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Hobo Web (and Shaun Anderson) has provided professional SEO consultation as @Hobo_Web since 2006.
QUOTE: “[Hobo SEO Consultancy]GWP has worked with Hobo Web for around 8 years, and in that time the performance of the site has gone from strength to strength – considerably outstripping expectations. Hobo has provided timely, considered and expert advice which has always proved beneficial, and have also been proactive in suggesting new tactics and strategies to try. All communication is friendly and their level of service is spot on. Hobo Web is thoroughly recommend to anyone looking for SEO advice / services, and website performance improvements.” Matt Dobson | Marketing Manager GWP Group (England) 2025.
Hobo Web is an SEO consultant:
QUOTE: “[Hobo SEO Consultancy]I just wanted to let you know that our website … is now showing up well in the search results for all three of the major search engines. Our particular concern was Google, of course. When we started this project, our home page was at about Page 43 of the SERP for our most important keywords. The owner is delighted and so am I! I took Google almost 6 months to respond to the updated disavowed links file but they now have. I would appreciate it if you would pass this message along to those who worked on our project to thank them and let them know of our successful conclusion.” Edgar Reihl, Schultz & Odhner’s (New York), 2015
Hobo Web is a website developer:
QUOTE: “The Tontine first got in contact with Hobo over 11 years ago (2010) when problems with the website surfaced. Shaun and his team got involved and the next thing an all new singing-and-dancing website was up and running and ranking well for local business keywords. Although the Tontine staff not very “technical aware”, Shaun and Hobo has kept them at the forefront of technology for over a decade and if staff have any queries, Hobo Web consultants get back with their suggestions very quickly. The guys at Hobo are highly recommended for any website design, website development or SEO services.” Joe Nelis, Owner, Tontine Hotel, Greenock Scotland 2021
QUOTE: “[Hobo SEO Consultancy]Hobo built our first ever site along with an SEO package we were up and running and within a very short time the SEO package was working and site was producing good figures and steady growth . I have over the years gone back for help with various issues mainly google changes and ranking issues . 3 years ago I got another guy to build me a new website but it ended up nearly a disaster! Hobo were frantically called in to see if they could repair the damage done to ranking with poor or little SEO left. They did and now we are experiencing growth once again I therefore am happy to recommend them.” Jim Sweeney, Kilts4Less, Greenock Scotland 2022
Hobo Web has over 20 years of experience working on thousands of websites:
QUOTE: “[Hobo SEO Consultancy]Shaun and his team were great to work with, they met deadlines and really knew their stuff when it came to SEO. Would recommend them again.” Stephen Forsyth, Celtic Rings, County Laois, Ireland, 2011
Hobo Web has provided professional SEO audits for many years:
QUOTE: “[Hobo SEO Dashboard]The system that Shaun has created is simply superb. The level of information is fantastic, but the way it is organised quickly highlights areas of priority and provides genuinely actionable insights. This, and the fact that the information is coming directly from Google, has provided me with the confidence to progress a number of longstanding projects both quickly and efficiently.” Matt Dobson, GWP, 2024
QUOTE: “[Hobo SEO Audit]Thanks for this. I did a few of these with a number of companies as a test and the way you have approached it is easily most impressive. I would like to talk about a larger ongoing relationship to help us build a killer strategy. As you can see we are a pretty complex beast.” Client – 2017
The Hobo SEO Blog, written by Shaun Anderson, founded in 2007, within a year of launching the Hobo-web.co.uk domain, has over 65,000 email subscribers (as of the latest update to this post). Hobo has over 10,000 followers on X (Twitter), 6000 followers on LinkedIn and 2,800 followers on Facebook:
QUOTE: “A great blog about SEO.” Aaron Wall @aaronwall / @seobook, 2010
QUOTE: “Your disclosures are ESSENTIAL for anyone trying to #SEO Google, and report is very helpful. That is why I support you by commenting on your posts, lol. I believe I am contributing “yes, AND…” to your posts… because everyone who gets this far wants to go farther” John Andrews @johnandrews 2025
Hobo Web has a history of over 15 years of sharing SEO knowledge, for example, our SEO for beginners series:
QUOTE: “Re: Hobo Web: This is by far the most complete free SEO tutorial for beginners I can find online.” Mathew Woodward, SEO Blogger, 2020
QUOTE: “Dude..you need to stop writing. lol I have so many tabs where I open just to peak at what it’s about, then get absorbed, but gotta go back to what I was doing. Optimise for the Synthetic Content Data Layer Opportunity Gap. This is PHENOMINAL. Only 1/6th of the way done but will continue. Man, great brain you got.” Daniel J. Pinna @djpinna
QUOTE: “That’s why you publish, right? I mean, any hack can try and sell “Learn how to Rank in Google” course behind a curtain… there are so many. Very few publish openly, exposed to peer review.” John Andrews @johnandrews 2025
QUOTE: “Great article from @Hobo_Web on some of the limitations and misunderstandings that MOST seem to have with LLM-based AI.”Ammon Johns♞ @Ammon_Johns
Hobo creates SEO Software in Google Sheets:
QUOTE: [Regarding Hobo SEO Dashboard] “Yeah, it’s a labour of love. Amazing… I’ve taken two hours of your time. I really appreciate it. It’s really helped me understand the software. Again, amazing job on the software, as a vibe-coder myself who does a lot of scripting. I can appreciate the amount, yeah. The amount of detail that went into this software. Yeah. I never thought this was possible with Google Sheets and App Scripts. So, thank you. Thank you. I mean, I saw in front of my eyes today, right?” Automation and SEO Specialist (Singapore). Hobo SEO Dashboard Paid User Aug, 2025.
