Q: How Many Characters In A Page Title For Google SEO?
What it is in 2012:
Google displays as many characters as it can fit into ”a block element that’s 512px wide and doesn’t exceed 1 line of text”. So – THERE IS NO AMOUNT OF CHARACTERS any seo can lay down as exact best practice to GUARANTEE your title will display, in full in Google, at least.Ultimately – only the characters and words you use will determine if your entire page title will be seen in a Google search snippet. Google used to count 70 characters in a title – but not in 2012. If you want to ENSURE your full title tag shows in Google SERPS, stick to about 65 characters. I have seen ‘up-to’ 69 characters in 2012 – but as I said – it depends on the characters you use. Best Practice Page Title Tags for SEO.
What it USED to be:
This is a common question and surprising how many people don’t know it. Google will display up to 70 characters maximum in a Page Title for Google. How many characters or words Google actually counts in terms of attributing it to the page title in the TITLE element is another story. Best practice – keep your page titles to under 70 characters and keep your important keywords in the first 55 characters if you think like me there must be a limit on the number of characters in anchor text link. If your page title is over 70 characters, Google will truncate your page title when it displays it in the SERPS leaving you with a page title that doesn’t make any … ;) PS – here’s some test pages that illustrate Google displays 70 characters in the page title – and if it encounters 71 characters, it will consider the page title malformed and Google will use the next available H tag as the page title (although sometimes it will use incoming anchor text too).
NOTE – GOOGLE WILL READ MORE THAN 70 CHARACTERS IN A TITLE – WE ARE TALKING ABOUT WHAT IT DISPLAYS IN SERPS HERE.
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