Agree with you David
Add content that is not strictly about your boring company – Great and exactly in your eyes – I would like to add another point about your content – Topical – topicality, in other words relevant to what is going on in the news
Hi Richard, spot on of course (I’ll be talking about actual increased traffic generation later
)