What others say
This is a small collection of reviews and testimonials about Hobo Web since 2006:
QUOTE: “[Hobo Strategic SEO 2025] From what I’ve seen so far, this eBook looks like an absolute banger.” Charles Floate @Charles_SEO
QUOTE: “[Hobo Strategic SEO 2025] Back in 2018, I was reading the official Hobo Web site while commuting, on the metro, bus, at work, or the gym. The clarity and depth of information there kept me going, especially after losing over 3,000 websites due to the August 1st, 2018 Google update… One day, while browsing Hobo Web, I came across a link to SEO by the Sea. I clicked on it and that moment changed my life. Today, I lead a community of over 50,000 members and run a private course with 2,500 students. All of this was made possible thanks to two foundational resources: Hobo Web and SEO by the Sea. That’s why Shaun Anderson and Bill Slawski have always been the lighthouses of my SEO journey. I loved Bill, as a mentor and as a mind. To me, he was like the Egyptian deity Thoth. Thoth had papyrus—Bill had patents. Though I never had the chance to meet him in person, I hope to meet you one day, Shaun. Being mentioned in your book is a true honor. I’ll definitely get a copy, and I hope one day I can bring it to you to sign in person.” Koray Tuğberk GÜBÜR @KorayGubur 2025
QUOTE: “[Hobo Strategic SEO 2025] Shaun’s no BS approach to SEO is my type of approach. [Hobo Strategic SEO 2025] This is actually free.. You don’t need to sign up to a newsletter or scroll through a 40 entry thread for engagement.. You can just download it, for free. Proper free. Like, the old free.” Blaine Smith @GHBSmith
QUOTE: “[Hobo Strategic SEO 2025] Looks really good Shaun. Honoured to be included.” Marie Haynes @Marie_Haynes
QUOTE “[Hobo Strategic SEO 2025] So I was told this is ‘proper free?’ ;) [Hobo Strategic SEO 2025 Audio Overview] listening now – thank you for putting this together! So far, it’s great – you make a rather complex situation easy to understand for anyone. Much needed. Also reading the pdf. So far its great.” Daniel J. Pinna @djpinna 2025
QUOTE “[Hobo Strategic SEO 2025] This is a HUGE acheivement.” Jason Barnard @jasonmbarnard
QUOTE “[Hobo Strategic SEO 2025] This is the kind of content that makes me realise why X accounts have the amount of followers they do. Because they put in an insane effort when it comes to being a public service! Nice one Shaun.” Ross Stevens @rossstevens_uk
QUOTE: “I started learning SEO in 2008. One of the first sites I found was HoboWeb. Over the years – one of the few sites I found myself constantly referencing was HoboWeb. In my 17 years of doing SEO, I’ve picked fault, knocked holes and pointed out BS in various articles, guides, videos … some for industry names, tools, upper tiers… but never with HoboWeb/Shaun Anderson.” Darth Autocrat (Lyndon NA) @darth_na 2025
QUOTE: “Shaun is one of the top SEOs in whatever category you want to put him. In the UK, on Twitter, whatever. A solid, solid multi decade history of being insightful, ahead of the curve, pragmatic and good to interact with to boot. Unreserved recommendation.” Martin MacDonald @searchmartin
QUOTE: [Hobo Premium SEO Checklist]“The most thorough and in depth technical checklist I’ve ever seen, without a doubt. A true reflection of how incredible @Hobo_Web is. Thank you.” Matt Barnes, 2023
QUOTE: “[Hobo Strategic SEO 2025] Wow—how am I only seeing this now? This is one of the most detailed, well-researched, and academically rigorous SEO books I’ve ever read.. Take a bow, @Hobo_Web” Saheed Hassan @Saeedwrites1
QUOTE: “[Hobo Free SEO Checklist] Absolutely killer/comprehensive SEO audit template via Shaun Anderson (@Hobo_Web) A paid version exists, but the free version is better than 99% out there. Love that it includes both website + content quality! Probably the most complete you’ll ever see.” Cyrus Shepard, 2022
QUOTE: “[Hobo Free SEO Checklist] A very thorough checklist for doing technical SEO audits. Thank you for publishing this Shaun!” Marie Haynes, 2022
QUOTE: “[Hobo Premium SEO Checklist] This is an – end-to-end blueprint – for building and running a Tier 1 TechSEO agency – for the Enterprise. A living document that Shaun is constantly updating. Even the free version (also regularly updated) is more than enough to outperform the majority of the competitors. Arguably Shaun is a “hidden” Gem(which makes no sense given his command of the Tech SEO art, as … stated in the past). Paid version: Way underpriced.” Peri Papanikolaou, 2023
