How Many Characters In A Page Title For Google SEO?

This is a common question and surprising how many people don’t know it. Google will display up to 70 characters maximum in a Page Title for Google.

How many characters or words Google actually counts in terms of attributing it to the page title in the TITLE element is another story. Best practice – keep your page titles to under 70 characters and keep your important keywords in the first 55 characters if you think like me there must be a limit on the number of characters in anchor text link.

If your page title is over 70 characters, Google will truncate your page title when it displays it in the SERPS leaving you with a page title that doesn’t make any …

PS – here’s some test pages that illustrate Google displays 70 characters in the page title – and if it encounters 71 characters, it will consider the page title malformed and Google will use the next available H tag as the page title (although sometimes it will use incoming anchor text too).

NOTE – GOOGLE WILL READ MORE THAN 70 CHARACTERS IN A TITLE – WE ARE TALKING ABOUT WHAT IT DISPLAYS IN SERPS HERE.

Written by Shaun Anderson