Download my latest – Strategic SEO 2025 – A free ebook in PDF format.
This is a guide for professional SEO (Search Engine Optimisation).
This book offers an advanced strategic guide for SEO professionals, leveraging primary source evidence like DOJ trial testimony, Google’s patents, and recent data leaks to deconstruct the actual systems defining search ranking in 2025.
It reveals that Google’s ranking system is not a monolithic algorithm but a multi-stage pipeline of distinct, modular systems, including Topicality (T), Navboost, and Quality (Q), which are refined by user behaviour data.
The text highlights a shift in Google’s ranking methodology toward brand authority, user experience, and entity recognition, challenging the previous understanding of SEO.
It also critically examines the impact of zero-click search and AI Overviews, discussing the ongoing legal battles and providing a new framework for SEO success in a post-leak environment, where visibility and influence become more crucial than traditional clicks.
- Audio Overview – Listen to the overview – A Deep Dive using Google Notebooklm.
- Read Chapter 1 – How Google Works.
- Read Chapter 2 – The ABCs of Relevance.
- Read Chapter 3 – Google Quality Score.
- Read Chapter 4 – Google Panda.
- Read Chapter 5 – Navboost.