QUOTE: “BTW, your blog was the first one that inspired me in SEO – about 17 years ago, I think.” Serhii Koksharov @devakatalk
QUOTE: “Top #SEO #Blogs to follow in #2024 – @sengineland @Moz @neilpatel @sejournal @semrush @sewatch @yoast @ahrefs @seroundtable @ClickDoMedia @Hobo_Web @SERanking @RankRanger @SEO_Hacker @seoClarity @Seobility_net @FernandoMedia @madaboutseo @SEOitRight” ClickDo @ClickDoMedia
QUOTE: “I had the pleasure of going through @Hobo_Web‘s checklist, and it is truly wonderful. If you are new in SEO, you will learn and if you are a pro, you will save your time. Either way, it is a good one to have.” Amit Tiwari @teamamittiwari
QUOTE: “The most thorough process, deeply technical yet systematically broken down in a manner that makes knowledge stick.” Dragondellis, Product Hunt 2022
QUOTE: “[Hobo Free SEO Checklist] Check out this great spreadsheet checklist from Hobo Web covering everything from technical SEO to on-page SEO to user experience.” Ipullrank.com, 2022
QUOTE: “[Hobo Free SEO Checklist] Shaun Anderson of Hobo Web put together a really comprehensive checklist that you can use for free and access. [It] covers everything from like technical SEO and content. It does provide some prioritisation… Pretty dope. Pretty cool.” Garrett Sussman, 2022
QUOTE: “Pulls no punches – Shaun = the @aaronwall of the UK? RT @Hobo_Web :Analyse This – Most SEO Tools Are $h*t” Jaamit Durrani @jaamit
QUOTE: “Shaun delivers an exceptional resource on all things duplicate content which dives into Google quotes and videos, best practices, solutions and tips to dealing with duplicate content, and much much more!” Marie Haynes”
QUOTE: “I am not a part of the SEO industry but I am not a green thumb in these areas. @Hobo_Web has impressed me with his top tier professionalism and expertise for at least 15 years. I know enough about SEO to say that this guy is the real deal.” Ye-ho-SHU-a (phonetic) @AnalyticsNinja
QUOTE: “Anyone wanting to learn about troubleshooting SEO should seriously consider Shaun’s course he’s a technical SEOs go to. Still read his stuff cuz it’s always well researched and conjecture free!” Terry Van Horne @terryvanhorne
QUOTE: “People would be crazy NOT to take @Hobo_Web up on this offer. He’s a legit SEO OG.” Martin MacDonald @searchmartin
QUOTE: “The Heaven for every SEO who loves learning. I also suggest @Hobo_Web and Hobo-web, and @Marie_Haynes and @essentialskill” Koray Tuğberk GÜBÜR @KorayGubur
QUOTE: “Just went through the comprehensive SEO checklist from @Hobo_Web and I’m blown away! It covers every aspect imaginable – from on-page optimization to technical tweaks. This is like having a secret weapon for supercharging your website’s search performance! oat @susuoat
QUOTE: “Only professional I can see in this space in the last 18 months who is actually trying to find correlation, causation and methodology for these sites, without wish washy marketing spins. Regardless of the outcome, you’ll at least prove something. Maybe the only one.” Dan @Okayy_Dan
QUOTE: “Holy sh/t. Did you just say something positive about someone in the SEO industry?” Blaine Smith @GHBSmith
QUOTE: “[Hobo SEO Dashboard] This is top stuff. everyone serious about seo should have these tools.” Earl Grey @syndk8
QUOTE: “I love what @Hobo_Web is doing with EEAT: rebuilding sites so that a content reviewer sees the authenticity and it doesn’t get caught for spam – that’s pretty cool and it’s the only form I appreciate – thanks for explaining what you do.” David Quaid – #1 SEO in SaaS @DavidGQuaid
QUOTE: “I was thinking of leaving the SEO industry because I was in the Blackhat SEO and in Turkey i have told maybe before but it was COMPLETELY ILLEGAL and people were going to JAIL and there was even real world shootings. I got my way to the Seo by the Sea. By a simple coincidence from here I met Hobo Web. Both Shaun Anderson and Bill Slawski are great importance to me and by the way. Shaun Anderson; I also suggest you to follow him. He doesn’t share so much things on Twitter but hobo webco uk is one of the greatest places that you can actually learn real seo and i am not talking about like five quick hacks that you can do or i’m not talking about six shortcuts tips blah blah not these type of idiotic titles they won’t appear there and you won’t have popular seo names here you will have real world research. Boring things but real things and here i have written without I wouldn’t have found my own company.” – Koray Tuğberk GÜBÜR, 2022
