Effective Date: August 20, 2025
Last Updated: August 20, 2025
These Terms of Service (“Terms”) for Hobo SEO Auditor, constitute a legally binding agreement between you, the individual or entity using our Services (“User” or “you”), and Hobo Web, (“Hobo”, “Hobo Web”, “we”, “us”, or “our”). By signing up for, accessing, or utilising our Services or visiting www.hobo-web.co.uk (the “Website”), you confirm that you have reviewed, comprehended, and agree to abide by these Terms. If you are entering into these Terms on behalf of a company or other organisation, you affirm that you possess the authority to commit that entity to these Terms, and “you” refers to that entity. If you lack such authority or do not agree with these Terms, you must not accept them or proceed with using our Services. These Terms form a digital contract between you using Hobo SEO Auditor and Hobo Web, enforceable without a physical signature, governing your engagement with our Services.
PLEASE READ THESE TERMS CAREFULLY. IF YOU DO NOT ACCEPT THEM, YOU ARE NOT PERMITTED TO USE OUR SERVICES.
1. Our Services
What We Offer
The “Services” encompass a collection of SEO Services accessible via www.hobo-web.co.uk or another designated URL (the “Website”). These include tools and features designed to support Hobo SEO Auditor, enabling Users to perform SEO, track performance, generate insights, perform manual seo audits in client reports, and utilise resources such as an online platform. If you subscribe to the Hobo SEO Auditor, this is included in the Services, allowing integration with other software or systems to access or process data from the Website, strictly for your internal business needs as outlined in these Terms.
Hobo SEO Auditor Services are hosted on Google Cloud Platform, and your data may be stored and processed on Google’s servers. By using Hobo SEO Auditor Services, you acknowledge and agree to our use of Google Cloud for hosting and data storage purposes. We utilise tools like Google Sheets, Google Docs, and Gmail internally to manage and deliver the Services. By signing up for Hobo SEO Auditor, you agree to abide by Google policies.
Enhancements and Add-Ons
We may provide updates, improvements, or new features to Hobo SEO Auditor Services at no extra cost (“Enhancements”), which will be governed by these Terms. You may also choose to purchase additional offerings from Hobo Web, subject to these Terms unless separate conditions apply, which you must accept beforehand. If separate terms govern an add-on, those terms take precedence over these Terms for that add-on, except for Section 5.1 (Payment Terms), which always applies.
Third-Party Connections
Hobo SEO Auditor Services or www.hobo-web.co.uk may link to or integrate with external websites, products, or services (“Third-Party Resources”), such as payment gateways or analytics tools. These are offered for convenience, and we do not control or endorse them. We are not liable for their content, functionality, or any interactions you have with them. Using Third-Party Resources may require agreeing to their own terms and policies.
2. Resolving Disputes Through Arbitration
PLEASE READ THIS SECTION CLOSELY—IT IMPACTS YOUR LEGAL RIGHTS. We both commit to resolving any disputes or issues arising from these Terms or your use of the Services or Website (“Dispute”) through good-faith discussions first. You or we can initiate this by sending a written notice (“Dispute Notice”) detailing the issue and the requested resolution. If unresolved within 30 days of the Dispute Notice, either party may escalate to arbitration by notifying the other in writing. Send notices to us at shaun.anderson@hobo-web.co.uk (“Notice Contact”).
Arbitration covers all Disputes, including contract, tort, or statutory claims, and waives your right to join class actions. This applies to Hobo Web, its affiliates, staff, and related parties. You may still pursue individual small claims court cases in Scotland or report data protection issues to the Information Commissioner’s Office (ICO). By agreeing to these Terms, you waive your right to a jury trial and agree that any arbitration will be limited to Disputes between you and us individually. The governing law of this arbitration agreement is the law of Scotland, and the seat of arbitration shall be Greenock, Scotland.
Arbitration Process Unless otherwise agreed by both parties in writing, arbitration will be administered by the Scottish Arbitration Centre in accordance with its current Arbitration Rules, which are incorporated into these Terms by reference. The dispute will be resolved by a single arbitrator with demonstrated experience in digital marketing or technology disputes. The arbitrator shall apply Scottish law, respecting legal privileges and deadlines. Hearings will occur in Greenock, Scotland, unless an alternative is mutually agreed upon. For Disputes up to £5,000, you may choose for the hearing to be conducted based on written submissions, by telephone, or in person. For claims exceeding £5,000, the right to a hearing will be determined by the Arbitration Rules. We will cover filing and arbitrator fees for claims under £5,000 unless the arbitrator deems the claim to be frivolous.
