Hobo Web: SEO Consulting Services (Scotland, UK)

QUOTE: “We’ve been working with HOBO for around 2 years now, and in that time the performance of our site has gone from strength to strength – considerably outstripping our expectations. They have provided timely, considered and expert advice which has always proved beneficial, and have also been proactive in suggesting new tactics and strategies to try. All communication is friendly and their level of service is spot on. I would thoroughly recommend HOBO to anyone looking for SEO advice / services, and to improve the performance of their website.” Matt Dobson | Marketing Manager GWP Group Feb 2020 – Testimonials

Your Remote SEO Consultant

I am based in Greenock, near Glasgow, in Scotland in the UK:

QUOTE: “Shaun Anderson is by now a quite well-known figure in the SEO industry and beyond partly due to his ongoing efforts of spreading SEO knowledge both within the industry and to the masses.” Testimonials

SEO Consultation Services

Case Study 2020

I am a remote SEO consultant based in Greenock in Inverclyde, Scotland in the UK.

Day-to-day I (with my colleagues) work out and prioritise SEO tasks for your web development team and get them focused on the right areas.

QUOTE: “Shaun and his team were great to work with, they met deadlines and really knew their stuff when it came to SEO. Would recommend them again.” – Testimonials

With over 20 years experience in SEO and online marketing, I provide UK-based SEO consultation services on sites of any size, in most commercial niches, to companies around the world. When you hire me to manage your SEO, you get a remote SEO director with 20 years of experience managing your project for the cost you would pay a graduate out of university.

QUOTE: “Shaun Anderson at Hobo is well respected within the industry for running extensive tests on theories rather than relying guessworkTestimonials

You get:

  • SEO task prioritisation
  • advice and direction on the prioritised task at hand from an experienced search engine marketer
  • an ongoing discussion about your site and SEO strategy
  • advice and identification of potential risks (Google penalties)
  • advice on website migrations
  • advice on off-page on-page SEO
  • advice on competitors
  • monitoring of your website and SEO
  • you or your team can contact me using Telephone, Skype Group (& Email) Support at any time to keep on top of things and to discuss strategy and priorities) – I can naturally use many means to integrate with your team
  • you can get immediate answers to any SEO questions and any required investigation carried out by me e.g. competitor analysis, site auditing, trends analysis – anything that contributes towards SEO strategy.
  • You’ll get an adaptable, fluid account manager for your project that can integrate seamlessly with your development team across even multiple websites in your portfolio
  • You’ll receive from me prioritisation of SEO tasks for your team and Ill manage this through Google spreadsheets to ensure successful collaboration and sharing. (I tell your team what to do to hit SEO best practices, and I check they have managed to make the changes correctly)

My consultancy is aimed towards optimising websites to meet Google’s quality rater criteria and Google webmaster technical recommendations (otherwise known as ethical or white hat SEO).

QUOTE: “We constantly update our service through researching industry best practice and recommended techniques from world authorities on SEO including: Matt Cutts – Senior Google engineer, Jacob Nielson – Web Usability Guru, Shaun Anderson – Hobo Web” – Testimonials

The specialist areas I have the most experience are.

  • SEO
  • accessibility
  • conversion optimisation
  • analytics analysis
  • backlinks analysis
  • competition reporting and
  • improving the user experience on websites (desktop and mobile)
  • website migration

Prioritised Tasks

This SEO service is specifically designed to accommodate website owners or managers who lead third-party, in-house, or off-shore development teams that need support from an experienced SEO in identifying and prioritising SEO issues on a website.

If hired, I aim to provide 24-48 hour SEO support services through this consultation agreement.

My clients employ me as a remote SEO manager via monthly subscription to either:

  1. do SEO tasks on their behalf, or
  2. manage their in-house or third-party teams as they implement SEO tasks I lay down, manage and check.

Where I fit into your organisation is entirely dependent on your budget and your current support team setup.

My employment month to month is 100% in your control, so as you can imagine, I don’t take my eyes off the ball, and my aim is to create ROI for you.

You can hire me to manage your in-house or international third-party development team when it comes to anything related to SEO.

It is my aim to work with you long-term to ensure the success of your business and deliver a professional service at all times.

How It Works

If you wish to continue to employ me, I will set up a recurring payment. If you remain subscribed, you will be billed monthly my fee as I continue to work for you, managing your inhouse or remote team.

Once I have the first payment confirmed, I start work immediately on your project. I will need 1 week to get up-to-speed with your business, including a Skype telephone conference near the end of the 1st or 2nd week to discuss your primary business goals and pending strategy.

Recent successes:

Case Study 1: (Managing a global team of developers)

Case Study 2: (Managing a global team of developers)

Case Study 3: (Website Migration – Managing an inhouse development team)

 

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Hobo Web SEO Consulting Costs

Note our SEO consulting costs exclude UK VAT:

RoleDeliverableTypeCost (£)Cost ($)Cost (€)HoursTimescale
1SEO Consultant For Your WebsiteSingle Website: Remote SEO Consulting. I develop SEO priorities for your team, and am on hand to help them complete the tasks correctly. You work direct with myself and my liaison.Paid Monthly£1,395 per month$1,950 per month€1,645 per month12Monthly

What You Can Expect From My Remote SEO Consultancy

QUOTE: “Shaun Anderson…. is a very reliable source of information. I’ve linked to his site many times over the years.” Testimonials

I provide SEO direction for clients and also web development companies and advertising agencies who provide SEO services to customers.

