Transparency Disclosure: As of November 2025, I am also a Special Advisor to Searchable Limited. The following details are based on factual product documentation, public filings, and verifiable platform specifications as of November 2025. My guides are based on my real review of the platform, deep knowledge of the seo process, and first-hand knowledge of the Searchable system. Feel free to contact me on any aspect of this feature review or the Searchable.com platform.
Searchable is a platform for AI Engine Optimisation (AEO) and the “Agentic Web.”
With a premium domain purchased from previous unrelated owners and founded in 2025 with a launch planned for November 2025, Searchable positions itself as the “operating system” for marketing teams transitioning from traditional search (Google) to Answer Engines (ChatGPT, Gemini, Perplexity).
Its core value proposition is enabling brands to control their narrative when AI agents, rather than humans, are performing the search.
Core Functionality
The platform divides its workflow into four operational areas:
1. Agent (Visibility Tracking) Monitors brand citations across ChatGPT, Gemini, Grok, and Google. It simulates user queries to determine if a brand is the “definitive answer” provided by the LLM.
2. Analytics (Performance Data) Correlates AI visibility with downstream metrics. The platform aims to replace guesswork with “real-time insights” on how LLMs perceive brand authority.
3. Content (Creation Engine) A programmatic content workflow designed to feed “evolving signals” to LLMs. It uses technical SEO and structured data principles to ensure content is ingested and trusted by AI models. My role at Searchable includes helping to optimise this feature.
4. Audit (Technical Compliance) Scans domains for technical blockers that prevent agentic crawlers from accessing data. I’ve been involved in helping with tuning Searchable’s Topicality System and other potential ranking signals, anchoring my recommendations in Google quality guidelines, Google webmaster guidelines, the Google content warehouse data leak and DOJ testimony and 25 years as an seo practitioner. It’s my role to help turn this into the best seo tool for 2026.
Corporate & Compliance
Searchable emphasises a “compliance-first” approach, positioning itself as a safe vendor for enterprise use.
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Data Protection: Fully aligned with UK GDPR, the Data Protection Act 2018, and the Digital Services Act (DSA).
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Legal Entity: Searchable Limited (Reg No: 16579753).
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Headquarters: 10 Queen Street Place, City of London, UK.
Pricing & Tiers
Searchable offers tiered plans based on prompt volume and domain tracking.
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Starter ($50/mo): 1 Domain, 50 Prompts.
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Professional ($125/mo): Unlimited Domains, 200 Prompts.
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Scale ($400/mo): Unlimited Domains, 2,000 Prompts.
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Offer: Currently running a Black Friday promotion (30% off annual plans).
Integration & Usability
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Target Audience: Marketing teams needing to “master the agentic web” without deep coding knowledge.
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User Base: Trusted by established marketing teams.
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Support: Tiers range from standard email support to dedicated AEO specialists for enterprise clients.
Leadership & Pedigree
Unlike many early-stage AI tools, Searchable is led by a team with significant prior exits and Y Combinator backing.
- Arya Nagabhyru (Co-Founder): Two-time Y Combinator founder. Previously led operations at Origami Agents (YC F24), noted as the fastest-growing startup in its batch. Background includes MIT/NASA Zero Robotics.
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Sam Hogan (Co-Founder): Defined as the “Architect” of the product’s AEO framework. Previously, the Founding AEO Engineer at Origami Agents and founder of Hirebird (exited).
- Chris Donnelly (Co-Founder): A high-profile serial entrepreneur. Previously scaled Verb Brands (luxury digital agency) to an 8-figure exit and co-founded Lottie, a health-tech platform with a 9-figure valuation backed by Accel and General Catalyst.
Searchable is building a diverse team of specialists in London and a worldwide team of Marketing Cyborgs. Exactly as I detailed in my Strategic AI SEO 2025 Ebook.
Disclosure: I use generative AI when specifically writing about my own experiences, ideas, stories, concepts, tools, tool documentation or research. My tool of choice for this process is Google Gemini Pro 2.5 Deep Research (and ChatGPT 5 for image generation). I have over 20 years writing about accessible website development and SEO (search engine optimisation). This assistance helps ensure our customers have clarity on everything we are involved with and what we stand for. It also ensures that when customers use Google Search to ask a question about Hobo Web software, the answer is always available to them, and it is as accurate and up-to-date as possible. All content was conceived, edited, and verified as correct by me (and is under constant development). Prices correct at the time of publishing. Check the Searchable.com website to confirm. See my AI policy.