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TIP 87

Long, unusable URLs

Long URLs break the Web's social navigation because they make it virtually impossible to email a friend a recommendation to visit a Web page.

If the URL is too long to show in the browser's address field, many users won't know how to select it. If the URL breaks across multiple lines in the email, most recipients won't know how to glue the pieces back together.

The result? No viral marketing, just because your URLs are too long. Bad way to lose business.

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