QUOTE: “The HOBO Web blog is always an excellent source for information on anything SEO-related.” Advanced Web Ranking, Testimonials

I manage all aspects of your SEO project paid monthly by subscription.

It is my aim to work with you long-term to ensure the success of your business and deliver a professional service at all times.

You will get:

  • Telephone, Skype (& Email) Support (bi-monthly meetings to keep on top of things and to discuss strategy and priorities)
  • Answers to questions and any required investigation done by me e.g. competitor analysis, site auditing, trends analysis – anything that contributes towards SEO strategy.
  • An adaptable, fluid account manager for your project that will add the attention to detail where it is required.

You will be billed my fee for the first month’s work in advance. If you remain subscribed, you will be billed monthly for my fee as I continue to work for you.

Once I have the first payment confirmed, I start work immediately on your project. I will need 2 weeks to get up-to-speed with your business, including a Skype telephone conference near the end of the 1st week to discuss your primary business goals and pending strategy.

My Responsibilities

  1. Prioritisation of SEO tasks
  2. Direct your web development team
  3. Monitor SEO progress
  4. Regular checks of Search Console data
  5. Set-up and monitor SEO tests
  6. Call/Skype/Zoom meetings with myself and account manager

What I Need To Consult With You

  1. Analytics Access
  2. Search Console Access
  3. Crawl access of your website

My Remote SEO Consulting Service

With knowledge sourced by my individual (available ad-hoc) search engine optimisation audits, a strategy can be formed, with tasks prioritised in a spreadsheet. This forms a roadmap for a successful SEO strategy with a focus on following Google Webmaster Guidelines, Google quality raters guides, Google ads recommendations and Google’s UX best practices.

A successful SEO consultant provides direction and a roadmap to improve a website in a practical manner that has ROI for your business. This direction comes from looking in-depth at key data points that starts with:

  1. SEO AUDIT
  2. COMPETITOR UX AUDIT
  3. ECOMMERCE BEST PRACTICE CHECK
  4. BACKLINK RECLAMATION
  5. PAGE QUALITY REVIEW
  6. CONTENT AUDIT
  7. KEYWORD RESEARCH
  8. GOOGLE LOCAL BUSINESS AUDIT
  9. INTERNATIONAL SET-UP
  10. PENALTY REMOVAL

We follow Google’s guidelines in all decisions taken on your behalf.

TIER 1 SEO Consulting Services

Tier 1 is an initial review. Tier 2 options available on inspection. A Tier 1 option is best for the client. It keeps costs low, and lets us determine quick wins and identify glaring technical errors and priorities.

Tier 2 is when we know the site is a very large site, or we are moving to a more in-depth review of a particular aspect.

A successful SEO strategy is informed by key-data points these products identify.

Technical SEO Audit

QUOTE: “Thanks for this. I did a few of these with a number of companies as a test and the way you have approached it is easily most impressive. I would like to talk about a larger ongoing relationship to help us build a killer strategy. As you can see we are a pretty complex beast.” Client – 2017 – Testimonials

A tier 1 manual audit is where I start. I look at a lot of data – quickly – to determine the high-priorities for your site health and performance. This is a manual analysis of your site to identify technical SEO priorities. Fixing such issues optimises where you rank in Google. This includes a Tier-1 Level review of Analytics, Site-Crawl Analysis, SEO Best practices, Keyword Research and Trend Analysis.

Deliverable is a prioritized list of SEO-related tasks in a shared spreadsheet for developers to follow with the least investment in labour and most return in Google results.  A technical audit report can be shared online with various clients if requested (+plus more hours). Larger sites will require a tier 2 audit and time and hours to complete will be case dependent.

ProductDeliverableHoursTimescale
1SEO Audit (New/Small Site); Site-Wide Technical / Quality / Traffic/ Backlink OverviewI lay down technical + site quality tasks for developers to focus on by priority.6
10 Working Days
2SEO Audit (Large Site); Site-Wide Technical / Quality / Traffic/ Backlink OverviewI lay down technical + site quality tasks for developers to focus on by priority.10
15 Working Days

Competitor UX/SEO Quality Audit

A manual review of the top 5 competitor sites to identify what they do better in terms of User Experience and site quality scoring. Benchmarking your website against your competitors, this deliverable is a prioritized list of UX-related tasks in a shared spreadsheet for developers to follow with the least investment in labour and most return in Google results.

ProductDeliverableHoursTimescale
1SEO Audit: Competitor UX Comparison AuditIn-depth review of your competor8
10 Working Days

Ecommerce Best Practice Audit

A manual review of your e-commerce site to identify opportunities and failure to meet important best practices. deliverable is a prioritized list of UX-related tasks in a shared spreadsheet for developers to follow with the least investment in labour and most return in Google results.

