Most people missed the irony in my earlier post…… you know, about copying text and sticking an affiliate link on it……
If A Page Exists Only To Make Money, The Page Is Spam
In BOTH leaked quality rater guidelines we’ve seen for Google quality raters – as leaked and then pulled by Search Engine Land (if you didn’t get a copy – maybe you should be subscribed :) ) – this statement is pretty standout – and should be a heads up to any webmaster out there who thinks they are going to make a fast buck from Google organic listings these days.
It should at least make you think about the types of pages you are going to spend your valuable time making.
If you are making a page today with the sole purpose of making money from it – and especially with free traffic from Google – you obviously didn’t get the memo. I talked about this sort of thing a long time ago in a Google sandbox article.
Big sites with marketing clout can sidestep this of course – so a lot of small sites trying to make some cash get hit. That might be unfair – but at least we know what field we are playing on – even if we don’t quite know what the ‘rules’ are.
It is worth remembering that your site MAY VERY WELL have to pass a manual review at some time – so just, as i also mentioned last year, getting to the top of Google isn’t enough.
Consider this from a manual reviewer:
…when they DO get to the top, they have to be reviewed with a human eye in order to make sure the site has quality. potpiegirl
It’s worth remembering:
- If A Page Exists Only To Make Money, The Page Is Spam
- If A Site Exists Only To Make Money, The Site Is Spam
This is how what you make will be judged – wether it is fair or not. I guess that makes a lot of us little guys spammers – wether we think we are, or not! If you are building a page that is already classed as spam by search engines, does that mean you may as well SPAM the search engines silly? I mean – you are already a spammer, anyways? Mixed messages – but TBH it is for this very reason I do not promote pure-affiliate sites for anybody else – so there is no point contacting me to do so.
IS IT ALL BAD NEWS?
Of course not – in some cases – it actually levels the playing field. I certainly don’t want to be a spammer.
If you come at a website thinking it is going to be a load of work and passion, thinking:
- DIFFERENTIATE YOURSELF
- BE REMARKABLE
- BE ACCESSIBLE
- ADD UNIQUE CONTENT TO YOUR SITE
- GET CREDITED AS THE SOURCE OF UNIQUE CONTENT
- HELP USERS (!) IN A WAY THAT IS NOT DONE BY 100 OTHER SITES
…. then you might actually find you’ve built a pretty good site and even – a brand.
Google doesn’t care about us seo or websites – but it DOES care about HELPING USERS. So, if you are actually helping your visitors – and not by just getting them to another website – you are probably doing one thing right at least.
With this in mind – I am already building affiliate sites differently.