Arbitration Limits and Opt-Out The arbitrator may award declaratory or injunctive relief only in favour of the individual party seeking relief and only to the extent necessary to provide relief warranted by that party’s individual claim. The arbitrator’s decision is binding and may be entered as a judgment in any court of competent jurisdiction. If the class action waiver is found to be unenforceable, this entire arbitration section shall be null and void. You may opt out of this arbitration agreement within 30 days of the date you first accept these Terms by emailing shaun.anderson@hobo-web.co.uk with your full name, address, and a clear statement of your intent to opt out. Any changes to this section will be announced 30 days in advance and will not apply to any Disputes for which a Dispute Notice has already been sent.
IF YOU REJECT THIS ARBITRATION AGREEMENT, YOU MAY NOT USE OUR SERVICES.
3. Using Our Services
Access Levels
You can browse www.hobo-web.co.uk without registering, but full access to the Services or Hobo SEO Auditor requires “Paid Access”.
Permission to Use
We grant you a limited, non-exclusive right to use Hobo SEO Auditor Services and the Website for your internal business needs, per your chosen subscription plan at www.hobo-web.co.uk and these Terms. You confirm: (a) your registration data is accurate and current; (b) you’re 18 or older with legal capacity; and (c) your use complies with all laws. Minors under 18 cannot register.
Usage Rules
You must not:
- (a) share, sell, resell or lease Hobo Web Services or Products;
- (b) use them illegally, in a way that does not comply with Google quality guidelines or against these Terms;
- (c) reverse-engineer or bypass Service limits;
- (d) disrupt Service security or others’ use;
- (e) alter or copy the Services;
- (f) access them as a competitor; or
- (g) Overload our systems with automated tools.
Follow our policies at our Hobo Web customer portal.
Data Monitoring
We may track Service usage, aggregating anonymised data for improvement or publication, ensuring your identity stays private.
Beta Features
We may offer early access to new tools (“Beta Features”) for testing. These are confidential, and we can end access anytime without guaranteeing their full release or performance.
Promotions
Occasional giveaways may occur under announced rules. You handle any tax obligations, providing the required forms.
Privacy Commitment
Your data use aligns with our Hobo Web Privacy Policy, part of these Terms. For Third-Party Resource integrations processing personal data, you’re the data controller, and our Data Processing Agreement at www.hobo-web.co.uk applies, overriding conflicting Terms. The Services aren’t built for sensitive data; we’re not liable for related misuse.
4. Account Setup and Management
Creating an Account
Register Access via the Website, using Stripe as our payment processor. Subscription requires billing info. Accounts are for individuals – “Authorised Users,” bound by these Terms. You can add as many users as you wish to reports. Accounts aren’t transferable without our approval.
Your Duties
You’re responsible for:
- (a) Authorised Users’ compliance;
- (b) Keeping account details updated; and
- (c) Securing your login and access details.
You provide your own tech setup for access.
5. Payment Terms
Charges
Subscription Users pay fees per your subscription plan or a signed agreement (“Fees”). Post-trial, fees auto-charge monthly or yearly via accepted methods at www.hobo-web.co.uk. Fees are in UK currency; you cover conversion fees. We may auto-update card details or charge 1.5% monthly interest on late invoices, plus collection costs. Non-payment may end your access. View plans at your account; bank fees are yours. See our Cancellation Policy. Fees are generally non-refundable. Repeated cancellations may limit future sign-ups.
Taxes
Fees exclude taxes, which you pay unless based on our income. Provide VAT/GST numbers if applicable; no refunds for missing numbers.
Fee Adjustments
Exceed your plan’s User limit, and extra fees apply. Add-on fees start immediately; general fee changes hit at renewal, with notice.
Payment Processing
Payments are processed through Stripe, a third-party processor. By providing payment information, you agree to Stripe’s Terms of Service and Privacy Policy (Stripe Terms), incorporated herein.
Refund Policy
We do not offer a refund policy for Hobo SEO Auditor usage unless we have failed to provide the service as stated in a critical fashion. If you’re not satisfied, please contact us at shaun.anderson@hobo-web.co.uk. Fees are non-refundable. We may refuse refunds for bad faith or abusive use, including repeated cancellations.
6. Intellectual Property
Ownership
The Website, Services, Hobo Web, and related technology are owned by Hobo Web or its licensors, including all intellectual property rights globally. Only access rights are granted; we retain all else.
Our Brands
Hobo Web and Hoboweb (“Hobo Marks“) are ours. Don’t use them without permission or in a negative way, per our guidelines. Don’t challenge our ownership.
Your Marks
Your marks, data and details are all covered by our Hobo Web NDA.
Feedback Rights
Optional feedback you give us is ours to use freely, non-confidentially.
Copyright Claims
Report infringements to shaun.anderson@hobo-web.co.uk. Include work details, infringing content location, good-faith statement, accuracy oath, contact info, and signature. We will respond to notices of alleged copyright infringement that comply with applicable law, such as the Copyright, Designs and Patents Act 1988.
