My first ebook was in 2009, and the previous beginner’s guide to SEO was published in 2018.
This guide, “Hobo: Beginner SEO 2025”, offers an in-depth look into modern Search Engine optimisation (SEO) strategies, particularly emphasising a “people-first” approach. This new guide is designed specifically for beginners to SEO.
Download Hobo Beginner SEO 2025 here.
Drawing insights from the U.S. vs. Google trial and recent data leaks, the book reveals Google’s core ranking systems, Q* (Reputation) and P* (Popularity), which are influenced by factors like PageRank, content quality, and user engagement via Navboost.
The text extensively covers the importance of helpful content, E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness), and provides practical advice on keyword research, on-page SEO, link earning, and essential technical considerations.
Furthermore, it includes free SEO Checklists as actionable tools for implementing these strategies, ultimately aiming to help users build a trusted and recognisable brand online.
As the title suggests, this is a beginner’s guide to modern SEO. Check out the other 2 books in the series, Hobo Strategic SEO 2025 (for more experienced professionals) and Hobo Strategic AI SEO 2025.
In fact, “Hobo: Beginner SEO 2025” is a guide specifically for beginners and is designed to be a simpler introduction to its 2 sister publications. View all Hobo SEO ebooks.
Audio Overview coming soon.