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Disclosure: Hobo Web uses generative AI when specifically writing about our own experiences, ideas, stories, concepts, tools, tool documentation or research. Our tool of choice for this process is Google Gemini Pro 2.5, as it took notes during a recent Hobo SEO Dashboard Installation meeting held remotely using Google Meet. This assistance helps ensure Hobo customers have clarity on everything we are involved with and what we stand for. It also ensures that when customers use Google Search to ask a question about Hobo Web software, the answer is always available to them, and it is as accurate and up-to-date as possible. All content was edited and verified as correct by Shaun Anderson (creator of the Hobo SEO Dashboard). Some individuals are anonymised for privacy purposes. See our AI policy.
Our case studies are a prime example of our “Marketing Cyborg Technique,” where client meetings become the source for authentic, high-quality content. By using AI to securely transcribe and summarise live conversations, we transform the practical work we do every day into valuable insights.
This allows us to share real-world solutions, from Hobo SEO Dashboard installations to advanced AI content strategies, all while demonstrating our commitment to transparency and E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness). The result is a library of case studies that not only showcase our expertise but also provide a behind-the-scenes look at how we build genuine digital authority.
Case Study 1: Hobo SEO Dashboard Installation for Portuguese Agency
August 2025 Case Study Link: https://www.hobo-web.co.uk/case-study-hobo-seo-support-seo-agency-owner-in-porto-portugal/
Challenge
An experienced SEO agency owner in Portugal needed a way to conduct accurate, in-depth SEO audits for his clients more efficiently and at a lower cost. His goal was to find a tool that could automate complex data analysis while still providing the level of detail necessary for professional, branded reports.
Solution
This case study outlines a consultation between Shaun Anderson and the Portuguese agency owner, focusing on the installation and practical use of the Hobo SEO Dashboard Multi-Site v4.0. The solution is a comprehensive, task-oriented SEO audit system built on Google Sheets. It automates the process of gathering data from Google Search Console and Screaming Frog, allowing the agency to deliver detailed, white-labeled audits in a fraction of the time.
Process & Key Tactics
As with other Hobo case studies, the content was generated using Google Gemini Pro 2.5 to take notes during the meeting, turning the client session into a detailed case study.2 The key tactics covered in the session include:
- Efficient Setup: Guiding the user through the process of integrating their paid Google Workspace account, which allows the dashboard to run faster and handle API-intensive reports more efficiently.
- Streamlined Workflow: Demonstrating how the dashboard pulls data and organises it into a task-oriented SEO checklist, helping the agency owner quickly identify and prioritise critical issues.
- White-Label Reporting: Showing how the dashboard automatically generates customised, branded reports for clients, including detailed E-E-A-T audits and “Winners and Losers” reports that analyse the impact of Google’s core updates.
- Access to Beta Tools: Providing a look at upcoming beta tools, such as the Hobo Robot, which will further automate social media scheduling and other key SEO tasks.
Results
The installation successfully provided the Portuguese agency with a secure and efficient tool for its audit workflow. The Hobo SEO Dashboard helps the agency save significant time and resources, allowing them to produce high-quality, branded reports on a repeating, autonomous schedule.
The session also established a direct channel for feedback and collaboration, which will inform future improvements to the dashboard, cementing the partnership between Hobo and its users.
Case Study 2: Hobo SEO Dashboard Installation for a Singapore SEO Specialist
August 2025 Case Study Link: https://www.hobo-web.co.uk/case-study-seo-dashboard-installation-for-singapore-seo-specialist/
Challenge
An independent SEO consultant in Singapore needed a powerful, automated tool to streamline his SEO audits, saving time and providing actionable insights for his clients. He required a solution that could integrate with his existing workflow, specifically Google Search Console and Screaming Frog, while also being secure and scalable for his growing business.
Solution
This case study documents a two-hour technical session between Shaun Anderson and the Singapore-based SEO specialist, detailing the installation and onboarding of the Hobo SEO Dashboard. The solution is a task-oriented, automated audit tool built entirely within the Google ecosystem. It’s designed to reduce audit time from a full day to under an hour, generate white-labeled client reports, and provide clear, actionable steps based on real data.
Process & Key Tactics
The content for this case study was generated as a “meta-example” of the Marketing Cyborg Technique, where AI (Google Gemini Pro 2.5) took notes during the meeting, which were then used to create this marketing material. Key tactics covered during the session include:
- Secure Installation: Guiding the user through the process of migrating client data, configuring App Script settings, and setting up automated reporting within their private Google account.
- Screaming Frog Integration: Instructing the user on how to set up scheduled crawls in Screaming Frog to save data to Google Drive, which the dashboard then automatically imports and processes. This ensures the data is always fresh and ready for analysis.
- Task-Oriented Workflow: Explaining how the dashboard’s checklist automatically prioritises technical SEO issues, moving them to a “Priorities” tab for further investigation, thereby providing a clear roadmap for client work.
