Banned From Google Adsense? Get Reinstated

I was talking to Paul Madden (a very cool chap) at the very cool Think Visibility and one of the things we discussed was getting banned by Google from it’s Adsense advertising program and getting your account reinstated.

If you do get banned for “invalid click activity”, it’s not necessarily the end.

In my case (some time ago now) I had a good case – decent content rich sites and no funny business going on whatsoever, and when I pointed this out to Google, I got back in quite easily and quickly.

Here’s the response from Google:

Hello Shaun,

As you know, Google treats instances of invalid click activity very
seriously. We have reviewed your circumstances and have reinstated your
account, effective immediately
. However, there will be a delay before ads
start running on your website. It may take up to 48 hours before all of
our servers are informed of the change.

Based on the findings of our investigation, we have deducted xxxxxxxx from
your account. This amount represents the earnings previously credited to
your account from invalid clicks. The deduction should occur in your next
scheduled payment.

If, in the future, you suspect that invalid clicks may have resulted from
a visitor to your site, we suggest that you review your site’s logs for
any suspicious activity and notify us with your findings at
This information can help us in resolving any issues, although as outlined
in our Terms and Conditions (, Google
will use its sole discretion when determining instances of invalid clicks.

If you need help logging the traffic on your site, please try these Google
search terms:

Webmaster resources
Website tracking and logging
Site traffic analysis

For your reference, you can also find tips and guidelines for keeping an
AdSense account in good standing
by visiting our Help Center at


The Google AdSense Team

I see a lot of people complaining about getting booted out of Adsense, and some wondering if it’s common practice. Google wants partners for a long time and if you are trying to stay within the guidelines you shouldn’t have a problem.

If you do get banned by Adsense, it is worth appealing. If you’re not screwing about, you can get your account reinstated and funds returned. Just don’t do anything stupid. :)

And be lucky, perhaps.

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7 Responses

  1. Mark says:

    I got banned from Adsense once because of a layout violation (I was missing a single dividing line – out of ignorance). I emailed them immediately and said I had corrected it, and I was told “too bad, once you’re banned you’re banned”. I kept emailing and got to speak to someone else, who basically said “let me review your site if it’s okay, I’ll reinstate your account”. I emailed this reply to the first guy and asked him if this was correct. His reply was essentially, “This guy is wrong, he made a mistake, once you’re banned you’re banned”. Suffice to say, I chose to ignore guy #1 from that point on and kept on a dialogue with guy #2 who helped me improve my ad layout (site had good content, nothing else dodgy going on) and he reinstated my account. My experience with the Adsense team was very inconsistent, with one person essentialy being an arrogant, unhelpful douche and the other being a helpful and productive. Go figure.

  2. Shaun Anderson (Hobo says:

    Glad to hear you got your account back! :) As I mentioned, I’ve heard a lot of differing stories about the Google Adsense team, but I thought my good experience might be useful to share.

  3. Matt Saunders says:

    @Mark I think there’s miscommunication in every company as well as unreasonable idiots and people there to do a good job. Your example at least shows that some persistence is worth it. I think a lot of people just take what Google says laying down – because they’re such a huge company that rarely/don’t accept contact by telephone!

  4. Ami says:

    Problem Shaun is the inconsistency that is implied by comments passed in the forums that is a problem That you got your account back does not mean that another webmaster with the same problem will get their account back.

  5. Ed says:

    Hi Shaun, To which email address did you send your reinstatement request? Thanks!

  6. Shaun Anderson (Hobo says:

    Hi Ed Here

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