Many people claim that SEO is dead (as they have since 2004!), and for many, it almost is.
Search Engine Optimisation (SEO) is not dead; instead, it has evolved. We now have Search Everywhere Optimisation (SEO)! – I will cite who came up with that a later day.
The truth is, YOU are about to get 50%-95% less traffic from SEO over the next year or two as AI mode is incorporated further into Google Search. This might have already happened to you.
The other truth is you will need to invest as much, if not more, in SEO to get that percentage of traffic in the first place, and replace lost traffic with traffic from AI chatbots.
Now I can tell you, nobody’s really got the cash for SEO the way they used to, say a decade ago, when the results were more certain (well, rankings were 100% certain if you hired me – and SEOs like me – up until when Google penalised me lol then the odds went up a bit).
But these costs, and loss of earnings from the current paradigm of organic SEO, should be balanced out by the AMOUNT of work that AI can do for you.
Site Quality
If you don’t have a trusted site (what my EEAT Tool is designed to help you address), you will be effectively demoted or worse, taken out by Google’s spam algorithms. https://www.hobo-web.co.uk/eeat-tool/
The fact is, you still need to appear and rank in the top ten of Google and Bing results to ensure you are mentioned in AI chatbot results (including ChatGPT) – so NO CHANGE from old school seo.
SEO Reporting and analysis
NOW, though, if your pages are low-quality, they will be deindexed from Google (meaning no traffic at all), which my SEO Dashboard deals with identifying.
Also, my Dashboard is robotic, eg, no more need for SEO reporting costs, because again, who wants to pay for those in this cost of living crisis. https://www.hobo-web.co.uk/seo-dashboard-in-google-sheets/
Optimising for AI
To feature in AI overviews in Google, you need to appear on list pages on other domains where other competitors are already mentioned.
That’s…. just old school SEO and link building (doesn’t even have to be a link now, a mention of your brand name on the target page will suffice!).
There are some specific AI optimisation techniques I am testing out – see here for the strategy. https://www.hobo-web.co.uk/optimising-website-content-for-the-synthetic-content-data-layer/
And forget keyword stuffing, I tried to stuff a universe created by AI into Google! And it worked! https://www.hobo-web.co.uk/the-autonomy-gauntlet/
Social Sharing
You also need to publish your content on Social networks (what my Socialbot robot tool does) – (beta).
Content
We are also going to need a robot that updates your WordPress site, too, which my WP Agent (beta) does. Eventually, I will have one for Shopify.
Now, altogether, these independent tools form my Hobo Robot (essentially does all above), and this is my effort to target the new SEO paradigm. https://www.hobo-web.co.uk/hobo-robot-an-autonomous-marketing-solution-for-your-business/
The future of SEO is robotic, agentic (AI) systems and tools, and it’s not just Google we are targeting here. It’s all chatbot, too.
As usual, meet Google’s guidelines, and you 100% get into the rest.