QUOTE: “With over 20 years of experience and some epic pieces of tactical content. There’s something for everybody here. Blog posts range from beginner to expert and everything in between.” Kevin King, 2019
QUOTE: “Don’t ask me the year or date [2008], as I’m terrible with that, but it was SEO Class in Scotland where we met, put together by @jimboykin and was also my first chance to meet @lyndoman too and (I believe) @ChuckPrice518 was there too. I remember you being nervous but excited and a joy.” Ammon Johns♞ @Ammon_Johns
QUOTE: “The other classes are made up of many of the best minds in Internet Marketing, including: Todd Malicoat (Stuntdubl), Barry Lloyd, Ammon Johns (Black_Knight), Brian Turner (iBrian), Shaun Anderson (Hobo), Tony Wright, Bill Hartzer, as well as other highly respected Internet marketing experts. Locations and dates for 2008 include: Troy, New York: April 11-12 / Edinburgh, Scotland: June 23-24 / San Francisco, California: September 22-23 / Dallas, Texas: October 27-28” Jim Boykin, on Aaron Wall’s SEO Book, 2008.
QUOTE: “The current list of SEO Experts, Kings and Gods on X (twitter) for 2025… includes AJ Ghergich (@SEO), Carrie Rose (@CarrieRosePR), DavidGQuaid (@DavidGQuaid), Mike King (@iPullRank), Glenn Gabe (@glenngabe), Barry Schwartz (@rustybrick), Shaun Anderson (@hobo_web), Mordy Oberstein (@MordyOberstein), Gaghan Gotra (@gaganghotra_), and Cindy Krum (@Suzzicks)...” David Quaid, Top SEO Experts on X 2025
QUOTE: [Hobo Premium SEO Checklist] “If you ever wanted a checklist of things to do when it comes to search engine optimisation, Shaun Anderson of Hobo SEO has recently produced the best one I’ve ever seen.” Chris Rand, 2022
QUOTE: “I tried reading one of those other sources, and when he told me that I should optimize file names in images to optimize them, and used an underscore between words, I wondered if he had ever done SEO for a client. I believe that Hobo_Web does, because he shows his knowledge.”— Bill Slawski 2020
QUOTE: ““Hobo-Web was founded by Shaun Anderson who writes all the content himself. He’s certainly qualified with 20 years of online marketing experience ranging from small business to educational institutions to medical and legal practices. It’s probably the best single-author SEO blog there is. You get a lot more quality than quantity from him as he only posts once or twice per month. There’s not any fluff or substandard content so you know when he does post it’s worth a read. The posts are very in-depth, often exceeding 5,000 words.” – Tom Scarda, Founder and CEO, The Franchise Academy, 2020
QUOTE: “Let us look at the big traders or the warren buffets of this world. Neil Patel, Shaun Anderson, Jacob King are top search results when you type anything related to “SEO”, try it! The tips & tricks of these masters influence many websites.” StartupHungry, 2014
QUOTE: “Take, for example, the three UK seo services sites on page one for [SEO]. According to SEMRush, I have more search traffic than the lot of them combined, and I am just one person who has only been operating for a few months. Take a look at another SEO company, Hobo. They have about 10 times as much search traffic than all the UK SEO companies on page one for [SEO]. Those companies are largely basing their online promotion on being on page one for one big term, which is massively prone to change. If they slip off for that keyword, then they may have lost their only/biggest source of enquiries. On the other hand if you look at a company like Hobo. They are not using the heavy handed techniques that are outside of the search guidelines that other sites are using and they have built up a sustainable source of traffic; and which is building more than page one rankings for terms that are prone to change. IMO there is not much quiestion which is the better stratergy. My old company based its entire lead generation through being position one for [web design]. Now that is almost all over and the company will basically collapse because they have based the company on being on page one for one term. It’s not the first time and won’t be the last time that happens. Measuring an SEO company on how many big terms they rank for is not a good metric. You can get to page one for pretty much anything with a few schemes and a big paid link budget. If a company is doing that as many people are it’s not very impressive. Give me the money and I can do that cheaper.” UK Business Forums, 2009
QUOTE: “[Hobo Premium SEO Checklist]Exceptionally valuable for both seasoned pros & those with some SEO knowledge / solid SEO foundations (beginner can follow along but deriving insights from data is an art *and* science). Coupled with the excellent resources Shaun references, it’s an amazing tool for SEOs. Cheers!” Grant Simmons, 2023
