After looking through my Google Analytics I thought it would be useful to ensure visitors to the Hobo site got the answers they were looking for (in case individual posts didn’t quite deliver). According to our web stats, we have hundreds of visitors visiting the site looking to find out “how to” search engine optimize, so hopefully this is useful.

I also wanted a reason to tell my MD “sorry I can’t do that I need to blog today” so I thought a regular “How To” on a Tuesday was apt. So, based on analytics keyword data, typically starting with “how to” here goes. (remember you can also subscribe to this post by putting your email address in the subscribe box on this page and the Hobo posts can be delivered, infrequently, direct to your email address).

The SEO How To….. Tuesday

How to get into google uk

There are 2 ways I can think of of getting into Google UK. The best way is to get a link from another website to your website. Yes, that’s all you need to do. Now if your asking this queation, you probably don’t have a clue about “quality” and “relevance” of links, so you’ll probably rush out and get a link from an unrelated blog which will get your site into Google but probably relegate it immediately into supplementals – effectively the Google Reserves. My advice to you would be join a forum or blog (relevant to your industry) and start taking part in discussions, leaving links back in your signature (when allowed). Some forums or blogs secretly hide these kinds of links, so check the links aren’t Nofollow, for instance.

Try and get a link from an “authority” site in your industry, or exchange a few links with other businesses or suppliers in your line of work, perhaps not direct competitors. One link from a very well trusted site in your niche can see you rocket to the top of Google, believe me. Submit your site to a few quality directories in your niche. Consider a paid link in the Yahoo directory.

If you cannot think at all how to get a link, and only as a last resort, you can add your site to Google directly. Beware! Google likes finding new sites “itself”, and it does this by spidering links from website to website. You can find out more about how to get into Google UK here.

How many characters is in title is Google indexing?

Google indexes a lot more than you might think. We tested how many characters in the Title and were surprised at the results. However, most seem to get the best results from Google keeping it under 12 words, or 65 characters. It is also generally accepted that putting keywords at the beginning of your title is helpful.

How to check for broken links?

A broken link or two on a page could devalue your site, so it’s worth checking for broken links every now and again (we’re currently auditing this entire site). You can check for broken links using a handy tool.

How to pagerank 7?

Google PR 7

How would we know? Yes, this site had a PR 7, but as in the latest PR Update in October 2007, it fell to PR5. Most SEO companies in Scotland and in the UK fell too, but PR is a pretty useless metric, unless you are selling links. Google might be about to kill off PageRank, so it’s not worth chasing these days. Learn more about Page Rank.

How can i improve the Google rank of my web page . How can i get a better page rank?

All you need to do is get other sites with PR (all do) to link to you. The higher PR a page has, the more PR it can “donate” to your page. Learn more about Page Rank.

How can i get money from google after increasing pr of my site?

You can’t. You can sure sell links on high PR pages, but mention money and pagerank in the same sentance and you could dissappear overnight in Google search results pages (serps) or have your PR stripped back (ask Andy).

How can i test website look in different browsers?

Thats an easy one.

How do i put a company on a blog?

Easily. With a bit of knowhow, you can set up a blog on Wordpress.com or Blogger.com in seconds, and you can set it up in minutes even if you are hosting it yourself by downloading the actual software and uploading it to your host. It’s a relatively simple process, and we have a corporate blog installation and seo package, contact us for more information. This article is published on our corporate blog which is hosted on our main site.

You don’t have to be a geek to blog, but it helps. A blog is incredibly useful for publishing company news and interests, and once it is trusted, it can enable your site to appear in Google, and many other sites, within minutes.

Get Into Google In Minutes

How long should a web site take to load?

The simple answer is as fast as possible. Recent research also suggests a lot of visitors leave after 4 seconds if you’re page fails to load in that time. Google might not like the fact that visitors immediately return to their serps after visiting your page and might see this as a lack of relevance in search results, which could see your site devalued. This is a theory, but do you want to take the risk?

How many keywords to put in website?

This is called keyword density. And it’s basically a myth. Write natural, sprinkle the keywords naturally throughout the page for best results. Bold the keyword once or twice. The important point to remember is write unique and quality content – a surefire way to get visitors! Only target a few keyword phrases in any page ie “seo scotland“. If you want to rank for these keywords, ensure pages link to this page with the keyphrase in it.

How many words Google description?

I try keep it under 24, but generally i try to write this for visitors and keep it snappy – sometimes without the keywords. Sometimes with. Sometimes I leave out the description altogether and make Google auto generate the description. If I put a meta description in at all, I try and make sure it’s to relay a message to the visitor.

It’s worth pointing out also try and keep your titles and all meta descriptions unique and relevant to that page. If it looks spammy to you, it’s probably spammy to Google.

If you want to absolutely control how Google returns your site in results pages, place your keywords in the description.

Here is an example:

Make sure you write your description for humans!

Well that’s all for this week’s SEO How To Tuesday. Feel free to add another “How To” in the questions below, or check back again next week for part 2.

Granular PT – Cathartic

Did you know when you link to a Hobo SEO post we have search engine friendly links back to your site if approved? Our comments are also search engine friendly you know (once you've commented on a few posts)! Do you need any more encouragement to get involved in the conversation ;)