7. Duration and Termination
Duration
These Terms begin when you first visit the Website and last while you use our Services, unless otherwise specified.
Subscription Terms
Subscription plans auto-renew per your initial term unless you notify us of non-renewal at Contact Hobo Web before it ends.
Cancellation
Cancel per our Hob Web Cancellation Policy. Cancelled subscription ends at the term’s close; No refunds unless noted; we may cancel anytime, refunding unused fees if we initiate.
Account Deletion
Delete your account via Contact Hobo Web; we will erase your data in our systems post-deletion, and you owe prior fees.
Termination for Cause
Either party can end these Terms for:
- (a) 30-day uncured breach notice; or
- (b) bankruptcy proceedings.
We will also terminate for reputational harm (30 days’ notice) or Section 10 breach (immediate). You get unused fee refunds if you terminate for cause; we don’t if we do.
Service Suspension
We will suspend Services for legal violations, court orders, or security threats, notifying you electronically. Users get 30 days’ post-notice to save data before deletion. Non-payment past 10 days may suspend updates, with reactivation fees.
Post-Termination
Rights end at termination; we may delete data after 30 days, retaining legally required copies. Indemnity and liability terms survive.
8. Warranties and Liability
Provider Warranties. We warrant that the Services will be provided with reasonable skill and care and will perform materially in accordance with any applicable documentation provided by us. Disclaimer. EXCEPT AS EXPRESSLY PROVIDED IN THESE TERMS, WE DISCLAIM ALL OTHER WARRANTIES, EXPRESS OR IMPLIED. Liability Cap. Subject to the exceptions below, the total aggregate liability of either party arising out of or in connection with these Terms shall not exceed the total Fees paid or payable by you in the twelve (12) months immediately preceding the event giving rise to the claim. Exclusions from Cap. Nothing in these Terms shall limit or exclude either party’s liability for: (a) death or personal injury caused by its negligence; (b) fraud or fraudulent misrepresentation; (c) its obligations under Section 9 (Indemnification); or (d) any other liability that cannot be limited or excluded by applicable law. Exclusion of Indirect Damages. Neither party shall be liable to the other for any indirect or consequential loss (including but not limited to loss of goodwill, loss of business, or loss of anticipated profits) arising out of or in connection with these Terms.
9. Indemnification
Indemnification by You. You’ll defend, indemnify, and hold harmless Hobo Web and its team against any third-party claims, liabilities, damages, and costs (including reasonable legal fees) arising from: (a) Your breach of these Terms; (b) your content; (c) your misuse of the Services; or (d) your violation of any applicable laws or regulations. Indemnification by Hobo Web. We will defend, indemnify, and hold you harmless against any third-party claims, liabilities, damages, and costs (including reasonable legal fees) arising from a claim that your use of the Services in accordance with these Terms infringes any third-party intellectual property rights. Procedure. The indemnified party must promptly notify the indemnifying party of any claim and cooperate with the indemnifying party in defending the claim. The indemnifying party will have full control and authority over the defence, except that any settlement requiring the indemnified party to admit liability requires prior written consent, not to be unreasonably withheld.
10. Export Compliance
Hobo Items (Services, tech, etc.) follow Scottish law. You agree to comply with all applicable UK and Scottish export control laws and regulations in your use of the Services. Don’t use or share them illegally, especially in sanctioned areas or with listed entities. You confirm compliance and non-involvement with restricted parties.
11. General Terms
- Confidentiality: Protect shared confidential info as your own, using it only for these Terms. Exceptions: public data, pre-owned info, or legally sourced. Notify us of legal disclosure demands.
- Assignment: You need our consent to assign these Terms; we don’t. Invalid assignments void.
- Uncontrollable Events: We’re not liable for delays beyond our control (e.g., natural disasters, outages).
- Law and Venue: These Terms are governed by the laws of Scotland. Any legal action or proceeding arising under these Terms that is not subject to arbitration will be brought exclusively in the courts located in Greenock, Scotland.
- Notices: We email your account address; update it at info@hobo-web.co.uk. Legal notices to shaun.anderson@hobo-web.co.uk.
- Full Agreement: These Terms are the complete deal, overriding prior talks. Website conflicts favour these Terms. Resellers don’t alter our commitments.
- Updates: Terms may change at https://www.hobo-web.co.uk/terms-of-use/; continued use post-update means acceptance. Cancel by Contact Hobo Web if changes reduce functionality significantly.
- Language: English governs unless local law mandates otherwise, then we’ll provide a local version on request.
- No Waiver: Delays in enforcing rights don’t waive them.
- Severability: Invalid terms don’t void others.
- No Partnership: These Terms don’t create special relationships.
- No Third-Party Rights: Only you and we benefit.
- Government Use: Services are commercial; the Scottish government uses these Terms’ public rights.