QUOTE: “[Hobo Premium SEO Checklist] This SEO Checklist is setting a new standard, especially with its detailed e-commerce guide. It’s got everything I needed, all in line with Google’s rules. For anyone in the e-commerce space, this is a tool that genuinely helps!” Adriana, 2023
QUOTE: “[Hobo Premium SEO Checklist] Shaun’s SEO checklist should not be confused with the average listings in the market. It is an SEO checklist that lists super deep and detailed, understandable and clear works. With the guidance of this list, it’s almost impossible to fail an SEO project. I will definitely follow…” Yıldırım Sertbaş, 2023
QUOTE: “[Hobo Premium SEO Checklist] This SEO checklist is THE most comprehensive & detailed one I have ever seen! It covers almost all the essential aspects of SEO (at least for a beginner like myself). Kudos to Shaun for creating this & sharing it with us for FREE! (It Must have taken him HOURS to make this beast).” wrench code, 2023
QUOTE: “[Hobo Premium SEO Checklist] What you did there is a bomb and a Nuclear Weapon every SEO need to have… With just a quick glance at the sheets yesterday, I was blown away. Even a beginner will understand SEO actions with how simple you have made the sheets look.” Olajide Muhammad Ajayi, 2023
QUOTE: “Here’s a great & comprehensive post on redirecting product pages – nice writeup, @Hobo_Web” John Mueller, Google 2016
QUOTE: “[Hobo Premium SEO Checklist] DIY SEO doesn’t get more thorough than using @Hobo_Web’s checklist. Well-organized and thorough. You’ll cover all the bases, and then some.” ReneeM, 2023
QUOTE: “[Hobo Premium SEO Checklist] Your Comprehensive checklist proved again there is lot one can learn. Well organised checklist to handle any kind of projects.” Lohith Amruthappa, 2023
QUOTE: “[Hobo Premium SEO Checklist] This SEO checklist sheet has everything you need to manage your SEO project. It covers everything from basic to advanced topics that you won’t find anywhere.” kingofhell, 2023
QUOTE: “These in-depth articles from Hobo Web are excellent – well, well worth reading them to build your fundamental SEO knowledge. For Free!” Richard Baxter, Built Visible 2017
QUOTE: “Everything I learned about SEO was from books, videos and by following the work of a select few really good SEO professionals such as Shaun Anderson, Martin Macdonald and Rishi Lakhani.“ Gordon Campbell, 2013
QUOTE: “Do SEO? Read this now. Great piece by Hobo_Web” Martin Macdonald, 2017
QUOTE: “Shaun and his team know what they are doing – and their level of transparency are amazing.” Rishi Lakhani, 2012
QUOTE: “This is an awesome summary of duplicate content and web search” John Mueller, Google 2017
QUOTE: “You can’t make such a list without mentioning Hobo Web Seriously though, this is one of the best single-author SEO blogs out there. Shaun Anderson, AKA Hobo, is an absolute SEO genius, and his insights are highly sought after by some of the most intelligent people in the industry. If you want to learn about SEO from the best, then Shaun Anderson’s blog is where you need to be.” MediaOne, 2022
QUOTE: “The HOBO Web blog is always an excellent source for information on anything SEO-related. But here you’ll find an even greater resource in this link building guide that’s been adapted and updated for 2016, written by Shaun Anderson. This 31-chapter guide starts from the basics of what link building is, to explaining what natural and unnatural links are, and proceeds to reinforce or dismantle new and old link building techniques. Reading this guide, you can learn what is still valid and what isn’t, or whether older techniques are successful again. Definitely a resource worth browsing, for beginners and advanced SEOs alike.” Advanced Web Ranking, 2016
QUOTE: “There aren’t many “SEO’s” that I read or share purely for “SEO” value; an SEO Guide by @Hobo_Web (Most of the site is worth peoples time – and plenty of “SEO Pro’s” should read it instead of Backlinko/Patel/Woodard etc. :D)” DarthAutocrat, 2020
QUOTE: “I tried reading one of those other sources, and when he told me that I should optimize file names in images to optimize them, and used an underscore between words, I wondered if he had ever done SEO for a client. I believe that Hobo_Web does, because he shows his knowledge.”— Bill Slawski 2020
