In October 2025, I finished my work on the Google Content Warehouse Leak on the Hobo site – publishing my final SEO Audit Framework. After 20 years of blogging, I was ready to retire. My plan was to go to ground, focus on my “Marketing Cyborg Technique” and “Creative Inference Optimisation” concepts, and finish building my Gemini-based robot agent.
I was preparing to build the Cyborg Apparatus I predicted in my AI SEO ebook – almost the exact toolkit a “Marketing Cyborg” would need. The names might sound corny, but they are exactly descriptive, so I’m keeping them.
The Agentic Future
I believe everyone will be a “Cyborg” in the future, greatly enhanced by AI platforms.
We are moving toward a “human-in-the-loop” model where the expert merges with the AI system. Imagine one expert running an agentic team of systems across a site to edit content, review performance, flag issues, and gauge visibility in AI systems. Essentially, the rise of the one-person agency.
I believe this will be the standard long into the Agentic Web (before the arrival of the “dead internet”). The type of experts we end up with might be polar opposites to what we have now, but experts – in whatever form – will be needed.
Searchable.com is that platform.
It is the system I predicted in my book – or at least – the birth of it.
What is Searchable.com?
If the “Cyborg” is the expert enhanced by AI, Searchable is the exoskeleton.
In technical terms, Searchable Limited is building the operating system for AI Search Optimization (AEO). While we have spent the last two decades obsessing over “blue links” and ten-point SERPs, the internet is shifting to a model of “Answers, Not Links.”
When a user asks ChatGPT, “Who is the best technical SEO consultant?” or asks Perplexity for “a comparison of enterprise CRM software,” the AI provides a definitive answer. Searchable is the infrastructure designed to ensure your brand is that answer.
It solves the biggest blind spot in modern marketing: “What are the AIs saying about me?”
The platform is built around three core agentic workflows that align perfectly with the “Content Effort” concepts I’ve been developing:
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Monitor (The Command Center): This is the first tool I’ve seen that accurately tracks “Share of Voice” across the major LLMs (ChatGPT, Gemini, Grok, Claude, and Perplexity). It tells you exactly how often you are mentioned in response to prompts, giving you visibility into the “dark traffic” of AI search.
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Create (Inference Optimisation): This isn’t just “AI writing content.” This is about generating high-effort, structured data and thought leadership specifically engineered to be cited and trusted by LLMs. It is the practical application of “feeding the robot” quality data.
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Analyze (Agentic Analytics): The system integrates with GA4 and GSC, using an internal agent to correlate your traditional organic traffic with AI visibility. It allows you to “talk to your data” to find the patterns humans might miss.
Essentially, it is the dashboard for the Agentic Web.
Meeting the Founders
It’s strange how things happen.
The very week I retired from blogging, I was approached to become a Special Advisor to Searchable, a new London-based startup. I connected with the founders – Mr Chris Donnelly (known for Verb Brands and Lottie), alongside Mr Sam Hogan and Mr Arya Nagabhyru (the minds behind Origami Agents) – during the buzz surrounding my primary leak analysis.
They approached me with a clear goal: to align the Searchable.com AI SEO platform with strict Google guidelines.
As soon as I saw their system, I realized these guys were building exactly what I wanted to build. I had the notes for the SEO-side of the system in my head and initial Agentica proof-of-concept drafts.
Searchable had everything else – including the agent – just waiting to be optimised.
My role
When I saw the Searchable.com dashboard, my head exploded. I knew instantly I wanted to help them refine it and get it ready for the official launch next week – and beyond.
The devil is in the details when it comes to aligning a tool of this sort with its true capabilities and indivudal ai model restrictions. One of my jobs at Searchable over the next period is to help the team refine the SEO-side of the platform and prepare for launch.
I have purposely waited for the evolution of AI to reach a point where I could implement it in my robotic tools, having long derided using AI in a sloppy manner without human in the lopp oversight or without understanding its limitations.
Now, I get to square that circle.
Naturally we have some minor SEO issues to clean up on the domain purhcased anew for launch but it looks as if it is all systems go. In fact, the fact the new 2025 version of Searchable.com IS starting from almost scratch is going to make a great case study – another reason I want to be involved.
And that is that.
What This Means for Hobo
I am blogging again – this time for Searchable – and serving as a Special Advisor in the lead-up to this launch. I have a whole series planned on the Searchable.com blog around the Google Content Warehouse Leak how it aloigns with Searchable’s platform and what it means for modern SEO.
I will be keeping you up to date with how the team at Searchable configures the toolset to be the SEO Tool of the future.
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Hobo Web: My posts on Hobo will be limited for the foreseeable future. They were going to be anyway.
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Newsletter: I will be relaunching my private mail newsletter shortly. I have a Black Friday deal (so does Searchable).
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Searchable: I will be helping ground their SEO toolset in practical, leak-based Google guideline recommendations.
I’ve already authored some posts on Searchable:
- The Content Effort Signal.
- Developing The Content Effort Score on Searchable.com.
- Decoded: Google Quality Rater Guidelines.
PS: I see some of my new Searchable colleagues posting terminology I don’t particularly subscribe to. Unsurprising as there are a lot of accronyms flying about from AEO GEO, AI SEO LLM SEO, etc etc and they are actually causing plenty of arguements in the SEO indsutry at least.
That is actually good – the systems and algorithms we face are themselves systems of competing philosophies. We should welcome the internal and external discourse which lead to winning philosophies, as there are areas that are unknown territory for everyone over the next 5 years.
PS – If you are waitng to hear from me I expect to be caught up in the next week. Expect an email.