Update – This page was a pain to maintain with all the links and 404s – so I removed them :(
Ladies and Gentlemen of the SEO/SEM/SMO class of 2008
Add Good Content :)
If I could offer you only one tip for your website for the future and it’s Success in Google, Yahoo & MSN, adding good content would STILL be it.
The long term benefits of good content have been long proved by Forum Geeks,
whereas the rest of my advice has no basis more reliable than my own meandering experience.
I will dispense this advice now.
Enjoy your good SERPS, oh never-mind, you will not understand the power and beauty of your good SERPS until they’ve faded or gone.
You are not as fat as you imagine (but does your site look thin?)
DonÃ¢â‚¬â„¢t worry too much about Toolbar Page Rank, or worry, but know that worrying is as effective as chewing gum.
The real troubles in your life are apt to be things that never crossed your worried mind, the kind that blindside you at 4pm on some idle Tuesday.
Do one thing everyday that scares you.
Get Google PR!
DonÃ¢â‚¬â„¢t be reckless with other peopleÃ¢â‚¬â„¢s blogs, donÃ¢â‚¬â„¢t put up with people who are reckless with yours.
DonÃ¢â‚¬â„¢t waste your time on jealousy, sometimes youÃ¢â‚¬â„¢re ahead, sometimes youÃ¢â‚¬â„¢re behind,
the race is long, and in the end, itÃ¢â‚¬â„¢s only with yourself (and of course those authority sites).
Remember the compliments you receive in forums, forget the insults, if you succeed in doing this, tell me how – their all geeks any-road (and shouldn’t you be in a forum that allows sigs and gives you free stuff anyway?).
301 those old pages and domains, throw away your old notes about getting into DMOZ.
DonÃ¢â‚¬â„¢t feel guilty if you donÃ¢â‚¬â„¢t know what you want to do with your new Free Stumble traffic, the most interesting people I know still donÃ¢â‚¬â„¢t.
Become a Link Ninja or Social Media Samurai!
Be kind to your unique page titles and descriptions, youÃ¢â‚¬â„¢ll miss them when theyÃ¢â‚¬â„¢re gone.
Maybe youÃ¢â‚¬â„¢ll get to number 1,
maybe you wonÃ¢â‚¬â„¢t,
maybe youÃ¢â‚¬â„¢ll have subdomains,
maybe you wonÃ¢â‚¬â„¢t,
Maybe youÃ¢â‚¬â„¢ll have hyphens in your domain name,
maybe you wonÃ¢â‚¬â„¢t,
Maybe youÃ¢â‚¬â„¢ll redirect non-www to www (or vice versa)
What ever you do, donÃ¢â‚¬â„¢t congratulate yourself too much or berate yourself either
Your choices are half chance, so are everybody elseÃ¢â‚¬â„¢s. Test Google!
Enjoy your blog, use it every way you can, donÃ¢â‚¬â„¢t be afraid of it, or what other people think of it, itÃ¢â‚¬â„¢s the greatest sales tool youÃ¢â‚¬â„¢ll ever own.
Create linkbait, even if you have nowhere to do it but in your own living room.
Read Google Webmaster Guidelines, even if you donÃ¢â‚¬â„¢t follow them. Dofollow.
Do not tell Google about your site, they will only make you!
Get to know your customers, you never know when theyÃ¢â‚¬â„¢ll be gone for good.
Be nice to your blog roll, they are the best link to your past and the people most likely to stick with you in the future.
Understand that Wiki links came and went nofollow, but for the precious few, you should hold on. Work hard to target geographically and know that there is not just one Google.
Optimise for MSN once, but stop before you realise there’s no traffic. Test MSN
Optimise for Yahoo once, but stop before you realise there’s less traffic than MSN. Test Yahoo!
Accept certain inalienable truths, positions in Google will rise and fall, Adwords will get more expensive, politicians will fail, you too will be up at 2AM tonight as usual, and later when you do youÃ¢â‚¬â„¢ll fantasize that when you are, no-one else is, everyone else’s positions used to be crap, Adwords was effective, politicians were miserable failures and forum newbies respected senior members.
Respect your senior forum moderators.
DonÃ¢â‚¬â„¢t expect one source of income to support you. Maybe you have an Adsense Account,
Maybe you’re no 1 in Google; but you never know when you’ll be booted out of either.
DonÃ¢â‚¬â„¢t mess too much with your site structure and file names or internal anchor text, or by the time you’re done, they might look PR0 or Gray.
Be careful whose links you buy, but, be patient with those who supply them free.
Reciprocal linking is a form of nostalgia, not as useful as it used to be.
Get natural links, join Webmasterworld, Visit Search Engine Land, Play with Sphinn. Learn about the Amazing W3C, HTML and CSS ;)
But trust me on the good content. ;)
Just a quickie post – a rehash and a sort of “2007 posts to remember” for me, linking to articles I think it’s worth reading again for getting back to work on Monday. And yes of course, it’s Sunscreen :)
A bit more interesting for me to do than just a list of good posts, which has already been done too professionally for me to compete with :)