QUOTE: “There are many SEOs who claim to be good. Most are rubbish to be honest. There are only 2 people on UKBF that I would reccomend. I have been SEOing for 6 years, and I have seen it all and got the T Shirt, and Shaun is the only other SEO I rate on here.” UK Business Forums 2007
QUOTE: “For whatever reason, Hobo-web doesn’t usually get mentioned on such lists, which is a shame. It’s almost certainly one of the best single-author SEO blogs out there. Shaun’s posts are few and far between but when he does publish something, you can bet it’s worth reading. His posts regularly pass the 5K word mark, and although word count isn’t everything, they’re well-structured and a pleasure to read. He has 20 years experience in online marketing and it shows.” Joshua Hardwick, Ahrefs 2018
QUOTE: “Hobo is still a real page-turner. This blog is really a one-man show, and I’m really impressed by what he has accomplished. Shaun Anderson does a great job of digging deep into what matters in SEO, and Google has rewarded him for his efforts. In fact, I couldn’t get away from this blog. For years, Hobo just kept popping up in the search results whenever I did SEO research. This blog boasts thousands of regular readers for a good reason. Just ignore some of Shaun’s grammatical errors (he is British, right?), and you will find some real gems for your efforts.” Andy Jones 2019
QUOTE: “Hobo was founded by Shaun Anderson in 2007. The site offers long-form articles on every aspect of SEO. I’ve never seen any articles published on the site to be less than 2,000 words. They just cover all the important details of the topic they write about. If you have the time to read and apply that knowledge to your site, this site is for you.” Naven Pillai 2019
QUOTE: “Shaun Anderson is by now a quite well known figure in the SEO industry and beyond partly due to his ongoing efforts of spreading SEO knowledge both within the industry and to the masses. He has published popular SEO resources for beginners and intermediate users both on his site and as an e-book. I’ve followed Hobo UK over the years and was quite impressed with their track record of contributions to the general understanding of SEO procedures and best practices.” Tad Chef 2011
QUOTE: “I received an email this afternoon from a young man who is interested in a career in SEO, and he asked me how to get started, and I thought it was such a good question that I would include my response here on the blog to any others who might want to learn SEO and work with site owners to help them succeed in business online. There are some respected sources about SEO online that are worth reading as a starting point.” Bill Slawski, Advice Given to an Aspiring 14 Year-Old Entrepreneur Wanting to Learn SEO, 2017
QUOTE: “This is a blog that, without a doubt, needs more exposure. It is nicely written and provides its audience with an unusual and fresh look at the SEO world. You won’t find many posts, and they are all created by the same author – Shaun Anderson.” Iskra Evtimova, 2020
QUOTE: “If shaun was a beer. he would be Stella Artois which is without question the king of beers. If onlyfans was about seo and not flashing your XXXXX. Shaun would be a top tier no.1 OF creator. He is like the Lily Phillips of SEO” Earl Grey @syndk8
QUOTE: “Shaun Anderson is the founder of this amazing SEO blog who has been doing SEO for more than 20 years.” Anil Agarwal, 2021
QUOTE: “One blog I’ve recently discovered is Hobo. The peculiar thing about this blog is that there are not many blog posts. But all of them are written by one person—Shaun Anderson… and all of the articles are really extraordinary.” Databox. 2019
QUOTE: “Shaun Anderson has a great amount of respect in UK’s SEO community. He is regarded as one of the top SEO experts in the field. He is currently the “Web Marketing Director” and “Director of SEO and Marketing” at Hobo Web, which is one of the best SEO companies in both UK and Scotland.”2013
QUOTE: “Shaun Anderson at Hobo is well respected within the industry for running extensive tests on theories rather than relying guesswork” Datadial, 2011
QUOTE: “Shaun Anderson at Hobo SEO is a very reliable source of information. I’ve linked to his site many times over the years.” Heidi Cool, Web Developer 2018
QUOTE: “Shaun Anderson creates an excellent SEO resource, bringing you up to speed on what’s new for the industry in 2014, as well as linking to some valuable SEO videos and guides. Spend some time reading this post for a solid take on search” Alexmillos / Top 25 Web Education Resources for Learning about SEO | 2014
