Sun 20 Jan 2008
Promoting Your Brand Online – A Few Do’s And Dont’s
Blurb by Shaun Anderson (Hobo)Don’t Necessarily Be First to Stumble, Digg, Sphinn or Mixx Even Your Best Content – Wouldn’t you rather an actual power user ‘Stumbled’ or Dugg your page? Power users are the lifeblood of these social networks and are always on the lookout for quality content and tidbits of interest. Power users control the traffic at these social media networks. If a social media power user discovers your site, you get a lot of brand building traffic. If you do it, you probably won’t, and your name will be sh*t in these networks.
Do take part in the social networks and find sites that are of interest to you. Why not try and use them the way they were meant to be used? Make connections. Play the game and don’t spam. How would you feel if your favourite site was plagued with stuff someone else was peddling and was patently rubbish? It just pisses people off.
Do add good content to your site. Eventually people notice.
Don’t submit your site to search engines. If you have a website design company, what do you think carries more weight? Google finding your site because it is linked to by the W3C or if you submit it yourself? OK – this is a very improbable scenario for a new site, but the thinking is the same. If you submit your site to search engines yourself, I think you’re missing out on a chance of an immediate relvancy score or google sandbox-busting trust boost.
Do add good original content to your site and get websites with relevant content to link to you. Eventually Google notices, too.
Don’t use forums to do nothing else than promote your company and link drop. Forums are a place to …er help others, not yourself. I won contracts worth £40,000 spending 10 hours in 1 forum doing nothing more then sharing what I know about seo. Forums are an excellent place to learn from others, network and share your expertise. If the only reason you are in a forum is to link-drop, then by in large you’re missing out.
Do help others and offer free advice. Potential customers can often perceive the quality of your service you sell by the advice you offer freely. A signature isn’t just useful for search engine discovery and anchor text
Don’t spam other people’s blogs. Do you really think that bloggers don’t notice you found their site typing “dofollow” + “blog” into Google? If you are in a linkbuilding mood, of course, Do visit blogs that are relevant to you – you’ll probably find a conversation that you can actually join in on. There are hundreds going on in blogs you visited today. If you are caught spamming blogs, you can easily be outed;
Don’t try to game the systems when it’s smarter, long term, to play by the rules.
Did you know when you link to a Hobo SEO post we have search engine friendly links back to your site if approved? Our comments are also search engine friendly you know (once you've commented on a few posts)! Do you need any more encouragement to get involved in the conversation ;)


“Don’t submit your site to search engines” and because its a waste of time – I’ve never seen a crawl resulting from a submission, and more recently, at least googlebot and slurp seem to crawl from registrations (which is annoying, because who has a whole site live shortly after registration?
)
But, generally, Crawling comes from links.
I don’t know why they have the submission page
Me neither. i can’t remember who said it but it reeks of one of those “tools” or processes Google gives you to keep you busy without actually benefiting you in a great deal.
Thanks for comment Lea.
Hi Hobo,
This is the first time I have read your blog and can confirm that I think this is some of the best advice on social networking that I have seen. Whilst what you have said is obvious, its nice to see someone take the time to write it down so that its clear for all to see. I wish I had read this before exploring the social scence myself as I did actually make a few of the mistakes myself, curiosity being the vehicle which ran over the cat
As most SMO’s you usually only learn by getting flamed, however I am sure your article will have some reach and prevent other rookie SMO’s getting their fingers burn.
I am now pleased to inform all that I am ethically a “part of the conversation”.
Thanks for the great tips – for sure I’ll be hanging about!
I always advise against “submitting” to search engines. I tell people to create content, build links and let google find them. And I too think that this really helps on the initial trust issue with google and keeps you out of the sandbox. Nice post as per usual
Submitting your own content to social media networks is definitely a faux pas. Every now and then it may be acceptable, but with those little “bookmark this” buttons it’s really not necessary these days.
I agree with the rest, too, but that one struck me.
Shaun
‘Don’t spam other people’s blogs’
I understand that it would be rude to add a link to a website blog just to promote a site, but how would anyone know if you are genuinely looking for an interesting discussion or trying to spam a site. It is more the way you do it or the content or both?
As I am an ex-comment spammer (shame on me) I know it’s about the links, everybody does, but it’s about how you do it. You’ve got to give out a bit to receive. I don’t mind folks getting links because they’ve joined in on the discussion intelligently, left a nice comment, etc.
Much like you have
Shaun
Thank you
You have made me feel better about the process of link building via Blogs and Comments. Perhaps I am overly cautious as it’s new to me and some of us aren’t used to self promotion.
I’m learning all the while.
Honesty’s refreshing to most bloggers
I spammed quite a few comment boxes in my time but left that all behind as soon as I started blogging….
You’ve passed the test of fire on this blog anyway so I think you’ll be fine.
Hope you stick around!
Interesting reading, but I think you underemphasise the fact the majority of our work in SEO is about positioning in search results. Kicking off some interest in a client’s website by using social networks is effective at returning a little more link juice, and if your comments / articles are well written they serve as good PR too.
Its a good thing to Digg / Love / Stumble your own sites, especially if you can communicate why other people should be interested.
I agree completely that if this content is simply a naked link with no message, its just junking the internet.
Thanks for the tips!