Developed over many years for busy SEO consultants, marketing managers, web development managers, and website design companies with a site to manage but don’t want the hassle of analysing crawl data* or reviewing Search Console** and Analytics*** data for your site.
The Hobo SEO Auditor is the quickest, easiest way to produce and manage low-cost, high-impact PRIORITISED SEO and website development WHITELABEL reports of any website for your team, business and customers.
No API to set up. No configuration. Just submit your site, grant access to Search Console, and you are done.
The reports build over time into the most comprehensive overview of your site SEO (search engine optimisation) you can buy.
The Hobo SEO Auditor is available on subscription for only GBP 99 monthly for early birds with a 7-day free trial and lifetime access to your reports, all in Google Sheets.
Google Search Traffic Reporting
SEO Audit template
Winners and Losers reports on pages and keywords
Check if the pages on your site are showing in Google
Check how your website performs against best practices
Rank tracking and analysis
Export, store and track keywords and URLs
Track and respond to Google algorithm impacts
How It Works: Simplicity in Action
Getting started with the Hobo SEO Auditor is designed for maximum ease, eliminating common technical barriers. The setup process takes only minutes:
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You sign up for a subscription or a free trial using our Stripe payment processor.
- You add your name and website.
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You share access to your Google Account, granting the Hobo SEO Auditor secure, standard permission to access your Google Search Console data.
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The Auditor begins working automatically within the user’s Google Sheets environment.
- Within 24-48 hours, your Hobo SEO Audit Report will be shared. Future updated reports will build on this report for easy access.
Simple!
A key differentiator is the absence of challenging setup procedures. There is no need to generate, manage, or configure API keys – a common hurdle with many other SEO tools and integrations. This deliberate simplicity makes sophisticated algorithm impact analysis accessible even to users who may not have deep technical expertise.
Once connected, the tool operates autonomously. It automatically fetches the necessary performance data from Google Search Console, analyses it against known Google update timelines, and presents clear, concise reports directly within the user’s Google Sheet each week.
Key Features: An Algorithm Impact Toolkit
The Hobo SEO Auditor provides a focused set of features to deliver actionable insights:
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Automated Algorithm Impact Monitoring: Automatically correlates Google Search Console traffic data (clicks, impressions) with official Google update timelines, removing manual effort.
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Direct Google Search Console Integration: Securely and directly pulls performance data from the user’s GSC account via standard Google permissions.
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Clear Traffic Fluctuation Visuals: Presents obvious “ups and downs” in traffic within Google Sheets, clearly highlighting the potential effects of algorithm updates.
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“Winners and Losers” Reports: Quickly identifies the specific pages and keywords that experienced the most significant gains or losses in visibility and traffic following an update, guiding prioritisation efforts. BETA
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Rank Tracking & Analysis: Allows monitoring of keyword ranking trends over time, providing context for the sustained impact of updates and SEO efforts. BETA
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Google Indexation Check: Helps verify whether key website pages are successfully indexed and appearing in Google search results. BETA
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Secure Google Sheets Operation: All data processing, analysis, and reporting occur within the user’s private Google Sheets environment. Sensitive GSC data is not exported to external servers, ensuring data control and privacy.
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Weekly Automated Reports: Delivers updated insights consistently every week, ensuring users stay informed without needing to manually run reports.
Unlock Key Benefits: Go Beyond Data, Gain Advantage
Utilising the Hobo SEO Auditor translates its features into significant advantages for users:
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Save Countless Hours: Eliminates the tedious and time-consuming process of manually gathering data and attempting to correlate it with algorithm updates. Automation delivers the insights directly.
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Gain Instant Clarity: Replaces confusion, speculation, and guesswork with clear, visual reports demonstrating how Google updates specifically affect the user’s website.
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Make Smarter, Faster Decisions: By identifying affected pages and keywords quickly (“Winners and Losers”), users can prioritise remedial actions, update content strategically, or reinforce successful tactics promptly after an update, minimising negative impacts and maximising positive trends.
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Protect Sensitive Data: Provides peace of mind knowing that valuable Google Search Console data remains secure within the user’s own Google account infrastructure.
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Focus Efforts Effectively: Helps distinguish between algorithm-related traffic shifts and changes caused by other factors, preventing wasted effort on incorrect assumptions or unnecessary panic.
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Leverage World-Class Expertise: Benefits from a tool conceptualised and built by Shaun Anderson of Hobo Web, an industry-recognised SEO expert with over two decades of experience, ensuring the methodology aligns with Google’s guidelines and SEO best practices.
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Achieve Affordable Peace of Mind: Access specialised, automated algorithm impact analysis for a transparent monthly subscription fee, offering a cost-effective alternative to potentially expensive agency retainers or the high opportunity cost of extensive manual analysis. This focused investment delivers significant value by reducing the risks associated with SEO performance fluctuations.
Who Is the Hobo SEO Auditor For?
The Hobo SEO Auditor is specifically designed to provide maximum value to professionals and website managers who need clear, automated insights into Google algorithm impacts:
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SEO Professionals & Consultants: Enables streamlined client monitoring and reporting, facilitating rapid diagnosis of performance changes linked to algorithm updates.
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Digital Marketing Agencies: Offers an efficient way to track updates and effects across a single website, saving operational time and enhancing service value.
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In-House SEO & Marketing Managers: Provides a consistent method for monitoring website health and reacting proactively to Google’s evolving landscape.