ProductDeliverableHoursTimescale
1SEO Audit (New/Small Site); Ecommerce ReviewEcommerce Check (Best Practices)6
10 Working Days
2SEO Audit (Large Site); Ecommerce ReviewEcommerce Check (Best Practices)10
15 Working Days

By Page-Type: Page Quality Rating Review

A quick review of important sample page types provided by you that aims to identify any obvious low-quality aspects to the page. We identify the important page-types on your website and bring them into line with Google recommendations in UX best practices and Quality Rater scoring.

Requirements – List of 3-5 Important Page-Types on the site from Client PLUS export from our own crawl analysis.

ProductDeliverableHoursTimescale
1SEO Audit; On-Page SEO ReviewIn-Depth Analysis Of On-Page SEO for Specific Page-Type5
10 Working Days

Google Local Business Audit

A mini-technical audit with a local focus focusing on key pages on your site. An audit of Google local business performance, with recommendations how to improve. Deliverable is a prioritized list of UX-related tasks in a shared spreadsheet for developers to follow with the least investment in labour and most return in Google results.

ProductDeliverableHoursTimescale
1SEO Audit (New/Small Site); Local Business Optimisation/ChecksA review of your local business setup in search engines like Google.8
10 Working Days
2SEO Audit (Large Site); Local Business Optimisation/ChecksA review of your local business setup in search engines like Google.8
10 Working Days

Support Documentation   – https://www.hobo-web.co.uk/how-to-submit-a-site-to-search-engines-seo-how-to-tuesday-2/

Backlink Disavow Service

You will very probably ONLY require this service if you have engaged in low-quality link building efforts in the past.

QUOTE: “I just wanted to let you know that our website … is now showing up well in the search results for all three of the major search engines. Our particular concern was Google, of course. When we started this project, our home page was at about Page 43 of the SERP for our most important keywords.  The owner is delighted and so am I! I took Google almost 6 months to respond to the updated disavowed links file but they now have. I would appreciate it if you would pass this message along to those who worked on our project to thank them and let them know of our successful conclusion.Testimonials

Deliverable: In-Depth Review and Disavow Of Backlinks. Only necessary if you purchased backlinks in the past, or a SEO provider “built” links for you. We use multiple backlink sources to clean up the manual action.

I have a 100% record of lifting manual penalties for real business websites.

QUOTE: “The web site for our small business was essentially invisible in Google. Our home page was on page 47 of the SERP for our primary keywords. A previous SEO “expert” had placed links to our site in hundreds of worthless free directories and when Google cracked down on these “link farms”, we were penalized. It took awhile, but after Shaun and his team corrected the problem, our site is now showing up on the first page of Google search. We are very thankful to Hobo Web for helping us. It has made a big difference to the owner. We are getting new customers and it is helping our business tremendously.Testimonials

This package is optimised for you to reduce costs, based on recent advice from Google spokespeople in this area.

ProductDeliverableHoursTimescale
1SEO Service; Tier 1 – Backlink Disavow (Regular Issues)In-Depth Review and Disavow Of BacklinksTBC-Based on SC Data
TBC-Based on SC Data
2SEO Service; Tier 2 – Backlink Disavow (For Extreme Cases)In-Depth Review and Disavow Of BacklinksTBC-Based on SC Data
TBC-Based on SC Data
3SEO Service; Tier 3 – Backlink Disavow (For Extreme Cases)In-Depth Review and Disavow Of BacklinksTBC-Based on SC Data
TBC-Based on SC Data

Support Documentation   – https://www.hobo-web.co.uk/unnatural-links/

Internationalisation SEO Audit

For clients looking to expand into or optimise for specific international markets, a technical review of the international set-up of your website, and a plan for the future.

Deliverable: A plan of prioritised tasks  to internationalise your site by country , region or language. Advice sourced from official Google sources.

ProductDeliverableHoursTimescale
1SEO Audit; Internationalisation Audit/PlanningA plan to internationalise your site by country, region or language.8
15 Working Days

Website Migration SEO Management

If you are moving a site from one CMS to another, or from domain to domain, and aim to keep your current visibility and performance in Google:

ProductDeliverableHoursTimescale
1SEO Service; Site Migration SEO ManagementPre / post migration analysis / priority url identification / 301 redirection plan / technical best practice report on new site / post migration checks14
30 Working Days

Your Remote SEO Director for Multiple Sites

I can also provide my SEO consultancy as directorship for web development companies and agencies who resell SEO to clients.

RoleDeliverableTypeCost (£)Cost ($)Cost (€)HoursTimescale
1SEO Director For Your OrganisationMultiple Websites: Face-To-Face Meetings With Board/Clients. I direct SEO for your organisation and clients. Available for client meetings etc. New Business Development, I help you resell SEO services. I direct multiple websites/clients. You work direct with myself and my liason.Paid Monthly£2,495 per month$3,495 per month€2,895 per month20Monthly

Please note all prices exclude UK VAT.