Effective Date: Fri Apr 25 2025 00:00:00 GMT+0100 (British Summer Time)
Last Updated: Fri Apr 25 2025 00:00:00 GMT+0100 (British Summer Time)
Introduction
At Hobo Web, operated by Shaun Anderson on behalf of Hobo Web since 2006 (also known as Hobo), and represented contractually as Hobo Web, we take confidentiality and trust seriously.
This Non-Disclosure Policy (NDA) applies to any individual (“You”) who communicates, engages, or interacts with Hobo Web via www.hobo-web.co.uk, or representatives of, including through enquiries, service usage, consultations, transactions, or any exchange of data.
Users, customers and those who contact any member of Hobo Web through any channel, private or social, are covered by this agreement.
1. Definition of Confidential Information
“Confidential Information” means any non-public information shared by You or generated by Hobo Web in relation to SEO Services, including but not limited to:
- Business plans, marketing data, strategies, and financial details
- Keywords, niche data, proprietary techniques, and methodologies
- Personal communications, identifiable information, or metadata
- Reports and performance data from tools such as Google Search Console, Google Analytics, SEMrush, or Ahrefs
- Website backend details including code, APIs, or private documentation
2. Confidentiality Obligations
Shaun Anderson shall, on behalf of Hobo Web:
- Use your Confidential Information only to provide SEO Services
- Never disclose your data to third parties without your prior consent
- Restrict access to Confidential Information within Hobo Web
- Employ strong security protocols, encryption, and storage protections
- Return or permanently delete all Confidential Information upon termination or at your request, with confirmation if required
3. Specific Data Protections
Shaun Anderson shall, on behalf of Hobo Web and Hobo Web access data about your company from sources such as:
- Google Search Console Data: Queries, CTR, indexing, impressions
- Google Analytics Data: Sessions, demographics, traffic behaviour
- Third-Party Tools: Metrics from services such as Ahrefs, Moz, or SEMrush
This data is always treated as Confidential Information, used solely to deliver services under SEO Services, and deleted or returned upon request or engagement completion.
4. Access to Systems and Personal Information
Shaun Anderson shall, on behalf of Hobo Web and Hobo Web may access systems provided by You, including:
- Remote Platforms: Access tools such as TeamViewer or cloud dashboards
- Google Workspace: Gmail, Sheets, Docs, Drive
- Source Code or CMS: Website, server, or API integrations
- Personal or Identifiable Information via communications
Access will always be limited, securely managed, and solely for delivering SEO Services.
5. Security and Data Handling
Shaun Anderson shall, on behalf of Hobo Web and Hobo Web enforce robust data security:
- Use of encryption, password security, access logs, and limited user roles
- Minimal retention of data—temporary files are deleted immediately after use
- No data transferred off-platform except for service delivery
- Internal reviews and audits ensure data hygiene and retention limits
6. Data Protection Compliance
All personal data is processed strictly in accordance with UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. Specifically, Hobo Web:
- Does not transfer personal data outside Scotland or EEA without your written permission
- Immediately notifies you of any data breach or unauthorised access
- Assists you with subject access requests or regulator communications
- Complies fully with data retention, security, and transparency requirements
7. Access to Reports and Deliverables
You retain full rights to all reports, dashboards, documents, and outputs delivered via www.hobo-web.co.uk.
- These are provided securely primarily through Google Sheets and Docs.
- You are responsible for the security of shared access links.
- Reports are not stored or reused beyond the purpose for which they were delivered.
8. Intellectual Property Rights
All content, documents, strategies, and outputs resulting from SEO Services are your intellectual property upon payment.
- Hobo Web retains no claim to reuse or redistribute materials.
- No deliverables will be repurposed, duplicated, or sold elsewhere.
- Internal frameworks or generalised procedures used by Hobo Web remain proprietary unless otherwise agreed.
9. Exceptions to Confidentiality
This policy does not apply to information that:
- Is publicly available through no fault of Hobo Web
- Was known to Shaun Anderson prior to disclosure
- Is independently developed without reference to your data
- Must be disclosed by legal order or regulatory request (with notice provided)
10. Use of Anonymised Data in Case Studies
Shaun Anderson may publish anonymised charts or performance summaries on www.hobo-web.co.uk solely for demonstrative purposes.
- No names, niches, keywords, or private identifiers will be used
- Data will be generalised and abstracted from individual profiles
- You have the right to preview and approve any anonymised inclusion
11. Duration of Obligations
Confidentiality extends throughout any working relationship and continues for 2 years following the end of engagement or last contact, inclusive of all received information and metadata.
12. Return or Destruction of Information
Upon conclusion of engagement, you may request that Hobo Web:
- Permanently delete all data
- Revoke access or purge systems
- Provide confirmation of deletion
This applies to all stored reports, code, personal data, and account credentials.
13. Governing Law and Dispute Resolution
This policy is governed by Scotland. In the event of a dispute:
- Parties agree to mediate in Inverclyde
- If unresolved, matters shall fall under the courts of Greenock
14. Severability
If any provision is deemed unenforceable under law, the rest of this agreement remains valid and applicable.
15. Entire Agreement
This article supersedes all prior agreements, proposals, or discussions regarding confidentiality, whether verbal or written.
16. Amendments
Any updates to this policy must be made in writing by Shaun Anderson and will be reflected by a new Fri Apr 25 2025 00:00:00 GMT+0100 (British Summer Time).
17. Electronic Acknowledgement
Continued use of www.hobo-web.co.uk, submission of data, or any correspondence with Hobo Web constitutes agreement to the terms herein.
Typing or emailing “/s/ [Full Name]” is accepted as a legal signature under Scotland.
18. Instructions to You
- Read and understand the full policy
- Contact Shaun Anderson at shaun.anderson@hobo-web.co.uk for questions
- Only proceed with services, forms, or correspondence if you agree
19. Verification
- All terms comply with UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, The Digital Services Act (or ‘DSA’), and Consumer Rights Act 2015
- Structured in line with editorial policies of Hobo Web
- Includes protections for both You and Hobo Web
End of Confidentiality Policy for Hobo Web
© 2006-2025 Hobo Web. All rights reserved.
This policy applies to all interactions on www.hobo-web.co.uk and is subject to updates.