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Website Owners & Managers: Delivers clarity on traffic fluctuations without requiring deep technical SEO knowledge or investment in complex, expensive software suites.
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Web Development Managers & Teams: Helps understand how technical website elements interact with algorithm updates that influence search performance.
Any individual or business reliant on Google Search traffic seeks a simple, reliable method for tracking the impact of algorithm changes without the hassle of manual analysis or complex tool configurations.
While the tool provides foundational checks, it is primarily focused on algorithm impact analysis via GSC data. Users seeking comprehensive suites with deep backlink analysis, content generation tools, or advanced site crawlers may find other tools, including Hobo Web’s own SEO Dashboard (which integrates Screaming Frog data full crawl error data), more suitable for those broader needs.
The Hobo SEO Auditor excels for users whose primary unmet need is automated, simple, GSC-based algorithm impact analysis and priority technical SEO checks.
Pricing & Offer: Simple, Transparent Value
Accessing the clarity provided by the Hobo SEO Auditor is straightforward and risk-free.
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Pricing: Available on a subscription for £99 per month (GBP) via a simple pay-per-month subscription. (Note: Early bird pricing applies).
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Free Trial: A 7-day free trial is offered, allowing users to connect their Google Search Console account and experience the reports and insights firsthand before committing.
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Subscription Includes: Weekly automated reports, algorithm impact analysis, “Winners and Losers” reports for pages and keywords, rank tracking trends, and more, all delivered within the secure Google Sheets environment.
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Unique Benefit: Subscribers gain lifetime access to all the historical reports generated during their active subscription period. Even if the subscription is cancelled, the valuable analysis paid for remains accessible to the user, mitigating concerns about data lock-in.
This pricing positions the Hobo SEO Auditor as a highly cost-effective specialist tool, providing automated analysis of a critical SEO factor for significantly less than the cost of many comprehensive SaaS platforms or agency services.
Take Control of Algorithm Impacts Today
Stop guessing and start understanding. Gain clear, actionable insights into how Google algorithm updates affect website traffic. (Try the full tool free for 7 days. Cancel anytime.)
Built by SEO Experts You Can Trust
The Hobo SEO Auditor is developed and maintained by Hobo Web, founded by Shaun Anderson. With over 20 years of deep experience in technical SEO and a reputation built on transparency and practical, in-depth knowledge shared through the widely respected Hobo SEO blog, users can trust the methodology behind the tool. Hobo Web is committed to creating reliable, secure SEO software that respects user data privacy, ensuring the Hobo SEO Auditor operates safely within the user’s own Google account.
Terms and Conditions
Important Note: SEO Auditor is essentially, at its core, an installation of Hobo SEO Dashboard, with the primary difference being that you do not need to install anything on your end. There is no API setup and no client configuration. Unlike with Hobo SEO Dashboard, with Hobo SEO Auditor, you DO share your Google Search Console access with Hobo Web, under the strict (for us) Hobo Web NDA. To use Hobo SEO Auditor, Hobo Web only needs your website address and access to your Search Console account. You add this directly after purchase, and you should have your first report within 24-48 hours, and regular reporting from then on, with reports updated weekly. Importantly, the Hobo SEO Auditor is for a single site- this is for auditing and reporting on one site. Hobo SEO Dashboard is more suitable if you have many websites to audit and track.
NB Hobo SEO Auditor is a one-man project born out of 15+ years of performing SEO audits as my day job. It is designed specifically to prioritise SEO tasks and help perform manual audits on sites. SEO Auditor is a robot that collects all the data required to make informed decisions about the performance of your website in Google Search.
Hobo SEO Auditor does not use AI at all, although you can plug your reports into Google Gemini in Google Sheets. Like all Hobo SEO Tools in Google Sheets, there is no AI involved in the actual tool. It is 100% robotic. As a user, you can apply Gemini in your Google Sheet at any time to analyse data insights.
In the 7-day free trial, only a selection of the available reports is made available. By the end of your first month of subscription, you will see the full dashboard and have access to all reports.
During the free trial, not all reports are available.
Read the Hobo SEO Auditor service terms and conditions.
Your privacy is assured and covered by the Hobo Web Privacy Policy and Website Terms of Use. Rest assured, your data is not collected or stored by me or moved out of Google’s infrastructure to ensure maximum security for your business.
*A Screaming Frog license is required for scheduled crawl analysis using Hobo SEO Auditor. Note that Hobo Web is not officially associated with Screaming Frog, with Google or any other third party we may mention (respectfully at all times) on the Hobo Web site. If you have a Screaming Frog licence, contact me to initialise full crawl reports using your license.
** Access to your Search Console account is required under Hobo Web NDA. Reports are updated weekly. If you would prefer not to share your private details, you can self-host SEO Dashboard.
*** Google Analytics Reports are in beta!
Disclosure: Hobo Web uses generative AI when specifically writing about our own experiences, ideas, stories, concepts, tools, tool documentation or research. Our tool of choice is in this process is Google Gemini Pro 2.5 Deep Research. This assistance helps ensure our customers have clarity on everything we are involved with and what we stand for. It also ensures that when customers use Google Search to ask a question about Hobo Web software, the answer is always available to them, and it is as accurate and up-to-date as possible. All content was verified as correct. Edited and checked by Shaun Anderson, creator of the Hobo EEAT tool and founder of Hobo Web. See our AI policy.