QUOTE: “We constantly update our service through researching industry best practice and recommended techniques from world authorities on SEO including: Matt Cutts – Senior Google engineer, Jacob Nielson – Web Usability Guru, Shaun Anderson – Hobo Web” Intelligent Retail, 2013
QUOTE: “I’m a know-it-all web dev .. and I was pretty convinced that SEO and SEOs were all magic smoke and fraud. I can’t remember how I stumbled on Hobo, but it’s really made me realize that there exists a sliver of SEO where the people are intelligent and balance logical SEO optimizations against steadily improving content for people. I can’t emphasize enough how refreshing it is to be able to read useful, logical tips about SEO that aren’t 99% “Google updated and they lowered my PageRank and Google is wrong.” Blog Comment, 2012
QUOTE: “I’m sure you hear this all the time but I have to say this is the best SEO blog I have ever seen. I have started my small design company recently and your site/blog helped and helps me a lot.” Blog Comment, 2012
QUOTE: “I have to admit I read a lot of seo blogs around the net. I find I keep coming back to this one though. It’s by far the most original and informative. So many people recycle the same old stuff. I’ll be a regular visitor now, I don’t need to go anywhere else. thanks for a providing a great source if information. Keep it coming.” Blog Comment, 2012
QUOTE: “Very useful blog and the important thing is you are experimenting something and sharing with us your results…This helps us to understand the working of search engines better and I am sure whoever is in SEO field,bookmarking your blog is must for them!!” Blog Comment, 2012
QUOTE: “Hobo’s DIY SEO Guide. At one point I actually thought long and hard about creating my own SEO guide, and then I read Shaun’s at Hobo SEO and I realized he had it pretty well covered. How do you know their kung fu is good? (Google’s) Matt Cutts gave their new SEO book a Sphinn…high praise indeed.” Joe Ford, Net Vantage Marketing, 2012
QUOTE– “One of my favorite SEO blogs. Very well written! Every post is always extremely informational. Lots of case studies which is great.” ClickMinded, 2012
QUOTE: “Now that all of your favourite SEO “gurus” have been de-indexed, here are some people I find that post content I wish I was clever enough to have created. AKA my current top 5 favourite SEO accounts: @ViperChill, @GrindstoneSEO, @TalebKabbara, @Hobo_Web, @darth_na.” Craig Griffiths @Griffo_,
QUOTE:“There aren’t many posts on this blog, but the author, Shaun Anderson, has over 20 years of experience in marketing and his articles are truly extraordinary. The posts usually pass the 5K word mark, they are well structured, and they cover every aspect of the given topic. I would definitely recommend this blog to everyone who wants to dive deep into SEO.” – Oksana Chyketa, Marketing Specialist, BreathTheWeb.com 2020
QUOTE: “No matter what your level is, I would strongly recommend Hobo Web’s SEO blog as it shares technical and in-depth SEO guides to help businesses rank better on search.” Mithun, Rankwide 2021
QUOTE: “Notable reviews: “Shaun and his team were great to work with, they met deadlines and really knew their stuff when it came to SEO. Would recommend them again – Client” Hailey Friedman, 2020
QUOTE: “I’ve read a lot of Shauns work before and he does a good job of testing things at the extreme to find indicators of ranking. Shaun knows what he’s doing with markup, as do the majority of folk who read his blog.” Sir Earl, UK Business Forums – 2011
QUOTE: “Shaun Anderson from Hobo Web is a particularly entertaining blog. He tends give SEO updates in a “no-bull****” manor and with a touch of humour.” Sebastian Cowie, 2011
QUOTE: “Shaun is an SEO consultant who swears by practicing and learning about SEO every single day. Having worked on hundreds of websites and online marketing campaigns over the last 15 years, he started Hobo Web to provide professional digital marketing services to individuals and companies. In 2012, he was nominated for Best SEO Blog at the UK Search Awards. In addition, Hobo Web was voted Most Influential UK SEO in Industry Poll in 2010 and landed 60th in their Most Influential Marketer list in 2009.” 2020