- Leveraging AI for SEO: Encouraging the user to utilise AI tools like Gemini to double-check legal compliance (e.g., privacy policies) against local laws, a crucial step for building E-E-A-T.
Results
The installation successfully equipped the SEO specialist with an autonomous, efficient, and secure SEO audit system. By integrating with his existing tools, the dashboard now saves him significant time and provides a clear workflow for onboarding new clients. The case study also serves as a testament to Hobo’s strategy of “Weaponising Transparency,” using real-world interactions to build authority and trust, while simultaneously demonstrating a unique lead generation model for its users.
Case Study 3 – AI SEO Content Strategy Meeting: Weaponising Transparency
August 2025 Case Study Link: https://www.hobo-web.co.uk/case-study-ai-seo-content-strategy-with-northampton-ecommerce-seo-jamie-irwin/
Challenge
How can you build genuine, unshakeable digital authority and E-E-A-T (Expertise, Experience, Authoritativeness, and Trustworthiness) in an era dominated by AI-driven search? This case study explores a strategy designed to move beyond simply claiming expertise to forensically proving it with verifiable facts.
Solution
This case study, developed from a meeting with Northampton-based Ecommerce SEO Jamie Irwin, demonstrates the “Weaponising Transparency” strategy. The core concept is “Inference Optimisation,” which involves creating an incredibly dense digital footprint of factual, verifiable information about a person or brand—including their history, education, collaborations, and third-party validations.
The goal is to feed AI models like Google Gemini so much credible data that they have no choice but to infer and validate the entity’s authority. This process creates a “perpetual content machine” that is ethical, factually correct, and continuously optimised within the Google ecosystem.
Process & Key Tactics
This case study is a meta-example of the strategy itself. The content was generated directly from the conversation between Shaun Anderson and Jamie Irwin, which was recorded on Google Meet and transcribed by Gemini Pro 2.5.
Key tactics discussed and implemented include:
- Leveraging Personal History: Documenting career milestones, education, and even mentorships to create a rich, factual background that AI can reference.
- Third-Party Validation: Capitalising on any third-party mention, award, or highlight by amplifying it through one’s own content, thereby reinforcing external validation.
- Collaborative Content Creation: Turning expert discussions into content assets for all participants. This enhances the digital footprint of everyone involved and can generate high-value, editorially-approved backlinks, as Jamie Irwin received from a DR76 website.
- Ethical AI Use: Differentiating from “junk marketing” by feeding AI factual documentation to ensure any claims or comparisons it generates are honest and verifiable.
Results
The “Weaponising Transparency” strategy provides a clear framework for building true digital authority. By focusing on verifiable facts over unsubstantiated claims, this approach allows individuals and businesses to establish a canonical source of truth for their brand. This not only strengthens their SEO performance and E-E-A-T signals but also creates a sustainable, AI-powered content engine that builds trust with both users and search engines.
Case Study 4 – 30-Min Weekly SEO Consultation with In-House Marketing Manager
August 2025 Case Study Link: https://www.hobo-web.co.uk/case-study-weekly-seo-consultation-for-inhouse-marketing-manager-over-google-meet/
Challenge
How do you maintain and improve search engine rankings for a leading company in its niche, especially after numerous algorithm updates and company buyouts? The key is to strategically optimise the website to enhance E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) and adapt to new, AI-driven search behaviours.
Solution
This case study, derived from a 30-minute consultation between Shaun Anderson and a long-term client marketing manager, highlights a strategic approach to website optimisation. The core concept involves leveraging a multi-faceted strategy that combines foundational SEO principles with modern, AI-focused tactics. The goal is to build a robust, fact-based digital presence that AI models and search engines can easily understand and trust.
Process & Key Tactics This case study is a “meta-example” of the strategy in action, as the content was generated using Google Gemini Pro 2.5 to take notes during the meeting. The key tactics discussed and implemented include:
- Enhancing E-E-A-T: The team is overhauling the “About Us” section to include more detailed author bios, creating a larger “about the team” page, and developing a compliance centre to list relevant legislation. These changes are designed to showcase internal experts and build trust.
- Consolidating Content: The strategy focuses on combining overlapping content to create more concise and factually dense pages. This is crucial for entity SEO, which aims to help search engines easily identify and understand the core topics (entities) of the content.
- Ethical Digital PR: The team plans to leverage factual claims supported by reputable third-party sites. This allows them to create content that gains visibility in AI overviews and “best of” lists by providing externally validated, factually correct information, steering clear of spammy tactics.
- Technical SEO: Shaun will provide an updated report on 301 and 404 errors, with a specific focus on ensuring direct links to new pages, which is essential for both user experience and SEO health.
Results: The consultation provides a clear framework for building a sustainable, trustworthy digital presence. By focusing on verifiable facts and strategic content consolidation, the company can improve its SEO performance and E-E-A-T signals. This approach not only adapts to the latest search engine changes but also creates an efficient content workflow, as demonstrated by the use of AI to transform meeting notes into legitimate marketing material.