QUOTE: “Hobo Web is an SEO agency that full services SEO packages to businesses in the UK. I have been a frequent visitor to this blog for almost 5 years now. Since 2015, the design hasn’t changed even a bit and the content still remains relevant as Shaun updates old content with latest information and data. Hobo Web sports long-form content in the form of tutorials, in-depth guides and technical SEO tutorials. No matter what your level is, I would strongly recommend Hobo Web’s SEO blog as it shares technical and in-depth SEO guides to help businesses rank better on search. I believe it to be a single-authored blog, so you will not find that many articles when you compare it with Buffer or SEMRush but all the articles published here are full of high-quality information.” 2021
QUOTE: “It seems like this one should get a lot more attention than it does. Maybe it’s just because the author, Shaun, is UK-based, so he’s not as popular here in the United States. He shares information that will help you master the craft wherever you are, so it’s not like these SEO tips only work in Scotland. This blog is a good place to find long, thorough reads that leverage decades of digital marketing experience.” Buddy Gardner, 2021
QUOTE: “The top two scores in my random 10 list are Shaun Anderson (@Hobo_Web) and John Chow (@JohnChow) who come from completely different backgrounds. Now I’m sure Shaun would not mind me saying that he lives in a less glamorous location than John, (Scotland and Vancouver respectively) where Shaun writes and comments on the world of SEO, whilst John has made a profession out of his blog and now ‘trades’ his techniques of doing the same.”
“What I found interesting is that although John had a reach to over 33,000 people, whilst Shaun just 633, they had the same Klout score. This brought to my attention the difference in being followed for the sake of it, compared to being a true influencer.
For me, although I cannot take it away from John that he has worked extremely hard to amass the followers and revenue he has, I feel Shaun builds his followers by providing valuable and relevant information and opinions. This is the key element of a successful social media campaign or policy, which is why although Shaun has 52,421 less followers than John, he is still making the same sort of impact on the online community.
Shaun was described by Klout:
‘Within your area of expertise your opinion is second to none.’ Honcho, 2010
QUOTE: “Want to learn more about search engine optimization? Then you should learn from the top SEO experts….” Danny Goodwin, Search Engine Journal, 2021
QUOTE: “When Shaun first came to see us around 2 years ago and explained the projects he had been working on using his own initiative, we were impressed not only with his ability to spot an opportunity, but also the inventive thinking and necessary drive to see it through. He lived up to expectations in fulfilling the requirements in the Studio, creating advertisements on Apple Macs, and he was also the first person we called on when we had a technical IT difficulty with Macs or PC. In both roles, he was able and always willing. He is very personable and got on well with his colleagues, and, although a little sleepy first thing in the morning, the first cup of coffee of the day got him motoring. We were making inroads into the website design and production sector, and Shaun was the agency expert in this field, regularly interfacing with clients on the subject. Whoever employs Shaun will get a really good bloke, with a really good mind.” Bill Muir, Chairman, Adpartners, October 19, 2001.
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Transparency note:
In the run-up to 2017, Shaun experienced significant personal challenges, notably a split from a long-term partner of a decade. This difficult period coincided with Shaun becoming a single parent, requiring him to significantly reduce his workload to part-time for approximately 3–4 years while caring full-time for his newborn son until he began school. Inevitably, this challenging period impacted Shaun’s professional availability and performance, resulting in the only instance in the history of Hobo Web where negative client feedback surfaced publicly (three poor reviews on Trustpilot). This experience proved to be a critical turning point for Shaun, highlighting the importance of building resilient and autonomous systems into Hobo Web’s service offerings. Shaun liquidated the full-service website division of Hobo at that time. It directly inspired Shaun to develop the Hobo SEO Dashboard, designed specifically to provide robust, automated processes ensuring client work remained consistent and reliable, even during periods of personal disruption. Before and since that isolated period, Hobo Web has maintained an otherwise exemplary reputation, evidenced by extensive positive reviews and endorsements throughout its operational history.